Expert insights. Personalized for you.
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. MORE
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analytics MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars. MORE
We’ve had a nice run, social media. Facebook, Twitter, LinkedIn and Instagram have become essential hubs of business activity, and social media strategy is now a primary concern for virtually every company on Earth. Prep plans for a post-peak social media landscape. MORE
Find out how can you plan and measure your event promotion with the help of Social Media Monitoring Tools. Events Hashtags Social Media Marketing MORE
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. MORE
Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes MORE
Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping. MORE
It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media MORE
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media MORE
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? MORE
I like studying results-based information from social media experts. Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured. It was social media monetization before it was cool. Guest Post by Robert Rosenthal. MORE
New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment. MORE
ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018. MORE
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising. MORE
Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. Providing social media training. MORE
Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. Developing your own social media community is simple, Samuels says. MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. MORE
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power. MORE
How do you know if your social media messages offer sufficient value to your audience? Social media is an integral part of any digital marketer’s toolbox. However, social media is not just something that can be scheduled and left alone for weeks at a time. MORE
Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. A social media dashboard can save time and provide access to trends. MORE
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Consider these: Focus your social media efforts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides. MORE
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media? MORE
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content. MEASURED THOUGHTS. MORE
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy? MORE
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms. MORE
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want. MORE
Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We MORE
The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large. MORE
Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI MORE
Measure the results of your social media campaigns and find out which social media activities boost your brand awareness and social media presence the most. Digital Marketing Social Media Social Media Marketing measure effectiveness of social media campaigns measure social media measure social media campaign SOCIAL MEDIA CAMPAIGN MORE
One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Social media technology. Opt-ins from social media. MORE
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. The issue is multi-faceted and occurs due to breakdowns at both ends of your social media strategy. MORE
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups. MORE
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Are you looking to target older consumers? MORE
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? MORE
What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers? MORE
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Craft the right content and measure for your goals. MORE
Brand24
APRIL 3, 2019
Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI
Business Wire
AUGUST 1, 2017
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Nowhere is this more evident than on social media platforms.
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Business Wire
AUGUST 1, 2017
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analytics
Brand24
NOVEMBER 19, 2018
Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes
PR Daily
FEBRUARY 19, 2019
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. The issue is multi-faceted and occurs due to breakdowns at both ends of your social media strategy.
PR Daily
AUGUST 9, 2019
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. Are you looking to target older consumers?
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PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy?
PR Daily
OCTOBER 8, 2019
Do you know what your audience wants on social media? To understand what they were dealing with and how they could make the most of these social media assets, the team decided to do an in-depth audit of all Transamerica online channels. “We
Agility PR Solutions
SEPTEMBER 2, 2019
New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising.
PR Daily
NOVEMBER 3, 2019
If you are a PR pro, you spend a lot of time on social media. With a global usership in the billions, social media has become one of the fastest growing industries in the world. Social media is immediate and noisy. Featured Media Relations Social Media
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PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. Why should we care about social media lurkers?
Konnect Agency
JANUARY 17, 2020
The digital landscape changes almost daily, with new tools and utilities that add more ways to connect, track and maximize social media marketing performance. The overarching theme for brands heading into 2020: Rethinking what “success” looks like for social media marketing at large.
PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. ” Social media advertising.
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . Social media training from Hootsuite Academy. Sprout Social’s webinars.
PR Daily
MARCH 21, 2019
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? Listen to your social media audience to understand what content they want.
PR Daily
JULY 23, 2019
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins?
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
Waxing UnLyrical
JULY 16, 2014
I like studying results-based information from social media experts. Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured. It was social media monetization before it was cool. Guest Post by Robert Rosenthal.
PR Daily
MAY 1, 2019
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels.
PR Daily
JUNE 4, 2019
How do you know if your social media messages offer sufficient value to your audience? Social media is an integral part of any digital marketer’s toolbox. However, social media is not just something that can be scheduled and left alone for weeks at a time.
PR Daily
MAY 24, 2019
Social media can help you enhance your organization’s messaging reach and interactions with target audiences. Unfortunately, many PR and marketing professionals don’t harness the full power of social media to increase audience engagement. Providing social media training.
PR Daily
JUNE 19, 2019
Cision’s recent Social & Influencer Guide for PR outlines social media takeaways for communicators to research current industry trends and competition, along with ways to sharpen their pitches. Craft the right content and measure for your goals.
PR Daily
APRIL 4, 2019
What are the essential members of any social media campaign? What are the unique abilities social media teams should have? Now that social networks have become a mainstream form of communication, 78 percent of companies now say they have dedicated social media staff.
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. Bridging social capital – ties between relatively heterogeneous groups.
PR Daily
OCTOBER 30, 2019
Experts from Sprout Social, Talkwalker and Transamerica share how engaging your relevant community is a recipe for online success as platforms’ algorithms evolve and fluctuate. Developing your own social media community is simple, Samuels says.
Cision
DECEMBER 12, 2016
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. Social media has massive power.
Flack's Revenge
DECEMBER 11, 2018
I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?
PR Daily
NOVEMBER 7, 2016
Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. A social media dashboard can save time and provide access to trends.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business.
Brand24
MAY 30, 2019
Find out how can you plan and measure your event promotion with the help of Social Media Monitoring Tools. Events Hashtags Social Media Marketing
PR Daily
JANUARY 23, 2019
The company’s senior manager of social media says online marketers must put consumers first, think of each platform and prepare with mobile devices in mind. Social media users are hungry for excellent, captivating content. Tailor your content to each social media platform.
Cision
SEPTEMBER 15, 2016
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. The real question is how does this apply to your social media strategy?
PR Daily
DECEMBER 26, 2018
It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. Marketing Social Media
PR Daily
OCTOBER 19, 2016
One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Social media technology. Opt-ins from social media.
PR Daily
OCTOBER 17, 2019
Social media habits are changing as users are favoring two things: community and video. More and more social media users are searching for “velvet rope” communities, or forums that are not public facing but offer a specific audience for collaboration, brainstorming and griping.
PR Expanded
JULY 3, 2018
ET to discuss social media and getting into the strategic communications mindset. Be sure to check out Karen’s new book, Social Media for Strategic Communication: Creative Strategies and Research-Based Applications , which will be published by SAGE in August 2018.
PR Daily
JANUARY 20, 2020
Many social media users were quick to point out that the clothes bore a striking resemblance to the employee uniforms for the supermarket chain Sainsbury’s. The social media platform is dominating users’ attention with visuals and short video content. MEASURED THOUGHTS.
PR Daily
SEPTEMBER 11, 2019
‘Put yourself in the fans’ shoes,’ says James Chong, the company’s senior manager of social customer engagement. Consider these: Focus your social media efforts. Instead of launching a branded presence on every social media platform, focus on the few where your audience resides.
PR Daily
JANUARY 5, 2019
We’ve had a nice run, social media. Facebook, Twitter, LinkedIn and Instagram have become essential hubs of business activity, and social media strategy is now a primary concern for virtually every company on Earth. Prep plans for a post-peak social media landscape.
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