Cision

JULY 7, 2016

It’s important to know how much your brand is being talked about by measuring share of voice, but that alone won’t give you the whole picture. Here are three ways to set yourself up for success in measuring brand sentiment: 1. Measuring sentiment alone won’t tell you how your brand is progressing. Benchmark for success.

Measurement 174

Measurement Brand Branding Analysis 174

The Proactive Report

MAY 1, 2017

If you, like many other PR folk, are still a bit in the dark about how to set goals for a PR campaign, what to measure and how to track success, we;ve created a new PR Measurement Dashboard in Google Analytics. You can download and use the PR Measurement Dashboard. A workbook to help you figure out what to measure.

Course 100

Course Measurement Analytics Google 100

PR Conversations

JUNE 28, 2020

As Vice President of digital research at Fleishman Hillard, on 12 May 2010, he referred to a PESO model as a metrics matrix that the agency used. I used to follow Don’s blog, MetricsMan as he was one of the leading figures discussing measurement and evaluation at this time (along with Katie Delahaye Paine ).

Measurement 133

Measurement Social Media Blogging Mobile 133

Cision

JUNE 1, 2017

The only way a PESO model can give PR pros a seat at the executive table is to measure, measure, measure. Without measuring your PESO activities’ effectiveness, you don’t know where to focus. Here’s a starting point for your measurement activities. Which topics are truly engaging your audience?

Measurement 200

Measurement Analytics Google Data 200

Prowly

NOVEMBER 21, 2017

With Google Analytics, you get hard data to use as a valuable reference for your campaigns. The post Step-By-Step Guide to Measuring PR with Google Analytics appeared first on Prowly Magazine. PR is no longer a shot in the dark. This comprehensive step-by-step guide will walk you through GA.

Analytics 149

Analytics Google Measurement Data 149

NewsWhip

OCTOBER 20, 2021

But our contention is that there are times when understanding engagement to content is crucial, and a key to perception of your brand in the media and public spheres, especially when it comes to earned media measurement. In fact, it’s one of the only ways to do earned media measurement outside of active partnerships with publishers.

Measurement 78

Measurement Media Crisis Brand 78

Sword and the Script

MARCH 26, 2024

Some of them are buyers, which the report refers to as “decision makers” and the others come from sellers, which the report calls “producers.” The business model in B2B tech means sales owns the customer relationship – and they aren’t always so willing to spend a reference-call-chip on thought leadership.

Leadership 127

Leadership B2B Study Survey 127

The Proactive Report

AUGUST 18, 2015

If you are still a bit in the dark about how to set up goals for a PR campaign, what to measure and how to track success, register for this course using the new PR Measurement Dashboard in Google Analytics. How to tell which content and referring sites send visitors that convert. Register for the Course.

Course 100

Course Measurement Analytics Google 100

The Resolution Blog

JUNE 7, 2019

Measurement in PR often stops at counting clips and audience figures. It’s important to measure the outtakes (not just the outputs, as tempting as it can be) as they provide a deeper understanding of the impact your campaign had and if it resonated with the right audience. the “outtakes”. Let’s take the latest New Balance campaign.

Measurement 120

Measurement Analytics Google Trends 120

The Resolution Blog

MARCH 8, 2019

But, despite it being a big no-no, it has been a struggle to shake it off completely simply because we haven’t found another way to measure the monetary value of coverage. Now we find ourselves in a bind. How do we show the value our coverage is getting? But cost per clicks is for ads, isn’t it? It’s not for editorial, surely?! …

Measurement 120

Measurement Advertising Advertising Google 120

Onclusive

DECEMBER 7, 2023

To effectively measure the impact of your campaigns, assess earned media coverage, and gain insights into content topics, you must rely on a range of PR metrics and data points. Now, there is no standard metric for PR. But, there is a common framework that can be applied to PR measurement and planning.

Measurement 195

Measurement Analysis Reputation SEO 195

Cision

SEPTEMBER 1, 2015

In the old days, most PR measurement consisted of soliciting opinions directly through surveys and indirectly by measuring behaviors based on opinions, like buying or voting. As a result, measuring the impact of public relations or media campaigns relied heavily on leaps of faith. Going deeper than positive-negative.

Measurement 120

Measurement Trends Analytics Data 120

Katie Paine's Measurement Blog

MARCH 9, 2023

Making up Metrics I was recently on a conference call with a respected nternational measurement organization and a new member of the group was explaining how she’d been pressured by her CEO to put a dollar value on her efforts. “So There should be a special place in measurement hell for people who make up bad metrics.

Measurement 52

Measurement How To System Comparison 52

Cision

JUNE 16, 2015

So I guide people toward reasonable goals and then show them what to measure so they know that their press releases were actually a success, despite the lack of fame that resulted. So What Do I Need to Measure? Modernize your PR measurement with our free tip sheet. Want more accurate PR measurement? Still relying on AVE?

Measurement 120

Measurement Software Nonprofit Analytics 120

Cision

AUGUST 1, 2015

Refer back to your visual social media marketing strategy to ensure you meet your goal benchmarks. Whether you choose a new-fangled tool or go the old-fashioned spreadsheet route, include these four sets of data in your measurement approach: 1. With social media analytics , you’ll quickly discover what needs improvement.

Instagram 120

Instagram Measurement How To Analytics 120

Shift Communications

NOVEMBER 17, 2014

We talk a lot about measuring PR on this blog and as a reader, you know that not all PR tactics directly impact the bottom line. If you don’t already have measurement tools and dashboards in place, these questions commonly asked by clients and brand management alike can be a good indicator that it’s well past time to get started.

Measurement 140

Measurement Tools Analytics Data 140

Waxing UnLyrical

NOVEMBER 30, 2018

Did you know that 47% of B2B marketers and 34% of B2C marketers don’t measure content marketing ROI? And one of the main reasons is that they find it difficult to measure. Another reason why marketers don’t measure content marketing ROI is that they simply don’t know how to do it. Unique Visits. Page Views. Average Time on Page.

Content Marketing 76

Content Marketing Measurement Marketing SEO 76

Wadds Inc.

MARCH 29, 2024

She explores how robust measurement and evaluation can help this function prove its value to the bottom line. While not an academic read, it touches on useful theory, deploying a breadth of references, including renowned internal communications theorists such as Dr Kevin Ruck. Claire is both a Chartered PR and a Chartered Marketer.

Internal 116

Internal International Strategy Communications 116

Onclusive

AUGUST 3, 2020

It requires the highest degree of discipline, patience, and situational observation, but once mastered, these techniques (referred to as waza ? 1) Measure the quality, not just quantity of your competitors’ media placements. 2) Don’t just track the placements, measure which articles are trending on social media.

Media 397

Media Pinterest Measurement Energy 397

Cision

MAY 11, 2015

While the setup and maintenance is more involved than the initial set-up of Google Analytics, Google Tag Manager has the power and versatility to measure your PR activity with a lot more detail. Using out-of-date measurement techniques? Get tips for replacing AVE with modern PR measurement tactics in our free tip sheet!

Measurement 120

Measurement Tools Analytics Google 120

Sword and the Script

FEBRUARY 14, 2017

The first measure came from a business with a marketing automation system implemented. The second measure was largely a manual effort: going back through the deals closed at the end of the year and identifying which ones had downloaded gated for content featured on the blog. Components to Effectively Measure a B2B Blog.

B2B 67

B2B Measurement Blogging Community 67

Onclusive

NOVEMBER 8, 2023

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Experts have often debated the interesting PR problem of measuring the effectiveness of internal communications. Media Measurement Reporting on established metrics isn’t enough today.

Training 195

Training Media Training Reputation Crisis Communications 195

Sword and the Script

OCTOBER 25, 2016

That’s usually true, but it doesn’t provide a long view or historical reference. 5 Categories of PR Metrics Pros Should Measure. Does your agency know how to measure results? From web analytics to surveys – we know how to measure, iterate and improve. These metrics are usually geared towards campaigns or initiatives.

Measurement 60

Measurement Marketing Web System 60

ImPRessions - Crenshaw Communications

DECEMBER 2, 2020

Remind them to reference their expertise . It’s helpful to convey that expertise through examples and references to the interviewee’s training or experience. The above are some measures that PR folks can take to ensure they get the most out of these opportunities, with the hopes of being asked back in the future.

Interviews 280

Interviews Policies Course Training 280

5W PR

JANUARY 22, 2024

Paid advertising refers to promotional activit͏ies͏ for which ͏a business pays a fee to platforms, publishers, ͏or networks to showcase its content to a targeted audience. Measurable results Paid advertising offers robust analytics and measurement tools. What is paid advertising?

Advertising 78

Advertising Advertising Exercises Measurement 78

5W PR

MAY 4, 2023

This includes the era, pop culture references, or memories that evoke a sense of nostalgia. Measuring and Analyzing Results As with any marketing campaign, it’s essential to measure and analyze the results of the nostalgia marketing efforts. They should find new ways to incorporate nostalgia that feels fresh and exciting.

Marketing 88

Marketing Film Consumer Fashion 88

Onclusive

AUGUST 9, 2021

Our job descriptions tell us what we’ll be responsible for in a given public relations or communications role, but we rarely reference the J.D. Measuring the effectiveness of internal communications is an interesting PR problem that has often been debated by experts. Media Measurement. What does that really entail, though?

Training 370

Training Media Training Reputation Crisis Communications 370

Polaris

AUGUST 19, 2014

And thanks to PR measurement expert Katie Delahaye Paine , we have a tool called the Kick-Butt Index (KBI) that allows us to measure PR in a way that’s relevant for clients. The public relations measurement challenge. The state of public relations measurement today.

Measurement 100

Measurement Advertising Advertising eBook 100

Newsfile

FEBRUARY 28, 2024

PR professionals use this data to assess sentiment, measure reach, identify emerging issues, and adjust communication strategies accordingly. How Do You Measure Media Coverage? Measuring media coverage involves quantifying the impact and visibility of PR efforts. What is User Experience (UX)? company website, blogs).

Viral 52

Viral Crisis Communications SEO Reputation 52

PRSay

JANUARY 13, 2021

Proper planning requires a combination of quantitative and qualitative measures of communications effectiveness, including audience preferences and channel utilization, along with measures like reach, readership and engagement. The same can be done for measuring internal communications’ effectiveness. Insights need action.

Internal 182

Internal International Data Communications 182

Stephen Waddington

MAY 4, 2021

COVID-19 has also highlighted flaws in the use of financial metrics to measure the health and wellbeing of society. As society emerges from the pandemic, the need to measure corporate performance against broader metrics is an issue rising up the corporate agenda.

Publicity 197

Publicity Government Corporate Financial 197

ReimaginePR

APRIL 9, 2020

So it would be pertinent to get several significant guidance in hands in reference to creating a exceptional analytic composition or perhaps composing on a few exceptional analytic composition topics. Clear argument and enhanced vocabulary are the secrets to achievement in reference to the way to write strong ; considerable composition.

Study 120

Study Analytics Writing Measurement 120

Burrelles Fresh Ideas

MARCH 5, 2024

A 2023 Edelman study found that the responsibilities of corporate communications teams are increasing in less traditional areas like digital and social media (72%), monitoring, measurement & analytics (68%), social listening (67%), and audience insights (31%). Find out how we simplify monitoring and measurement for brands and agencies.

Media 99

Media Nonprofit Pitching Analytics 99

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. Today I notice that a new virtual reality game using spatial audio has launched.

Product Launch 323

Product Launch Meeting Report Technology 323

ImPRessions - Crenshaw Communications

OCTOBER 12, 2022

I’m instantly intrigued and refer that tidbit to my client, an expert in the metaverse and AR/VR world. The agenda includes a Key Performance Indicator (KPI) index so clients can measure progress against goals. Today I notice that a new virtual reality game using spatial audio has launched.

Product Launch 321

Product Launch Meeting Report Technology 321

Beyond PR

JUNE 28, 2016

If the agency’s role is evolving, though, so must the approach to PR measurement. In public relations, Advertising Value Equivalency (AVE) or “ad value” refers to the cost of buying the space taken up by a piece of media coverage, had that coverage been an advertisement. It’s time to look beyond ad value.

Measurement 73

Measurement Advertising Advertising Agency 73

5W PR

JULY 5, 2023

Volume refers to huge datasets, ranging from terabytes to petabytes and beyond. Veracity refers to the reliability and trustworthiness of the data, which is often messy, incomplete, or inconsistent. What is Considered Big Data? Big data is not just about dataset size. It also encompasses five dimensions known as the 5Vs.

Big Data 78

Big Data Analytics Data Analysis 78