Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 215

Marketing Content Marketing Social Media Employee 215

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 113

Media Relations Media Survey Pitching 113

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The other question is whether the PR industry needs to be worried about software like WordSmith.

Journalism 54

Journalism Software Sports Analysis 54

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You may notice a sharp increase in web visitors or your store may get a lot busier than it has been. They may know people who focus on all types of journalism. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), but also consider trade publications that cover your industry. What should you be pitching them exactly? Original research is always a great way to uncover industry insights and generate buzz. And what better way to do that than in person ?

How To 89

How To Case Study Conference Web 89

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. What can PR Pros do to make a pitch stand out if you don’t have a news update?

Reddit 158

Reddit Media Analytics Trends 158

MaccaPR

APRIL 18, 2017

Just the PR staffers who would flood my desk with absurdly off-target news releases who thought I must be obsessed with their clients' breakthroughs in industrial sandpaper, Fresnel lenses, and composite, high-performance aircraft materials. Wall Street Journal , with clickable links to bios and recent articles published by.

How To 121

How To YouTube Pitching LinkedIn 121

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. It draws more than 60,000 visitors to its web site each month, has more than 18,000 email subscribers and averages more than 4,500 downloads per podcast.

How To 79

How To Media YouTube Twitter 79

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52

Buzzstream

APRIL 25, 2024

When prompted to Choose a Prospect Source, choose “Search the Web.” Some are SEO-based, and others are more specific to the brand, industry, and type of site. Search Engine Journal has a great breakdown of this topic.) Last, I clicked the “Outreach” dropdown menu, which shows the option to “Review on the Web.”

Brand 62

Brand Branding How To SEO 62

Bianchi Biz Blog

NOVEMBER 2, 2020

Valuable and free content for the industry and consumer paid for by low-cost sponsoring, advertising, and partnering—all beautifully designed. We want to educate the industry at a high level but also make technical concepts understandable and relatable to the general public. What advice do you have for PR people that want to pitch you?

Meeting 57

Meeting Automotive Mobile Transportation 57

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? An entire industry tucks under one roof for a couple of days -- from media and customers to influencers and competitors.

Trade Shows 40

Trade Shows Pitching Local Web 40

Beyond PR

MAY 16, 2016

Keep reading for the latest industry insights, including a look at the new editor-in-chief at Prevention, the new publisher at Advertising Age, and an interview with a senior writer from The Deal. Before Mashable, Jason worked as a web producer and markets reporter at Financial Times. Want even more media moves?

Telecommunications 61

Telecommunications Media Financial Enterprise 61

Sword and the Script

JANUARY 3, 2017

Freelance journalism is harder today than it was years ago. As it is on the web, our paths have crisscrossed occasionally over the years. Yet, Erik’s perspective isn’t only limited to journalism. Performance has to come first, with the chance of winning industry awards far behind. People are still people.

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Sword and the Script

MAY 23, 2017

1) Web alerts and client mentions. c) search engines today better understand the context of the language used around backlinks – and consequently, there’s strong potential for impact in branded search or common industry phrases. Ahrefs offers a similar feature, but it was vastly more thorough. Because other sites did even better.

SEO 65

SEO Tools Engineering Web 65

Sword and the Script

JUNE 16, 2015

The division will fashion and distribute “branded content” across CNN’s fleet of properties, from TV to the Web and newer platforms like Snapchat…. Even as a PR pro, I value credible and independent journalism and the lines of native ads threaten to bleed the edges. It’s a question of ethics. Audience building.

Advertising 60

Advertising Advertising Ethics Journalism 60

Remote PR Jobs

SEPTEMBER 25, 2023

Originally seen on MuckRack As a PR professional, staying on top of current events and industry trends is a crucial part of the job. When it comes to the news industry, trending topics come and go like the tides. You need to be aware of what’s going on in the world, what’s happening in your niche and what the competition is doing.

Pitching 100

Pitching Interviews Trends Journalism 100

Cision

OCTOBER 14, 2015

The revenue model for journalism is at best in flux, and at worst, in chaos. What does it mean for PR: Consider a publisher’s revenue and publishing models, as well as your need for exposure, when pitching a story. Serious journalism from unexpected sources. More data journalism.

Journalism 120

Journalism Trends Local Print 120

Buzzstream

MAY 2, 2024

Some journalists love to get pitched great stories. But they are so bombarded with irrelevant stories and weak pitches that they don’t put their email addresses front and center. This post isn’t about writing a media pitch because we’ve already done that. In the digital PR world , journalists and reporters promote our content.

Digital PR 62

Digital PR Report How To Pitching 62

Beyond PR

MARCH 6, 2018

Coined the “ future of marketing ” by CMOs, content has the power to solve marketing’s pristine challenges — growing web traffic, converting leads, upselling and retaining existing customers. Let’s face it, nobody knows your brand, industry and personas better than you. Or simply put — driving revenue.

Strategy 67

Strategy How To B2C Content Marketing 67

Shift Communications

MARCH 22, 2016

Although you may expect these types of debates at RSA Conference, Black Hat or the Gartner Security Summit – SXSW brought a who’s who of security experts onsite to debate issues and provide context for those not working in the industry. SXSW News Recaps from Around the Web: CNBC: The Best Brand Experiences of SXSW Interactive.

Privacy 60

Privacy Hotels Film Data 60

Sword and the Script

JULY 2, 2019

Interestingly, PRWeek pointed to some of the competitive pressures in the industry as a result of acquisitive environment: “Business Wire once partnered with TrendKite, the digital PR platform that was acquired by Cision this year. Onclusive released a report called the 2019 Global Journalism Report , which it says “analyzed 2.1

Trends 60

Trends Media Report Technology 60

Sword and the Script

JANUARY 5, 2016

“We are moving more and more to a co-creative environment, and as such, our ability to understand audiences and bring them together for shared purposes of doing good is going to be a critical feature of an evolving PR industry in the coming year.”. iOS9 has enabled ad blocking – but the industry isn’t ready to respond.

Banking 60

Banking Marketing Wireless Advertising 60

Bad Pitch Blog

SEPTEMBER 8, 2008

Everyone I know wonders whether these papers (and a whole host of magazines) firing just about anyone who’s not a star will affect our little PR industry. Finally: Who will we be pitching? While most recognized that Web properties are two-way streets, venerable newspapers and ages-old magazines kept thinking they ruled our worlds.

Journalism 41

Journalism Real Estate Print Newspapers 41

Sword and the Script

DECEMBER 26, 2023

Public relations will be pivotal in elevating trust through promotions of client wins, industry accreditations, awards, analyst remarks and influencer endorsements. At worst, it will become the equivalent of saying something is ‘the Uber’ of its industry, causing eye rolls and worse. Audiences know the difference.

Writing 194

Writing Communications Marketing B2B 194

Sword and the Script

APRIL 27, 2019

1) The top challenges in journalism. A deluge of pitches. “75% 75% of journalists say fewer than a quarter of the pitches they receive are relevant or useful.”. 10 PR Influencers Talk About Trends That Will (Re)Shape the Industry. The 10 th annual survey polled an impressive ~2,000 reporters in 10 countries.

Survey 93

Survey Journalism Study Pitching 93

Buzzstream

DECEMBER 17, 2020

From pitches to landing coverage and everything in between, Digital PR can be done without a single tool. During my three years in the industry, I worked with a range of tools, some that I found extremely useful and others that I rarely touched for long periods of time. Finding inspiration for ideation can be incredibly tricky.

Digital PR 161

Digital PR Tools Pitching Film 161

Sword and the Script

DECEMBER 20, 2022

Brands will look to public relations professionals to help them not only write compelling content but also place it in industry trade publications and other media outlets that may be a fit. Purpose- and mission-driven communication strategies will continue to dominate the industry, but it will be less about ‘tell’ and more about ‘show.’

Marketing 190

Marketing Content Marketing Data Social Media 190

Cision

JUNE 4, 2015

Or Wall Street Journal. You can, however, publish a press release and then send a carefully-planned pitch to a journalist who covers your industry. You can, however, publish a press release and then send a carefully-planned pitch to a journalist who covers your industry. You dream of hitting the cover of Forbes.

Pitching 120

Pitching Web Journalism Education 120

ImPRessions - Crenshaw Communications

JUNE 21, 2018

Data-driven pitches win points with journalists. Journalists look for pitches that are backed up by data in the form of charts, graphs, tables, or interactive infographics. It offers a clear story map and lends credibility to the pitch. Data-driven journalism is the future. 5 reasons to embrace data-driven PR.

Storytelling 189

Storytelling Data Data-Driven PR Infographics 189

PR 20/20

FEBRUARY 6, 2020

And if you want to absorb marketing news and insight from industry leaders during your commute with a new podcast, we’ve got you covered with 12 of our team’s favorites. Joe and Robert discuss the marketing news of the week each episode, offering a big-picture look at what’s happening in the industry. This Old Marketing.

Marketing 74

Marketing Conference Content Marketing Agency 74

Bianchi Biz Blog

MAY 17, 2021

My background in trucking industry publishing stems from work for several publications allied with Commercial Carrier Journal , including Owner Operator and, later on Overdrive and Truckers News. How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Meeting 65

Meeting Automotive Engineering Media 65

Shift Communications

APRIL 2, 2015

It’s hard to miss all the articles and blog posts about how the PR industry is changing, how it’s integrating with new skill sets. PR pros work hard to secure media hits, and a stellar feature in the Wall Street Journal or the New York Times deserves to have a longer life than the hot minute it gets post-publication. Graphic design!

Marketing 60

Marketing Data-Driven PR Analytics Training 60

Buzzstream

MARCH 21, 2024

If you aren’t reaching the correct person, a media pitch , no matter how good, will not matter. According to Muck Rack’s 2024 State of Journalism Report , the top reason for rejecting a pitch (73%) is the lack of relevance to their coverage area. Learning what type of content to pitch is essential to getting your pitch covered.

Construction 62

Construction How To Media Google 62