Onclusive

AUGUST 26, 2021

When it comes to your PR strategy, earned media is essential for building stakeholder trust, growing your brand success and reinforcing the value of communications. Associate Director, PR and Communications. The post The Ultimate Guide to Earned Media Strategy & Measurement appeared first on Onclusive. Webinar Speakers.

Measurement 369

Measurement Strategy Media Leadership 369

PRSay

JULY 1, 2020

We all know it’s important to measure our PR campaigns. However, according to Muck Rack’s 2020 “State of PR Survey,” 64 percent of public relations pros still struggle with quantifiable measurement — a 1 percent improvement from last year’s findings. True behavior change doesn’t happen overnight,” Grant said.

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Measurement Communications Banking Survey 168

Landis PR

JANUARY 22, 2024

Photo courtesy of Pixabay For CMOs, understanding the importance of effective communication measurement is vital. Looking to validate and amplify their communication successes, CMOs – or chief marketing officers – need to be aware of effective strategies that truly reshape the broader landscape of organizational impact.

Measurement 59

Measurement Communications Crisis Communications Crisis 59

Institute for Public Relations

JULY 1, 2023

This research is provided by the IPR Measurement Commission The COVID-19 pandemic spurred a resurgence in employee communication. As previously in-office workers began logging on from coffee shops, vacation homes, and residences, communication leaders worried about company culture even as overall productivity exceeded expectations.

Measurement 52

Measurement Internal International Communications 52

PRSay

APRIL 21, 2021

The importance of research, analysis and evaluation in the communications profession continues to grow due to the pace of change in the marketplace. Mark Weiner, a longtime PRSA member and the chief insights officer for Cognito, an international research-based communications consulting firm, is the report’s lead writer.

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Measurement Communications Analysis Data 178

Muck Rack

AUGUST 25, 2021

Better PR measurement: Insights from the CEO of the International Association for the Measurement & Evaluation of Communications

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Measurement Internal International Communications 196

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Power innovation and business agility Without measurement, there is no experimentation or innovation.

Measurement 195

Measurement Strategy Hotels Data 195

Onclusive

MARCH 28, 2022

This week, our focus on Demystifying PR Measurement shifts to the benefits of viewing and implementing measurement as a foundational process in PR and communications. First things first: what is PR measurement? Without measurement, there is no experimentation or innovation. Optimize your campaigns.

Measurement 195

Measurement Strategy Hotels Data 195

Stuart Bruce

DECEMBER 1, 2023

Yesterday I spoke at the PRCA Measurement Conference as part of AMEC’s Measurement Month.

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Conference Measurement Crisis Communications Crisis 148

Onclusive

OCTOBER 27, 2020

In this new reality, the communications team also needed to continuously monitor competitors’ responses to the crisis and measure how the brand’s efforts fared compared to the rest of the industry. Measured their “COVID-19 Response” strategy; focusing on a combination of press coverage quality and performance against competition.

Measurement 370

Measurement Case Study Automotive Media 370

The Resolution Blog

JULY 9, 2020

So it’s no surprise that the PR industry is assessing how the public have adjusted and are reviewing what matters when measuring communications. Yesterday, the Association of Measurement and Evaluation of Communications (AMEC) hosted a virtual global summit. […]. The post The world has changed.

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Measurement Communications Industry Publicity 201

Onclusive

MARCH 29, 2022

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. The good news is that there is no need to figure out PR measurement on your own.

Measurement 195

Measurement How To Analysis Data 195

Katie Paine's Measurement Blog

JULY 10, 2023

Integrated communications measurement is where comms evaluation and measurement is heading. Not only was she relatively new to measurement, and so had to figure a lot of things out as she went, but she did it for a very, very large organization requiring buy-in from numerous levels of leadership. So, you can do it too.

Measurement 98

Measurement Communications How To Survey 98

Institute for Public Relations

FEBRUARY 17, 2023

Members of the IPR Measurement Commission gathered virtually to discuss new and innovative approaches to measurement. IPR Measurement Commission member Sarah Myles, Director of Communications Measurement & Insights at McDonald’s, moderated the discussion.

Measurement 111

Measurement Communications Media Blogging 111

Wadds Inc.

MARCH 29, 2024

Rachel Miller's new book Internal Communication Strategy offers a practical, step-by-step guide to organisational communication by developing a robust internal communication strategy. It’s not every book about internal communications that offers a revolution. While a technical expert, she does not rely on jargon.

Internal 116

Internal International Strategy Communications 116

Deirdre Breakenridge

APRIL 17, 2017

I recently read an inspirational tweet about progress being measured in steps. Achieving success in your PR, communications or any career is about putting one foot in front of the other and repeating the process. A Guest Post Simon Erskine Locke, Founder & CEO of CommunicationsMatch TM. It was time to focus on the next objective.

Measurement 247

Measurement Communications Banking Crisis Communications 247

Stuart Bruce

JULY 8, 2020

for the measurement and evaluation of communications was first published on Stuart Bruce's PR Futurist by Stuart Bruce - Modernising public relations and communications for the digital age. The Barcelona Principles aren’t meant to tell … © Stuart Bruce - Barcelona Principles 3.0

Measurement 168

Measurement Communications Publicity 168

Onclusive

MARCH 4, 2021

As communications professionals, we’re natural storytellers. That is just as important a skill, because it demonstrates the value that communications brings to the organization. Learning to tell your story doesn’t have to be hard, but it does takes intentionality and data-driven measurement.

Measurement 195

Measurement Data Reputation Storytelling 195

Sword and the Script

NOVEMBER 22, 2022

About half of comms pros say they track web traffic, impression and placements for PR measurement, but such metrics point out the direction of success rather than conclusive . Commetric came out this week with its “ PR Measurement Twitter Influencer Index.” PR measurement. PR measurement.”. select all that apply).

Measurement 85

Measurement Survey Web Software 85

Sword and the Script

JUNE 23, 2020

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020. At least in the interim.

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Measurement Communications Survey B2B 92

Onclusive

MARCH 18, 2021

Be honest: how often have you presented a report on the results of and next steps from the past month or quarter of public relations and communications work without knowing who was going to see it? All too often people shy away from measurement and metrics that go beyond SOV, but there are many valuable and interesting ways to measure.

Measurement 195

Measurement Report Reputation Analysis 195

Cision

NOVEMBER 13, 2017

In our ongoing series, Jay Baer, founder of Convince & Convert and New York Times bestselling author poses and discusses important questions facing the communications industry. In this video, Baer tackles the issue of what’s required to accurately measure earned media. I am deceptively youthful looking (maybe?)

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Measurement Video Tools Communications 0

Cision

MARCH 17, 2021

See if you're measuring the right metrics.

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Measurement Communications Blogging 194

Institute for Public Relations

MAY 24, 2023

This blog is provided by the IPR Organizational Communication Research Center. Internal Communication (IC) is an essential part of any organization’s success. It is the backbone of a company’s culture and its ability to drive performance, engagement, and commitment among employees.

Internal 52

Internal International Measurement Strategy 52

Agility PR Solutions

DECEMBER 2, 2019

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

Internal 117

Internal International Measurement Corporate 117

Institute for Public Relations

JUNE 20, 2023

This roundtable discussion is provided by the IPR Measurement Commission Members of the IPR Measurement Commission gathered virtually to discuss mis-/disinformation in the evolving communication landscape. Participants discussed how the … Continue reading Measurement Roundtable: Mis-/Disinformation →

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Measurement Analysis Strategy Communications 75

Agility PR Solutions

OCTOBER 4, 2023

We’ve gained an arsenal of sophisticated tools to help with communicating our brands, fighting disinformation, and more. Nothing has rocked the public relations world quite as much as the development of digital technologies.

Analytics 117

Analytics Measurement Data Technology 117

ImPRessions - Crenshaw Communications

FEBRUARY 27, 2023

Crenshaw Communications, an award-winning B2B PR firm representing leading ad tech brands, recently welcomed Patrice Gamble as PR account director and Anna Julow Roolf as chief of staff.

B2B 156

B2B Leadership Communications Agency 156

Onclusive

MARCH 23, 2021

As you become more proactive in your PR measurement—rather than only sharing a report when management requests it—you’ll want to think about how to use the report to incite conversation within your team and company, which stories are important to tell next, and which stories or themes it may be time to put on pause. You Had Me at Highlights.

Analysis 195

Analysis Report Measurement Data 195

PRSay

MAY 9, 2023

Public relations has always been a challenge to measure. EMV is a limited metric because it does not weigh the broader but less-tangible impact that traditional media, prominent social media personalities, celebrity influencers or popular blogs might have beyond what they communicate in the PR placement itself. Does EMV even matter?

Measurement 84

Measurement Marketing Pharmaceuticals Social Media 84

Sword and the Script

MARCH 26, 2019

Tying outcomes to communications has long been a challenge. That’s why 2019 JOTW Communications Survey , which was conducted in collaboration with Ned Lundquist for the second year in a row and polled 223 communicators, included three questions about measurement. What metrics are communicators tracking?

Measurement 116

Measurement Communications Survey Web 116

Stuart Bruce

OCTOBER 7, 2023

The Edelman 2023 Future of Corporate Communications survey found that half of respondents see themselves as strategic advisers to or partners to their company’s leadership … © Stuart Bruce - Future of Corporate Communications study finds CCOs investing more in technology was first published on Stuart Bruce's Stuart Bruce the PR Futurist (..)

Corporate 104

Corporate Technology Study Communications 104

Agility PR Solutions

JUNE 23, 2021

Communicators measuring digital media effectiveness—in silos only—will miss crucial ad exposure data, creating a distorted view of performance insights, or “mutant data,” new research from audience insights platform DISQO reveals. As the loss of identifiers threatens to […].

Measurement 148

Measurement Data Brand Branding 148

5W PR

JANUARY 15, 2024

Strategic communications, when effectively deployed, can have a profound impact on organizations, businesses, and individuals. It goes beyond the tactical dissemination of information and aims to align communication efforts with overarching goals and objectives.

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Communications Policies Product Launch Reputation 78