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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. However, in many cases, PR measurement continues to be unstructured, ad-hoc or an afterthought, and many communicators still consider it to be too complicated.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

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Measurement Digest: Measuring Internal Communication

Institute for Public Relations

This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations.

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Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

Muck Rack

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

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Discover the Actionable Habits of the World’s Best Strategic Communicators

Communication professionals can sometimes face difficult questions from internal stakeholders about the impact of their PR marketing initiatives.

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Book Review: Internal Communication Strategy

Wadds Inc.

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

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What are PR Metrics: 17 Measurements to Track 

Onclusive

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.