Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. The human brain is as a consequence predisposed towards focusing on negative information.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

These insights are based on our quantitative analysis of the PR Attribution data from over 100,000 earned media articles published in 2021 that covered both business-to-consumer and business-to-business brands across a wide range of industries. Negative news content in comparison. Brand sentiment and consumer behavior. attentiveness.”

Consumer 195

Consumer Brand Branding Media 195

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. Despite economic headwinds, the global advertising industry has been robust and seems poised for more growth. Post-Covid, brands are spending on connected TV (CTV) ad platforms and the industry is abuzz about retail media.

Retail 170

Retail Brand Branding Privacy 170

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. However, media pitching and media relations to secure earned media still dominate the industry. If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). Work -> (Employers, Industries, Job Titles, Office Type).

Social Media 233

Social Media How To Insurance Insurance 233

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

Now, I’ve seen new products (or, better still, new categories) that were so clearly innovative, disruptive, or well timed that they did generate media attention without outside PR help. And it’s well known in our industry that media coverage often begets more media coverage.) Not necessarily.

B2C 120

B2C Product Launch SEO Storytelling 120

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Some clients require category or competitive monitoring reports as early as 8:00 a.m. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Tools Agency Resources 136

Cision

SEPTEMBER 25, 2017

It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? Does Industry Matter? What Has Your PR Professional Done For You Lately?

Journalism 258

Journalism Social Media Study Comparison 258

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc. ResponseSource also offers press release distribution and a media database. Onclusive expands partnership with MSL.

Pitching 88

Pitching Report Software Survey 88

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Katie Paine's Measurement Blog

JULY 20, 2023

Understand the human side of risk To succeed at risk communications—and to be able to measure your success—requires understanding human behavior and how humans make choices. Most risk communication measurement stops far short of measuring the actual behavior you want people to take. For example, the U.S.

Chemicals 52

Chemicals Brand Branding Survey 52

Cision

NOVEMBER 11, 2016

As new markets keep reaching out and needing PR representation, her team is ready to jump in. Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. We feel the nuts and bolts of the industry won’t change.

Communications 253

Communications Data Local Survey 253

Sword and the Script

APRIL 12, 2022

In its funding announcement, the company says it can also “measure ROI from earned media including traffic, form submissions, purchases and other conversions.” In addition, it will soon “enable journalists and influencers to discover sources, manage their stories, and measure reach and sentiment of their published work.”.

Software 88

Software Pitching Measurement Enterprise 88

Critical Mention

JUNE 19, 2019

Once you set your goals, you can set KPIs to measure your content’s success. Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type. This involves testing your content and measuring its success. Measure your results.

Content Marketing 128

Content Marketing How To Marketing B2B 128

PR 20/20

JANUARY 16, 2023

Hence our obsession with keeping tabs on industry blogs and finding those articles and authors that impact our own ways of thinking. If like us, you’re always looking for new marketing resources, you’ve landed on the right blog post. Content Marketing Institute blog ( @CMIContent ): Insight from top names in our industry.

Blogging 52

Blogging Marketing Pinterest SEO 52

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Thought leadership is about establishing yourself and your organization as an industry leader. People who don’t work for your company but are industry thought leaders.

Leadership 126

Leadership Content Marketing Healthcare Google 126

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

One of the best ways is to stay on top of key PR industry blogs as well as more general sites that offer a fresh take on business, creativity, and content. Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories.

Blogging 170

Blogging Writing Creativity Storytelling 170

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

The objectives should be clear as well as measurable. We typically include those who can influence potential customers, from industry experts to current clients and end users, and even vendors who might pass the word to prospects. Define and prioritize your audiences. But realize that your messages won’t go out in a vacuum.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

FEBRUARY 2, 2022

Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. Most industry professionals recognize that PR and SEO work together. Here’s a roundup of other news and links from the world of PR technology. PR tech mentions. Content picks from around PR tech land.

SEO 130

SEO Content Marketing Marketing Software 130

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. Journalists (and influencers with journalistic ambitions) fall into this category.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. To amplify your event and brand within the news cycle, this is where editors and traditional PR comes into play. Noodles & Company, for example, falls within two industry categories: restaurant and franchise.

Agency 59

Agency Creativity Examples Conference 59

Cision

JUNE 6, 2017

Influence” tends to be jammed into one big category when in fact, it’s nuanced. Aligning with a celebrity can also be risky if a personal life turned scandalous and dominates the news and public opinion. These influencers are powerful, self-made industry leaders consistently creating content to establish their authority and expertise.

Marketing 239

Marketing Television Handbook Web 239

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. To amplify your event and brand within the news cycle, this is where editors and traditional PR comes into play. Noodles & Company, for example, falls within two industry categories: restaurant and franchise.

Agency 52

Agency Creativity Examples Conference 52

PRSay

AUGUST 25, 2017

That’s the good news. It’s tempting to believe the industry may now be nearing an inflection point where a clear road to accelerated progress is in sight. Setting measurable and achievable goals seems a particularly valuable — but generally omitted — starting point to drive results. percent are Black or African-American, 5.4

Measurement 105

Measurement Meeting Resources Creativity 105

wiredPRworks

MAY 23, 2022

Grow your connections in the categories you want to reach; review every invitation before you accept to see if there’s a fit with your profile. In the websites section of your profile, add a link to a page that lists your news, social media bio, articles or publications. I only changed a few words here and there.

LinkedIn 52

LinkedIn How To B2B Social Media 52

Waxing UnLyrical

JUNE 24, 2019

This is great news for marketers looking to increase the impact of their campaigns. When defining influencers by category, CMS Wire says. Micro influencers focus on a specific niche or area and are generally regarded as an industry expert or topic specialist. As with any campaign, start with measurable goals and KPIs.

Measurement 95

Measurement eBook Tools Survey 95

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

The Awards Blog

MAY 15, 2019

You can measure how much time visitors to your website spend on the the award page, and count this towards attribution and by extension, the ROI of the award. The catch, of course, is that you cannot openly promote this news; you must pay that company a “licensing fee” for the right to promote the award. Licensing Fee.

Analytics 57

Analytics Google Course Web 57

ImPRessions - Crenshaw Communications

JULY 25, 2017

Where possible, work with clients to offer opportunities for shared exposure with other category players. One way we do that at Crenshaw is through thought leadership panels that sometimes include competitors discussing and debating topics of interest to the industry. Be fearless in dreaming up potential partnerships.

Education 136

Education Leadership Agency Instagram 136

ImPRessions - Crenshaw Communications

MAY 3, 2017

We are pleased to be contenders in a couple of categories. Nothing beats acknowledgment by industry peers for a job well done. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

NOVEMBER 11, 2017

billion “bounced” visits to news and entertainment publishers in its network over a six-month period. If a publisher is looking at pageviews and bounce rates, they are definitely measuring it all wrong.”. Also see: B2B Blog Metrics: 4 Effective Categories to Measure Success.

Study 64

Study Marketing B2B Apparel 64

5W PR

MAY 16, 2017

Rowenta steamed-up the show with new additions to both its garment care and home comfort categories. and the new Turbo Silence Extreme Fans – I’m definitely going to snag one of those for a hum (and humidity)-free office. These days, purpose-driven kitchen tools are delivering measurable benefits.

Internal 68

Internal International Print Skype 68

Sword and the Script

MAY 14, 2019

Mr. O’Neal says that works out to about twice as much content swept up by LexisNexis and the Onclusive index is larger than Google News. The newscrawler is what is able to find your news and render the searches and mentions you’ve established in a dashboard. 3) Measuring the influence of coverage. Sentiment analysis.

Case Study 116

Case Study Software Data Web 116

Sword and the Script

APRIL 30, 2019

Third, as a PR agency owner that specializes in B2B technology, I simply have an interest in keeping tabs on the ways technology is transforming my industry. I’ll include news from the PR vendor community and review and curate content they produce ( like this ). Onclusive is developing new ways to measure PR including attribution.

Industry 85

Industry Media Technology Employee 85

Beyond PR

SEPTEMBER 26, 2017

It’s not a surprise that many journalists harbor some misgivings for the PR industry. But how can you tell the extent of a journalist’s openness for PR interactions and the extent of the skepticism about the industry? Does Industry Matter? What Has Your PR Professional Done For You Lately?

Journalism 63

Journalism Social Media Study Comparison 63

NewsWhip

MARCH 31, 2021

They’re really looking for new ways to reach consumers, especially now when it comes to that fragmented consumer journey and all the things that comms people do really well, it’s not just driving buzz, but it’s really central to the way consumers decide. And I think also just from the clients, right? Paul: Oh, great.

Advertising 131

Advertising Advertising Data Reputation 131