Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software. The post Corporate communicators struggling with internal measurement—here are the obstacles appeared first on Agility PR Solutions. Public Relations measurement

How employee resource groups enhance internal comms efforts

PR Daily

As organizations grapple with racial and social justice issues facing the world, employee resource groups can be a great way to help advance DE&I both internally and externally. The post How employee resource groups enhance internal comms efforts appeared first on PR Daily.

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How to measure your DE&I efforts

PR Daily

So how can organizations set measurable, provable goals and start to make a difference? To have measurable goals, your framework needs to take quantifiable outputs into consideration from the beginning. What can be measured?

What will internal communications look like in 2021?

PR Daily

Katie Liston, head of marketing for Contact Monkey, shared some key findings from a recent global survey of internal communicators. With the events of 2020 reshaping so much of the employee experience, it’s no surprise that the internal communications world was transformed as well.

How to measure the efficacy of your channels

PR Daily

In 2007, one of my clients came to us with a specific request: His management team wanted a channel assessment with an investment plan for internal communications. Over the next two years, we helped him build an outstanding internal communications function with a strong team, well-curated content and strong norms and governance. The post How to measure the efficacy of your channels appeared first on PR Daily.

Covid-19 Recession Places Renewed Emphasis on PR Measurement & Evaluation Blog

Economic damage caused by the Covid-19 pandemic increases the importance of PR measurement and evaluation. Signs of Improving PR Measurement. The survey indicates growing appreciation of PR measurement. Yet relatively few PR pros say measurement is one of their common activities.

How Edmunds measures the quality of earned media

PR Daily

James-Armand explains the goal, strategy and how it measures success below. One of our most effective levers is our team of internal experts which has earned a reputation for being a credible, reliable resource to other media outlets who frequently quote their opinions and commentary.

Chats with Chip: Ryan Williams on Internal Communications and Measurement

Media Bullseye

The most recent episode of Chats with Chip featured a conversation about internal communications and measurement with Ryan Williams , a partner with Tekara Effectiveness. Ryan, who has 20 years of experience in this field, illuminated trends, difficulties, and advantages of formulating a regular plan to measure and implement internal communication tactics. Despite the positives of internal communications strategies, Ryan recognizes the difficulties.

5 Ways To Raise Your Internal PR Game

ImPRessions - Crenshaw Communications

Earlier this week, we made the case for raising your internal PR game. The technological and social changes over the past few years have both made internal communications more important, and also opened up opportunities to revolutionize it. 5 ways to raise internal PR standards. In 2017 McKinsey found that only 17% of companies report investing in some form internal communications technology. Internal comms should be easy on the eyes.

How internal comms and PR can collaborate and harmonize

PR Daily

If you trust your internal communication team to support a business initiative internally, why stop there? Getting approvals from internal stakeholders. Look internally. Look no further than the other side of the aisle to the internal communications team for help. Internal comms is a content factory that specializes in creating and publishing content that supports your PR goals. Having processes in place, from idea generation to publishing to measurement.

COVID-19: What?s changed (and has not) about internal communication

PR Daily

Reliance on managers by leadership, human resources and communicators is more important than ever when it comes to internal outreach—even if they have had limited or no experience keeping a remote team engaged. How are you keeping a pulse on the organization and measuring the success of your communication efforts? The post COVID-19: What’s changed (and has not) about internal communication appeared first on PR Daily.

A New Era for Measuring Communications Campaigns


We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. Surprisingly, MuckRack’s report revealed that more pros reported measurement as a challenge than COVID-19-related issues including losing clients/revenue or placing coverage during this news cycle.

5 Ways to Improve Internal Communication


Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. Treat your internal publics like your external publics. “Internal communications should not be treated as a one-size-fits-all proposition.” But when you want to get information out internally how do you do it? The point that IPR makes is that we spend much more time personalizing our messaging externally than we do internally. Measure.

Offer strategy to leaders, not measurement datapoints

PR Daily

Dissatisfied with your ability to measure effectiveness and return on investment? Forty-four percent of respondents are dissatisfied with their ability to measure communications’ effectiveness, Ragan’s State of Communications 2020 survey of nearly 800 professionals. Digital measurement leads. Website traffic, including clicks and time spent, is a measuring stick for 60%, and 51% keep an eye on the number of social media followers.

To rev up internal engagement, think like a marketer

PR Daily

Applying tactics that range from launching an intranet campaign to reorganizing the newsletter, Ellie Mae boosted internal engagement. Run your internal comms like a marketer” is a rallying cry seldom heard across the land. Yet Sara Karam Holtz, director of internal communications at Ellie Mae , is doing just that—drawing on her background as a marketer to better reach her internal audience. We were able to measure what worked and what didn’t.”.

How to measure PR

Stuart Bruce

If the title ‘How to measure PR’ got you hooked and you came here in search of the silver bullet that will tell you how to measure exactly how successful your PR is then you’re going to be disappointed. And there is definitely no silver bullet that will measure the ROI on your investment in public relations. Measuring the ROI of PR is a myth. Don’t ask how, but ask why you measure PR. Measuring ROI is a myth.

Communications Careers: Measuring Progress in Steps Through Peaks & Valleys

PR Expanded

I recently read an inspirational tweet about progress being measured in steps. This is important because the measure of achievement is not about becoming a CEO, it’s about feeling that you’ve got to where you wanted and fulfilled your potential. CommunicationsMatch Measuring Progress PR Success public relations Simon LockeA Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM.

How a PR Pro changed the measurement landscape

PR Daily

Within a week I’d put together a business plan for a company built around measurement. I handed in my resignation, and launched the Delahaye Group, which was essentially the first company focused entirely on measuring PR. Over time, as the role of our clients expanded to include events, analyst relations, internal communications and social media, we had to continuously reinvent ourselves and figure out how to measure each new technology or discipline.

5 blunders to avoid with your internal podcast

PR Daily

What metrics can you use to measure its success? Despite a wide variety of preferences, the largest segment of employees favored podcasts that provided insights from company leaders or “deeper discussions” of internal news. Whenever possible in business, you should seek to measure your performance in the hopes of identifying problems and making organizational improvements. The post 5 blunders to avoid with your internal podcast appeared first on PR Daily.

Monday Roundup: Internal Communications

Waxing UnLyrical

It’s impossible to communicate your brand’s value and mission to the general public without first communicating it well internally. So how can you gain cohesiveness in your organization through internal communications? The new ‘ABCs’ of Internal Communication: 3 steps to becoming a business communicator. The case for internal communications. Building Your Business With Internal Collaboration. Measuring employee engagement in internal communication.

Survey: Measurement, storytelling cited as top weaknesses

PR Daily

From PR pros to internal communicators, tracking one’s impact is a top concern. A wide range of communicators—from public relations pros to human resources specialists—perceive measurement as their major Achilles’ heel. A Ragan survey of 576 communication professionals reveals that most place measurement at or near the top of their weaknesses. Among PR pros, 50% confessed that measuring their impact was a weakness. Internal communicators.

AMEC Measurement Maturity Mapper M3 tool lets PR professionals benchmark their comms measurement

Stuart Bruce

Measurement Maturity Mapper (M3) is a fantastic new tool from AMEC (the International Association for the Measurement and Evaluation of Communications) to help public relations professionals benchmark how they do their communications measurement and evaluation. I was lucky enough to… Continue Reading → corporate communications Measurement and Evaluation public relations

Storytelling, PR, and Measurement

Waxing UnLyrical

” Today, policing can be found through the organizations that are measuring the paid, earned, shared, and owned results of their public relations efforts. PR practitioners now must be able to work with big data and possess the skills needed to measure what matters in order to ensure that their stories are engaging and also truthful and transparent. So it seems 50% of PR pros are not measuring, but in all reality they should be. Start off by only measuring what matters.

16 stellar blogs and websites to fuel internal communication success

PR Daily

FREE REPORT: Benchmark your internal comms efforts against your peers ]. This digital employee engagement platform is built for HR and communications teams to increase productivity and accurately measure outcomes. Backstitch’s writers cover a broad range of internal comms-focused topics, including legal tips and specific how-tos that might make your job easier. Institute of Internal Communication. Internal Communications

The VR/AR Measurement Challenge

Media Bullseye

As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”. I’m sure that there are people out there who argue this is putting the cart before the horse—we need to understand the useful application of VR and AR before we can even think about tying it to business goals and determining how to measure it.

PRSA 2016 International Conference: Be Aggressive, Be Audacious, Be Bold


The PRSA 2016 International Conference in Indianapolis brought together some of today’s top thought leaders in the field of communication– and then some. In addition to finding and establishing relationships with the right influencers, Sullivan also emphasized the importance of metrics and tying measurable objectives to these relationships in order to ensure you’re getting a clear ROI out of your influencer campaigns.

One Thing you CAN’T Measure in PR

Flack's Revenge

PR measurement has evolved, with the addition of solutions such as SeeDepth and AirPR. And international initiatives such as the Barcelona Principles aim to take a fresh look and improve the craft (see this Cision blog post ). Yet there is one thing that is impossible to measure – and is ignored at our own peril. Don’t we just care about coverage, website traffic/conversions, i.e. things that can be measured? You can’t measure this kind of impression.

Measurement Mavens: The Team that Created the Internal Communications Measurement Standards

Katie Paine's Measurement Blog

The Measurement Maven of the Month Award this month goes to the team that created the internal communications measurement standards. You can read all about their work in our article “The Best New Thing In the World: Internal Communications Measurement Standards.” The post Measurement Mavens: The Team that Created the Internal Communications Measurement Standards appeared first on Paine Publishing

Measurement experts: Solid metrics and trust go hand in hand

PR Daily

The key to the ‘next normal’ is measurement, as usual.”. At PR Daily’s Media Relations & Measurement Virtual Conference on May 14 , Paine, founder and CEO of Paine Publishing, offered her observations on metrics—what has changed and what remains constant—in a tandem presentation with Johna Burke, global managing director of AMEC. With regard to measuring content, she equates sharing with trust. Also: “Measure the outcome, not the media,” she advises.

10 Takeaways From PRSA’s 2018 International Conference


Austin, Texas, was the backdrop for PRSA’s International Conference this past week. Crunching numbers (data and measurement) was a hot topic as well. On data and measurement: “It’s not activity-based and about a book of news clips. Thought Leadership PRSA International ConferenceWhat’s on the mind of PR professionals these days?

How to Best Measure Your PR Success

Shift Communications

PR teams have long deplored the challenges of how to best measure your PR success and effectively report program results. Yes, it can be difficult to understand how to justify your team’s hard work to management, or to measure PR’s contribution to the bottom line. With a variety of measurement categories available, it can be challenging to select the right mix. But, don’t forget about measuring the quality of coverage. How does one measure the quality of coverage?

3 Ways to Measure Employee Communication

Waxing UnLyrical

Your average internal communicator is lonesome. There’s a magazine and intranet to write for, multiple special projects, and internal social media. That, my friends, is why employee communication measurement is in the state it is in. I know the rationale: Not a numbers person, got into this field to write, my boss doesn’t care about measurement, leadership understands our value, etc. Measurement is absolutely essential. Measure what you are covering internally.

Why Metrics Matter: Day One at the AMEC International Summit


This week hundreds of communication professionals have jetted off to London for the 8 th annual Association for the Measurement and Evaluation of Communication (AMEC) International Summit. This year’s theme, “Making Metrics Matter: Taking Measurement Mainstream,” highlights why metrics are imperative to success and how to make measurement relevant to any company or organization. Without the right metrics, you haven’t got good measurement.”.

Measure Your PR Like a Super Sleuth


Master PR measurement? What does Nancy have to teach us about PR measurement? It’s actually two ecosystems, the one internal to your organization and the one external. Internally, PR intersects with marketing, sales, production, upper management, et cetera. It’ll come in handy when it comes to measuring PR against program and business objectives. The same principle applies to PR measurement. Use it to improve efforts and measurement.

Report: Measuring PR’s value remains communicators’ top challenge

PR Daily

Muck Rack’s “The State of PR 2019” report revealed that measurement remains PR pros’ biggest challenge with 72% saying they struggle to measure the business impact their efforts produce and 65% saying they lack quantifiable metrics for their campaigns. Along with measurement, nearly two-thirds of PR pros (61%) grapple with finding and engaging relevant journalists, and the same amount feel pressured by shrinking budgets.

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Inside Innovation: Smoking Gun PR’s innovative approach to PR measurement

The Resolution Blog

How refusing to offer AVE’s led to two global AMEC awards and very happy clients On May 17th, 2017 AMEC announced the winners for their International Communication Effectiveness awards. The award winners are all leading the way in modern PR measurement but when we saw that Smoking Gun PR from Manchester, UK won two awards we had to get in touch and find out their secrets. How did you measure the effectiveness of the campaign?

How Humana measures the benefits of its enterprise social network

PR Daily

Measure the impact of your enterprise social network ,” Smith explains how to establish ROI. RELATED: Join the live webcast of our sold-out Role of Internal Communications in Building an Innovative Work Culture Conference. ]. The post How Humana measures the benefits of its enterprise social network appeared first on PR Daily. Employee Engagement Internal Communications Social MediaYou know you are making a difference by opening up discussion in a social channel.

We Should Measure Content Marketing by Relationships

Sword and the Script

The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. Yet pageveiws became the default unit of measurement, according to Contently, out of familiarity as brands transitioned to the publishing focused model in content marketing. The paper criticizes four other typical measures: unique visitors, Facebook likes, social media share sand conversion rates. by Frank Strong.

New podcast: How Diageo measures multi-channel marketing

The Resolution Blog

We discussed the multi-channel marketing campaigns Diageo run and why the measurement of the activity is so key to the business. I found out how Diageo marketing teams and agencies use a version of the PESO (paid, earned, shared and owned) model to organise and measure activity. James also shared details of how he developed a standardised reporting process to measure and compare results.

Why PR Should Measure by Outcomes


Why, is a three letter word that is often asked but more rarely measured against. Awarding that question every year is the International Association for Measurement and Evaluation of Communication (AMEC). In 2017, Cision won 10 awards at the association’s annual celebration of measurement held in Beijing but more importantly, these awards highlight what real outcomes are. The post Why PR Should Measure by Outcomes appeared first on Cision.