Demystifying PR Measurement

Onclusive

Measurement has become one of the most important elements of a solid communications strategy, but many PR pros still struggle with it and not surprisingly so — most of us in communications don’t have data and measurement backgrounds or training.

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PR Measurement Best Practices

Onclusive

PR measurement is one of the most important elements of a solid communications strategy in 2022. Measuring helps you define, track and prove the success of communications. Not surprisingly so — typically, PR pros don’t have data and measurement backgrounds or training.

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Symphony Technology Group Acquires Onclusive

Onclusive

Today, I am pleased to announce that Symphony Technology Group “STG” completes its acquisition of Onclusive, Kantar ’s Reputation Intelligence business, and PRgloo. The post Symphony Technology Group Acquires Onclusive appeared first on Onclusive.

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Digital Transformation & Content Marketing Technology

Contently - Strategy

It’s no secret that technology is changing the very fabric of business today. With thousands of MarTech tools on the market, it’s difficult to keep up with the content marketing technology needed to strategize, create, optimize, and measure content.

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Three Ways to Increase the Impact of Your Technology News | Business Wire Blog

Business Wire

In our recent webinar , we examined more than 6,000 technology press releases and the results were surprising. Based on the data, we recommend technology PR teams use these three insights to increase the impact of their press releases: public relations measurement & analytics

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PR Measurement Best Practices – Part 2

Onclusive

PR Measurement Best Practices – Part 2. Welcome back to our blog series on Demystifying PR Measurement! Get the right data & measurement tools. The right communications data and technology partner will support you in all these key areas: .

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Technology special feature for communicators

PR Daily

Communicators must continue to adapt to the changing needs of the workplace—from communicating to a dispersed workforce to fostering collaboration—and measuring your efforts. Arm yourself with the most effective technology suited to your needs to reach your communications goals in 2021.

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Can Technology Companies Achieve Diversity?

ImPRessions - Crenshaw Communications

One glaring example is the technology sector. From startups to enterprise companies, tech just can’t seem to make measurable progress when it comes to greater black representation in senior management and on boards. The post Can Technology Companies Achieve Diversity?

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Measuring and optimizing your perfect pitch

Onclusive

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. The post Measuring and optimizing your perfect pitch appeared first on Onclusive.

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How to find the right PR measurement partner

Onclusive

This week, we’re wrapping up our Demystifying PR Measurement blog series with a review of what to look for in a PR measurement solution and what questions to ask to find a partner that is right for your company and brand. Establish your measurement framework.

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The Ultimate Guide to Earned Media Strategy & Measurement

Onclusive

From setting objectives early on, to developing an impactful content strategy, to measuring the KPI’s that matter, earned media and measurement will ultimately be the key to your PR success.

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Consumer brands must tap technology to stay relevant post-pandemic

PR Daily

One way to do so is by tapping into technology, and we already are seeing this success exemplified through brands that have developed a hybrid approach that mixes traditional with digital. FREE DOWNLOAD: 2019 Internal Communications Measurement Survey Results ].

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Technology News Releases: Can you get them noticed? Data says ‘yes.’

Onclusive

What makes a technology news release stand out in a sea of tech news? To find out, we partnered with Business Wire to analyze, measure and explore how news releases drive earned and syndicated media, along with social media engagement.

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Why it’s so critical to measure your internal comms

PR Daily

Measurement helps us figure out what’s working – and what’s not. Without an internal communications measurement strategy, you’re flying blind. Measurement also allows you to tweak and optimize your tactics so they better serve all your internal audiences.

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Why you must develop your measurement skills to succeed in PR

PR Daily

Measurement. What we refer to as measurement actually breaks down into three elements: measurement, analysis and evaluation. Meanwhile, there is a growing connection between data science and measurement. Preparing for the future of measurement.

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How employee communications technologies are enabling ‘continuous listening’

PR Daily

Two-way communication has long been the gold standard for internal communicators, but the latest employee communications technologies have made it a more tangible reality. COVID-19 and the rise of remote work has forced the rapid adoption of these workgroup-communications technologies.

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8 Innovations in Public Relations Technology to Watch

Sword and the Script

Vendors are giving us reason to be optimistic about public relations technology – from AI that will predict your pitching success to more tangible PR measurement and attribution. It includes the ability to edit clips, and “speech-to-text technology” for searching keywords.

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Measurement is meaningless without a careful data strategy

PR Daily

Having come from the business side of data, I am keenly aware of the people, process and technology dimensions that go into any business transformation initiative. Measurement is not a bad thing. Suppose you were going on a road trip, and I asked you, “What will you measure?”

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The Intersection of Blockchain Technology and Public Relations

5W PR

PR professionals use blockchain technology to track media coverage, develop new data points for analysis, and better measure campaign results. Blockchain technology can help PR professionals verify whether someone actually saw an ad or read an article about their business.

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4 mistakes e-commerce marketers make when measuring ROAS

PR Daily

When it comes to measuring ad spend, there are a handful of common pitfalls that every e-commerce business must know how to navigate. There is absolutely nothing wrong with this—that is, unless the measurement is conducted through the use of the engine data of the different platforms.

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How voice technology could transform PR and marketing

PR Daily

Alexa, will technology change the public relations industry? “It’s We use data analytics to inform our campaigns and to measure campaign outcomes such as message delivery or perception change. This isn’t new technology, of course, but it has only recently become reliable enough to reach a tipping point in consumer adoption. After all, it’s the easiest form of human narrative, and now that technology has caught up with creativity, the sky’s the limit.

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PR and Technology 2019 Trends

Solo PR Pro

There’s no doubt that technology continues to have an impact on the PR industry. Let’s look at the trends discovered in the 2019 edition of this report — PR: Tech – The Future of Technology in Communication. PR:tech – The Future of Technology in Communication. The report indicates what many of us already know: “Data and analytics are a means for building both brand and sales, and new technology needs support from the top if it’s going to be effective.”.

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Why It’s Hard to Measure PR in the First Place

Onclusive

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. All About Tech data science PR analytics PR measurement PR technologyOur in-house data scientist, Fletcher Stump Smith, spends his days building machine learning models that identify news articles relevant to AirPR customers and predict the business impact of those articles.

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PR 2020 vision – AI, professional development, measurement, purpose

Stuart Bruce

As someone who now describes myself as a PR Futurist I’ve spoken at a lot at conferences on the future of public relations and it’s … The post PR 2020 vision – AI, professional development, measurement, purpose appeared first on Stuart Bruce. CIPR corporate communications CSR Ethics Measurement and Evaluation PRCA public relations Technology

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Latest Technologies Every Traveler Needs

5W PR

Technological advancements have made a world of difference for the modern-day traveler. The platform has developed a trusted, real-time, safety measurement platform accessible through a mobile phone or smartwatch.

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Critical Mention Names Vishal Padhye Chief Technology Officer

Critical Mention

NEW YORK — Critical Mention, the leading earned media platform, has announced the promotion of Vishal Padhye to Chief Technology Officer. Vishal has been integral in every aspect of improving our platform and back-end technology infrastructure since he joined the Critical Mention team.

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Three Reasons ESG Communications Are Crucial for Automotive & Vehicle Technology Suppliers

Bianchi Biz Blog

ESG (environmental, social, and governance) reporting is rapidly becoming the hottest trend for mobility, automotive and vehicle technology suppliers. attitudes about corporate sustainability, a key component of ESG standards and practices being implemented and measured by organizations.

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PR Measurement: How is Communications Proving Value?

Sword and the Script

A study shows PR and communications can improve measurement with a little more effort; here’s a look at the metrics most commonly cited Measurement and proving value is the top challenge facing PR and communications , according to the 3 rd annual JOTW Communications Survey for 2020.

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What Communicators Need to Know About Measurement Right Now

PRSay

Here, Weiner, author of the just-published “ PR Technology, Data and Insights ” (Kogan Page), discusses acting on issues at the speed of business, combating misinformation and taking the first steps to measurement. . Measurement” is the most basic… it’s another word for “counting.”

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Adding storytelling to technology in developing ‘Innovation Relations’

PR Daily

RELATED: Joins us in New York City for our Media Relations and Measurement Summit ]. From my own experience, I’ve observed that innovation is often linked with technology. The post Adding storytelling to technology in developing ‘Innovation Relations’ appeared first on PR Daily.

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The VR/AR Measurement Challenge

Media Bullseye

As communicators begin to test the waters to see how and when they might use VR and AR technologies as part of their public relations plans, that persistent question has started to surface: “How the heck are we going to measure this?”. I’m sure that there are people out there who argue this is putting the cart before the horse—we need to understand the useful application of VR and AR before we can even think about tying it to business goals and determining how to measure it.

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Getting more specific with your PR measurement

PR Daily

Others say you should measure impressions and unique visitors—but some argue that those metrics are just a starting point. If the Barcelona Principles say we should be measuring outputs and outcomes instead of inputs, what are those outputs? Chad Latz, chief innovation officer and global president of digital for Burson Cohn & Wolfe, says the new tools available for measuring campaigns change everything. So, what should you measure?

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Measuring consumer attitude shifts, as brands keep navigating tricky territory during COVID

Agility PR Solutions

New research from tech-based research firm Emotive Technologies measures current consumer attitudes to show how companies can navigate the difficult landscape of operating during and after COVID-19. The study measures […]. Public Relations PR measurement

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Make PR Measurement A Priority

ImPRessions - Crenshaw Communications

New technologies are helping make the measurement of public relations results easier, less time-consuming and more meaningful. More PR agencies today are designating a measurement guru on its team to own analytics. Although many companies retain a PR firm to increase awareness, which at its most basic can be measured by volume and tone of coverage, PR can do so much more. Advance legwork can improve the odds of achieving measurable impact.

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How a PR Pro changed the measurement landscape

PR Daily

Within a week I’d put together a business plan for a company built around measurement. I handed in my resignation, and launched the Delahaye Group, which was essentially the first company focused entirely on measuring PR. How We Did It Measurement PR

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Corporate communicators struggling with internal measurement—here are the obstacles

Agility PR Solutions

A large majority (84 percent) of communicators want to implement some form of measurement to determine employee engagement, but they say they often lack the budget and technological resources to do so, according to new research from internal email comms firm PoliteMail Software.

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Why It’s Hard to Measure PR in the First Place

Onclusive

In layman’s terms, Fletcher’s work allows us to solve a pretty itchy problem: the problem of proper PR measurement. And when you have a grasp on the science behind the tech, you can better explain issues tied to PR measurement to your C-suite leaders. Articles in their raw form aren’t measurable. That said, we rely on technology to identify, categorize, and analyze entities found in a given document (or piece of content).

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The Role of Technology in Social Media Management

The Proactive Report

Luckily for us there are some smart technology solutions that can cut the time dramatically and help you create content that gets results. She’s an early adopter of Digital PR and has been an evangelist for the use of technology in PR since 2000. Learn how technology can save time and make your program more effective -. Content Marketing Online PR dashboard digital PR management online PR social media strategy technology webinar

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5 ways real-time media monitoring can help you measure brand reputation

NewsWhip

But just how exactly can you measure brand reputation with RTMM? Unlike traditional media, RTMM allows brands to measure public interest when it comes to their online presence. Measure likes, comments, and shares as they come in in real time to gauge public and media reactions.

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Traveler Expectations for In-Flight Technology

Cision

Want to learn how travel technology impacts your brand? Read Cision Global Insight’s free “Integrating Travel Technology Into the Customer Experience” white paper today! Want to see all of Cision’s key findings on travelers’ technology preferences? As technology offerings continue to advance, consumers expectations will also evolve. Featured Trends travel technology

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