Announcing Print on Muck Rack’s public relations management (PRM) software
Muck Rack
SEPTEMBER 8, 2021
Announcing Print on Muck Rack’s public relations management (PRM) software
How Earned Media Drives Consumer Behavior: Publication Authority
Onclusive
MAY 12, 2022
“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. Publication authority, including its reputation and reach. ?
Consumer 
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Trending Sources
Social Media Overtakes Print Newspapers as News Source
PRSay
DECEMBER 13, 2018
For the first time, social media has surpassed print newspapers as a news source for Americans, Pew Research Center finds. adults said they often get news from social media, compared to 16 percent from print newspapers. News websites are the next most common source, followed by radio, social media and print newspapers.
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Print news media is dying
Stephen Waddington
SEPTEMBER 17, 2019
Print news media under threat is not an exclusive. Print new media challenge Ad-funded newspapers such as The Evening Standard and The Metro are the exception, not the rule. It’s a challenge for those in the journalism industry and the public relations industry alike. What does this mean for the public relations industry?
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How Earned Media Drives Consumer Behavior: Publication Authority
Onclusive
MAY 12, 2022
“By understanding the business impact of our earned, owned and newswire efforts, we can better shape our broader strategy and make data-driven decisions around the specific content, media strategies, publications, and reporters we want to focus on moving forward. However, the publication reach of articles that drove website actions was 25.1%
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Print newspapers still drive best ad engagement in Canada
Agility PR Solutions
NOVEMBER 6, 2019
They sure do in the Great White North, according to a new study from News Media Canada, which found that printed newspaper ads engage Canadians more than any other medium, print or digital. The post Print newspapers still drive best ad engagement in Canada appeared first on Agility PR Solutions.
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What’s Going On With Media – And How Does It Impact Your Public Relations Strategy?
Stern + Associates
JANUARY 29, 2024
But what does all this mean for the media relations component of public relations strategy? And this also means that industry or practice area trade publications are more crucial for public relations strategy, since it’s less about volume these days than it is about hitting the right audience.
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PR Has Evolved Since First ‘Public Relations Handbook’ in 1967, but Some Values Are Timeless
PRSay
JULY 1, 2022
Fifty-five years ago, the first “Public Relations Handbook” that I edited was published. Needless to say, a lot has changed in public relations since 1967. Back then, when we first published the “Public Relations Handbook,” reaching out to the media was relatively straightforward for PR professionals.
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10 creative ways to use QR codes in media communications and PR
Agility PR Solutions
MARCH 28, 2024
In the fast-evolving landscape of media communications and public relations, QR codes are emerging as versatile tools capable of bridging the gap between traditional strategies and the interactive potential of digital technology.
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Socially Unacceptable Podcast – Growing a Successful Media Publication with Cassie Moyse
Prohibition
AUGUST 16, 2023
The world of publishing is not just about paper and ink anymore, the print publishing sector has faced a massive decline in recent years. Starting off as a small readership print-only magazine, Portfolio North has increased its readership to 35k, got an influential social following, launched its own digital edition, and soon its own app.
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New book: AI tools for public relations
Wadds Inc.
NOVEMBER 30, 2023
I’ve launched a new book today about artificial intelligence (AI) tools for public relations. The community published two guides to tools in public relations and has been inactive since 2015. The community published two guides to tools in public relations and has been inactive since 2015.
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Is Public Relations Management a Technology? [PR Tech Sum]
Sword and the Script
JULY 7, 2020
Summary of monthly PR tech news: Muck Rack focuses on public relations management; Prowly enhances media database; new execs at Meltwater and Signal AI The term “public relations management” sounds like an advanced college class but shaping up for something else. Most draw analogy to customer relationship management, or CRM.
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Media interview tips: How to prepare for TV, radio and print media interviews
Public Relations Sydney
SEPTEMBER 1, 2014
When you’re asked to be interviewed in the media , it’s important to know that each medium – radio, TV and print – have specific requirements you should understand before the interview. Allow yourself time to think, look away and think about the question (look down to the floor not to the ceiling).
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The Ultimate Guide to Publishing Your First Publication
PR Fuel
JUNE 15, 2023
Read More The post The Ultimate Guide to Publishing Your First Publication appeared first on eReleases. It takes a lot of time and a lot of effort. The worst part is that some authors do not know if anybody is even going to end up reading what they.
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Tried and true: Study finds consumers have an emotional connection with direct mail ads
Agility PR Solutions
APRIL 7, 2024
And new survey research and data analysis from Vericast illustrates why print advertisements remain in style—and why they play a critical and emotional role […] The post Tried and true: Study finds consumers have an emotional connection with direct mail ads appeared first on Agility PR Solutions.
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Can Print Still Flourish in The Age of Digital? An Interview with Star Tribune Magazine’s Sue Campbell
MaccaPR
FEBRUARY 2, 2017
Has digital media – from Huffington Post , Google News and BuzzFeed to Kindle e-books, Twitter and (God help us) more than 8 million blogs – finally vanquished Print? Recent headlines provide brutal evidence: Condé Nast announced last December it was shutting down the print version of Self magazine to go online-only. Long Live Print”!
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Coffee with a Journalist: Telisha Bryan, Crain's New York Business
OnePitch
JANUARY 16, 2024
Telisha Bryan is a managing editor for Crain's New York Business, where she oversees the editing of articles for Crain's print publication, website, and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy desk chief.
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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion
Reputation Us
AUGUST 2, 2021
On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” The Marriage of the Court of Law and Court of Public Opinion appeared first on ReputationUs.
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Wyoming State Bar: Reputation & Legal Risks. The Marriage of the Court of Law and Court of Public Opinion
Reputation Us
AUGUST 2, 2021
On August 4, 2021 12:00-1:00 MT, ReputationUs will present a continued legal education (CLE) session for the Wyoming State Bar titled, “Reputation & Legal Risks: The marriage of the Court of Law and Court of Public Opinion.” The Marriage of the Court of Law and Court of Public Opinion appeared first on ReputationUs.
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Five Reasons why Public Relations is important for Brands
Prohibition
SEPTEMBER 27, 2022
Despite the rise of social media, which maintains a key part of a brands marketing offer, public relations still plays a key role and is something all businesses should take into consideration. Public Relations builds trust and credibility. Public Relations can play a key part of any Search Engine Optimisation (SEO) strategy.
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3 Reasons to Use Public Relations Instead Of Ads?
Victorious PR
JANUARY 13, 2023
That is one of the top things we hear as a public relations agency. Public relations has a lot of benefits that ads just can’t provide. With public relations, you are increasing your reach by the masses. You have print, television, radio, AND online. With public relations, it’s all about relationships.
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Measuring Public Relations
5W PR
JANUARY 17, 2020
We hear all the time how important public relations are, but are there reliable methods to gauge its effectiveness? Some of the most popular ways of measuring Public Relations include: Content Analysis –Is your core narrative being reported accurately in the press? Locate those legitimate business threads and publicize them.
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Faces & Markets of PRGN: Tokyo, Japan – Premier Destination for Business
Bianchi Biz Blog
FEBRUARY 1, 2024
The information in this post originally appeared on Public Relations Global Network’s blog. Faces and Markets of PRGN is a new series of blog posts in 2024 that puts Public Relations Global Network (PRGN) member agencies and their markets in the spotlight. million in print and 3 million online subscribers.
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QR Codes: How to Use a QR Code in a Public Relations Campaign
5W PR
APRIL 12, 2021
An effective way to do this is to have QR codes on the company’s business cards or other promotional printed materials so that when other attendees scan the code, they’ll be taken to the company’s contact number or other contact information about the company.
Publicity 88
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What is media relations in public relations?
Landis PR
FEBRUARY 21, 2022
Publishing company Pressbooks defines media relations as “the mutually beneficial relationship between journalists and public relations professionals.” . Several years ago, I attended a conference that was geared to both reporters and public relations professionals. Public Relations and the Press, a Powerful Partnership .
What’s next for WaddsCon: May report and future events
Stephen Waddington
JUNE 3, 2021
The May edition of WaddsCon covered a range of topics from the COVID-19 impact on client/agency relations to the impact on print, and from measurement frameworks to professionalism in public relations. Ursula Ojiji, MBA student, University of Ulster shares my view that public relations should be recognised as a profession.
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203 A 2-Minute Public Speaking Hack Using Body Language
Polaris
NOVEMBER 22, 2014
Yet public speaking and media interview skills are essential for most executives and business owners. And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. In today’s post, we’ll take a look at a public speaking hack intended to help improve your presentation skills.
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Renewal
Wadds Inc.
APRIL 17, 2024
A new book will explore the future of Britain through the perspective of corporate communications and public relations practitioners. Renewal will be crowdsourced from across the public relations industry and we’d welcome your contribution. and published by #FuturePRoof in ebook and print formats.
Journalist Spotlight | Interview with Shannon Jenkins, Editor at frankie
Medianet Australia
MARCH 13, 2024
Shannon shares her insight on the different practices and strategies needed for print vs digital media, her own history reading the publication she now heads and what she has accomplished in her career thus far. This week, Medianet is joined by Editor of frankie magazine, Shannon Jenkins.
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Why Tech Is Important To PR
ImPRessions - Crenshaw Communications
JULY 10, 2023
As a PR agency that works with high-growth companies, including many technology brands, we talk a lot about why public relations is important for the tech industry. Digital-first publications, online video, podcasts, and even company blogs provide additional avenues for brands to connect with niche audiences.
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Why Mob Wife Winter is a Major TikTok Trend for Digital Influencers This Season
5W PR
JANUARY 30, 2024
The mob wife aesthetic demands attention with bold textures like sleek leather, luxurious faux fur, and statement animal prints. Leopard prints reign supreme here, draped across dresses, adorning bags, and adding a touch of wild sophistication. Textures The whisper-soft cashmere and delicate fabrics of the clean girl trend are gone.
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Insights Into the Role of Communicators at the U.S. Department of Defense
PRSay
FEBRUARY 16, 2024
These communications professionals practice public relations, write short- and long-form copy, operate overseas radio stations, manage social media for military units, explain military concepts, prepare senior leaders for interviews, manage production workflows, archive materials and create graphics and multimedia content.
Coffee with a Journalist: Telisha Bryan, Crain's New York
OnePitch
JANUARY 16, 2024
Telisha Bryan is a managing editor from Crain's New York, where she oversees the editing of articles for Crain's print publication, website and various newsletters. Telisha has been at Crain's New York since 2017, where she started as a copy Desk Chief.
Print 59
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Comparing top 2021 media monitoring vendors
Onclusive
DECEMBER 6, 2021
Our customers agree that Onclusive provides the most comprehensive media monitoring available, including digital, newswire, print, broadcast, radio and social coverage. Social media monitoring also allows communicators to gather customer feedback and pinpoint influential opinion leaders who can help shape a brand’s public image.
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PRSA Introduces Innovative Program to Guide Journalists Transitioning Into PR and Communications
PRSay
FEBRUARY 7, 2024
So far in 2024, the Los Angeles Times , The Wall Street Journal , Time magazine, Sports Illustrated and National Geographi c, among other outlets, have all conducted layoffs, while journalists at several Condé Nast publications staged walkouts over proposed job cuts. How was your transition into public relations?
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5 Benefits of Media Relations
Landis PR
MARCH 4, 2024
Targeting audiences PR pros have access to audience statistics on almost any media outlet – digital/print/broadcast/social media/influencers. Go for a bylined article in a trade publication or research journal. An endorsement by a media outlet you trust adds credibility to policy issues also. Is your brand serious and scholarly?
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Press Release Newswire Services – Worth The Cost?
ImPRessions - Crenshaw Communications
FEBRUARY 4, 2021
A few of the top picks for press release distribution services include: Business Wire – Known for robust targeting, outlet-type choices, multimedia options and its ability to distribute across 100,000 premium outlets (broadcast, digital and print). Keep a check on their pricing as they’re expensive.
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The thought leader paradox: What purpose do they serve in the age of influencers?
Agility PR Solutions
MARCH 9, 2023
While the medium of delivery has evolved from print, to […] The post The thought leader paradox: What purpose do they serve in the age of influencers? But what is ‘thought leadership,’ and what use is it for marketers? Marketing has existed for as long as people have competed to sell products or services.
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These Emerging Technologies Are Shaping Defense Tech PR
5W PR
FEBRUARY 15, 2024
In the rapidly evolving landscape of defense technology, public relations plays a crucial role in shaping perceptions, fostering collaboration, and navigating the complex narratives surrounding emerging technologies. Networks In the digital battlefield, public relations efforts are crucial in highlighting the importance of cybersecurity.
Traditional Media: From Endangered To Extinct
Maxim Behar
FEBRUARY 15, 2024
In 1999, in an interview with Bulgarian online media expert Justin Toms, I declared that print newspapers would be gone by 2025. Max, you’re going against your livelihood — you started in the press, with the printing press and newspaper ink! And by “press,” I don’t just mean newspapers, but also the actual printing press.
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This rail strike is also a battle for public opinion – and No 10 is fighting dirty
Mark My Words
JUNE 22, 2022
In drawing this parallel, the government connects the strikes to hard times past and reminds the public of previous failures on Labour’s watch … while distracting from their own plethora of crises and scandals. But much of the public he needs to persuade sees a scratchy figure. It’s their kind of win-win.
Government 60
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Secrets to pitching broadcast (according to a former broadcast journalist)
Agility PR Solutions
JULY 8, 2020
It’s also online, on social, and (to complicate matters further) can even be produced by online and print publications. Broadcast isn’t just what you see on the small screen anymore. Despite the combining of the analog and digital, broadcast remains a bit of a different beast when it comes to pitching. To ensure that your […].
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How to best prepare for going on the record
Axia PR
MARCH 6, 2024
How do you discuss something you don’t want to appear in print? Are there any “gotcha” questions, and how should you answer them? Can you ask for interview questions ahead of time? Even the most seasoned spokesperson is constantly learning how to approach the media landscape to avoid saying the wrong thing and going viral.
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