PRSay

MARCH 14, 2019

For example, we still have slots available for the Secrets of Media Relations Masters workshop in Atlanta on March 21-22. If you’d like to dive into the pitch structure outline above in way more detail, this workshop is a great way to do that. Get more media pitching knowledge from Michael Smart here.

Pitching 162

Pitching Real Estate Media Relations Trends 162

PRSay

MAY 31, 2018

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here. How do you do it?

Media Relations 87

Media Relations Media Pitching Course 87

Communications Conversations

JUNE 9, 2021

At any given time, I’m usually working with between 4-8 clients consulting on social media and digital marketing and PR. Generally speaking, I consult in a few big areas: social media strategy (audits + strategy), social media content strategy and execution; and influencer marketing. 2 – Social media coaching.

Social Media 97

Social Media Media Training Training Strategy 97

PRSay

AUGUST 15, 2018

The second-best time of day to pitch media is between 10 a.m. Many are expected to post to multiple platforms, and then promote their work on social media. Absent any additional insight into your target media’s workflow, it’s still a decent time slot, if you have to guess. and noon, their time zone.

Pitching 205

Pitching Radio Course Journalism 205

The Proactive Report

AUGUST 28, 2018

” The video was shared by his friends and of course, it found its way onto social media and then went viral. PR Takeaways: Hold social media training sessions with all employees, including execs. Put a social media policy in place and do workshops to highlight the perils of posting controversial content.

Training 148

Training Social Media Video Employee 148

PRSay

NOVEMBER 12, 2018

Consider this pitch by Ashley, who attended my workshop and was kind enough to send in her success story. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 145

Pitching Construction Media Relations Web 145

PRSay

JUNE 7, 2018

Recently I spoke about media pitching at a conference where many of the speakers were journalists. If your overriding objective is to avoid committing some theoretical “cardinal sins” of media pitching, then you’ll probably achieve that objective — and you’ll miss out on coverage you otherwise could have gained. How is this possible?

Media Relations 94

Media Relations Pitching Media Conference 94

PRSay

OCTOBER 17, 2018

1 complaint from media about PR pros. Be more precise than most of your competitors who merely rely on media databases for beat information. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Get more media pitching knowledge from Michael Smart here.

Pitching 178

Pitching Training Media Relations Consumer 178

Ishmael's Corner

NOVEMBER 30, 2014

By taking liberties with the Budweiser Puppy Love video in my storytelling workshops, I can show the video with tension: And what happens to the same video when I remove the bad stuff? Even without media training, she acquitted herself quite well though we don’t plan to diversify into food PR. No bad stuff?

Storytelling 157

Storytelling Journalism Media Training Video 157

PRSay

JULY 17, 2018

The most important thing I do in my business is pay very close attention whenever I speak with a Media Relations Master. One such throwaway line I heard a Media Relations Master say recently was, “I just make sure I get out of my office and go out and visit with people.”. Back to this particular Media Relations Master conversation.

Media Relations 157

Media Relations Meeting Pitching Conference 157

PRSay

MARCH 29, 2019

Decide to spend an hour a week reaching out to your top media targets and ask nothing from them in return. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 141

Pitching Course Financial Media Relations 141

PRSay

AUGUST 31, 2018

Here’s the key concept I’ve learned from observing people I call “ Media Relations Masters ” — the ones who consistently get more than their share of media coverage than everybody else: They never blame the media for not covering them. Get more media pitching knowledge from Michael Smart here.

Pitching 145

Pitching Government Training Sports 145

PRSay

MAY 25, 2018

They interview people who already have big followings, either via social media or email lists, because they know the thought leader will push the link out to their contacts and say, “Hey, I was on this podcast the other day, check it out.” One time I was working with a media relations pro from a nonprofit at my media relations workshop.

Pitching 107

Pitching Nonprofit Media Relations Social Media 107

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. Cigna VP Uses Social Media to Discuss Affordable Healthcare Katya Andresen is Cigna’s Chief Digital and Analytics officer. Depending on who you pick, be prepared to train your thought leaders. Many of them offer COVID-19 vaccinations.

Leadership 126

Leadership Content Marketing Healthcare Google 126

PRSay

MARCH 8, 2018

You and I see somebody else’s glistening placement in a sought-after media outlet. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Pitching 127

Pitching Media Relations Examples Creativity 127

PRSay

NOVEMBER 28, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Pitching 139

Pitching Travel Software Groups 139

PRSay

DECEMBER 12, 2018

Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success. Get more media pitching knowledge from Michael Smart here.

Strategy 118

Strategy Pitching Film Advertising 118

PRSay

APRIL 23, 2018

Like when a client or someone in another department says, “Oh, we’re doing this thing and it would make a great press release — the media will all want to know about it.” Don’t ask, “What’s going on that the media would be interested in?” Get more media pitching knowledge from Michael Smart here. You’re not alone.

How To 139

How To Pitching Course Media Relations 139

PRSay

FEBRUARY 28, 2018

Here’s a commonly overlooked opportunity for building relationships with media: Help them with stories you didn’t pitch. You can determine media needs by: Watching their social media posts to see what they are working on. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 114

Pitching Transportation Report Travel 114

PRSay

APRIL 19, 2019

Thinking back to that first speech I gave to PR pros on boosting media pitching is crazy, because at the time I had no idea what a fork in the road that would be. Paid training gigs soon followed, then multiplied. I want to help more people achieve more media relations success instead of holding others back by my reticence to grow.

Hotels 131

Hotels Training Viral Pitching 131

PRSay

MAY 23, 2019

I ran into this again during my “ Secrets of Media Relations Masters ” workshop. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. Jude Children’s Research Hospital and Georgia Tech to help their media relations teams reach new levels of success.

Training 77

Training Travel Media Relations Creativity 77

Waxing UnLyrical

NOVEMBER 4, 2015

And D S Simon’s 2015 Media Influencers Report found that 75% of producers, online editors and bloggers will use video on their sites. So why don’t we put those two things together and build in social media video that connects us to the people we’re trying to reach when they’re in the moment. Pretty pictures.

Mobile 40

Mobile Film Media Training Video 40

Waxing UnLyrical

JUNE 24, 2015

Author information Martin Waxman Martin Waxman is a social media, content marketing and communications strategist, conducts social media training and workshops and teaches digital strategy at University of Toronto.

Content Marketing 40

Content Marketing Marketing Energy Media Training 40

Solo PR Pro

NOVEMBER 17, 2015

The research findings provided unique insights into how public policy and public affairs schools are approaching content marketing, media relations, communications strategy and native advertising. media training and communications strategy). I also have in mind to incorporate my Media Training for Academics curriculum (e.g.,

Creativity 40

Creativity Public Affairs Policies Survey 40

Norton's Notes

JULY 29, 2015

Hanson and a few weeks ago I interviewed Crosby Noricks the founder of PR Couture and co-presenter of the entry-level fashion PR workshop Fashion PR Confidential and author of Ready to Launch. I provide strategic digital and social media advice on behalf of corporate, media and political communication clients. A loved one.

Interviews 28

Interviews SEO Banking Radio 28

Deirdre Breakenridge

AUGUST 12, 2019

I’ve been media training executives for about 15 years. The media has an agenda. This statement shapes what most business professionals have in their minds about the slant or the bias of a media outlet. Social media conversations and past articles, blogs, comments, tweets, etc., will help you to figure this out.

Interviews 157

Interviews Infographics Media Media Training 157

PRSay

JULY 30, 2018

I’ve worked hard to develop good relationships with the local media, and now I want to do the same with the national media. I remember when I got to the point where I pretty much maxed out all the local media coverage we could get. Get more media pitching knowledge from Michael Smart here. I know exactly how she feels.

Local 100

Local Pitching Media Relations Report 100

Critical Mention

OCTOBER 24, 2019

PR Daily is a news site that delivers news, advice, and opinions on the public relations, marketing, social media, and media worlds. Our take on Ragan’s PR Daily blog: Without a doubt, Ragan’s PR Daily blog is one of our go-to blogs for communication and media related news and tips. Until next time! SCHEDULE A DEMO.

Blogging 68

Blogging Education Resources Creativity 68

Marketwired

FEBRUARY 16, 2016

Creative PR means thinking outside the box—so while I believe in using traditional tools like a press release or a media pitch, make sure you get a bit creative by constructing your written communications as follows: Start with visuals: Visuals are becoming increasingly important in PR. Rethink writing: Michelle Messenger Garrett.

Creativity 100

Creativity Pitching Writing Conference 100