Sword and the Script

APRIL 2, 2024

sent out a tweet that went viral so quickly – the CMO came to my desk to see if I was okay. “He The feature “enables organizations to gather on-the-fly insights from global print, broadcast and social media platforms, contextually analyze specific brand mentions or trends, and perform language translations.”

Reddit 178

Reddit Software B2B Technology 178

Prohibition

SEPTEMBER 2, 2022

From fighting ageism in the media to educating the public about UV rays, here’s a look at the August campaigns that caught our attention. Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves. Dove encourages women to #KeepTheGrey.

Social Media 62

Social Media Insurance Insurance Media 62

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

ImPRessions - Crenshaw Communications

JUNE 7, 2017

In fact, there are many ways in which SMBs can benefit from strategic public relations, and they sometimes don’t realize it. According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” Here are some reasons why.

Small Business 168

Small Business SMB Local Viral 168

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The public relations team at United had probably just started to breathe easy after the infamous “leggings” crisis when a second PR disaster hit. The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. And this one’s a doozy.

Airlines 159

Airlines Hotels Reputation Crisis 159

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It is no longer enough to keep track of your brand’s mentions from big publications like the New York Times and the Wall Street Journal. How to do that? It all starts with the news you are taking in.

How To 149

How To Social Media B2C Television 149

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

Polaris

DECEMBER 8, 2014

Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A video of the comic’s performance went viral, the media piled on. A lot of nervousness—not so much.

Interviews 133

Interviews Media Training Media Training 133

Cision

MAY 11, 2016

It was challenging to be in front of the camera – long hours of taping, scrutiny from the public and your portrayal is at the mercy of editors. . During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!) to viral social media campaigns. .

Television 120

Television Travel Tourism Pitching 120

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

Buzzstream

OCTOBER 17, 2018

Most major online publications already have a full content calendar during the holidays. In addition, any extra time you spend beforehand creating the campaign and developing the pitch strategy will ensure the highest-quality content is delivered to potential publications while the holiday is still relevant.

Pitching 105

Pitching Viral Data Content Marketing 105

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. As a top public relations firm, we have adapted, developed new strategies and embraced new tools that allow us to move forward in an ever-changing and excessively noisy landscape.

Strategy 78

Strategy Media Storytelling Pinterest 78

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

As almost 200,000 folks get ready for their annual excursion to Las Vegas for CES (Consumer Electronics Show) , those of us who toil in B2B tech public relations will be looking for 2017 trends to better take advantage of industry moves and stake out positions for clients. B2B content will become more customized.

B2B 120

B2B Customer Service Software Technology 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Print Advertising 120

Prohibition

JULY 10, 2019

Some of these came to light by members of the public calling brands out on social media for their slip-ups and others were campaigns by PR and marketing teams that simply did not turn out as planned. When these accusations were brought to light in the media, the CEO failed to talk to reporters or appear in public forums.

Fashion 75

Fashion Telecommunications Crisis Training 75

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. There are no limits or boundaries to how far a story can extend.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. The rationale behind this is that the public would take warnings more seriously. Here are ten of my favourite social media campaigns from 2016.

Social Media 28

Social Media Viral Film Media 28

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). But one traditional medium that has bridged the gap between the two worlds is public relations. Below are a few examples of how PR has evolved in the digital world.

Media 100

Media Print Radio Consumer 100

David PR Group

JANUARY 12, 2015

They are, in no particular order, the state of the public relations industry, college football, and cookies. So, just as print media is terminally ill and the college football playoff will eventually be eight teams, I tell you this: The Thin Mints aren’t the same. Imagine public debates, taste tests, dunking vs. not dunking, etc.

Reputation 40

Reputation Groups Crisis Viral 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. “It all starts with which record you decide to break!,” ” says Antoniou.

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. Let''s all learn from print''s fall from grace. They''re asking: 1. Finally: Who will we be pitching?

Journalism 41

Journalism Real Estate Print Newspapers 41

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

NewsWhip

JULY 23, 2020

The article that drove the most public interest in June was the aforementioned one from NBC about the Black Lives Matter painting on the approach to the White House. The Atlantic’s printing of the statement from Jim Mattis criticizing Trump’s reaction to the protests was the only one in the top five not from NBC, garnering 6.7

Facebook 167

Facebook Web Viral Journalism 167

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” As a reporter, our publication presented facts from both sides of a story (e.g., Experience matters. Quantum entanglement.

Survey 160

Survey Data Media Ethics 160

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Better yet, that awareness led to revenue. That’s quite the fairy tale, right?

Leadership 111

Leadership Brand Branding How To 111

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan. This was a preventable issue.

Case Study 201

Case Study Viral Crisis Newspapers 201

MaccaPR

NOVEMBER 30, 2017

million in TV, social and broadcast publicity coverage (including 1,600 TV segments)? I marvel at how they managed to erect a private installation on public property. It’s cool when you can take a brand, put it into dialogue with an existing public icon, and let consumers discover what you’ve done on their own,” says Audette.

Marketing 76

Marketing Consumer Measurement Viral 76

Shift Communications

DECEMBER 1, 2016

But coverage in The Wall Street Journal s, Forbes , Business Insiders and Fortunes of the world are achievable for companies of all sizes – startup or mature, public or private. And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets.

Strategy 60

Strategy Print Insurance Insurance 60

Sword and the Script

MARCH 15, 2022

It provides monitoring for print news, online news, broadcasts, podcasts and social media. This also works for viral content – like a retweet on Twitter. Notified by Intrado is a Promising PR Software Tool that Supports 5 Central Duties in Public Relations [PR Tech Briefing]. Both come with experience in this vertical.

Tools 161

Tools Media Software Analysis 161

Cision

AUGUST 26, 2015

Digital Brand Manager for USC, digital strategist, marketing consultant, public speaker. Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. American author, entrepreneur, marketer, and public speaker. Senior Writer at Fortune.

Social Media 120

Social Media Twitter Media Nonprofit 120

Mark My Words

MARCH 6, 2018

For anyone who works in the business of promotion – a vocation now given the respectably anodyne title of ‘Public Relations’– the tactical manipulation of controversy is the lifeblood of publicity. Needless to say, the gallery had to order more prints. But for the publicist, subtlety is rarely helpful.

Brand 60

Brand Branding Film Print 60

Mark My Words

APRIL 26, 2022

After months of speculation about who would replace Laura Kuenssberg, Chris Mason’s promotion from a host on Radio 4 to BBC political editor seems to have taken many people by surprise – and the public outpouring of praise appears to have touched the born-and-raised Northerner. .

Radio 60

Radio Local Meeting Journalism 60

Mindful Marketing

AUGUST 9, 2018

After all, it’s legal to photograph people in public places where there is no “ reasonable expectation of privacy.” Gaining likes, shares, and followers is key to her success, and to have a post go viral is golden. ” Wow. That’s a strong reaction, but did Blair do anything wrong?

Social Media 50

Social Media Airlines Privacy Media 50

Beyond PR

MARCH 23, 2016

Digesting a page in print is nothing like experiencing content digitally. Fluffy walking a tightrope is not certain to go viral unless you make sure people can find it. The digital world allows for a much more interactive experience. The same applies to your blog post or product announcement.

Video 40

Video eBook Viral Infographics 40

Mark My Words

FEBRUARY 23, 2018

Eminent columnists – many of whom would not be seen dead with a Waterhouse print- wrote powerful condemnations. For the promotor -long before their vocation became consolidated into the respectably anodyne title of ‘Public Relations’- the manipulation of controversy is the lifeblood of publicity. In any case an outcry erupted.

Print 60

Print Viral Film Construction 60

Buzzstream

NOVEMBER 10, 2020

You could have a contact list brimming with journalists, and a potentially-viral campaign, but if you hit send on a flat pitch don’t be surprised if you fail to get opens or coverage. You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. It’s as simple as that.

Pitching 164

Pitching Writing Digital PR How To 164