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ReputationUs: Q1 2021 Webinars, Workshops and Presentations

Reputation Us

Here are the upcoming Q1 2021 webinars, workshops and presentations that Casey Boggs of ReputationUs has been asked to participate in over the next few months. Free Workshop for NAO Members. The post ReputationUs: Q1 2021 Webinars, Workshops and Presentations appeared first on ReputationUs.

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Survey: Most B2B Marketing Writers Aren’t in Direct Contact with Customers

Sword and the Script

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. If you’re not in direct contact with the audience, then you can’t truly understand an audience. As a result, B2B marketing writers turn to analytics and social media to inform their writing.

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Integrating Owned and Earned Media

PRSay

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 197
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4 Steps to Take Media Relationships to the Next Level

PRSay

Phone contact is much more personal than email. A good question to ask is “How is the changing media environment is affecting you personally?”. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Media 152
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Media Alert vs. Press Release: What Are the Differences?

PR Fuel

With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. In this guide, we lay out the key things you need to know when it comes to media alert vs. press release. What Is a Media Alert? Informational Workshops.

Media 98
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Finding the Right Time to Send a Pitch

PRSay

The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. Same thing with any contact from them via Twitter.

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How To Set Expectations In Public Relations

ImPRessions - Crenshaw Communications

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. Again, communication is key.

Publicity 334