5W PR

OCTOBER 4, 2023

Public relations shapes public perceptions and attitudes. These campaigns can be shared through social media, press releases, webinars, and workshops. Interviews, webinars, and articles featuring mental health experts can contribute to a well-rounded understanding of mental health issues.

Strategy 88

Strategy Employee Education Resources 88

Sword and the Script

MAY 3, 2016

An analysis of 12,000 webinars (mostly B2B) facilitated through the BrightTALK platform provides marketers with exceptional insight into webinar benchmarks: Webinar length. B2B webinars average 39 minutes in length, though attendees stay logged on for slightly less – 37 minutes. Most popular days for a webinar.

B2B 60

B2B Content Marketing Web Blogging 60

5W PR

FEBRUARY 19, 2024

Consumer health is crucial for public and personal well-being. Companies can create informative content in the form of blog posts, webinars, and social media discussions in an effort to share valuable knowledge from credible experts. Feature testimonials, video interviews, or user-generated content to showcase real experiences.

Consumer 78

Consumer Industry Brand Branding 78

Onclusive

FEBRUARY 10, 2022

This week, we’re wrapping up our blog series about building a perfect pitch with an overview of how to measure your success, optimize your strategy and nurture your media relationships for the long-term. As we mentioned in last week’s blog (and we’re clearly really excited about this!), Stay organized with everything in one place.

Measurement 195

Measurement Pitching Data Media Relations 195

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed. Click here for more info on the PESO model.

Automotive 91

Automotive Engineering Mobile SEO 91

MaccaPR

AUGUST 10, 2020

We’re seeing shifts to more webinars of course, but also more video streaming, podcasting, virtual and digital events, and live or prerecorded broadcasts via social channels. For information on B2B public relations with Maccabee, visit www.maccabee.com. . What’s your take on virtual trade show events? I applaud all that.

B2B 71

B2B Interviews Crisis Trade Shows 71

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

Data 159

Data Media Software Viral 159

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Karen Freberg

DECEMBER 13, 2017

Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. I love talking about social media in all formats and situations. Best Wishes,

Education 40

Education Social Media Trends Media 40

PRSay

SEPTEMBER 25, 2020

Please join the discussion via #PRSAChat and #EthicsMonth, and follow along with our ethics-related blog posts, webinars and Twitter chats throughout the month. Through a media contact, we scheduled an exclusive interview opportunity for the car manufacturer’s chairman. This year’s theme is “Doing the Right Thing.”

Ethics 158

Ethics Banking Pitching Analysis 158

Rock the Status Quo

NOVEMBER 12, 2014

Are there trade publications, e-zines and blogs related to those industries with short publication cycles for their online platforms? Pitch some fast blog post ideas related to their audience and their needs. Plus, the time from idea-to-publication is dramatically shortened for online media. Public Relations'

Real Estate 195

Real Estate Pitching B2C Fashion 195

Sword and the Script

APRIL 12, 2022

In an interview on this blog in 2021 , Propel Co-Founder and CEO Zach Cutler said as a former PR agency owner, he couldn’t find software that met his agency’s growth needs. Instead, experts can sign up, go through a validation process fielded by Vetted, and then wait for media to contact them for interviews.

Software 89

Software Pitching Measurement Enterprise 89

Sword and the Script

JUNE 15, 2021

They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Social media is shallow and lacks depth and while analytics are useful and important – successful writers obsess over analytics – it doesn’t provide the context that an interview does.

Survey 117

Survey B2B Marketing Interviews 117

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity Measurement SEO 136

Cision

DECEMBER 4, 2015

At his recent Cision webinar, “ Switch Your Pitch: The Keys to Engaging Journalists on Social ,” Ian discussed how brands can gain media coverage by building relationships with journalists and media professionals through social engagement. During the webinar, Ian answered several attendees’ questions, but he wasn’t able to get to all of them.

Report 120

Report How To Pitching Construction 120

Sword and the Script

NOVEMBER 3, 2020

“Media profiles now provide supplemental information about reporters and influencers including their latest social media activity, recently published articles and article reach, empowering communicators to personalize pitches for improved earned media results,” according to a company blog post. Separately, Cision said it’s Falcon.io

Instagram 144

Instagram Technology Resources Employee 144

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. After several unsuccessful attempts, I re-worked my pitch into a blog post and published it on the company blog. Here are some easy ways to get involved and make a significant impact: Break sections from existing white papers into guest blog posts.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Here are several reasons why any public relations team should add digital PR is their marketing and communication mix. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

Sword and the Script

FEBRUARY 7, 2017

If you’re looking for a short and easy answer to blogging questions, here you go: How long should a blog post be? How long should it take to write a blog post? How often should I publish blog posts? In corporate blogging and more broadly, in B2B content marketing , it’s not so simple. Answer: 1,000 words.

B2B 60

B2B Blogging Data Survey 60

Sword and the Script

NOVEMBER 22, 2022

In the case of a hypothetical mention in a third-party publication – was reading that article this first interaction? Webinar attendees.”. Maybe I could convince that client to allow me to interview customers from all the deals they closed over the last four years and find out. The last interaction? Membership gains.”. “I

Measurement 85

Measurement Survey Web Software 85

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. We will drop opportunities to be featured in top-tier publications daily!

Publicity 52

Publicity Video Pitching Google 52

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press.

Interviews 120

Interviews Conference Exercises Media Training 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Out of 1001 PR Pros interviewed, what percent used generative AI in the following tasks? Download the report! As well, it synthesizes a host of ideas.

Trends 105

Trends YouTube Video Social Media 105

Cision

SEPTEMBER 16, 2015

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar! Don’t be a fool; know that the following are nothing but hot air. This is a good thing!

SEO 120

SEO Web Writing Tools 120

Sword and the Script

OCTOBER 22, 2019

Email takeovers – some trade media publications offer this option but call it something else. Often B2B marketers will use these to send white papers and pitch webinars but again thought leadership content is a good option here. You can easily get four webinars with a tier 2 firm for the price of one with a tier 1 firm.

Marketing 66

Marketing Survey Study B2B 66

Waxing UnLyrical

NOVEMBER 17, 2010

They might be helpful to you as you continue on your path as a blogging Grasshopper. This is hugely helpful, because each theme is different and, as a result, the way a post looks when published on one blog, might look completely different on another. I just get kicks out of mobile blogging w/ multimedia.

Blogging 86

Blogging Writing Facebook Twitter 86

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. –John.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

Waxing UnLyrical

JANUARY 14, 2011

If you’re just getting started blogging (or maybe even if you’ve been doing it a while), here are some WordPress plugins I really really like. I really like its functionality, plus it’s a great way for folks to search on your blog as well as on the Interwebz without actually leaving your blog. LinkWithin.

Blogging 93

Blogging Facebook Twitter Measurement 93

PRSay

FEBRUARY 5, 2018

Speeches, white papers, blog posts and even tweets create expectations about an executive’s communication skills that must be met when they do live Facebook chats, meet customers or talk with employees. When interviewing executives, listen for phrases, word and sentence lengths, and unusual terms they favor.

Communications 149

Communications Employee Leadership Writing 149

PR Fuel

JULY 16, 2017

You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Webinars —Webinars are great for breaking down a complex subject and exploring it in depth. Webinars —Webinars are great for breaking down a complex subject and exploring it in depth.

eBook 65

eBook Video YouTube SEO 65

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide.

Pitching 150

Pitching Radio Newspapers Print 150

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. White papers, simple bylined articles, or guest blog posts are very effective and SEO-worthy ways to collaborate with influencers. Business partners. Bylined content.

B2B 136

B2B Brand Branding Trade Shows 136

Cision

NOVEMBER 11, 2015

Consider publications like steps. Sign up for Ian Greenleigh’s webinar! When people think of PR and media coverage, they think of newspapers and magazines, but blogs are another fantastic place to introduce more people to your brand. Start Small. Let’s not shoot for the moon your first try. Don’t Overlook Bloggers.

Pitching 120

Pitching Newspapers Writing Local 120

Buzzstream

AUGUST 12, 2020

For example, if you were interested in guest posting on the BuzzStream blog but were having a hard time confirming you’ve found the right person, go to LinkedIn, type in BuzzStream, and click on the employees. To double confirm, check the blog itself to see if the person you found has any presence there. . Get your email opened. .

Digital PR 62

Digital PR Pitching Interviews Writing 62