Contently - Strategy

MAY 9, 2024

Writing a white paper is the heavyweight bout of content creation. Here are some tips for writing a white paper, from choosing a topic to sharing your content with the world. It offered data and insights on how to attract talent, interview candidates, onboard employees, and keep staff happy for the long run.

Writing 119

Writing Case Study Study Brand 119

Waxing UnLyrical

FEBRUARY 1, 2011

“Business outcomes tend to have two qualities in common; first, they have to be a measure of behavioral change (sales or otherwise); and second, as a metric, business outcomes must make sense/be recognizable across an organization.&# “PR outcomes usually refer to any end results of the communication campaign.

Measurement 77

Measurement Publicity Web Analytics 77

Deirdre Breakenridge

NOVEMBER 16, 2016

Those guys preach “data-driven PR” so that PR professionals and brand marketers get smarter about how and what they measure when a campaign comes to a close. Sharam Fouladgar-Mercer: Initially, we started referring to “PRTech” because there wasn’t yet a way to bucket what we do. How has the space changed since then? It was subjective.

Data-Driven PR 150

Data-Driven PR Strategy Data Measurement 150

Newsfile

JUNE 28, 2023

In addition, they appear in the news, interviews, reviews, feature articles, or discussions. Some of the main benefits include: Press Release Evaluation : Track your media mentions and coverage before, during, and after sending your press release to measure the impact and success. Mentions can be positive, negative, or neutral.

Media 52

Media Analytics Radio Google 52

ISEBOX

NOVEMBER 30, 2015

They interview their clients and staff and will educate, entertain and inform with their content. Pikers write press releases about a new executive hire or a product color change. Pikers write a boring story, and hit “send” on a traditional wire service, and then wonder, “why didn’t I get coverage”. 4) You don’t measure.

Publicity 70

Publicity Measurement LinkedIn Small Business 70

Cision

DECEMBER 3, 2015

Competitors start to refer business to you because they perceive they can’t do it as well as you do. I remember when I started blogging, I could write about anything and it would get attention. You can distribute and promote content through earned media, just by linking to it through contributed content, interviews or features.

Content Marketing 120

Content Marketing Strategy Marketing How To 120

Sword and the Script

SEPTEMBER 19, 2017

Larry is my guest in this latest interview in the Off Script series. See these related interviews: Diversity, Politics and MBAs in the Business of PR; Off Script #20: James S. Online content is king (referring to a blog). He gives away copies to lawyers who will refer cases. Please refer a credible colleague !

Marketing 62

Marketing SEO Pharmaceuticals Google 62

ReimaginePR

OCTOBER 24, 2015

So he asked her during his interview to describe her daily hair regimen. He would lock himself in his office, write for long periods of time, punctuated with bouts of pacing, calls for one or the other of us to go in and advise on something, and the occasional swear word. You can measure how many people shared a post on social.

Measurement 120

Measurement Wikipedia Analysis Strategy 120

Melissa Agnes

FEBRUARY 6, 2018

When I set out to write Crisis Ready , the last thing I wanted was to write yet another (boring) book on crisis management. Yes, you read correctly, I said “fun” in reference to a book on crisis management!). Instead, Crisis Ready needed to be a book that people enjoyed reading.

Crisis 133

Crisis Brand Branding Crisis Management 133

Cision

APRIL 6, 2015

Search engines don’t listen to and deduce context from audio (at least not as of this writing). People can save time and read the content (or can reference back to parts of it without having to skim the audio). Don’t use listens to measure success. Ira Glass discusses preparation: 3. Augment your audio with text.

Engineering 120

Engineering Tools Examples YouTube 120

Waxing UnLyrical

NOVEMBER 27, 2010

One of the Best means that you are, when compared to your peers, at the higher end of the scale, but recognizing That there is a frame of reference for everything. As long as you recognize that this praise is limited by their frame of reference. And not their fame of reference. Across any industry. Or time zone. Wanna Subscribe?

Measurement 66

Measurement Tourism Blogging Writing 66

Bad Pitch Blog

JUNE 14, 2009

The lady who sent it has seen that BPB is on the Power 150 and felt that I would want to interview her client, the so-called expert. However, all this got them was coverage they probably don’t desire because, yep you guessed it, we spend time writing about yucky pitches. Go and write something good. Is it about social media?

Social Media 40

Social Media Interviews Pitching Media 40

Waxing UnLyrical

JULY 30, 2015

Here’s some of what we talked about: On best practices for internal communications and the measurement thereof: A2 Measure the right things, not just the easy-to-measure ones. Q2 Don’t confine measurement to outputs. Have relevant KPIs to measure against. Need something to measure improvement against.

Internal 40

Internal International Communications Measurement 40

Waxing UnLyrical

NOVEMBER 17, 2010

It’s not just thinking about writing that I’ve been engaging in. Image: mj*laflaca via Flickr , Creative Commons It’s about how that writing looks. Ann Wylie gives you some funny formulas to spice up your writing Thanks so much for stopping by WUL! D’oh, you say. Pull out the bag of tricks.

Blogging 86

Blogging Writing Facebook Twitter 86

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 78

Marketing Viral Consumer Agency 78

Journalistics

FEBRUARY 25, 2013

Back then, if you called enough reporters, you would eventually find a couple willing to listen to your pitch – and perhaps one or two that would write a story. If you’re patient enough to follow this prescription I’m about to write out for you, I guarantee you’ll generate more publicity than you ever did smiling and dialing.

Media Relations 52

Media Relations Media Pitching Writing 52

Buzzstream

JUNE 30, 2021

Sometimes it’s that I’ve slipped onto a media list and am receiving all releases from an agency, but other times it’s when a PR knows I wrote about X once so I must always write about X.”. Therefore, unless a PR was getting in touch with me about a celebrity interview or exclusive, most pitches were completely irrelevant.

Writing 71

Writing Pitching Study Data 71

Maxim Behar

OCTOBER 15, 2023

And that's why I decided to write this book because I saw these huge changes happening in our business. And the other big difference is that for the first time in all of history, social media is measurable. You can measure how many people have read your article, how many have liked it, and how many have shared it.

Newspapers 59

Newspapers Meeting Ethics Social Media 59

MaccaPR

JANUARY 15, 2019

Intriguingly, where other brands would be offering their spokespeople for interviews, Fiji Water’s PR staff let the stunt speak for itself. Not according to CBX agency’s Hintermeister: “Jamie Lee Curtis’ reference to the stunt as a product endorsement by celebrities is a misconception, at best.

Marketing 48

Marketing Viral Consumer Agency 48

Waxing UnLyrical

JANUARY 13, 2011

Side note: In the beginning I didn’t refer to the site as a “blog” to anyone. I always referred to it as something like “a website with dynamic content and social media capabilities.” Measurement If you aren’t measuring your progress, how do you know if you are successfully meeting your goals? It’s either/or.

Blogging 68

Blogging How To Print Facebook 68

Waxing UnLyrical

DECEMBER 24, 2010

And part of why Jesus used imagery and every day references was so that the people he told these stories to could relate to them. Just imagine how many people were telling these stories, for them to have survived, in some shape or form, to the point where they were recorded in writing. Look at some of his parables. Wanna Subscribe?

Publicity 86

Publicity Creativity Measurement Twitter 86

Karen Freberg

JUNE 6, 2017

However, personal branding only gets you through the door to the interview, but you still have to show evidence on what you have to offer that makes you the best candidate for the job because of the skills and knowledge you have been able to build on in your education and experiences. Okay, hold my coffee. Who am I to judge on that account.

Social Media 40

Social Media Brand Branding Media 40

Bad Pitch Blog

MAY 19, 2009

Know a little about the person you are calling — with reporters be ready to reference a recent article; with a potential date it is always helpful to be aware of the win-loss record of their favorite team. This will get you to interview (date) 2, rather than leaving you dead in the water after the first. Deliver your message.

Pitching 41

Pitching Interviews Measurement Report 41

Waxing UnLyrical

DECEMBER 5, 2010

After all, this is the third post in three days to reference that wretched campaign. Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Greenbanana - Heather Yaxley Jon (Newman)'s PR 1.5 Wanna Subscribe? These fine folk did: Jan. 24 : Whats Next DC , Washington, DC Feb.

Facebook 80

Facebook Twitter Measurement Blogging 80

Contently - Strategy

DECEMBER 1, 2022

During those interviews, you should have spoken to customers about your competitors. Start by making a complete list of your own based on your customer interviews. Put them side-by-side in a spreadsheet with your competitor USPs to cross-reference and find the unique ones. Write your one-liner.

Strategy 138

Strategy Brand Branding How To 138

Waxing UnLyrical

NOVEMBER 26, 2010

Mark as read Approve comment Thanks for writing this Shonali! Mark as read Approve comment Love the Garth Brooks reference, Lori! Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? Reply Rate Up div.livefyre-comment).removeClass(livefyre-hidden)" You are right on.

Facebook 69

Facebook Twitter Measurement Tourism 69

Waxing UnLyrical

OCTOBER 6, 2010

I wasn’t going to talk analytics or measurement ( Chuck Hemann , K.D. Music like Jimi Hendrixs has provided a tremendous amount of inspiration for me on so many levels * work * excercise * acting * writing * and much more As far as Im concerned, theres always some room for music in a persons life. And it paid off. Wanna Subscribe?

Social Media 73

Social Media Twitter Facebook Measurement 73

Waxing UnLyrical

FEBRUARY 6, 2011

The genius writer brother; the gun-crazy brother; the beauty- and romance-obsessed sister; the fiercely protective Greek Man Friday; and the food-obsessed and long-suffering mother (or Mother, as she’s referred to). Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL?

Measurement 57

Measurement Facebook Twitter Social Media 57

Waxing UnLyrical

JANUARY 14, 2011

and also, once you install it, Apture will insert “pop-up&# references on embedded links, if they’re to easily accessible pages such as Wikipedia, Flickr, etc. (It Shannon Pauls Very Official Blog Spin Sucks TopRank Online Marketing Blog Writing Boots - David Murray Love WUL? You can customize the colors, etc.,

Blogging 93

Blogging Facebook Twitter Measurement 93

Waxing UnLyrical

NOVEMBER 10, 2010

It’s a great way to exercise your writing muscles. So much of what we do revolves around good, if not great, writing. Blogging is a great way to improve your writing. Your point about blogging making one a better writer is spot on since the more we write, the sharper our skills will become. You get even better.

Blogging 90

Blogging Facebook Twitter Writing 90

Sword and the Script

DECEMBER 10, 2019

We can measure the initial impacts of marketing and advertising efforts almost immediately, but that doesn’t mean we should. New LinkedIn research found that only 4% of digital marketers are measuring return on investment six months into a campaign or longer. You can find all posts that reference Muck Rack here.

Marketing 102

Marketing Content Marketing Advertising Advertising 102

Waxing UnLyrical

OCTOBER 14, 2010

Get Shareaholic test Filed under Blogging for Grasshoppers , Communication , Guest Posts , Herwin Icasiano , How To , Social Media , Writing | Tags: blogging , how-to , lecturing versus leading | Comments (8) Site settings comment help? If you liked what you saw and read, Id love you to subscribe to my RSS feed or subscribe by email.

Blogging 71

Blogging Twitter Creativity Facebook 71

Waxing UnLyrical

FEBRUARY 8, 2011

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali On Lists, Their Importance, And How To Get On One February 8th, 2011 Tweet This post has been about a year and a half in the writing. I can’t give you the answer to this, except refer you back to #1.

How To 64

How To Twitter Facebook Writing 64

5W PR

JULY 15, 2020

A media kit, also referred to as a press kit, is a pre-packaged set of marketing materials that promote a person, business, or cause. Throughout the years, one thing has remained the same: the purpose of a media kit is to act as a one-stop shop of information for a journalist or media source to write a feature on the company.

How To 176

How To Media Guidelines Pitching 176

Waxing UnLyrical

NOVEMBER 18, 2010

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Automation in Public Relations Measurement: Yea/Nay? Traditional and social media measurement tools usually provide 3 broad types of automation: 1. Regardless, thanks for visiting!

Measurement 80

Measurement Publicity Analysis Tools 80

Maxim Behar

SEPTEMBER 4, 2023

They think that anything goes, that they can write and say whatever they want, tell bits of stories, even make them up, and in doing so have a frantic fight for more likes and shares. There you can write longer, share, and argue easier, illustrate with photos. We all need to learn how and what we speak, write, look like.

Social Media 52

Social Media Media Writing Web 52

Marketwired

FEBRUARY 16, 2016

#CreativePR, the hashtag, caught our attention at last year’s PRSA conference when Deirdre Breakenridge, Jason Sprenger and Heather Whaling teamed up for their presentation, “Creative PR: Delivering Your Story From Narrative and Design to Measurement.” Rethink writing: Michelle Messenger Garrett. Here’s an example.

Creativity 100

Creativity Pitching Writing Conference 100