Sword and the Script

OCTOBER 25, 2016

That’s usually true, but it doesn’t provide a long view or historical reference. 5 Categories of PR Metrics Pros Should Measure. Any time marketing or PR interviews a customer for content. Does your agency know how to measure results? From web analytics to surveys – we know how to measure, iterate and improve.

Measurement 60

Measurement Marketing Web System 60

ImPRessions - Crenshaw Communications

JULY 22, 2019

To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR is more measurable than ever. A glowing review (or unfortunate video interview) can blow up on social platforms in the time it takes to say, “call the PR firm.”

Mobile 244

Mobile SEO Web Journalism 244

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today. MRP is definitely a step in the right direction.

Measurement 100

Measurement Advertising Advertising eBook 100

Stern + Associates

JANUARY 4, 2023

Most often, this includes media interviews, speaking engagements and print editorials. Consistently producing and distributing quality content across owned digital marketing channels creates an online portfolio for potential clients, customers and employees to openly reference. Measured results.

Strategy 68

Strategy Marketing Leadership Print 68

ImPRessions - Crenshaw Communications

JANUARY 24, 2018

” To me this refers to the applications of PR skills once used exclusively in media relations to social community management, influencer relations, and content marketing. PR outcomes are measurable. We earn that right to influence others.” What is more valuable than a brand (or personal) reputation?

Journalism 185

Journalism Advertising Advertising SEO 185

Onclusive

AUGUST 15, 2017

Well, we suspect that measurement and PR data can elicit fear because: (a) not every PR pro loves working with numbers, and (b) PR pros could discover that their PR work isn’t really helping their companies achieve the quantifiable business goals they’re after. Why is this the case?

Data 170

Data Data-Driven PR Analytics Measurement 170

Polaris

JANUARY 13, 2015

Admittedly, it’s often hard to tell the difference since there are so many misconceptions about public relations, including what it contributes to your business and how to measure results. When hiring a PR agency, ask how they measure program results. One common belief is that PR practitioners are “good with people.”

Agency 100

Agency eBook Measurement Creativity 100

Contently - Strategy

NOVEMBER 3, 2021

.” Let’s take a look at why marketing writers and editors should take fact-checking seriously—and how they can do so without spending all day, every day looking up stats and references. I also ensure I’m citing studies accurately and attributing quotes from interviews to the right people. Sites like Otter.AI

Content Marketing 120

Content Marketing Marketing Viral Study 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

These articles reference at least a few of the ‘ethics codes’ of PR industry associations in the US and UK. It’s worth noting that 83% could opt to take new, specific measures toward demonstrating “strong elements of good practice” in codifying ethical tenets.

Ethics 110

Ethics Industry Publicity Analysis 110

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

ImPRessions - Crenshaw Communications

AUGUST 26, 2016

If a candidate doesn’t say “I’ve been to your website” or “I’ve read your blog,” within a few minutes of interviewing, I’m wary. Sometime the most well-intentioned prospective employer gets bogged down, and regular reminders can mean the difference between that next interview and oblivion.

Publicity 120

Publicity B2B Fashion Sports 120

Burrelles Fresh Ideas

AUGUST 2, 2023

Radio can accompany listeners throughout their day while offering a unique and intimate connection that doesn’t require a visual reference. By leveraging radio’s engaging audio format, PR can create memorable experiences through compelling interviews, entertaining segments, and carefully crafted brand messaging.

Radio 74

Radio Television Media Local 74

Maxim Behar

APRIL 11, 2024

Host: I recently interviewed the entrepreneur Hristo Popov, and we discussed this exact topic – the environment. I'm referring to the Islamic religion. This market mentality is lacking among young people in Bulgaria, whether we refer to Gen Z or the previous generation. It's the people." Only the people. But don't envy them."

Television 59

Television System Interviews Travel 59

PR Job Coach

AUGUST 27, 2014

Scrambling to assemble a perfect portfolio the night before an interview is the last thing you’ll want to do, not to mention juggling the demands of your current job. This isn’t about having three references “on request,” but about knowing what skills you’ll need to add value years from now. is a non-traditional take on a bio.

Interviews 186

Interviews LinkedIn Agency Industry 186

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. How has the space changed since then? It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Cision

JUNE 17, 2015

Social media strategist Nichole Kelly moderated the session, asking everything from how to get clients on journalists’ shortlist to which metrics USA Today uses to measure their success. Q: When it comes to clicks and shares, what metric are you measured on? They’ve become more audience-focused than ever before, he says. “We

Mobile 120

Mobile Print Trends Twitter 120

PRSay

FEBRUARY 5, 2019

We could interview the vets who were examining the dogs during a Facebook Live broadcast. Winning the award also proved we have a model to reference when we face other rescues of this magnitude. We could follow one of the dogs, posting stories about his journey from rescue to adoption. Collect your “proof” of work as you go along.

Case Study 98

Case Study Study Guidelines Internal 98

Cision

DECEMBER 3, 2015

Competitors start to refer business to you because they perceive they can’t do it as well as you do. You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features. We can create content that is valuable to our audiences, distribute it, promote it AND measure it.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. Please refer a credible colleague !

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. 4) You don’t measure. And when they launch their story, they know all the perfect tools (Like HARO and Hootsuite) and apps to distribute content and measure for maximum impact. 2) Your stories are BORING.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. I like to refer to shared values here to reinforce that those are the base on which everything else is built. Your objectives should give you real outcomes against which you can measure the success of your initiatives. Those are your key messages.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

5W PR

DECEMBER 18, 2018

However, crisis (as it is simply referred to in PR) much like the industries it serves, is constantly evolving to effectively and efficiently respond in times of need. Authenticity…” Read the full interview below! One of the biggest problems companies make? Why do you think companies continue to struggle with crisis communication?

Crisis 68

Crisis Company Crisis Communications Crisis Management 68

ImPRessions - Crenshaw Communications

MAY 15, 2018

Within four days, amid a public and media reaction and a deepening crisis, CEO Mark Zuckerberg launched an apology tour with social posts, a more contrite and complete news statement, and TV interviews. As of this post, it has reclaimed $134B in lost market value. As of this post, it has reclaimed $134B in lost market value.

Crisis 136

Crisis Privacy Airlines Facebook 136

Sword and the Script

OCTOBER 22, 2019

They are also typically willing to do much more to help promote the event: open to interviews that you conduct for your blog, provide custom quotes for landing pages and press releases, and give you a share on their social channels. You can easily get four webinars with a tier 2 firm for the price of one with a tier 1 firm.

Marketing 65

Marketing Survey Study B2B 65

Cision

APRIL 6, 2015

People can save time and read the content (or can reference back to parts of it without having to skim the audio). Don’t use listens to measure success. In a podcast, you’re there… can stop midway through and say ‘I want to mention quickly blah blah blah’ and then I’m back to the interview.

Engineering 120

Engineering Tools Examples YouTube 120

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. The subject line implies a call to action that is not explained in the text • What’s a “social media interview?” Is it about social media? Conducted via social media? Published on social media?

Social Media 40

Social Media Interviews Pitching Media 40

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone.

Measurement 66

Measurement Tourism Blogging Writing 66

Sword and the Script

AUGUST 11, 2018

This is because digital marketing, like email marketing and PPC, created an opportunity to measure efforts like never before. Ideally, we’re aligned on targets, personas , messages, leads, customer engagements, retention and references. At least in the B2B space, sales and marketing have never been more aligned.

Marketing 72

Marketing B2B Pitching Advertising 72

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Melissa Agnes

FEBRUARY 6, 2018

Yes, you read correctly, I said “fun” in reference to a book on crisis management!). Failing to be crisis ready means that your team will not be in the best possible position to identify a risk and instinctively take measures to prevent it, or mitigate its escalation. Why Crisis Ready matters to you (or why it should).

Crisis 133

Crisis Brand Branding Crisis Management 133

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 78

Marketing Viral Consumer Brand 78

Waxing UnLyrical

MAY 27, 2011

So I was asked to interview six PR pros who would work to expand the brand and product exposure, primarily from a publicity point of view. For your frame of reference, I’m based in upstate New York and my client is in Los Angeles.). Here’s what we were looking for and tips on rocking the interview: 1. I want a story.

Brand 70

Brand Branding Local Interviews 70

Communications Conversations

MARCH 16, 2016

In the post, Mark refers to a partner he interviewed for his book who claims influencer marketing can be “cost effective.” Most media campaigns are measured in terms of the cost per thousand impressions,” he said. First, let’s talk about how “cost effective” influencer marketing is.

Marketing 60

Marketing Hotels Advertising Advertising 60

Communications Conversations

APRIL 21, 2015

For reference, Target sees fairly similar numbers on its Target Style Facebook page–but that page has 3 million-plus likes and most likely is supported by heavy advertising (to be fair, Target could have supported this IG post with advertising–just not 100% positive). 8,000+ likes. 640+ comments.

Social Media 60

Social Media Product Launch Instagram Media 60

Waxing UnLyrical

OCTOBER 26, 2016

In addition to stalking dozens of utilities online, we conducted executive interviews with several social media managers. And social media updates have translated into fewer news briefings and interview requests during an extended outage. Interested in conducting a few interviews of your own? When do they post? Be prepared.

Interviews 40

Interviews Analytics Social Media Survey 40

Prohibition

NOVEMBER 6, 2021

PPC is a broad phrase that refers to the process of compensating an advertiser or website in exchange for the placement of adverts in prominent locations. In terms of social media, social PPC refers to ads that are put on social media platforms. Analyse your data, and measure your results. What Can Be Used to Measure Social PPC?

Social Media 62

Social Media Media Advertising Advertising 62