5W PR

JANUARY 12, 2024

Interactive webinars and workshops Host interactive webinars or virtual workshops that address industry challenges or provide valuable insights. Co-create informative content such as ebooks, whitepapers, or webinars that provide value to the audiences of both parties.

B2B 78

B2B Creativity Case Study B2C 78

Business Wire

MARCH 22, 2017

Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program. Consider exclusive interviews with these thought leaders as a way to co-opt their audiences to promote your message. Every status update is a window into how audiences will see you.

Social Media 150

Social Media Trends LinkedIn Media 150

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? It could be about your subject of expertise, about life, relationships,” etc.

Energy 125

Energy Leadership Meeting LinkedIn 125

ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

5W PR

OCTOBER 4, 2023

Public relations shapes public perceptions and attitudes. These campaigns can be shared through social media, press releases, webinars, and workshops. Interviews, webinars, and articles featuring mental health experts can contribute to a well-rounded understanding of mental health issues.

Strategy 88

Strategy Employee Education Resources 88

MaccaPR

AUGUST 10, 2020

We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. For information on B2B public relations with Maccabee, visit www.maccabee.com. . What’s your take on virtual trade show events? I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

Karen Freberg

DECEMBER 13, 2017

Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. I love talking about social media in all formats and situations. Best Wishes,

Education 40

Education Social Media Trends Media 40

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 144

Ethics Public Affairs Journalism Leadership 144

5W PR

FEBRUARY 19, 2024

Consumer health is crucial for public and personal well-being. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

Consumer 78

Consumer Industry Brand Branding 78

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity SEO Measurement 136

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

Data 159

Data Media Software Viral 159

ImPRessions - Crenshaw Communications

APRIL 3, 2020

I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences. In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables.

Conference 284

Conference How To Trade Shows Leadership 284

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews. PR tech news mentions.

Software 89

Software Pitching Measurement Enterprise 89

PRSay

JULY 21, 2020

On July 15, Cision hosted a webinar titled “Demanding Change: How to Best Communicate Brand Action,” which focused on best practices for internal and external communications in challenging times. The two featured panelists were Laura Peterson, public elations ( not a typo! It is key to understand the public conversation.

Communications 192

Communications Brand Branding Crisis Communications 192

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman. This year’s theme is “Doing the Right Thing.”

Ethics 157

Ethics Banking Pitching Analysis 157

Rock the Status Quo

NOVEMBER 12, 2014

Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Plus, the time from idea-to-publication is dramatically shortened for online media. Land them a speaking gig, webinar or podcast opportunity. Public Relations'

Real Estate 195

Real Estate Pitching B2C Fashion 195

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 117

Survey B2B Marketing Interviews 117

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Also think about niche publications that cover your sector. Earned media demonstrates credibility, since the organization doesn’t pay for the placement.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

NOVEMBER 22, 2022

In the case of a hypothetical mention in a third-party publication – was reading that article this first interaction? Webinar attendees.”. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. The last interaction? Membership gains.”. “I

Measurement 85

Measurement Survey Web Software 85

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Here are several reasons why any public relations team should add digital PR is their marketing and communication mix. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Q: Is quantity of hits/views more important to either of you than quality of hits/views (full articles, interviews, etc.)?

Measurement 120

Measurement B2C Construction Analysis 120

Sword and the Script

NOVEMBER 3, 2020

Muck Rack launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications. Don’t miss this short interview about the SEMrush acquisition of Prowly. Don’t miss this short interview about the SEMrush acquisition of Prowly. Also, see this new PR tech briefing on Muck Rack.

Instagram 141

Instagram Technology Resources Employee 141

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

PR Job Coach

AUGUST 27, 2014

After I finished my BA in Public Relations, I was sure I would work at a public relations agency. Scrambling to assemble a perfect portfolio the night before an interview is the last thing you’ll want to do, not to mention juggling the demands of your current job. But how do you work on getting there? and an essential skillset.

Interviews 186

Interviews LinkedIn Agency Industry 186

Cision

DECEMBER 4, 2015

What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. Want more tips to help executives prepare for the next big interview? View Brad Phillip’s on-demand webinar! “I

Print 120

Print Interviews Pitching Conference 120

Cision

SEPTEMBER 16, 2015

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar! Don’t be a fool; know that the following are nothing but hot air. This is a good thing!

SEO 120

SEO Web Writing Tools 120

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. What does it reap? –John.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

PRSay

FEBRUARY 5, 2018

If you’ve been hired for a ghostwriting assignment or are working with a new CEO for the first time, considering preparing by talking to people who know the person well, attending a meeting to observe your client in a natural setting or emailing the CEO a short list of questions before your interview. Research and ask questions.

Communications 148

Communications Employee Leadership Writing 148

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

Sword and the Script

OCTOBER 22, 2019

Email takeovers – some trade media publications offer this option but call it something else. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. You can easily get four webinars with a tier 2 firm for the price of one with a tier 1 firm.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Cision

NOVEMBER 11, 2015

Consider publications like steps. Sign up for Ian Greenleigh’s webinar! It can also be a fresh breath of air working with bloggers , since they tend to think outside of the press release box and prefer to review your products, interview you, or get you to write a guest post as a way to connect with their audience.

Pitching 120

Pitching Newspapers Writing Local 120

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 106

Crisis Management Crisis Crisis Communications Airlines 106

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120