Onclusive

JUNE 8, 2022

Brand sentiment and consumer behavior Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Negative news content in comparison with positive news content tends to increase both arousal and attentiveness.” less traffic than negative sentiment articles.

Consumer 195

Consumer Brand Branding Media 195

Onclusive

JUNE 8, 2022

Brand sentiment is the tone and sentiment of an article towards the company or brand being mentioned. Negative news content in comparison. with positive news content tends to increase both arousal and. Conceivably, people are more interested in learning about companies with negative press than in those with positive press.

Consumer 195

Consumer Brand Branding Media 195

Burrelles Fresh Ideas

MARCH 5, 2024

With the so-called ‘collapse’ of major digital news outlets like Vice Media and BuzzFeed and the much-hyped decline of traditional news, then earned media no longer matters. Gen Z is the most skeptical and prefers to get their news via social media (especially TikTok). If you answered yes, you’d be wrong!

Media 97

Media Nonprofit Pitching Analytics 97

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. Let’s talk a little bit more about these categories. Here are some specific areas you can measure.

Internal 187

Internal International Data Communications 187

NewsWhip

MARCH 15, 2024

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

Cision

JULY 26, 2017

Facebook is unprecedented by nearly every measure for social platforms, except perhaps for engagement where its companion network Instagram (and its 700 million users ) excels. Paid Content (what can I measure and how granularly can I target audiences?). More Categories -> Facebook Categories.

Social Media 233

Social Media How To Insurance Insurance 233

Cision

OCTOBER 6, 2016

It’s not news that social media has taken the business world by storm, changing the way consumers research their purchases and creating an unprecedented opportunity for brands to build one-to-one relationships with their brand’s biggest fans. Shared Media. Shared media is also known as social media. Owned Media. Editor’s Note: Definitely!

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

ImPRessions - Crenshaw Communications

OCTOBER 22, 2019

The lifeblood of any startup is new customers. Whether it’s a B2C company that needs a high volume of sales or a B2B with a slower selling cycle, every high-growth business invests heavily in customer acquisition. First, let’s address some common myths about public relations for technology and other startup companies.

B2C 120

B2C Product Launch SEO Storytelling 120

Sword and the Script

FEBRUARY 16, 2021

That’s measured by asking respondents to rate trust on a nine-point scale from “distrust” to “neutral” to “trust.” It’s important to underscore that it’s not just the numerical value that’s important here: businesses are in the “trust” category while every other institution is in the “neutral” category. emphasis mine ].

Government 136

Government Survey Ethics Media 136

ImPRessions - Crenshaw Communications

DECEMBER 16, 2022

As 2022 winds down, PR teams are looking and trends and opportunities in their most relevant categories. They’ll succeed by choosing performance-driven partners who deliver brand-safe, premium content, precision audience targeting at scale, personalization and proven measurability. One of ours is ad tech.

Retail 170

Retail Brand Branding Privacy 170

NewsWhip

JUNE 14, 2023

Every year, they evaluate and rank the top companies worldwide by analyzing up-to-date reviews provided by real users. Therefore, we are thrilled to receive the news that G2 has acknowledged NewsWhip as a leader in the media monitoring and social media monitoring categories.

Leadership 78

Leadership Software Customer Service Small Business 78

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. Over time, the digital community warmed to the term again.

Media Relations 147

Media Relations Media Print Software 147

Sword and the Script

JULY 6, 2021

This month’s roundup of PR technology news is a two-fer: there’s two months’ worth of news here. In a video tutorial, the company says it will start making recommendations after you’ve sent three or more pitches. The pricing is based on the number of categories you subscribe to receive – i.e. technology, health care, etc.

Pitching 88

Pitching Report Software Survey 88

ImPRessions - Crenshaw Communications

AUGUST 26, 2019

There’s only so much time to spend on routine work like monitoring and measuring, yet these tasks are extremely important to any ongoing PR agency-client relationship. Some clients require category or competitive monitoring reports as early as 8:00 a.m. They’re also a huge factor in the success of our programs.

Pitching 136

Pitching Tools Agency Resources 136

Cision

NOVEMBER 11, 2016

Marijane Funess, a director at Crenshaw Communications for the past six years, pioneers a communications company uniquely positioned at the intersection of design and technology. As new markets keep reaching out and needing PR representation, her team is ready to jump in. We are also quick to replace any device that’s not working.

Communications 253

Communications Data Local Survey 253

David PR Group

JULY 13, 2016

Measurement in the world of public relations has always been an ethereal concept. How we measure reputation appears just as daunting to me, but it turns out that analysts at the Harris Poll have been studying this since 1999, gauging the reputations of the most visible companies in the U.S. Harris Reputation Quotient attributes.

Reputation 40

Reputation Measurement How To Financial 40

Sword and the Script

APRIL 12, 2022

It has since been acquired by an SEO software company. million in additional seed funding, bringing the company’s total funding of $6 million. The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. PR tech news mentions. million in 2016.

Software 88

Software Pitching Measurement Enterprise 88

Sword and the Script

FEBRUARY 2, 2022

It doesn’t happen often, but we’ve seen software companies in the PR space run this play before. Here’s another one: In 2013, the trade publication Bulldog Reporter was about to shutter after 30 years of covering PR news. First, B2B companies spend roughly $150 for every email they collect. Case in point?

SEO 130

SEO Content Marketing Marketing Software 130

Shift Communications

JANUARY 29, 2018

What actually happened, and how measurable has the impact been? To examine the changes, we looked at the Facebook engagement rates of 3,265 Facebook Pages with more than 1,000 followers in four categories: Overall Pages. News publishers. News Publishers. Methodology. Major corporations in the Fortune 500.

Facebook 110

Facebook Corporate Social Media Data 110

Buzzstream

JANUARY 22, 2024

150+ Quality Guest Posting Sites Below is the list guest post sites broken down by general category. There is some overlap between the sites and categories.

Analysis 90

Analysis SEO Guidelines Google 90

Sword and the Script

APRIL 7, 2020

Some PR technology vendors have made pandemic-related announcements, but there’s a bit of “business as usual” too On the first Tuesday of the month, I publish a summary of news from the vendors building PR technology tool ( PR tech sum ). The company promises to “build and deliver your site within 30 mins.” Both Falcon.io

Technology 117

Technology System Tools Government 117

Critical Mention

JUNE 19, 2019

Before you start your marketing plan, you want to establish your company’s goals and KPIs. Once you set your goals, you can set KPIs to measure your content’s success. Then you can narrow down your target audience by identifying your current customers and then segment your audience by categories like demographics and audience type.

Content Marketing 128

Content Marketing How To Marketing B2B 128

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. Within that broad strategy, thought leadership content is one category of content marketing assets most often used to fulfill top-of-funnel (TOF) goals like building brand affinity or awareness.

Leadership 126

Leadership Content Marketing Healthcare Google 126

Katie Paine's Measurement Blog

JANUARY 27, 2023

Also, of course, I have measured a lot of comms programs over many years. Unless you are leaking major news that impacts stock prices.) People need to laugh, especially when the news is constantly terrifying or at the very least disturbing. Measure at every step. Sometimes I do, but mostly I just read a lot.

Communications 40

Communications Measurement Employee Course 40

PR 20/20

JANUARY 16, 2023

Beyond content, CMI does break it down into other areas, like SEO, social, and measurement. The Convince & Convert blog ( @convince ): Headed up by company president Jay Baer ( @jaybaer ), CMI ranked the Convince & Convert blog the “#1 Content Marketing Blog in the world.”. For Search + Analytics , we like….

Blogging 52

Blogging Marketing Pinterest SEO 52

ImPRessions - Crenshaw Communications

AUGUST 24, 2018

If you’ve been charged with developing the PR approach and plan for your company, get ready; you’re taking the first step toward a substantive achievement. We ask a thousand questions when onboarding a new client, and the answers inform our plan. The objectives should be clear as well as measurable. PR is all in the timing.

Writing 136

Writing How To Pitching Privacy 136

Sword and the Script

AUGUST 30, 2022

CommsTech does seem like the broader category. This summary of PR technology news – the PR Tech Sum – is back after a two-month hiatus. There just wasn’t enough news to merit a column in July, so I skipped a month. And now there’s a ton of news after the image… (click image for higher resolution).

Publicity 85

Publicity Survey Enterprise Pitching 85

ImPRessions - Crenshaw Communications

JANUARY 30, 2018

Of course, the sectors that are relevant to the practice of public relations are unlimited, but for practical purposes we’ve divided our top selections into three categories. No matter where your company is in its relationship with employees, service providers or clients, The Muse has relevant content. The Wrike Blog.

Blogging 170

Blogging Writing Creativity Storytelling 170

NewsWhip

OCTOBER 26, 2021

At the time, social media listening was still a fairly new discipline, and many big companies were relying on vendors to provide the bulk of their analysis work for them. Simple monitoring of social media chatter is where it all began, and that will likely remain a critical function for companies for many years to come.

Data 78

Data Social Media Consumer Trends 78

Cision

JUNE 6, 2017

A focus on understanding how and why your content moves is not just a strategic priority, it’s an economic priority: A study by The New York Times showed that 85 percent of the people who shared content said they better understood the product and the company. I find that most companies don’t know these basic facts.

Marketing 239

Marketing Television Handbook Web 239

Doctor Spin

FEBRUARY 14, 2024

Here’s a breakdown of the main differences: Objective Public Relations: The primary objective of PR is to build and maintain productive relationships for a company or brand. It aims to communicate with these groups to create a favourable overall company image. Their unbiased approach makes them highly influential.

Publicity 52

Publicity Marketing eBook Public Affairs 52

5W PR

NOVEMBER 28, 2018

While some things are more definite than others, there are a lot of aspects of a business that can’t be measured or evaluated accurately. Marketing lies in the ‘less definite’ category – while there is a lot you can do and measure to build a better campaign – there’s no hard and fast answer on what will be the end result.

Marketing 68

Marketing Mobile Measurement YouTube 68

ImPRessions - Crenshaw Communications

SEPTEMBER 26, 2018

Seriously, that was a publicity stunt, but this week, no less than three companies officially unveiled new names. Despite heavy news competition, they all grabbed public attention. The undisputed champ, if you measure by quality and quantity of positive media coverage, is Dunkin’ Donuts. Just ask IHOB !)

How To 101

How To Viral Advertising Advertising 101

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. For example, Konnect created a virtual cooking class event with guest chefs for our fast-casual restaurant client, Noodles & Company where attendees made their very own Noodles dish alongside the chefs. Looking for a PR agency?

Agency 59

Agency Creativity Examples Conference 59

ImPRessions - Crenshaw Communications

JULY 25, 2017

We brokered an arrangement between the company and the Society for Education Nutrition Education and Behavior. Where possible, work with clients to offer opportunities for shared exposure with other category players. Treat partner companies as clients. It was the beginning of a beautiful relationship. Share and share alike. .

Education 136

Education Leadership Agency Instagram 136

Konnect Agency

FEBRUARY 7, 2022

Digital events are also budget-friendly, flexible, a time-saver and make it easy to measure results. For example, Konnect created a virtual cooking class event with guest chefs for our fast-casual restaurant client, Noodles & Company where attendees made their very own Noodles dish alongside the chefs. Looking for a PR agency?

Agency 52

Agency Creativity Examples Conference 52

The Awards Blog

MAY 15, 2019

Let’s take a deeper dive at how companies can get the most mileage out of their awards spend—and even find a way to directly tie it to sales and business development. You can measure how much time visitors to your website spend on the the award page, and count this towards attribution and by extension, the ROI of the award.

Analytics 57

Analytics Google Course Web 57