wiredPRworks

FEBRUARY 11, 2016

On March 10 and 11, I'll be teaching an immersive two-day digital marketing, LinkedIn training and social selling skills workshop. Digital Marketing, LinkedIn Training and Social Selling Workshop in Chicago. LinkedIn, Twitter and Facebook accounts, basic working knowledge of social media. CLASS DESCRIPTION.

Training 45

Training LinkedIn Marketing Pinterest 45

Onclusive

NOVEMBER 29, 2017

The TOP PR and Content Marketing Conferences 2018. If you’re in search of PR and content marketing conferences to attend in 2018, AirPR has pulled together a definitive list of the best and the brightest. Take a look, and hopefully we’ll see you at one of these PR or marketing conferences in 2018. Content Marketing Conference.

Conference 210

Conference Content Marketing Marketing Education 210

Sword and the Script

JUNE 15, 2021

If B2B marketing writers aren’t in direct contact with customers in developing content, you are probably just making it all up. And most B2B marketing writers are indeed making it up. The survey found: just 33% of business marketing writers make calls to customers; just 35% conduct surveys; and. Need an extra pair of hands?

Survey 117

Survey B2B Marketing Interviews 117

Prohibition

AUGUST 22, 2023

In today’s competitive business landscape, it is crucial for retailers to employ effective marketing strategies to drive in-store sales. Retail marketing involves a combination of traditional and digital tactics aimed at attracting customers, building brand loyalty, and increasing revenue.

Retail 62

Retail Marketing Measurement Product Launch 62

MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” It was our second most popular post of the year!

Social Media 62

Social Media Marketing Media Instagram 62

PRSay

DECEMBER 20, 2018

Because it’s obviously just a hollow marketing claim, and even my kids get that joke. If you get pushback from clients (external or internal) about excluding hollow marketing claims, then just ask them, “Okay, how do we know that?” Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Marketing 122

Marketing Pitching Media Relations Writing 122

5W PR

MARCH 24, 2023

Additionally, brands can team up with florists for branded floral installations or flower-arranging workshops. Interactive art installations or workshops offer attendees creative opportunities to be involved in the process. Additionally, offer cooking demonstrations or workshops to demonstrate brand expertise in the culinary world.

Creativity 97

Creativity Brand Branding Fashion 97

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Social media professionals agree. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

PRSay

SEPTEMBER 21, 2018

With the media landscape growing increasingly fragmented, I’ve found it helpful to segment the various types of third-party influencers into eight buckets. Traditional media — I know this is an obvious one, but it would be confusing if I left it off this list. Trade media — These are industry-specific publications.

How To 153

How To Media Nonprofit Newspapers 153

5W PR

JANUARY 13, 2020

In looking ahead, one of the areas to pay close attention to is the health of the company’s digital marketing for 2020. The first place to start is an honest assessment of how well the entire company is in tune with marketing’s digital marketing strategy. ANNUAL CHECK UP. Now’s the perfect time for an annual checkup.

Marketing 78

Marketing Comparison Video Survey 78

Deirdre Breakenridge

OCTOBER 23, 2018

Scientists are always communicating: they’re writing grant proposals, presenting at conferences, networking at workshops, and peer-reviewing content for other researchers. You don’t have to win a Nobel Prize to get your research noticed (although this would be a pretty solid marketing tactic). Don’t overdo it.

Twitter 347

Twitter Social Media Community Conference 347

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. The Sober Curious movement offers benefits like mental clarity, physical health, and deeper connections.

How To 78

How To Resources Storytelling Community 78

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy?

Community 148

Community Big Data Media Resources 148

ImPRessions - Crenshaw Communications

OCTOBER 28, 2020

Maybe the story idea simply isn’t compelling or timely enough to capture media attention. Often, the idea floated isn’t bad, but it’s incomplete, badly timed, or needs more workshopping. Stakeholders must understand that if they can’t secure assets to round out a story, media may not be interested. Again, communication is key.

Publicity 334

Publicity How To Agency Product Launch 334

Cision

NOVEMBER 10, 2015

As new tools emerge, the technology and media landscapes continue to shift. . But B2B businesses aren’t changing the way they plan and shape their marketing strategy quickly enough, and are left feeling the effects of staying behind the times. Only 30 percent of B2B companies say their content marketing is effective.

Nonprofit 120

Nonprofit Marketing B2B Crisis 120

PR Fuel

MAY 12, 2022

Recent research shows that 92% of marketers find content to be a valuable asset for their businesses. With press releases being an important facet of content output for many businesses, it’s important to know what they are – and how they differ from media alerts. What Is a Media Alert? Informational Workshops.

Media 90

Media Local Tools Report 90

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. This involves generating media buzz, creating explanatory videos, and liaising with financial bloggers to educate consumers about the product’s perks and advantages.

Consumer 78

Consumer Financial Ethics Banking 78

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Digital Marketing Gen Z consumers are digital natives and spend a significant amount of time online.

Consumer 88

Consumer Brand Branding Agriculture 88

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

Solo PR Pro

DECEMBER 5, 2023

Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition. Use forums, social media, and your own clients to identify problems that are not being solved. This could be an opportunity to develop a workshop or adjunct service to support this need.

YouTube 99

YouTube Course Financial Education 99

PRSay

APRIL 21, 2020

I relied on the APR study guide, free boot camps and workshops, and the advice of many people who had previously taken the exam. Preparing for the exam reiterated the integrated marketing communication practices I teach in the classroom and fine-tuned my strategic planning capabilities. A sense of pride. My advice: Do it now!

Ethics 210

Ethics Study Print Social Media 210

PRSay

MAY 31, 2018

I thought a lot about “leveraging” my media lists or my relationships with journalists to convince them to cover my story ideas. But I don’t mean the empathy they teach in the marketing books. Michael Smart teaches PR professionals how to dramatically increase their positive media placements. How do you do it?

Media Relations 88

Media Relations Media Pitching Course 88

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

Offleash

NOVEMBER 1, 2023

While media results stay paramount, the agency has successfully launched new services over the years, from media training workshops to IPO strategy and VC/investor communications, to building out specialized practice areas for content and research. We keep swimming harder and diving deeper to get ahead of what’s next.

Skype 122

Skype LinkedIn Media Training Agency 122

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. Event marketing. If you’re a small business owner, these can be tougher to achieve.

Small Business 72

Small Business Strategy Marketing Instagram 72

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? What one word would you use to describe the state of the current PR/communications curriculum and why?

Communications 208

Communications Analytics Social Media Media Training 208

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice. Norton & Company, 2019).

Conference 77

Conference Case Study Marketing Analytics 77

5W PR

FEBRUARY 22, 2024

Encourage user-generated content through testimonials, reviews, and social media engagement. Consider experiential marketing, creating memorable events, workshops, or pop-up shops that leave a lasting positive impression. This fosters a sense of community and belonging, making them more invested in the brand’s journey.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. They often generate user-generated content (UGC), which serves as authentic and relatable marketing material. Testimonials, reviews, photos, and videos can be featured on the company’s social media or website.

Brand 88

Brand Branding How To Guidelines 88

Stern + Associates

FEBRUARY 28, 2023

Listen below now: In addition to her work as an author, Zoe Chance is an assistant professor of marketing at the Yale School of Management where she teaches the popular MBA elective, Mastering Influence and Persuasion, one of the school’s most sought-after courses.

Meeting 62

Meeting Journalism Groups Course 62

Karen Freberg

FEBRUARY 8, 2021

Each year, I try to look at the campaigns from a social media perspective – to see what trends, issues, challenges, and opportunities the event can bring to my work in and out of the classroom. This is basic, BASIC social media practices. What a great way to integrate a social media platform to your ad!

Social Media 104

Social Media Trends Media Reddit 104

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

5W PR

JULY 21, 2023

By identifying niche markets or offering exclusive product lines, variety stores can differentiate themselves from the mass-market appeal of online retailers. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

Stern + Associates

JUNE 15, 2022

That’s a particularly perverse position to be in, given audit’s central role in fostering trust in markets, says Karthik Ramanna , an Oxford professor, author and authority on rebuilding stakeholder and shareholder trust in organizations.

Corporate 62

Corporate Government Crisis Groups 62