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Integrating Owned and Earned Media

PRSay

Because the acronym begins with P (or paid media), everyone assumes that’s where a communications program grounded in the PESO Model begins. There are certainly exceptions to the rule but, in most cases, you want to begin with owned media, which is the cornerstone of your efforts. Start off by choosing a keyword.

Media 197
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#Leaders Listen Up: #Millennials Share what Gets their Attention on Social Media

Deirdre Breakenridge

Social media continues to capture time and attention. Here are some of the stats revealing how much people participate in social media; where they spend their time; what they like to do and how often. Social Media Workshop in Princeton, NJ. The social media numbers continue to grow. Can you imagine?

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PR Strategies to Destigmatize Mental Health and Wellness

5W PR

These campaigns can be shared through social media, press releases, webinars, and workshops. Mental health PR efforts can highlight workplace initiatives that prioritize mental health, such as counseling services, mental health days, and wellness workshops.

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The Science of the Tweet: The Dos and Don’ts for #SciComm on Twitter

Deirdre Breakenridge

A Guest Post by Marissa Zuckerman, American University Graduate Student, PR Expanded Blog Contest Winner. Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. Look for hashtags at meetings, workshops and conferences.

Twitter 347
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LinkedIn Social Selling Training & Digital Marketing Workshop Debuts

wiredPRworks

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. SOCIAL MEDIA TRAINING SUCCESS TRACK.

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The Role of PR in Transforming Consumer Finance

5W PR

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. This involves generating media buzz, creating explanatory videos, and liaising with financial bloggers to educate consumers about the product’s perks and advantages.

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The #PRStudChat Community Discusses Digital Media and AI on October 25th

Deirdre Breakenridge

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. This was an important question and one that should be explored beyond one student or one blog post.

Community 148