PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The other question is whether the PR industry needs to be worried about software like WordSmith.

Journalism 90

Journalism Software Sports Analysis 90

Bianchi Biz Blog

JUNE 19, 2023

We are a business-to-business weekly newspaper covering the trucking and logistics industries. As features editor, I am primary responsible for producing in-depth features that explore the issues facing the industry today. First, I get the chance to speak with industry insiders. I’ve been in journalism for 22 years.

Transportation 93

Transportation Meeting Media Newspapers 93

ImPRessions - Crenshaw Communications

APRIL 6, 2018

has radically changed journalism and public relations , two industries that rely on the free exchange of information and ideas. It’s their way of supporting journalism into the future, which is a good thing. The truth is we have unleashed a beast of sorts with Web 2.0.

Government 149

Government YouTube Wikipedia Google 149

ImPRessions - Crenshaw Communications

FEBRUARY 4, 2021

For a fee, any organization can upload their press release to a newswire service that distributes it directly to news organizations, much like the original news agencies like Associated Press fed reports to newspapers in the early days of electronic journalism. Benefits of using a newswire.

SEO 279

SEO Print Financial Product Launch 279

ImPRessions - Crenshaw Communications

FEBRUARY 22, 2023

Don’t fear the data The stereotypical PR person is an English, Journalism or Communications major with a facility for writing and a love of media. For example, web analytics tools like Google Analytics and Twitter Analytics are common in PR and user-friendly. Post-ChatGPT, our jobs may get easier. Just ask Google.

Analytics 170

Analytics Tools Social Media Trends 170

Bianchi Biz Blog

MAY 2, 2022

I do a lot of interviews with pros in the EV industry. I look for things that really have the potential to change the EV industry, and because we’re a trade mag, I like to see as much technical detail as possible. How long have you been in journalism and how did you get started? What story or stories are you most proud of?

Meeting 81

Meeting Media Travel Interviews 81

Bianchi Biz Blog

DECEMBER 16, 2020

To help automotive and mobility PR professionals get a better handle on specific reporters’ needs, interests and beats … and to bridge the gap between these PR pros and the media who cover the most fascinating industry in the world – automotive/mobility – we launched our Meet the Media blog series in early 2016.

Meeting 98

Meeting Automotive Mobile Media 98

PR in High Definition

JUNE 11, 2020

With the recent news that Microsoft sacked twenty seven writing staff to replace them with AI algorithms, it seems appropriate to look at this prediction again: There’s a growing threat to journalism: robot writers. The other question is whether the PR industry needs to be worried about software like WordSmith.

Journalism 54

Journalism Software Sports Analysis 54

Stephen Waddington

JUNE 13, 2019

The BBC faces pressure from politicians and commercial rivals for pedalling soft news on its BBC News web site however the BBC local democracy reporting scheme has supported the creation of more than 130 new jobs in news rooms, delivering 50,000 stories in its first year. More than 2,000 UK citizens responded.

Print 115

Print Media Newspapers Local 115

Buzzstream

JANUARY 22, 2024

Then, look for signs of authority and trust, like industry recognition or references from other reputable sites. For example: “write for us” AND “SEO” if I wanted the SEO industry. But, unfortunately, the About Us page tells us nothing more about the writers or their credentials either.

Analysis 90

Analysis SEO Guidelines Google 90

Flack's Revenge

NOVEMBER 16, 2016

You could almost hear the entire PR industry shifting uncomfortably amidst the backlash. We package propaganda as newsworthy information and sell it to the media; and, increasingly publish directly to the Web and social networks. The Web and social media gave us all ways to easily share and spread information.

Ethics 120

Ethics Facebook Google Engineering 120

PRSay

DECEMBER 27, 2022

For example, if someone in your organization is quoted in your press release, then include a web link to a high-resolution headshot of that person, along with your organization’s logo. His 20 years of experience spans journalism, media relations and recruiting multi-national companies as an economic developer.

Trends 124

Trends Pitching Twitter Nonprofit 124

Bianchi Biz Blog

APRIL 17, 2023

I’m the editor-in-chief of SAE Media Group’s Truck & Off-Highway Engineering magazine and related digital products (e-newsletters, webinars, special reports, web content, etc.). We want to deliver value to our readers, who are “industry insiders” themselves. How long have you been in journalism and how did you get started?

Engineering 77

Engineering Automotive Agriculture Media 77

Cision

SEPTEMBER 28, 2017

While marketers knew paid media programs had problems, it took some key industry leaders to push for more accountability. As the Wall Street Journal reported , many of these wasteful ads ended up on sites with fake web traffic and views from bots that pumped up conversion metrics. . “It’s time to grow up.

Media 230

Media Measurement Advertising Advertising 230

NewsWhip

FEBRUARY 12, 2020

Parasite’s historic best picture win was also heavily circulated on the web, with many people who had called for more diverse nominations reveling in the fact that a foreign language film did actually win for the first time. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Film 78

Film Fashion Journalism Storytelling 78

Onclusive

JUNE 14, 2017

In doing this, PR professionals gather vital intel about message penetration, brand perception, and the storylines that are the most timely and interesting to industry-specific reporters. Marketing Goal 3: Keep your finger on the pulse of industry trends. Magazine, and more.

Marketing 170

Marketing Measurement Trends B2B 170

Maxim Behar

FEBRUARY 20, 2024

Another factor driving another nail in the press release’s coffin is that whatever is left of traditional journalism has begun using social media as their primary source for news stories. You may have noticed that with the advent of Web 1.0 We in the PR industry now have new tools for announcing news, which are beyond exciting!

Social Media 59

Social Media Facebook Airlines Web 59

Shift Communications

JANUARY 28, 2019

Don’t just think about top tier (New York Times, Wall Street Journal, etc.), but also consider trade publications that cover your industry. Original research is always a great way to uncover industry insights and generate buzz. Look for conferences or events within your industry that you can submit to speak at.

How To 89

How To Case Study Conference Web 89

Sword and the Script

MARCH 26, 2019

I once worked with an agency team that had placed a client in the Wall Street Journal. Six months later the client’s client – a large bank that no longer exists due to industry consolidation – cited that article as a significant influence on their decision to buy their enterprise software. On donations? And on and on.

Measurement 116

Measurement Communications Survey Web 116

Sword and the Script

APRIL 6, 2021

Still domain authority, or DA, which was created by Rand and others at Moz, is the industry standard in PR. This allows users to review “Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions.”. SEMrush has something comparable it calls an authority score.

Media 105

Media SEO Analytics Analysis 105

Business Wire

JANUARY 19, 2017

Newswires have a long tradition of fulfilling an industry need for the dissemination of market moving information to a wide range of news organizations and other stakeholders. Each news release that crosses our wire triggers activity across the web, views, shares, social engagement, mentions and more specifically, sentiment.

Financial 164

Financial Video Consumer Data 164

Sword and the Script

DECEMBER 21, 2021

Growth of independent journalism. “We The metaverse, Web 3.0, Those who focus on what’s real and relevant rather than trying to turn everything into a Web 3 story will find a welcome reception from journalists dying for a break from the blockchain-backed deluge.”. PR predictions for 2022: 10 industry pros weigh in (Muck Rack).

Marketing 214

Marketing Content Marketing Social Media Employee 214

Cision

NOVEMBER 30, 2016

Because I twitch at the utterance of business cliches, it feels like an electric shock jolting through my body to write that the media industry was going through “unprecedented change” at the time. This is a company that sits at the intersection of the things I love: software, media, marketing, communications, and journalism.

Software 0

Software Media Leadership Journalism 0

Cision

MARCH 1, 2016

In the Journal of Marketing Management, a group of British researchers write that crisis communication has “implications for brand equity and consumers’ purchase intentions.” Writing in a trade journal, Heather Ripley of Ripley PR says that what constitutes a crisis is oftentimes subjective. Identifying a PR crisis.

Crisis 120

Crisis Crisis Communications Journalism YouTube 120

NewsWhip

MAY 19, 2020

These insights are gathered using the tech industry news filter in NewsWhip Analytics. . These were Grumpy Cat, one of the earliest memeable pets on the modern web, and Larry Tesler, who invented cut, copy, and paste. We are going to begin with technology publishers. The top technology publishers of the last year. Benedict Nicholson.

Technology 97

Technology Analysis Privacy Facebook 97

Cision

AUGUST 16, 2016

Moving around effectively in the media industry can be daunting. He reveals how his background in journalism has shaped his view of the industry, his growing appreciation for PR professionals and gives insight into how journalists in the TV industry truly want to be pitched. What has been most helpful?

Television 120

Television Pitching Journalism Interviews 120

Newsfile

FEBRUARY 27, 2024

This platform is used to access, compile and analyze financial information within the financial industry. FactSet: The Value Choice FactSet is a major player in the financial data industry, serving approximately 8,000 clients, 190,000 users and generating $2.09 billion in revenue in fiscal 2023.

Financial 52

Financial Media Analytics Data 52

PR Fuel

JULY 28, 2021

For example, if your goal is to increase web traffic by 20% due to your press release, your KPI will be your web traffic as monitored on your content management system. Many web traffic monitors also tell you where this traffic was coming from. Journalism may be for the people, but social media is by the people.

How To 105

How To Engineering Google Web 105

Doctor Spin

JANUARY 16, 2024

Source: Industrial Marketing Management 4 Tong, P., & Crosno, J. Industrial Marketing Management, 56, 167–180. This web series is directly inspired by the popular game “Among Us.” Source: Journal of Professional Communication 9 Grunig, J. Journal of Professional Communication, 1. A meta-analytic review.

Wikipedia 52

Wikipedia Film Groups Journalism 52

Communications Conversations

OCTOBER 10, 2019

Those are two huge needs in the year ahead–especially given the burgeoning needs of the storification of the social web. I know, the survey did say “additional writer” and “brand journalism” were near the top of the list. And, sadly, far too common in our industry. Senior-level social content.

Brand 79

Brand Branding Survey Conference 79

NewsWhip

OCTOBER 4, 2019

The rise of artificial intelligence and its continued influence on nearly every industry is clear, but who is driving the conversation about automation in the workforce? It was widely circulated around the web and garnered nearly half a million engagements alone. Top Web Publishers Covering Automation in 2019.

Technology 84

Technology Viral Web Analytics 84

Critical Mention

AUGUST 5, 2018

Follow her for a fantastic collection of industry articles from around the web. Connect with her to learn more about #journchat , Twitter’s first industry chat, moderated by Sarah, which sets the trend for professional chats on Twitter. If you want breaking industry news instantaneously, he’s the one to follow.

Twitter 77

Twitter Radio Social Media Print 77

Communications Conversations

OCTOBER 19, 2022

If you spend any time reading about the digital marketing industry online, you’ve undoubtedly seen those “X social media statistics that might surprise you” posts. They’re littered across the web. What’s more, 20% said they have never heard of the Wall Street Journal, and 37% have never heard of Bloomberg.

Social Media 68

Social Media Media Video Facebook 68

PRSay

OCTOBER 2, 2017

This is a problem that’s plagued the industry for many years. PR needs to track customer behavior, web traffic and revenue generated from communications programs. Bell holds a degree in journalism from the University of Missouri School of Journalism. Follow him on Twitter @nbell94102.

Data 144

Data How To Storytelling Analytics 144

Communications Conversations

JULY 24, 2018

The Washington Post, Wall Street Journal, D allas Morning News , Los Angeles Times , Chicago Tribune , Boston Globe , Houston Chronicle , Seattle Times , San Francisco Chronicle , Minneapolis Star-Tribune , and Miami Herald all have paywalls (and those are just the ones I could find with a few simple searches). Agree/disagree?

Social Media 68

Social Media Media Employee Newspapers 68

Cision

AUGUST 11, 2016

Check out the list below to see what you need to add to your reading list, along with insights from top thought leaders on how to be effective in today’s media landscape and what upcoming trends they see in our industry. Search Engine Journal. Web Strategy by Jeremiah Owyang. Web Ink Now. Advertising Age Online.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52