Expert insights. Personalized for you.
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. If a corporation had a social media profile but had an inactive account, researchers counted it as not using the network. Image by Werner Moser from Pixabay. MORE
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc. MORE
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses. MORE
Social media engagement can have a positive impact on your business goals. Social Listening Social Media Social Media Marketing improve social media engagement measure social media engagement social engagement social media engagementHere's everything you need to know about engagement! MORE
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analyticsThe digital revolution has brought upon a whole new world of platforms and analytics. The key is knowing which metrics matter most. MORE
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Competitive intelligence gathered through media monitoring and measurement and other tools aggregates information that is vital to business success. MORE
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars. MORE
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. In order to automate your social media sharing , you should plan your social media posts using a calendar or schedule for your organization. Sprout Social. MORE
Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes MORE
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the world of marketing and communications, benchmarks are commonly used to measure the perceived success or failure of a social campaign or post. Create new social benchmarks unique to your business. MORE
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? That depends on your brand, industry and the size of your social media following. Too much promotional content can be a huge turnoff on social media and elsewhere. MORE
The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment. PR Daily: How did you measure your success? Advice for others on social media right now? . MORE
I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured. MORE
If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving. MORE
New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment. The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. Public Relations social media MORE
In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring allows brands to track mentions on multiple sources and respond in a timely manner. Social media monitoring is sometimes confused with social media listening. MORE
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […]. MORE
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage. If your nonprofit or its research is cited as authoritative in earned media, more people will become aware of its charity work and its mission. MORE
A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals. MORE
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash. MORE
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives. MORE
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. We’ve seen social media start revolutions, win elections , raise millions for ALS, make Rick Astley great again and turn Justin Bieber into the biggest pop star of a generation. Social media has massive power. MORE
Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data. A social media dashboard can save time and provide access to trends. Here are some of the most useful social media metrics: Web traffic. MORE
Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up? MORE
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Social media managers are ambitious, according to the report. MORE
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4 billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world. MORE
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Nowhere is this more evident than on social media platforms. MORE
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? De-clutter them with the Your 2019 Essential Skills for Social Media Virtual Summit taking place Friday, April 19 from noon to 3:15 p.m. Participants will learn how to: Use your top social media channels to create effective and engaging campaigns. MORE
Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social? MORE
Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI MORE
Measure the results of your social media campaigns and find out which social media activities boost your brand awareness and social media presence the most. Digital Marketing Social Media Social Media Marketing measure effectiveness of social media campaigns measure social media measure social media campaign SOCIAL MEDIA CAMPAIGN MORE
One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Many marketers neglect to measure and analyze each cost associated with their social media marketing. Social media technology. Paid media (such as Facebook ads). One accurate measurement is worth a thousand expert opinions. MORE
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days. MORE
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. The issue is multi-faceted and occurs due to breakdowns at both ends of your social media strategy. MORE
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc. MORE
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. Bridging social capital – ties between relatively heterogeneous groups. Bonding Social Capital. MORE
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily. Content Marketing Marketing Measurement Research & Audit Social Media UncategorizedAre you looking to target older consumers? MORE
Employee social media posting remains a perplexing issue for many organizations. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. Government Agency Social Media Standards. MORE
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow. MORE
With audiences looking for authoritative information and updates, brand managers sould invest in digital media—but stay prepared to change with the latest new trend. Along with everything else in the world, COVID-19 has unquestionably upended social media. MORE
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers? MORE
The Resolution Blog
JULY 2, 2020
Measurement in PR is hard enough, but you’re doing yourselves an injustice if you don’t also look at your impact on social too. The post Glossary of social media measurement terms appeared first on PR Resolution — by CoverageBook. But this opens another door of confusion – there are so many terms and phrases to get your head around – some you need to know, but some are only applicable to […].
Business Wire
AUGUST 1, 2017
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. Business Wire’s director of social and evolving media, Serena Ehrlich , sat down with Arketi Group to discuss the important social media measurements that can have the biggest impact on your goals. Nowhere is this more evident than on social media platforms.
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Business Wire
AUGUST 1, 2017
Although it can get confusing when scrolling down a long list of numbers, it’s important to pay attention because some of those numbers can help amplify your social marketing efforts. measurement & analyticsThe digital revolution has brought upon a whole new world of platforms and analytics. The key is knowing which metrics matter most.
Brand24
APRIL 3, 2019
Do you struggle with measuring your social media ROI? This post will help you evaluate your social media marketing performance. Business Social Listening Social Media Marketing measure social media ROI social media ROI
Glean.info Blog
NOVEMBER 5, 2020
Organizations are increasingly employing social media listening for public relations, marketing, competitive intelligence, customer service and product development. Other research confirms the rising importance of social media listening to businesses.
PR Daily
FEBRUARY 19, 2019
Is the native analytics within social media platforms really telling you all you need to know? Here’s how to measure the true affect of your efforts. Despite the rise in available data and an overwhelming number of third-party tools, measuring the bottom-line impact of social media efforts continues to be a major challenge for communications professionals. The issue is multi-faceted and occurs due to breakdowns at both ends of your social media strategy.
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Brand24
NOVEMBER 19, 2018
Here are top social media measurement mistakes you can easily avoid and bring your marketing strategy to the next level! Digital Marketing Social Media Social Media Marketing measure social media social media measurement social media measurement mistakes
PR Daily
AUGUST 9, 2019
Either way, social media is a potent tool. According to a study from the Manifest, social media use is big in every age group. FREE GUIDE: 6 steps to crafting an internal social media plan ]. The post Every generation uses social media daily appeared first on PR Daily. Content Marketing Marketing Measurement Research & Audit Social Media UncategorizedAre you looking to target older consumers?
Brand24
JUNE 19, 2020
Social media engagement can have a positive impact on your business goals. Social Listening Social Media Social Media Marketing improve social media engagement measure social media engagement social engagement social media engagementHere's everything you need to know about engagement!
Glean.info Blog
DECEMBER 9, 2020
Employee social media posting remains a perplexing issue for many organizations. Some encourage employees to mention their company and strive to transform employees into social media brand advocates. Government Agency Social Media Standards.
PR Daily
FEBRUARY 19, 2021
The team behind a dog’s perspective on the NFL championship shares how they approached their social media strategy and lessons to be learned for jumping on the next big cultural moment. PR Daily: How did you measure your success? Advice for others on social media right now? .
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Brand24
SEPTEMBER 21, 2018
Measure the results of your social media campaigns and find out which social media activities boost your brand awareness and social media presence the most. Digital Marketing Social Media Social Media Marketing measure effectiveness of social media campaigns measure social media measure social media campaign SOCIAL MEDIA CAMPAIGN
Glean.info Blog
OCTOBER 26, 2020
Negative social media content has increased substantially this year due to Covid-19 and rising political animosity, dramatically increasing risks to brands, according to new research. Social Media Advertising Presents New Risks. Photo by Andre Hunter on Unsplash.
Glean.info Blog
NOVEMBER 9, 2020
A large budget makes it easier to obtain substantial media exposure and measure the results of PR and marketing. But most organizations don’t have millions (or even thousands) to spend on media measurement. Set goals that are easy to measure. Measure against goals.
Glean.info Blog
DECEMBER 16, 2020
Although more companies and nonprofit organizations now use media monitoring and measurement, many don’t gain its full benefits. Competitive intelligence gathered through media monitoring and measurement and other tools aggregates information that is vital to business success.
Prohibition
FEBRUARY 18, 2021
If there’s one thing to learn from the first month of 2021, other than how hard it is to stick to Dry January during lockdown, it’s that despite the feeling like the world’s come to complete a stand-still, the land of social media never stops evolving.
PR Daily
MARCH 23, 2020
In 2020 and the age of social media, some experts are suggesting that brands incorporate social media monitoring into digital and marketing strategy. What is social media monitoring? Social media monitoring allows brands to track mentions on multiple sources and respond in a timely manner. Social media monitoring is sometimes confused with social media listening.
PR Daily
JULY 8, 2019
A new study from Sprout Social reveals that PR has a lot to offer online campaigns, including understanding the target audience, content generation, brand visibility and more. How invested is your organization in social media strategy? Most communicators interact on social media as part of their ongoing PR and marketing efforts, but a new study from Sprout Social suggests most organizations have room to grow.
The Proactive Report
DECEMBER 9, 2014
Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.
Waxing UnLyrical
JULY 16, 2014
I like studying results-based information from social media experts. But I’ve noticed a tendency among some to repeat behavior I saw early in my career in paid media: act as if tracking to the bottom line – especially where social media measurement is concerned – is pointless or impossible. Generations of craftsmen were taught that the biggest benefits of great campaigns couldn’t be measured.
Glean.info Blog
NOVEMBER 23, 2020
Fortune 500 companies dramatically increased blogging this year and significantly decreased social media posting. If a corporation had a social media profile but had an inactive account, researchers counted it as not using the network. Image by Werner Moser from Pixabay.
PR Daily
MAY 17, 2019
Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block. A recent Sprout Social report revealed that in 2019, roughly $18.4 billion will be spent on social media advertising. Most of the marketers surveyed (90%) agree that spending budget dollars on social media efforts directly affects revenue, but only 63% say they frequently discuss social media metrics or ROI with executives.
Agility PR Solutions
SEPTEMBER 2, 2019
New research from social intelligence data and analytics firm Engagement Labs reveals the surprising degree to which online and offline conversations operate independently from each other—in fact, the firm’s new report finds there is virtually no correlation between online and offline sentiment. The new report, 360° Social Analytics: Going Beyond Social Media to Grow Brands, […]. Public Relations social media
PR Daily
MAY 19, 2020
In a world dominated by paid campaigns and audience hyper-targeting across social media, is there still a place for industry benchmarking? In my work, I’m regularly asked to provide “industry benchmarks” to gauge and assess the success of our social campaigns. In the world of marketing and communications, benchmarks are commonly used to measure the perceived success or failure of a social campaign or post. Create new social benchmarks unique to your business.
PR Daily
MAY 21, 2019
These valuable social media users might be avoiding your best efforts to measure campaigns. Tracking the effectiveness of social media has caused many a marketer to shake his or her head in frustration. While much has been written about measuring social media engagement, perhaps the most significant benefit of social media platforms comes from the views that aren’t tracked. Why should we care about social media lurkers?
PR Daily
FEBRUARY 27, 2019
Even small not-for-profit organizations can effectively promote their message through social media. On social media. A Newswhip study examined how leading nonprofit organizations succeed in social media and public relations. TED, UNESCO and UNICEF garnered the most earned media coverage. If your nonprofit or its research is cited as authoritative in earned media, more people will become aware of its charity work and its mission.
PR Daily
OCTOBER 13, 2020
The career trajectory of the social media manager—their top challenges, desires and interests—are all explored in this new report from the Institute for Public Relations, Ragan Communications and the University of Florida. Social media managers are ambitious, according to the report.
PR Daily
OCTOBER 8, 2019
Do you know what your audience wants on social media? That was the crucial starting point for the Transamerica social media team in late 2018, when took over the channels owned by two subsidiary sister organizations: Transamerica Agency Network (TAN) and Transamerica Financial Advisors Inc. The first step was to understand the complete picture of Transamerica’s social media presence. What do they worry about when it comes to social?
PR Daily
SEPTEMBER 21, 2020
In order to prove your value as a communicator in the future, your measurement will have to be more sophisticated and take advantage of these emerging tools. Sadly, none of those wonderful benefits are measured by what most people use for metrics these days.
PR Daily
MARCH 21, 2019
Get practical tips for acing the top five social media platforms in 2019. Are your social media programs filled with tasks that worked last year but barely move the needle now? De-clutter them with the Your 2019 Essential Skills for Social Media Virtual Summit taking place Friday, April 19 from noon to 3:15 p.m. Participants will learn how to: Use your top social media channels to create effective and engaging campaigns.
Cision
NOVEMBER 21, 2016
We perceive social media platforms and other means of digital amplification as tools with incredible potential, yet we know very little about how effectively and by what mechanism influence occurs. ” Within the scope of social capital are two categories: Bonding social capital – ties between relatively homogeneous groups. Bridging social capital – ties between relatively heterogeneous groups. Bonding Social Capital.
Cision
DECEMBER 12, 2016
There is one very obvious reason why social media and influencer marketing do not make up the majority of a brand’s communications or advertising budget. We’re having a hard time selling the higher-ups on social media. We’ve seen social media start revolutions, win elections , raise millions for ALS, make Rick Astley great again and turn Justin Bieber into the biggest pop star of a generation. Social media has massive power.
PR Daily
AUGUST 22, 2019
Do you know the latest trends and tips to make your messages soar on social media platforms, from Facebook to YouTube? What are your goals for social media in the coming year? . You might want to consider a little extra training to learn the latest trends and tips for bolstering your social media presence. Social media training from Hootsuite Academy. Buffer’s social media webinars on YouTube. Sprout Social’s webinars.
PR Daily
NOVEMBER 7, 2016
Social media measurement tools enable marketers to determine which tactics work best. Marketers use measurement to track their progress and contribute to meeting their organization’s overall goals. Without measurement, marketers often rely on their gut feelings instead of data. A social media dashboard can save time and provide access to trends. Here are some of the most useful social media metrics: Web traffic.
5W PR
FEBRUARY 16, 2021
Education, sports media, software, nonprofits, professional associations, finance, fast-moving consumer goods, beverages, and of course, healthcare, all saw big spikes in average engagement rates per post in 2020. The post Social Media Benchmarks – How Does the Brand Stack Up?
PR Daily
OCTOBER 19, 2016
One of the most rewarding aspects of social media marketing is that you can measure your efforts. Defining the right social media metrics can simplify how you measure your return on investment. Many marketers neglect to measure and analyze each cost associated with their social media marketing. Social media technology. Paid media (such as Facebook ads). One accurate measurement is worth a thousand expert opinions.
PR Daily
MAY 1, 2019
Social media has brought new opportunities for communicators—and heaped new responsibilities on their already full plates. With social media management tools, you can use automation to share your content and the content of others on your social media channels. In order to automate your social media sharing , you should plan your social media posts using a calendar or schedule for your organization. Sprout Social.
The Proactive Report
MAY 8, 2017
Download the PDF of the Social Media Strategy Template here. Almost three-quarters of all adults are active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Despite this rapid growth of social media, only 38 percent of companies say they have a defined content strategy. Meritus Media Inc., Map the brand’s social graph. Meritus Media Inc.
PR Daily
JULY 23, 2019
Among the mistakes: Publishing too often (or not often enough), being too promotional and measuring the wrong metrics. Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? That depends on your brand, industry and the size of your social media following. Too much promotional content can be a huge turnoff on social media and elsewhere.
Cision
SEPTEMBER 15, 2016
Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. While social media is increasingly gaining prominence, it shouldn’t be treated as isolated from the “offline” world; this is is because out of the 7.4 billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.
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