Contently - Strategy

NOVEMBER 3, 2021

Do I need to parse the fine print of a scientific study every time I cite a statistic? Finally, if the information comes from social media, make sure it’s true before you regurgitate it in print or online. But after that, it gets more nuanced. When in doubt, find another source to cite.

Content Marketing 120

Content Marketing Marketing Viral Study 120

Cision

MAY 24, 2016

We’re all dreaming of the way to make something go viral, even though there is no actual way to engineer virility,” says Marc. Some stories will work well in print, others in video. John starts by highlighting the Times’ strong print and online presence and the confusion around embargo times.

Film 211

Film Pitching Print Journalism 211

Critical Mention

FEBRUARY 5, 2019

Once you identify a trend that is going viral, you want to ensure you consider the following before you create your marketing strategy: 1) Why is the topic going viral? 2) Where is the topic going viral? LinkedIn Content Suggestions. How do you create an action plan for trending topics?

Trends 61

Trends Viral Analysis Crisis 61

Cision

APRIL 17, 2015

Some industry stories we’re following this week: The Big News: Hillary Clinton announces her 2016 presidential campaign via social media , followed by Marco Rubio a day later ( The Huffington Post ) and ESPN reporter Britt McHenry is suspended for a week after video of her bad-mouth outburst with a towing attendant goes viral ( NBC News ).

Media 120

Media Viral Radio Sports 120

Prohibition

SEPTEMBER 2, 2022

Rickified” QR codes have also been spotted that directs users to the new video, mimicking the viral rick-rolling meme that the internet loves. The messaging on the posters has been printed in suncream which not only shows the dangers of UV rays, but how protective suncream is against them. I spy with Maynards Bassetts.

Social Media 62

Social Media Insurance Insurance Media 62

ImPRessions - Crenshaw Communications

JUNE 7, 2017

According to Steve Tobak of Inc., “starting with a niche is one of the most powerful ways to go viral and ultimately take down even the biggest giants.” We represent several midsize companies in technology who are giants within relevant industry organizations like adtech, supply chain software, or 3D printing services.

Small Business 168

Small Business SMB Local Viral 168

Cision

NOVEMBER 21, 2017

With social media and access to this information being so easy, anybody with a smartphone and an idea can become a viral source of news. It’s no longer just the mainstream media that needs to be taken into account. With Cision® Media Monitoring tools, communicators have the power to listen dynamically across different media types.

How To 149

How To Social Media B2C Television 149

Prohibition

JULY 21, 2023

The home has also been updated to add a spice of Ken-ergy, complete with his closet and some tasteful cow-print rugs. Barbie selfie generator This Barbie campaign round up wouldn’t be complete without mentioning the viral Barbie selfie generator. We love the collection – and we’re off to put in an order right now. Warner Bros.

Wireless 62

Wireless Retail B2C Instagram 62

ImPRessions - Crenshaw Communications

APRIL 10, 2017

The video, which went viral by Monday morning after being posted on Facebook by another passenger, is plenty disturbing. Technically, United was within its rights to remove passengers; nearly every ticket we buy contains small print about the risk of being bumped.

Airlines 159

Airlines Hotels Reputation Crisis 159

Shift Communications

DECEMBER 15, 2016

PR people often talk about ideas to make news go viral, but there is no way to predict or plan for when something will be a hit. On the day of the woman’s retirement party there were four broadcast stations and a number of print/online reporters on-site. Client: Print Syndicate. Online, print, broadcast – it all still matters.

Print 60

Print Media Travel Wireless 60

Polaris

DECEMBER 8, 2014

And a poorly handled print or broadcast interview could turn a relatively benign issue into a full-blown crisis. A video of the comic’s performance went viral, the media piled on. If you give a rocky speech in front of potential investors, you might lose their confidence, not to mention their financial support for your business.

Interviews 133

Interviews Media Training Media Training 133

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Berger describes six attributes that most “viral” word-of-mouth brands and products share: Social Currency.

Social Media 120

Social Media Facebook Print Advertising 120

ImPRessions - Crenshaw Communications

DECEMBER 21, 2016

Ad tech clients want to speak to marketing decision-makers, 3D printing clients target prospective partners in medical or architectural sectors, and so on. Paid reach has its place, but we’re still chasing “viral” or highly shareable content. B2B content will become more customized. B2B content must be shareable.

B2B 120

B2B Customer Service Software Technology 120

Barokas

DECEMBER 5, 2019

Digital and interactive media have largely displaced print. now want to know, “How can we go viral?”. Social media and influencer relations are taking a growing share of marcom budgets. Some bloggers hold as much or more sway than a top New York Times reporter. Video is now an integral part of marketing for all businesses.

Strategy 78

Strategy Media Storytelling Pinterest 78

Cision

MAY 11, 2016

During the length of my career, public relations has evolved from mailing out press releases (yes, as in printed materials!) to viral social media campaigns. . Have a communications plan in place and identify a team who is ready and able to respond calmly and consistently. . How do you envision the future of PR?

Television 120

Television Travel Tourism Pitching 120

Buzzstream

OCTOBER 17, 2018

Most print and online publications include an editorial calendar in their media kit. Content marketers need to realize that there are only so many viral holiday ideas you can produce—you can’t bank on being the first to produce an idea, especially when the success of your campaign is limited to a few weeks.

Pitching 106

Pitching Viral Data Content Marketing 106

Prohibition

JULY 10, 2019

The commercial went viral, was featured in almost all national publications and generated more than four million views on YouTube in just two days. The brand played with its 30-year tagline, “the best a man can get”, and replaced it with “The best men can be”.

Fashion 75

Fashion Telecommunications Crisis Training 75

ZudePR

MAY 17, 2016

Print it out. But it’s a start. Here are three top tips. #1: 1: Read this data-driven recent article on BuzzSumo.

How To 60

How To Tools Writing Viral 60

Norton's Notes

DECEMBER 21, 2016

Certainly one of the most brutally effective campaigns on the list, The Salvation Army used the viral ‘blue vs gold dress’ from earlier in the year to highlight domestic violence. They gave up on TV and print, and have had a year of self-titled ‘social madness’. Here are ten of my favourite social media campaigns from 2016.

Social Media 28

Social Media Viral Film Media 28

PR in High Definition

DECEMBER 13, 2017

3D printed cupcake anyone? Uber came under fire after an employee blog went viral, detailing a culture of sexism. So, what are the crazy trends predicted to become lifestyle norms by 2027? Over 90% of all restaurants will use some form of 3D food printer in their meal preparations. Yes please. Seeking, as hiding is not possible.

Trends 59

Trends How To Retail Google 59

PRSay

AUGUST 12, 2016

With the tremendous growth of social media in recent years, the PR landscape is continuously evolving and causing public relations professionals to adapt to the 24/7/365 news cycle we now work in as well as the instant, viral nature in which news breaks and spreads. News breaks in a split second today and spreads instantaneously via social.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on Forbes One of the biggest struggles faced by marketers today is how to balance new media (digital and social) with traditional media (TV, radio, print). Unlike TV, radio or print, PR has evolved and is as relevant, if not more relevant, today than it was 20 years ago.

Media 100

Media Print Radio Consumer 100

David PR Group

JANUARY 12, 2015

So, just as print media is terminally ill and the college football playoff will eventually be eight teams, I tell you this: The Thin Mints aren’t the same. Who knows, maybe the Thin Mint taste test goes viral and becomes this year’s version of the Ice Bucket Challenge. I have eaten cookies practically every day of my life.

Reputation 40

Reputation Groups Crisis Viral 40

MaccaPR

SEPTEMBER 3, 2014

Chief marketing officers are in love with the idea of breaking a GUINNESS WORLD RECORDS® event record and having their brands bask in the seemingly viral eruption of TV, radio, print and online buzz that comes from that honor. Go Online or Go Home. ’ But today?

Viral 88

Viral Marketing Guidelines Local 88

Bad Pitch Blog

APRIL 22, 2009

Viral-it-out! Remember that reading an email is harder than reading a printed document and a long email can be very discouraging to read. Several of us at RLM were talking about how important it is to be email centric. So we made up some rules. Pass along. Be concise and to the point. Do not make an email longer than it needs to be.

Viral 40

Viral Print Communications 40

Bad Pitch Blog

SEPTEMBER 8, 2008

Print outlets have been dying, okay let''s call it changing, for a while. Most of the stories in PaidContent, TechCrunch, News.com, Mashable and even hip oldsters like CSMonitor.com are so viral we can''t live without them. Let''s all learn from print''s fall from grace. They''re asking: 1. Finally: Who will we be pitching?

Journalism 41

Journalism Real Estate Print Newspapers 41

MaccaPR

AUGUST 26, 2015

It contained an 8-foot-long electronic mooing cow sculpture and even an actor playing a “soda jerk” operating a vintage 1940s ice cream soda fountain, followed by a Guinness Book of World Records-breaking event (Read more about the World’s Largest Scoop of Ice Cream in “ 4 Marketing Secrets for Viral GUINNESS WORLD RECORDS ”).

Corporate 48

Corporate Examples Storytelling Brand 48

Cision

JULY 5, 2016

All too often we are convinced we need a website, or in this day and age, a social media strategy that will go “viral” – but this approach is often doomed from the start. Having a social media initiative go viral is not a good goal – what is the intended net result?

Nonprofit 227

Nonprofit Crisis Viral Groups 227

NewsWhip

JULY 23, 2020

The Atlantic’s printing of the statement from Jim Mattis criticizing Trump’s reaction to the protests was the only one in the top five not from NBC, garnering 6.7 Four of the five most engaged articles came from NBC. . million engagements. .

Facebook 167

Facebook Web Viral Journalism 167

Sword and the Script

AUGUST 11, 2020

The seasoned, veteran reporters are objective, yes – the fresh-out-of-college, I’ve-gotta-make-something-sensational-to-boost-my-name/job/make it viral, much less so (from numerous experiences).” Experience matters. Quantum entanglement. Schrodinger’s cat.” [see see this 2-minute video for an explanation ].

Survey 156

Survey Data Media Ethics 156

Cision

NOVEMBER 24, 2015

Forty-five percent of executives think it’s okay to share other brands’ information as either digital or print paid content. After he sent a takedown notice, the website took down the photo and updated its post, however, the photographer alleges the photo had already spread virally to other websites without proper attribution.

Examples 120

Examples Viral YouTube Infographics 120

Contently - Strategy

NOVEMBER 14, 2018

Brands love to talk about going viral; Dubin actually did it. The brand’s success was about more than just going viral or getting lucky. It started sending customers a monthly print magazine called The Bathroom Minutes with their razors. Better yet, that awareness led to revenue. That’s quite the fairy tale, right?

Leadership 93

Leadership Brand Branding How To 93

Melissa Agnes

JULY 30, 2014

Yesterday we discussed managing crises with visual content , where I mentioned some tips for identifying red visual flags (or their possibility) that could help a crisis go viral, as well as outlined some important strategies to help you incorporate visuals into your crisis communications plan.

Case Study 201

Case Study Viral Crisis Newspapers 201

Shift Communications

DECEMBER 1, 2016

And it went completely viral – with mentions on radio shows around the country, Good Morning America , lifestyle press like Woman’s Day and other business outlets. To do this, there’s no substitute for consuming – reading print newspapers/magazines, watching broadcast to figure out which shows cover what, etc.

Strategy 60

Strategy Print Insurance Insurance 60

MaccaPR

NOVEMBER 30, 2017

Audette concurs: "When you think of traditional media platforms – print, TV advertising, billboards, radio – you think about high volume and mass reach to millions across a broad demographic. Oh, and PR Week reported that State Street’s gender diversity-focused fund enjoyed a 384 percent increase in average daily trading volume.

Marketing 76

Marketing Consumer Measurement Viral 76

Sword and the Script

NOVEMBER 11, 2014

Just imagine how popular your kid would be, joked one father showing me the item in a print catalog as our kids jumped on a trampoline, if you established a “ The Fortress ” in your backyard. Marketing marketing strategy viral marketing' Sure your insurance costs might go up – but you could also charge admission.

Marketing 113

Marketing System Viral Insurance 113

Cision

AUGUST 26, 2015

Founded The Social Media Monthly, in 2011 as the first and only print magazine devoted exclusively to unlocking the power of social media for its readers. 7 Ways to Make Your Tweets Go #Viral – [link] by @douglasi #twitter pic.twitter.com/dfyOaIOiuf. Mark Fidelman (@markfidelman) August 20, 2015. Robert Fine – @bobfine.

Social Media 120

Social Media Twitter Media Nonprofit 120