PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

Sword and the Script

JUNE 15, 2021

I’ll even take that a step further: if you aren’t in direct contact with customers in writing content, you are probably just making it all up. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. You’ll learn a lot that will inform your writing.

Survey 117

Survey B2B Marketing Interviews 117

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. Writing copy for social media is the most popular use for AI, according to 64% of PR pros. Download the report! Eapen, Daniel J.

Trends 105

Trends YouTube Video Social Media 105

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.

Ethics 83

Ethics Publicity Guidelines Technology 83

Bianchi Biz Blog

APRIL 18, 2022

When I was writing about appliances in Louisville, GE was starting to push induction cooktops. I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity.

Meeting 78

Meeting Automotive Media Newspapers 78

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. Write more and write better. Good, error-free writing is under threat today. It seems the need for speed in writing and editing is taking its toll. We are pleased to be contenders in a couple of categories.

Writing 149

Writing Education Pinterest Creativity 149

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

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Tools Publicity Measurement SEO 136

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Also think about niche publications that cover your sector. Earned media demonstrates credibility, since the organization doesn’t pay for the placement.

Storytelling 163

Storytelling Media Nonprofit Government 163

PRSay

FEBRUARY 5, 2018

We may not think about it that way — we’re simply drafting a memo to employees or writing the president’s message for an annual report. But the fact is: Few executives reach the C-suite because of their writing skills. On one occasion, I was given an assignment to write something for the CEO. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The narrative that captured the most public attention was police officers kneeling alongside protestors or joining marches.

Web 78

Web Comparison Facebook Community 78

Cision

NOVEMBER 11, 2015

Dreaming of a major website or newspaper writing about your brand? While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance. While you’re never guaranteed that a journalist will write about you, these five tips will at least give you a fighting chance.

Pitching 120

Pitching Newspapers Writing Local 120

Cision

SEPTEMBER 16, 2015

It’s a shame what people believe about public relations simply because of myths that are perpetuated by others. Myth #1: Journalists Will Write About Your Press Release Without Contacting You. Want to coach your executives to better interviews? Click here for Brad Phillips’ free on-demand webinar!

SEO 120

SEO Web Writing Tools 120

Victorious PR

FEBRUARY 22, 2023

My company consistently gets its clients onto top podcasts, into A-List publications, and onto the first page of Google. We have a PROVEN FRAMEWORK that we use for EVERY client to build up their reputation so that they can get into those A-list publications. We will drop opportunities to be featured in top-tier publications daily!

Publicity 52

Publicity Video Pitching Google 52

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. Where the major daily newspaper – even the online version – was the single most influential local publication in any American city, today it’s just one among many. Re-write white papers as long form contributed articles. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

Contently - Strategy

MAY 4, 2023

Cover performers may have a back-catalog of relationships in the organization or industry as well, making them the right interviewer for a video case study with a long-time customer or an iconic industry leader. Strategies for Working With the Solo Artist Does your solo artist like to present but not write? A word of warning, however.

Strategy 126

Strategy Employee Writing Industry 126

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press.

Interviews 120

Interviews Conference Exercises Media Training 120

Contently - Strategy

JANUARY 26, 2023

These include videos, webinars, podcasts, articles, and social media posts. In contrast, the President of FedEx in Asia Pacific, Middle East and Africa, Kawal Preet, speaks to a business audience about the big tech trends shaping tomorrow’s supply chain in a third-party interview. Create content. Measure your results.

Leadership 145

Leadership Content Marketing Healthcare Google 145

Cision

OCTOBER 17, 2017

In a Fast Company article, How to Get a Journalist to Read Your Pitch , Michael Grothaus raises an important question related to this issue: “When you reach out to a journalist, you’re asking them to dedicate their time researching and writing about your company. Demonstrate Research. ” Want to improve your pitching skills?

Pitching 275

Pitching Public Affairs Report Guidelines 275

David PR Group

FEBRUARY 22, 2019

When I first started in the public relations business, I heard the term “Thought Leader” and kind of smugly laughed it off. For many, it starts with publishing, but it can be almost any type of publishing: writing a blog, submitting articles to trade publications, producing short videos, etc. –John.

Wikipedia 57

Wikipedia Leadership Interviews Reputation 57

Bianchi Biz Blog

NOVEMBER 14, 2022

I manage the day-to-day operations of WardAuto.com, writing and editing articles for the publication that traces its roots to 1924 as a source of automotive industry news, data and insight. We also participate in conferences so I spend some of my time working on presentations and webinars.

Automotive 82

Automotive Engineering System Media 82

Contently - Strategy

APRIL 28, 2022

Your SMEs and other experts may be hesitant to participate in marketing because they’re not writers or marketers, so make it easy on them: offer to interview them and write up the draft. Then, all they have to do is review and approve the draft before publication. Use the calendar to manage C-suite expectations.

Product Launch 142

Product Launch Measurement Marketing Meeting 142

PR Fuel

JULY 16, 2017

You know them best and could determine whether they might be more interested in a how-to guide, a podcast, or a webinar. Don’t forget that you can reuse content you create in multiple ways—write a how-to guide then make a video about it or expand it and turn it into an eBook. Podcasts —Have a lot to say?

eBook 65

eBook Video YouTube SEO 65

Waxing UnLyrical

NOVEMBER 22, 2010

Because if there’s one thing I believe takes public relations from good to great, it’s when your audiences start becoming your community through the relationships you develop with them. But I was curious to see how Maddie and Lindy perceived not just Open Community , but its juxtaposition with public relations.

Community 82

Community Publicity Web Social Media 82

Buzzstream

AUGUST 12, 2020

Does this person write on the topic you’re pitching? . Directly tell me in one or two sentences why this is important for the public to know about – not just why it’s important for the company or client.”. Write for your own blog or company’s blog.). 2020 Cision State of the Media Survey Journalist Respondent.

Digital PR 62

Digital PR Pitching Interviews Writing 62

ImPRessions - Crenshaw Communications

APRIL 24, 2018

This is a sign that their expertise is relatively up-to-date, and academic credentials are a plus, particularly when it comes to being quoted in media interviews. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors. Business partners. Top ways to work with influencers.

B2B 136

B2B Brand Branding Trade Shows 136

Waxing UnLyrical

DECEMBER 14, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How To Become A Public Relations Star December 14th, 2010 Tweet Guest post by Mike Doman I recently had the pleasure of sitting on the admissions panel for a PR course. Show your USP.

Publicity 90

Publicity How To Course Facebook 90

Reputation Us

APRIL 18, 2017

I’m not here to say stop writing news releases. I am here to say write fewer, better ones and spend more time leveraging your best kept secrets – your thought leaders. Start with building a list of categories or topics you anticipate the public and/or media having interest in. Actually rehearse with them.

Leadership 83

Leadership Print Training Radio 83

Ethical Voices

FEBRUARY 12, 2024

IDRA is a national civil rights organization focused on equity and excellence in public education. I’ve also volunteered a lot with Girl Scouts, and March of Dimes, and I’m writing a memoir. It has nothing to do with public relations, but it is what I do in my free time for fun. We can ghost-write this but not that.

Ethics 80

Ethics Nonprofit Community Examples 80

Flack's Revenge

JANUARY 12, 2021

Robin’s book and firm cover every facet of the field, and I thought it would be great to interview her about getting the most out of A/R. Read what they write and understand their research agenda to understand their thinking. That said, we most often help clients leverage unpaid relationships. Why industry analysts?

Industry 156

Industry Enterprise Trends Technology 156

Waxing UnLyrical

NOVEMBER 19, 2010

Garner support Tablo granted interviews to both the JoongAng Daily and the KBS network , who were sympathetic to his situation. His interviews, along with the MBC Special episode, were featured on countless Kpop blogs; two articles on the Korean online community Soompi had 118 comments altogether, a majority of which were positive.

Publicity 77

Publicity Reputation Crisis Communications Film 77

Deirdre Breakenridge

MARCH 25, 2015

When I started out in PR, my focus was building relationships with the media who were mostly print journalists at newspapers and trade publications. You may have a very distinct idea of what you want to write about as a guest contributor to my blog, or perhaps what your executive might want to talk about on Women Worldwide.

Pitching 150

Pitching Radio Newspapers Print 150

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). Familiarize yourself with our publication and the types of stories we cover. What advice do you have for PR people that want to pitch you?

Engineering 78

Engineering Automotive Agriculture Media 78

PRSay

JUNE 28, 2018

When it comes to generating new ideas, one of the most effective actions we can take is to interview customers, clients, vendors, investors, and whoever has a stake in the brand. Interviewing customers to develop new ideas shouldn’t be limited only to those times when you need to move product. Join him on July 17 at 3 p.m.

Exercises 101

Exercises Creativity Radio Resources 101

Waxing UnLyrical

DECEMBER 28, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali How Reading Fairy Tales Can Improve Public Relations December 28th, 2010 Tweet What’s your favorite fairy tale? And that is what is really key in the “new&# public relations world.

Publicity 95

Publicity Facebook Twitter Measurement 95

Waxing UnLyrical

DECEMBER 24, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Public Relations Lessons From Jesus, The Apostles And The Bible December 24th, 2010 Tweet Note: this is not a religious post, and is meant neither to proselytize nor offend. Here are three.

Publicity 86

Publicity Creativity Measurement Twitter 86

MaccaPR

JUNE 3, 2014

Recently I had the pleasure of sitting down to interview Catherine in honor of Inbound Marketing Week , which is being coordinated by HubSpot to encourage professionals to share knowledge about their own inbound marketing. was looking for a turnkey way to promote our webinars and improve our email targeting efforts. based Deluxe Corp.?

Marketing 91

Marketing Small Business Internal International 91

Sword and the Script

DECEMBER 10, 2019

This may be complementary product or service vendors, editors at niche publications, bloggers, or others. Note: see my interview with Tom here – Marketing has Gotten Better as a Profession; Off Script No. Note: see my interview with Sophie here – The Interim CMO as Change Agent; Off Script #19: Sophie Shiatis. 16: Ted Seward.

Marketing 105

Marketing Content Marketing Advertising Advertising 105