5 Types of Tools For Freelance PR Pros

Flack Me

Category: Flack Me Summary: With the prevalence of social media, brand journalism and digital marketing campaigns, more and more PR pros are cutting the cord on the typical office gig

6 social media metrics you should invariably track

Brand24

Not sure how to keep track of your marketing activities? Here are 6 social media marketing metrics you should track. We might have something for you.

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Next Steps in Social Media Marketing

Flack's Revenge

If social media were a brand, it’s one that I think most would agree has been tarnished. And it’s not just about Facebook or even social media. Are the waters safe for social media marketing? Trust in social media and journalism are at an all-time low.

4 tips to elevate videos for social media marketing

PR Daily

Most social media managers know they must incorporate visual content into their plans. Now, 81% of businesses use video as a marketing tool—up from 63% the previous year—according to HubSpot. On top of that, social media platforms have been redesigned to cater to mobile.

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PR’s Critical Role in Search and Social Media Marketing

Meltwater - PR

Digital marketing is a puzzle that brands continue trying to solve. Under that umbrella, they know they need to have a strong search marketing game—and of course, there’s social media marketing… Read More >>>.

6 Social Media Marketing Tips for Small Business

Brand24

You have your own small business, you want to start promoting it in Social Media but you don't know how to get started? Click the link and read about six Social Media Marketing tips for small businesses.

When Traditional Media is Inspired by Social Media

Business Wire

marketing public relations media relationsOver the past few years, readers have moved to the habit of “news snacking,” a tendency that some said would not last, but which is , in fact , sticking and even influencing the way we read and write.

Jelly Marketing: Why Marketing Agencies Should Track Media Coverage

Critical Mention

Who is Jelly Marketing? Jelly Digital Marketing & PR is a one-stop-shop online marketing agency in Fort Langley, British Columbia. We spoke to three of their team members about the firm’s core values, how they use media monitoring, trends in PR and more! “

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Digital Media and Influencer Marketing Metrics That Work

Ronn Torossian

Digital media is a tremendous public relations and promotional tool, and influencer marketing is a proven brand builder. The first thing to do is to integrate an effective influencer and digital marketing strategy.

4 often-overlooked platforms for social media marketing

PR Daily

The social media marketing world does not end after Facebook, Instagram, Twitter and LinkedIn. The “big four” encompass about 90 percent of all social media marketing. However, a slew of niche social networks could help your social media marketing efforts.

Digital Marketing During the Pandemic

Ronn Torossian

With everyone staying at home, with very little to do aside from scrolling down social media feeds, people have become bored. The post Digital Marketing During the Pandemic appeared first on. Business Public Relations 5WPR Insights MARKETING PR Firm

Frank Strong on Next Steps in Social Media Marketing

Flack's Revenge

I have been writing about issues challenging social media and digital communications, and speaking with thought leaders on the topic. In this installment, I interview Frank Strong, Founder & President of Sword & Script Media, LLC. What comes after social media?

Social Media Lead Generation

Ronn Torossian

In 2012, when marketing research company Marketing Sherpa released its study of just how important social media is to marketing, 72% of marketers reported they had already recognized its value and were employing it to generate leads.

Guide to social media engagement

Brand24

Social media engagement can have a positive impact on your business goals. Social Listening Social Media Social Media Marketing improve social media engagement measure social media engagement social engagement social media engagement

Study: Marketers struggle to prove social media ROI

PR Daily

A recent report showed that digital marketers struggle to link online efforts to other business goals and campaigns throughout their organizations. Though most marketers believe that social media boosts their organizations’ bottom lines, communicating its value remains a stumbling block.

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Marketing Communications

Onclusive

At the same time, ever since Trout & Ries published *The Battle for the Consumer’s Mind* , B2C marketing executives have known that reach and frequency are key to winning purchase decisions that are made by a single individual with little or no review.

Is Your Marketing Myopic?

Ronn Torossian

Marketing myopia, on the other hand, doesn’t confine itself to geography and companies anywhere can lose sight of their goal by becoming self-confident and comfortable by relying […]. The post Is Your Marketing Myopic?

What is the Future of Influencer Marketing?

Ronn Torossian

Today, as marketing continues to shift to include more targeted digital elements, supplementing or replacing traditional mass media marketing, influencer marketing is becoming a more important component. But, as we all know, markets aren’t stagnant.

10 Best Social Media Marketing Tools for 2019

Brand24

10 best social media marketing tools to bring your social media marketing tactics to a new level! Social Listening Social Media Social Media Marketing social media marketing social media marketing tools tools

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Don’t make these marketing blunders on social media

PR Daily

Even experienced social media marketers make mistakes, so it pays to review common blunders. Are you guilty of any of these social media marketing sins? RELATED: Join us for our Brand Storytelling & Content Marketing Conference at Disneyland. ].

Public Relations Strategy to Boost Art Marketing

Ronn Torossian

In the past, artists used to depend on word of mouth, as well as their legacy, as a way to market themselves. However, thanks to the internet, as well as social media platforms, the way that this industry works has dramatically changed.

Black History Month Webinar Reveals Digital Marketing Best Practices in 2020

Business Wire

Last month in honor of Black History Month we co-hosted “The Art of Marketing” webinar with our media partner Black PR Wire. Panelists from various marketing industries shared their best practices and how they have used the art of marketing to build successful brands.

Owned Media & The Growth PR Playbook

Onclusive

As paid advertising declines in trustworthiness and traditional forms of earned media become increasingly complicated to manage and produce, brands are turning to owned media publishing as a way to tell their story and drive business growth. VP of Brand & Corporate Marketing.

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Why Social Media Platforms and Apps are Crucial to Marketing Your Brands

ReimaginePR

Now that we’re neck-deep into the age of social media, having a website isn’t even enough anymore. Yes, social media is that crucial to surviving our Facebook-posting, Instagram-storying, Live Tweeting, TikToking world. But first: What Exactly is Social Media Marketing?

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the Jan. 24 entry deadline.

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the Jan. 24 entry deadline.

Deadline Friday—Digital Marketing & Social Media Awards

PR Daily

Enter your digital communications and social media campaigns. The post Deadline Friday—Digital Marketing & Social Media Awards appeared first on PR Daily. Don’t miss the Jan. 24 entry deadline.

5 Offline Marketing Tactics That Boost Social Media Engagement

Cision

Another study by Statista found that as many as 43 percent of Canadians relied on traditional media to research Black Friday and Cyber Monday deals in November 2015. billion are active on social media. There’s still a lot of audience to be tapped into outside the social media world.

9 trends to watch for social media marketers

PR Daily

Social media is always changing. When it comes to social media, the year ahead should be quite an interesting one for marketers. Which features, content types and tactics have the potential to significantly affect social media marketing efforts in the months ahead?

Does Social Media Marketing need a Reboot? Drew Neisser Chimes in

Flack's Revenge

I have been blogging about challenges confronting digital PR and social media marketing. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media? What comes after social media?

Deborah Weinstein on the Challenges Confronting PR and Digital Marketing

Flack's Revenge

Today I share Deborah Weinstein’s answers to questions about the challenges confronting social media marketing and digital communications. Are the social media waters still safe for marketing? Have you been recommending a change in strategy regarding social media?

10 essentials for your social media marketing campaigns

PR Daily

It’s nearly impossible to run a successful business today without a social media strategy. Unfortunately, social media marketing requires a lot more than just signing up for a Facebook account and posting the occasional meme. The whole point of social media is connection.

Mastering Influencer Marketing

Ronn Torossian

Influencers are people who have a large following on social media and who’s knowledge and opinion has a large bearing on their followers. The post Mastering Influencer Marketing appeared first on 5WPR CEO Ronn Torossian Founder's Blog.

8 time-saving social media marketing tools

PR Daily

Social media use, interaction and strategy have changed dramatically in recent years. Social marketing tools, technology and tactics have become an essential part of excelling on digital platforms—and a key component of business communication success. Marketing Social Media

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There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards

The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity

Ishmael's Corner

The post The Impact of Coronavirus on B2B Tech Marketing: Replacing Trade Shows as a Lead Generation Activity appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. The Art Of Storytelling In Business Communications And Public Relations.

Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness

Ronn Torossian

The post Strong Audience Persona Can Boost a Marketing Plan’s Effectiveness appeared first on. Brand PR Business Featured PR Inspiration Ronn Torossian 5WPR CEO BRANDING Insights MARKETING Media PR Agency Strategy

Metromile Content Marketing Strategy Increases Owned Media Readership And Drives Measurable Sales

Onclusive

In our Metromile case study you’ll learn: Why owned media is a vital part of the customer journey. How to establish benchmarks for your PR and content marketing efforts. How to connect content marketing to website traffic, sign ups, and sales.

Don’t miss this week’s Digital Marketing & Social Media Awards deadline

PR Daily

The post Don’t miss this week’s Digital Marketing & Social Media Awards deadline appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Social Media digital marketing awards marketing awards social media awards

There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards

PR Daily

The post There’s still time to enter PR Daily’s 2019 Digital Marketing & Social Media Awards appeared first on PR Daily. You have more than 30 categories to choose from. Don’t miss the final deadline on March 1.