Waxing UnLyrical

FEBRUARY 1, 2011

Here are the questions I asked Seth today (and so many other folks responded too): What is your definition of outcomes in public relations? These should lead to business outcomes, but should be measured in their own right; [it] makes measurement more actionable.&# Can you define what a “KPI&# is?

Measurement 77

Measurement Publicity Web Analytics 77

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report!

Trends 105

Trends YouTube Video Social Media 105

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

Data 159

Data Media Software Viral 159

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Also think about niche publications that cover your sector. Earned media demonstrates credibility, since the organization doesn’t pay for the placement.

Storytelling 163

Storytelling Media Nonprofit Government 163

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 117

Survey B2B Marketing Interviews 117

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

PR Job Coach

AUGUST 27, 2014

After I finished my BA in Public Relations, I was sure I would work at a public relations agency. Scrambling to assemble a perfect portfolio the night before an interview is the last thing you’ll want to do, not to mention juggling the demands of your current job. But how do you work on getting there? and an essential skillset.

Interviews 186

Interviews LinkedIn Agency Industry 186

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. Hint: Word of mouth, IS PR. Inman, LA Weekly, NY Weekly, and so much more.

Publicity 52

Publicity Video Pitching Google 52

Waxing UnLyrical

OCTOBER 22, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Measurement… Supplemented October 22nd, 2010 Tweet Last week, Priya Ramesh, CRT/tanaka ‘s director of social media, joined us for the bi-weekly #measurePR chat. Sales of what?

Measurement 60

Measurement Social Media Twitter Tourism 60

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Sword and the Script

OCTOBER 22, 2019

Email takeovers – some trade media publications offer this option but call it something else. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. You can easily get four webinars with a tier 2 firm for the price of one with a tier 1 firm.

Marketing 66

Marketing Survey Study B2B 66

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120

Waxing UnLyrical

SEPTEMBER 13, 2010

Is measurement lost? I didn’t think I’d get back into the blogging saddle for a few days yet, but I couldn’t help it when I read this excellent post from Nick Lucido on the problem with PR measurement. The biggest problem with measurement is a lack of understanding of the basic principles of this art.

Measurement 53

Measurement Blogging Tourism Twitter 53

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. Microenterprises increasingly rely on public relations.

Marketing 105

Marketing Content Marketing Advertising Advertising 105

Solo PR Pro

APRIL 5, 2022

For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Bottom line? Conduct your research.

How To 104

How To Fashion Banking Industry 104

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

Deirdre Breakenridge

JANUARY 7, 2016

In the interview, Lisa shares her insights on content marketing and discusses some of the interesting findings from the Marketwired survey results. Host a webinar series for customers? Last but certainly not least…measure! And if you’re not measuring, how will you know…?) Will you blog more frequently? Write an ebook?

Survey 90

Survey Marketing Content Marketing Measurement 90

wiredPRworks

OCTOBER 19, 2015

Out of all of my company's creative projects, the healthcare marketing and PR clients we've served have been among the most rewarding. Here's a quick look at a few of my favorites. For more information, or to register, visit the ISHMPR annual conference site. The post Perfecting Healthcare Marketing PR for ISHMPR appeared first on wiredPRworks.

Healthcare 53

Healthcare Marketing Conference Training 53

Sword and the Script

MAY 22, 2018

Each month Off Scripts interviews someone with a fresh perspective on marketing – details on how to get involved are at the bottom of this post. Second, almost everything is now measurable. Webinars became a big thing. See these related interviews: Key Considerations in Choosing a CMS; Off Script #28: Matt Garrepy.

Marketing 62

Marketing B2B Print Technology 62

Waxing UnLyrical

NOVEMBER 3, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali MeasurePR: The BrandBuilder Edition November 3rd, 2010 Tweet If you work in the PR/marketing world(s) (are they one now? We both like smart measurement. shouldn’t they always have been?

Measurement 102

Measurement Blogging Tourism Social Media 102

NewsWhip

APRIL 14, 2021

Watch webinar. P&I is built to look forwards and back, integrating a reputation risk group with analytics, and measurement and evaluation. One is that of course, we have our measurement and evaluation where we’re helping to track our progress. How is the public understanding what’s happening here?”

Analytics 78

Analytics Data Crisis Reputation 78

Waxing UnLyrical

OCTOBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali PR Is As PR Does October 28th, 2010 Tweet Just a little bit crazy This has been a bit of a crazy week for me (actually, it’s been a bit of a crazy last few weeks for me, but who’s counting?).

Conference 66

Conference Measurement Tourism Twitter 66

Waxing UnLyrical

AUGUST 27, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali The MetricsMan Comes To #measurePR August 27th, 2010 Tweet What’s a Twitter chat on measurement without a Metrics Man? To use the old saying – the ROI on these sorts of ROI efforts is not good.

Measurement 67

Measurement Twitter Tourism Social Media 67

Shift Communications

APRIL 23, 2015

Whether it’s participating in webinars, interacting with people online, or speaking at industry, company or academic events, I meet people who are at varying levels of comfort with the fast-paced world in which we live. Interviews, profiles, employee updates, press releases – all are based on the written word.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Waxing UnLyrical

NOVEMBER 15, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Steps To Optimize A News Release For Google News November 15th, 2010 Tweet Guest post by Erica Holt Please stop yawning Don’t worry. Image: Andras Pfaff via Flickr , Creative Commons Was this helpful?

Google 109

Google SEO Engineering Measurement 109

Sword and the Script

APRIL 25, 2017

Some examples include: Solicit interviews with independent speakers and panelists. Interview partners or customers planning to attend. 12 Ways to Leverage Your Existing Investment in B2B Webinars. If you enjoyed this post you might also like: A Simple Measure of Marketing Many Businesses Miss. Give our services a try.

Trade Shows 86

Trade Shows B2B Conference Marketing 86

MaccaPR

OCTOBER 5, 2015

It may go without saying that content marketing is one of the most discussed topics among public relations professional and marketers this year, a practice which centers on really great, high-quality content. Step 4: Measure Success. The return on investment from content marketing tends to measured in four main areas.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Doctor Spin

APRIL 17, 2023

He argues that founders should not underestimate the power of compound growth and should measure their startup’s progress through weekly growth rates. Host free webinars or workshops on a topic related to your industry. Host a podcast or YouTube series featuring interviews with industry experts.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Waxing UnLyrical

OCTOBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Weekly Roundup: Rethinking Color October 24th, 2010 Tweet Hit in the face by pink I don’t know about other countries, but here in the U.S., Regardless, thanks for visiting! These fine folk did: Jan.

Measurement 79

Measurement Tourism Blogging Resources 79

Buzzstream

NOVEMBER 10, 2020

You’ll be taken to this page, where you can easily see each of your contacts’ full names, email addresses and publications. I also knew that I needed to make this advice actionable as that is what many publications in the sector aim to do, so I needed to emulate this article style with my pitch. Keep an eye out for breaking stories.

Pitching 164

Pitching Writing Digital PR How To 164

Waxing UnLyrical

DECEMBER 11, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Colors Of My Life December 11th, 2010 Tweet I had an early start yesterday. As I was gearing up to get ready, I couldn’t resist taking a photo of the early morning sky. These fine folk did: Jan.

Tourism 58

Tourism Measurement Blogging Writing 58

Waxing UnLyrical

SEPTEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Powwowing With Pepco on Social Media September 28th, 2010 Tweet I haven’t been the biggest fan of my local energy company, Pepco, recently. Here’s the interview. Here’s the interview.

Social Media 61

Social Media Media Crisis Energy 61