Bianchi Biz Blog

JUNE 19, 2023

How long have you been in journalism and how did you get started? I’ve been in journalism for 22 years. My first job was an assistant editor/web for a magazine called Transportation & Logistics from Penton Media in Cleveland. What advice do you have for PR people that want to pitch you? Know your industry.

Transportation 93

Transportation Meeting Media Newspapers 93

Sword and the Script

MAY 16, 2020

2) Volume of PR pitches received. 48% of journalists responding to this survey said they get between 1-5 pitches a day; 18% get between 5-10; 12% get upwards of 10-20; and 13% get 20 plus pitches a day. 3) Best medium for PR pitches. 4) How long should pitches be? 2) Volume of PR pitches received.

Survey 169

Survey Media Relations Pitching Media 169

PRSay

FEBRUARY 15, 2018

But for many of the issues and events we’re tasked to promote, even for the Fortune 500 clients I work with, the Times and The Wall Street Journal don’t present encouraging effort-to-reward ratios. Get more media pitching knowledge from Michael here. Want to dive deeper into Michael’s tips for landing more media coverage?

Media Relations 116

Media Relations Media Web Pitching 116

Flack's Revenge

OCTOBER 17, 2014

That’s why every day, editors from dozens of the Web’s most reputable, highly trafficked business publications — Bloomberg, Business Insider, Quartz, to name just a few — pitch Dan Roth with their best, most timely stories. A tangled Web indeed, the irony is thick. In the News PR Uncategorized'

LinkedIn 218

LinkedIn Pitching Advertising Advertising 218

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Surely a machine can’t write as well as a human?

Journalism 90

Journalism Software Sports Analysis 90

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you?

Engineering 77

Engineering Automotive Agriculture Media 77

Bianchi Biz Blog

DECEMBER 6, 2021

And many of these reporters have shared insights and tips for more productive relationships and story pitches. Meet the Media: Philip Nussel, Web Editor at Automotive News. Below are the 10 most-viewed Meet the Media profiles of 2021: 1. Meet the Media: Nathan Bomey, Business Reporter at USA TODAY.

Meeting 82

Meeting Automotive Media Transportation 82

ImPRessions - Crenshaw Communications

JULY 11, 2018

Seeing a client’s interview in a key publication is still a quintessential public relations win, so PR pros spend a lot of time perfecting media pitching. But once we get a “yes” to a pitch or interview request, it’s no time to sit back and relax.

Report 136

Report Interviews Pitching Construction 136

Sword and the Script

APRIL 6, 2021

This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. However, this month, its agency admitted in writing it pitched this blogger on an announcement using Muck Rack, which, in my opinion, is a competitive product.

Media 105

Media SEO Analytics Analysis 105

Cision

OCTOBER 6, 2016

Although your executives may get excited when an acquaintance at the gym compliments them on their local business journal profile, they’re going to get a lot more excited when you can show them your PR efforts generated revenue for your organization.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Sword and the Script

DECEMBER 21, 2021

As anyone with even a slightly popular blog knows, ‘guest post pitching’ has gotten out of hand. Growth of independent journalism. “We Emerging channels like podcasts will continue to grow in influence, which means PR pros have to become more fluent in strategically pitching and forming relationships in these channels.

Marketing 214

Marketing Content Marketing Social Media Employee 214

Bianchi Biz Blog

MAY 2, 2022

How long have you been in journalism and how did you get started? I was part of one of the first e-zines back in the 1990s, a trade mag for web developers, and was at the center of the Web boom and bust (moved on to travel writing before it boomed again). What advice do you have for PR people that want to pitch you?

Meeting 81

Meeting Media Travel Interviews 81

Cision

AUGUST 16, 2016

He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. How has your background in journalism influenced your abilities in PR? What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Sword and the Script

JUNE 9, 2020

Many of the open-ended comments from the survey point to underlying causes such as the rise of social media and self-publishing, disruption of the advertising-heavy business model in news, subsequent cuts to editorial staff, growth among the ranks of PR, and the deluge of pitches reporters receive. More difficult to get their attention.”

Media Relations 110

Media Relations Media Survey Pitching 110

Onclusive

JUNE 14, 2017

PR’s job is to pitch and secure stories that align with the brand, as told through third-party endorsement. While your PR team is targeting tech outlets such as Wired and Recode with the same story, they’re also pitching Elle Décor and Real Simple, emphasizing how the fridge makes a décor statement while making home life easier altogether.

Marketing 170

Marketing Measurement Trends B2B 170

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. Associated Press and other outlets. I know what you’re thinking. Surely a machine can’t write as well as a human?

Journalism 54

Journalism Software Sports Analysis 54

Bianchi Biz Blog

MAY 3, 2021

How long have you been in journalism and how did you get started? What advice do you have for PR people that want to pitch you? Pitch anything even remotely automotive. I cover automotive, yet I get an astounding number of pitches for baby products. Meet the Media: Philip Nussel, Web Editor at Automotive News.

Automotive 86

Automotive Meeting Media Pitching 86

PR Fuel

NOVEMBER 4, 2020

You could pitch individual newspapers and magazines. But you’ll have to spend time writing individual pitches based on those publications. You may notice a sharp increase in web visitors or your store may get a lot busier than it has been. They may know people who focus on all types of journalism. Easy to Start.

Media 105

Media SEO Newspapers Pitching 105

Stephen Waddington

MAY 4, 2019

Zuckerberg’s pitch to rebuild trust between his organisation and its users is to lock down privacy. The web is a social space. We’re on the web so that we can talk with other people about things that matter to us and do so in our own voice.” Snap, Facebook Stories and Instagram Stories are all examples of this format.

Privacy 72

Privacy Web Facebook Instagram 72

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 83

Social Media Pitching Media LinkedIn 83

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

The Proactive Report

FEBRUARY 22, 2016

He points out the difficulties with counting unique visitors and page views and says that for journalism to understand and extract usable insights from the data it must learn how to turn bad data into good. PR lesson: If your client or brand is a major enterprise, look for newsworthy topics to pitch to the media.

Analytics 100

Analytics Digital PR Measurement Enterprise 100

OnePitch

APRIL 26, 2022

During the episode, Mia shares her pet peeves about pitches, how she’s connecting online and offline with sources, when it’s appropriate to follow up with her, and more. So basically, it’s kind of a service journalism vertical. Her Thoughts on Pitches. [00:06:09] 00:03:11] MM: Sure. It is called Scouted. 00:06:14] MM: Yes.

Comparison 52

Comparison Pitching YouTube Meeting 52

Sword and the Script

AUGUST 14, 2018

For all those still complaining about search and social, now a decade beyond the advent of the so-called Web 2.0, 4) Emphasis on professional journalism. Second, PR needs to think about the video elements – and I don’t mean pitching video – but rather the capacity to be interviewed on video.

Survey 101

Survey Report Media B2B 101

Cision

FEBRUARY 26, 2016

She’s not looking for pitches laying out everything there is to know about a subject. “I’m surprised at how many traditional pitches I see. What we do from a digital media perspective is engage audiences from around the Web. Find a way to work that into your pitch.”. What kind of data do you look for?

Newspapers 120

Newspapers Print Mobile Pitching 120

Business Wire

MARCH 20, 2018

Each panelist shared their experiences in the evolving industry of journalism as well as pitched tips for public relations professionals in a panel moderated by Stefan Pollack , President of The Pollack PR Marketing Group. What can PR Pros do to make a pitch stand out if you don’t have a news update?

Reddit 159

Reddit Media Analytics Trends 159

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), What should you be pitching them exactly? I know that’s a crazy concept in today’s web-based world, but connecting with others in real life can make just as much of a lasting impression. for example, has ongoing contributors). Flex your event muscles.

How To 89

How To Case Study Conference Web 89

Sword and the Script

MARCH 27, 2018

A third added, “The changing face of journalism has left many newsrooms bereft of veterans and reporters with historical knowledge.”. While I do think the economics of journalism has also played a starring role in this sector, there are a number of other contributing factors. Pitch a story about how the world is ending.

Media Relations 74

Media Relations Media Trade Shows Journalism 74

Cision

NOVEMBER 30, 2016

This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism. With time, we can put the “pitch and pray” relationships in the rear-view mirror, and build connections that are truly beneficial to both parties. Follow him on Twitter @cglynch.

Software 0

Software Media Leadership Journalism 0

Lauri Pehar Borsh

APRIL 30, 2014

One of the advantages of using social media networks for creating new business opportunities is the ability to share great information without having to rely solely on the traditional sales pitch approach. This generates publicity and enhances your public reputation, and develops web- or blogsite traffic, direct email inquiries or calls.

Social Media 60

Social Media Pitching Media LinkedIn 60

Sword and the Script

APRIL 18, 2020

There’s an opportunity for content marketing as audiences become fatigued with Coronavirus news and marketers reallocate live event funding One of the goals of content marketing is attracting an audience of likely buyers to your web properties and giving them a reason – and the means – to return regularly. Give our services a try.

Trade Shows 119

Trade Shows Content Marketing Conference Marketing 119

MaccaPR

APRIL 18, 2017

Now that I’ve morphed from journalist to public relations guy, I’m aware of how vital it is to target precisely the right reporter – so you avoid becoming the PR pro who pitches the launch of a new Caramel Coconut Cherry ice cream flavor to a reporter who is dedicated to covering Islamic fundamentalism in Qatar. For your reference, here’s a.

How To 121

How To YouTube Pitching LinkedIn 121

The Proactive Report

JUNE 20, 2015

In fact, according to the 2015 Cision Social Journalism Study only 6% of PR pros still do that. These platforms can serve as excellent filters for the mass of information circulating the web and can assist journalists in effectively reaching an audience they wouldn’t have otherwise been able to target. Pitching Via Twitter.

Twitter 100

Twitter Media Relations How To Media 100

Communications Conversations

SEPTEMBER 10, 2019

I want to be in the Wall Street Journal. In my client work, I’ve researched, pitched and worked with many NextGen outlets over the last few years. It draws more than 60,000 visitors to its web site each month, has more than 18,000 email subscribers and averages more than 4,500 downloads per podcast.

How To 79

How To Media YouTube Twitter 79

Bad Pitch Blog

SEPTEMBER 24, 2007

1) Charlotte Observer business section pitching tips The Publicity Hound So many editors take the time to give tips like this, have you tried searching for pitch tips on your top outlets and editors? He''s also competing for longest post title in the world. Soak it in, but be smart about it. This podcast will tell you how.

Trade Shows 40

Trade Shows Pitching Local Web 40

Flatiron Communications

JULY 5, 2022

It’s been three years since Web Summit’s sister tech conference, Collision was physically held at Toronto’s Enercare Centre. My role was to keep the startup founders’ strict two-minute elevator pitches flowing — for three hours — which worked out to roughly 17 presentations/hour, including interstitials! They don’t care.

Conference 36

Conference Journalism Web Comparison 36

Doctor Spin

FEBRUARY 14, 2024

Tools and Tactics Public Relations: PR uses tools such as press releases , events, community involvement, web- and social media publishing, and interactions with the news media to earn public attention and goodwill. The goal is to persuade these target groups to purchase the company’s products or services.

Publicity 52

Publicity Marketing eBook Public Affairs 52