ImPRessions - Crenshaw Communications

JULY 7, 2021

Nothing in this world is for sure, and we shouldn’t treat media interviews and articles as such. It’s better to suggest that the team has a goal of a certain number of placements or interviews, but never guarantee anything! . It pays to think beyond only media interviews and coverage. . How do PR pros do this?

Agency 353

Agency Interviews Pitching Retail 353

PRSay

JANUARY 29, 2024

In an era that values authenticity, John Elsasser, editor-in-chief of Strategies & Tactics and host of the webinar series, asked: Should aspiring leaders embrace their real strengths, rather than try to embody every type of leadership quality? These are the things that you communicate and demonstrate.” Facts alone are not enough.”

Energy 127

Energy Leadership Meeting LinkedIn 127

Cision

OCTOBER 6, 2015

When your company secures an interview with a major media outlet, you may feel the urge to celebrate. Just don’t let your executive or chosen company spokesperson arrive to the interview unprepared! Read below as Brad offers tips that will help anyone who conducts or prepares others for media interviews.

Interviews 120

Interviews How To Healthcare Media Training 120

Business Wire

MARCH 22, 2017

We live in an era where there are more tools available than ever to build our own brand, but it’s important to be mindful that communicating with audiences is self-representation. Every organization has issues and every social media manager needs to know these issues and public perceptions before creating their social program.

Social Media 150

Social Media Trends LinkedIn Media 150

PRSay

FEBRUARY 5, 2018

As PR professionals, it’s our job to help executives communicate their ideas, plans and priorities in their own voices. But even the most gifted communicators can’t possibly create all the content demanded today. In this low-trust environment, communication from the C-suite must be authentic. Research and ask questions.

Communications 149

Communications Employee Leadership Writing 149

5W PR

OCTOBER 4, 2023

Public relations shapes public perceptions and attitudes. These campaigns can be shared through social media, press releases, webinars, and workshops. Interviews, webinars, and articles featuring mental health experts can contribute to a well-rounded understanding of mental health issues.

Strategy 88

Strategy Employee Education Resources 88

PRSay

JUNE 11, 2021

PRSA presented its 2021 PR Professional of the Year Award to the Audience Reach and Engagement Team in the Office of External Affairs at the Johns Hopkins Bloomberg School of Public Health for its efforts to help elevate the institution’s important work surrounding the global COVID-19 pandemic. schools of public health.

Publicity 158

Publicity Social Media Report Fashion 158

PRSay

SEPTEMBER 23, 2022

Each September, PRSA recognizes Ethics Month as a way to bring increased attention to the core foundation of the communications profession. Programming this month several webinars, including “ Bots, Misrepresentation and More: Navigating Ethical Dilemmas in Digital Communication ” on Sept. 27 from 3-4 p.m.

Ethics 178

Ethics Media YouTube Journalism 178

ImPRessions - Crenshaw Communications

APRIL 3, 2020

I’m seeing a transition to virtual forums, webinar series, town halls, and on-demand conferences. In fact, there may be real opportunities for execs to win last-minute engagements if they’re willing to record talks or participate in Zoom interviews, panels, or roundtables.

Conference 284

Conference How To Trade Shows Leadership 284

PRSay

SEPTEMBER 1, 2017

Each September, PRSA recognizes Public Relations Ethics Month, supported by programs presented by the PRSA Board of Ethics and Professional Standards (BEPS). This year’s theme, Public Relations Ethics: Strengthening Our Core, guides a special focus on the six core values highlighted in the PRSA Code of Ethics. Pursue the APR.

Ethics 145

Ethics Public Affairs Journalism Leadership 145

5W PR

FEBRUARY 19, 2024

Consumer health is crucial for public and personal well-being. Clearly communicate ingredients, sourcing practices, and scientific backing behind any claims the company wants to make. Feature testimonials, video interviews, or user-generated content to showcase real experiences. Consumers are savvy and demand honesty.

Consumer 78

Consumer Industry Brand Branding 78

Karen Freberg

DECEMBER 13, 2017

Whether it is for conference presentations or webinars, or even meeting over a cup of coffee. I had the chance to do a webinar on social media, particularly focusing on future trends to note in 2018 and how educators can become their own micro-influencer. I feel it is one of the best areas of focus for practice and education.

Education 40

Education Social Media Trends Media 40

Flack's Revenge

MARCH 8, 2018

Sure, if you are a content marketing or social media jock, or work for a publication, it makes perfect sense. You can see which publications rank highest for engagement in your niche. E.g. getting earned or paid placement in Forbes would be a great win for machine learning vendors, as the publication comes out on top.

Data 159

Data Media Software Viral 159

The Resolution Blog

JANUARY 8, 2018

Tip of the month: “Take someone in finance to lunch and learn how you make money ” This is just one of the amazing tips from the Queen of metrics Katie Paine in this interview on PR News. Check out this interview to begin to improve your measurement today. I hosted a PRSA webinar back in July providing actionable steps to take.

Tools 136

Tools Publicity Measurement SEO 136

Ethical Voices

JANUARY 8, 2024

In November 2023, PRSA issued new ethics guidelines titled “Promise and Pitfalls, the Ethical Use of AI for Public Relations Practitioners ”. I wanted to dig into the guidelines and in mid-December 2023, I interviewed two experts to help me do just that. There is other ethical guidance on AI for public relations.

Ethics 83

Ethics Publicity Guidelines Technology 83

Bianchi Biz Blog

MAY 30, 2024

The fast-paced changes in the world are also affecting today’s traditional public relations and media environment … and the ability to generate coverage, especially for automotive and mobility technology suppliers. You need all four components to succeed. Click here for more info on the PESO model.

Automotive 91

Automotive Engineering Mobile SEO 91

Sword and the Script

NOVEMBER 22, 2022

I’m on the list for the second time this year as are of the contributors to The JOTW Strategic Communications Survey for 2022 , including Michelle Garrett and Gini Dietrich. That more than a third of respondents say they use it suggests many are coming from a sophisticated and well-funded communications department. Webinar attendees.”.

Measurement 85

Measurement Survey Web Software 85

Onclusive

FEBRUARY 10, 2022

Once your story is picked up and published, you can also track coverage and sentiment generated by your campaign, as well as any activities, interviews and to-dos. In PR and communications, relationship-building never stops. Join us for Building The Perfect Pitch and Nurturing Your Media Relationships webinar on February 17th.

Measurement 195

Measurement Pitching Data Media Relations 195

5W PR

JANUARY 31, 2024

Technology Public Relations (Tech PR) involves managing and enhancing the public image of technology-related companies and products. It encompasses strategic communication to build and maintain positive relationships with the media, stakeholders, and the general public. How does Tech PR Work?

Technology 78

Technology Product Launch Crisis Management Case Study 78

PRSay

JANUARY 8, 2019

29, Matt Charles, APR, presents a webinar titled “ How to Tell Your Organization’s Story to Get Media Coverage.” The webinar is available for free to PRSA members. Having worked in communications for a top-tier university, a regional nonprofit foundation and as a consultant, I’ve heard this question myself.

Storytelling 163

Storytelling Media Nonprofit Government 163

ImPRessions - Crenshaw Communications

MAY 22, 2018

If the big-name media feature is the show horse, then trade publication coverage is the less glamorous workhorse of PR. While pitching the national publications should definitely be a part of the overall PR plan, no B2B tech campaign can afford to ignore the opportunities that trade media afford. How trade coverage wins.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

NOVEMBER 29, 2016

Timely, tailored, and fitting for both the journalist and the publication. Owned media had clear implications for an earned media strategy – and beyond the conventions of just crisis communications. This means content marketing, should be at the center of all external communication. It was a good pitch.

Content Marketing 60

Content Marketing Publicity Marketing Television 60

5W PR

DECEMBER 24, 2020

Top among these channels are webinars, highly engaging social media, and well-publicized interviews on online publications. Here are several reasons why any public relations team should add digital PR is their marketing and communication mix. That said: Why is digital PR important to your brand in 2021?

Digital PR 88

Digital PR Brand Branding Engineering 88

ImPRessions - Crenshaw Communications

FEBRUARY 10, 2017

When someone is unexpectedly thrust into the spotlight, public relations strategists often watch to keep score. For example, when working with the young co-founder of a medical device start-up, we leveraged his “boyish charm” as the youngest person in any room to great effect in interviews with business press.

Interviews 120

Interviews Conference Exercises Media Training 120

ImPRessions - Crenshaw Communications

MAY 3, 2017

The Tony nominees were announced this week, and it’s award season for public relations as well. We are big fans of webinars such as those offered by Cision and PR News on topics ranging from Craft a Crisis Plan for High-Speed News Cycles to Breaking Down the State of the Media in 2017. Publications like Inc.

Writing 149

Writing Education Pinterest Creativity 149

NewsWhip

AUGUST 18, 2020

Last Friday we hosted our first edition of The NewsWhip Pulse, our new biweekly webinar series in which we look at emerging trends, and hear from some distinguished guests in the media and PR industries. . The narrative that captured the most public attention was police officers kneeling alongside protestors or joining marches.

Web 78

Web Comparison Facebook Community 78

Newsfile

JANUARY 30, 2024

In an interview with TIME Magazine last November, OpenAI CEO Sam Altman said multimodality in the company’s new models will be one of the key things to watch out for in 2024. For example, ChatGPT will soon understand, interact and communicate using many different methods like text, images, video, audio and more.

Trends 105

Trends YouTube Video Social Media 105

Sword and the Script

JUNE 15, 2021

The first step in communications is audience identification. They don’t want to spend a chip furnishing customer interviews for marketing content because they’d rather save those chips to close a deal. Don’t overlook industry surveys, such as those conducted by trade publications, consultants and even competitors.

Survey 117

Survey B2B Marketing Interviews 117

PRSay

DECEMBER 2, 2020

Gordon Johndroe , vice president of global media relations and public affairs for the Chicago-based aircraft manufacturer, spoke to members of PRSA’s Corporate Communications Section in the Nov. 5 webinar “Crisis Management on an International Stage: Takeaways from Boeing’s Biggest Crisis and Time Spent in the West Wing.”.

Crisis Management 107

Crisis Management Crisis Crisis Communications Airlines 107

Sword and the Script

NOVEMBER 3, 2020

The new product also offers integration to “Office365 or Google Workspace to send and record emails to the media and keep a centralized record” of team communication. Muck Rack launched a “ job update ” feature that will alert you when a reporter on your list changes beats or publications. Allocate your time and resources wisely.

Instagram 144

Instagram Technology Resources Employee 144

Bianchi Biz Blog

APRIL 18, 2022

I was researching the story, and on a whim, I reached out to Alton Brown’s people and had a lengthy phone interview with him about chefs using induction systems on set for Iron Chef America, which was at the height of its popularity. I’ve interviewed a lot of famous people, but he was a real pleasure to talk to.

Meeting 78

Meeting Automotive Media Newspapers 78

Shift Communications

APRIL 23, 2015

One of the more enjoyable elements of being an executive in communications today is that my work brings me into contact with a wide variety of individuals. Many times, I’m asked by younger communicators what skills they should concentrate on as they finish their degree or begin seeking an agency role.

Communications 60

Communications Analytics Infographics Data-Driven PR 60

Solo PR Pro

APRIL 5, 2022

For me, that meant getting my accreditation in public relations, but it doesn’t have to be an intensive year of study. It can mean just doing more professional development programs, whether they be in-person events, webinars or specialized coursework through organizations PRSA, ICBA or AMA. Keri Tomsic, T Squared Communications.

How To 104

How To Fashion Banking Industry 104

Cision

DECEMBER 15, 2016

Steve Cox, Vice President of Public Relations at Sodexo joined us recently for a stellar webinar on how to utilize earned media to enhance marketing and communications programs and drive organizational growth. Want to view Steve’s full webinar? Catch the replay here !

Measurement 120

Measurement B2C Construction Analysis 120

Cision

OCTOBER 17, 2017

Forbes Communications Council, a group of communications, PR, public affairs & media relations executives echo this sentiment : “To break through the volume of emails reporters receive, you need to know them inside and out. View our on-demand webinar “Media Relations Hacks: Getting Your Share of Media Coverage.”

Pitching 275

Pitching Public Affairs Report Guidelines 275

Cision

DECEMBER 4, 2015

Nova Halliwell is a communications professional living in New York City. . What he didn’t mention was that the publication was something of a throwaway – one of those free magazines that are stuffed into a seatback pocket or shipped to an organization’s national mailing list. View Brad Phillip’s on-demand webinar! “I

Print 120

Print Interviews Pitching Conference 120

Cision

MAY 19, 2015

Stacey Miller , the senior social and media relations manager at Cision , was a recent guest on the TechnologyAdvice Expert Interview Series to share her insights on PR and marketing software. Stacey joined Buckner to discuss public relations, social media programs and understanding your target audience.

Analytics 120

Analytics Media Relations Media Software 120