MaccaPR

JANUARY 28, 2022

Christina Milanowski, associate director of social media for Life Time. Now you too can enjoy this 45-minute Sharper Angle video workshop, “Beyond Instagram, YouTube, Twitter, LinkedIn, Pinterest and Facebook: Setting Your Brand Up for Social Media Success in 2022.” It was our second most popular post of the year!

Social Media 62

Social Media Marketing Media Instagram 62

Deirdre Breakenridge

OCTOBER 8, 2018

ET the #PRStudChat community will gather for a Twitter chat focused on Digital Media and AI. Our special guest driving the discussion will be Martin Waxman, APR, who leads digital and social media training and workshops. What are some examples of AI done really well in the context of a communications/marketing strategy?

Community 148

Community Big Data Media Resources 148

5W PR

AUGUST 18, 2023

Businesses and marketers can connect with this movement to engage with a growing segment seeking alternatives to traditional drinking culture. Authentic storytelling Authenticity is key when marketing to the Sober Curious audience. The Sober Curious movement offers benefits like mental clarity, physical health, and deeper connections.

How To 78

How To Resources Storytelling Community 78

5W PR

MARCH 29, 2023

Companies should take these differences into account when marketing products and services. Marketing Strategies for Health Brands Companies in the health sector must focus on earning trust and credibility with patients. Stories can be shared through social media posts, blog articles and website testimonials.

Pharmaceuticals 88

Pharmaceuticals Healthcare Exercises Community 88

5W PR

MARCH 24, 2023

Additionally, brands can team up with florists for branded floral installations or flower-arranging workshops. Interactive art installations or workshops offer attendees creative opportunities to be involved in the process. Additionally, offer cooking demonstrations or workshops to demonstrate brand expertise in the culinary world.

Creativity 97

Creativity Brand Branding Fashion 97

5W PR

APRIL 8, 2024

Collaborating with educators, producing informative content, and sponsoring financial literacy workshops are some ways to empower consumers. This involves generating media buzz, creating explanatory videos, and liaising with financial bloggers to educate consumers about the product’s perks and advantages.

Consumer 78

Consumer Financial Ethics Banking 78

Solo PR Pro

DECEMBER 5, 2023

Actionable Insights: Conduct Market Research: Identify a high demand for specialized services that currently has low competition. Use forums, social media, and your own clients to identify problems that are not being solved. This could be an opportunity to develop a workshop or adjunct service to support this need.

YouTube 99

YouTube Course Financial Education 99

Deirdre Breakenridge

MARCH 5, 2019

Social media, data science, predictive analytics, news releases and comms plans – what do young communicators need to learn? Should PR programs be more integrated with journalism, marketing, or business, or stand on their own? This was an important question and one that should be explored beyond one student or one blog post.

Communications 208

Communications Analytics Social Media Media Training 208

Contently - Strategy

AUGUST 19, 2020

It ensures that healthcare content is rooted in specifics that marketing teams may not be able to come up with on their own. Online advocates can also offer feedback on everything from products and services to marketing messaging. Fleetwood-Beresford worked in this capacity for Roche, joining a few in-person brainstorming workshops.

Healthcare 141

Healthcare Content Marketing Marketing Instagram 141

5W PR

MAY 15, 2023

For a wine brand, Gen Z marketing can be tricky due to their distinct preferences and values. Brands can use social media platforms like Instagram to showcase the brand story through photos, videos, and behind-the-scenes glimpses. Digital Marketing Gen Z consumers are digital natives and spend a significant amount of time online.

Consumer 88

Consumer Brand Branding Agriculture 88

Cision

JUNE 6, 2017

Digital marketing success is fueled by creating great content and building a targeted audience, but there’s a third piece missing from that equation—ignition. The key idea here is that the economic value of content marketing does not come from content. Social media professionals agree. Social media professionals agree.

Marketing 239

Marketing Television Handbook Web 239

5W PR

FEBRUARY 22, 2024

Encourage user-generated content through testimonials, reviews, and social media engagement. Consider experiential marketing, creating memorable events, workshops, or pop-up shops that leave a lasting positive impression. This fosters a sense of community and belonging, making them more invested in the brand’s journey.

Consumer 78

Consumer Strategy Ethics Customer Service 78

Critical Mention

DECEMBER 2, 2018

Strategic, thoughtful marketing helps you achieve your business goals, such as increasing your brand’s awareness and profitability. Even on a tighter budget, we have a list of five proven marketing strategies so you can compete with the big boys. Event marketing. If you’re a small business owner, these can be tougher to achieve.

Small Business 72

Small Business Strategy Marketing Instagram 72

5W PR

JUNE 9, 2023

Social media followers can become influential brand ambassadors who promote your business passionately. They often generate user-generated content (UGC), which serves as authentic and relatable marketing material. Testimonials, reviews, photos, and videos can be featured on the company’s social media or website.

Brand 88

Brand Branding How To Guidelines 88

wiredPRworks

FEBRUARY 11, 2019

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Here’s a program I’m presenting on February 25 at Keys to Digital Marketing Success Workshop in Lisle. Designed and Presented by Barbara Rozgonyi, called a “Powerhouse Marketer” and a “Pro’s Pro.”.

Small Business 66

Small Business Nonprofit Storytelling Marketing 66

5W PR

JULY 21, 2023

By identifying niche markets or offering exclusive product lines, variety stores can differentiate themselves from the mass-market appeal of online retailers. This can be achieved through personalized marketing efforts, targeted promotions, and loyalty programs.

Retail 78

Retail Local Consumer Community 78

PR 20/20

JANUARY 31, 2019

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The Marketing Artificial Intelligence Conference (MAICON). How AI Will Change Marketing Forever , Christopher S. Is This AI? Hello, Voice.

Conference 77

Conference Case Study Marketing Analytics 77

PRSay

OCTOBER 17, 2018

To them, it’s quantity over quality, like direct marketing. You disagree — if you didn’t, you wouldn’t keep reading these blog posts where I emphasize customization until my fingers get sore. 1 complaint from media about PR pros. Michael Smart teaches PR professionals how to dramatically increase their positive media placements.

Pitching 178

Pitching Training Media Relations Consumer 178

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 59

Conference Marketing Analytics Case Study 59

Solo PR Pro

MARCH 29, 2022

From webinars to conferences, blogs to heading back to the classroom, there are many ways for us to invest in ourselves and our work with ongoing professional development. PRSA Icon , Social Media Marketing World , Hubspot’s Inbound , are all worthy of consideration. Blogs, Books, and Podcasts. Major Conferences.

Conference 80

Conference Reddit Local Course 80

PRSay

OCTOBER 30, 2018

Also: I am going to refrain from linking to the post because I don’t like boosting ad revenue for crass, antagonistic blogs. Granted, this is a blog that’s well read among the startup’s target market — millennials. But the blog also is known for snarky opposition to PR outreach.

Pitching 142

Pitching Training Media Relations Blogging 142

PRSay

APRIL 25, 2024

Seek out relevant courses, workshops, seminars and webinars. Engage with peers on professional social media platforms like LinkedIn. You can share your original content on LinkedIn and other social media channels. You can even start your own publishing platforms, such as podcasts or blogs. Build your network.

Strategy 86

Strategy Brand Branding Leadership 86

Polaris

DECEMBER 14, 2014

For my money, there’s no better way to acknowledge the marketer in your life this holiday season than with a book. For help in deciding what books to put on my holiday list, I asked a dozen marketing pros to weigh in with their recommendations. Most useful offline reference resource: Epic Content Marketing by Joe Pulizzi.

Marketing 251

Marketing Resources Content Marketing Leadership 251

PR 20/20

SEPTEMBER 17, 2019

Marketing conferences have shaped my top team memories. To share the knowledge wealth, below is my list of the 20 coolest marketing events in 2020 (coming to a venue somewhere in the U.S.). Social Media Marketing World. Social Media Marketing World. He loves to talk about marketing AI.).

Conference 97

Conference Marketing Case Study Content Marketing 97

PR 20/20

DECEMBER 6, 2018

Do your homework, put strategies in place, and then start testing and revising." — The Marketing Performance Blueprint. The marketing team is blogging 2x per week, and producing a high-quality ebook with an accompanying webinar each month. Do they need a paid media strategy? The Universal Marketing Performance Struggle.

Marketing 55

Marketing Resources eBook Construction 55

Deirdre Breakenridge

MAY 8, 2018

A Guest Post By Jolene Levesque, American University Student & PR Expanded Blog Contest Winner. The most recent one was focused on public relations disasters and social media. Our guest speaker, Bob Pickard, shared his thoughts regarding setbacks that companies face from his experience as a social media expert. Conclusion.

Education 232

Education Conference Meeting Crisis Management 232

MaccaPR

NOVEMBER 24, 2014

Marketers obsess over whether they have more Twitter followers or Facebook fans than their competitors. Clients and social media agencies are dazzled (and intimidated) by sheer size. No marketer really says, "Check out our telephone system, it can reach 350 American homes!" Social Media Is the Means to Many Success Metrics.

Social Media 82

Social Media Media YouTube Film 82

Stephen Waddington

MAY 16, 2019

A blog about careers as told by eight marketing and PR practitioners in a workshop at Newcastle University. Her time creating editorial content for consumer and national media led to a job at Newcastle Airport. Her role ranges from drafting reactive statements to working on campaigns for press and social media.

Marketing 60

Marketing Newspapers Public Affairs Airlines 60

Critical Mention

APRIL 6, 2017

In this two-part series, we chatted with the entrepreneur and highly sought-after keynote speaker about the three essentials to pitching media, his unconventional way of preparing for media interviews, his ADHD, love of skydiving and, of course, fake news. You’re a frequent guest on CNN talking about marketing and public relations.

Social Media 60

Social Media Customer Service Hotels Marketing 60

PR 20/20

MAY 8, 2019

Today, we’re introducing three new services— Automated Press Releases , Automated Performance Reports and Piloting AI ™ Workshops —but, first, the backstory. More Intelligent” Marketing Automation. I love traditional marketing automation. Traditional marketing automation makes marketers more efficient, productive and successful.

Agency 84

Agency Enterprise Technology Analytics 84

PR 20/20

DECEMBER 13, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. The inaugural event in July 2019 is chapter 1 of the story on marketing artificial intelligence. Mike Kaput Director Marketing AI Institute ( @MikeKaput ).

Conference 56

Conference Marketing Groups SEO 56

Contently - Strategy

JANUARY 26, 2023

The good news is that many companies have already cracked the thought leadership code using strategies that content marketers can emulate. ” Thought Leadership vs. Content Marketing At face value, thought leadership and content marketing look similar. It should work hand in hand with other content marketing initiatives.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Communications Conversations

NOVEMBER 12, 2020

Today’s a first for this blog–and series. I liked agency life because you could specialize in media relations and have the company of other professionals in marketing and PR. DKY and I started a long friendship back in early 2000s, when I did media relations for their Cargill account on a freelance basis.

Publicity 174

Publicity Leadership Corporate Agency 174

Stephen Waddington

FEBRUARY 14, 2019

Mentoring, work placements, and initiatives such as Richard Bailey’s #PRstudent blogging community all help. I’ve recently landed at Metia, the digital marketing agency as managing director. I’ve known Marcel since he approached me for advice on blogging, and then sought help with his dissertation on personal branding.

Communications 95

Communications Community Blogging Agency 95

PR 20/20

SEPTEMBER 5, 2018

This post originally appeared on the Marketing Artificial Intelligence Institute's blog. The Marketing AI Institute was created and is powered by PR 20/20. Artificial intelligence has reached peak hype stage, but is it possible that its potential to transform marketing, and your career , is even greater than advertised?

Conference 40

Conference Marketing Analytics Case Study 40

Melissa Agnes

AUGUST 29, 2014

From The Crisis Intelligence Blog. Does Common Sense On Social Media Come With Age? Melissa Agnes to Conduct Crisis Management Workshop at the GCC Government Social Media Summit in Dubai. Social Media for Healthcare: What’s The Potential? Social Media and the ‘Spiral of Silence’. Listen here!

Crisis Management 190

Crisis Management Viral Crisis Healthcare 190

PRSay

AUGUST 30, 2018

The two events — “ Neon Carnival ,” presented by Levi’s and Don Julio Tequila; and a Princess Cruises dining experience and storytelling workshop with chef Curtis Stone — illustrated the varied approaches that big brands are taking to create sharable experiences and engage their most sought-after social media influencers.

Brand 111

Brand Branding Instagram Storytelling 111