ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. The post How To Make A Killer Content Calendar appeared first on Crenshaw Communications.

How To 259

How To Social Media Product Launch Construction 259

PRSay

APRIL 14, 2023

Join PRSA and Ann Wylie at “ How To Catch Your Readers With ChatGPT: Six Ways To Use AI To Become a Better Writer ” on May 18. But I don’t want to lose my job to someone who knows how to manage AI better than I do. If you know how to use it, then ChatGPT can help you write better, easier and faster. Did it help?

How To 110

How To Writing Study Training 110

Deirdre Breakenridge

JUNE 12, 2018

ET, #PRStudChat sponsored by Spin Sucks community members will gather for an in-depth Twitter discussion on “How to Communicate Your Research.” Kevin helps individuals and groups gain clarity about what to communicate and how to disseminate those messages to reach their goals.

Communications 150

Communications How To Case Study Community 150

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 144

B2B Study Consumer Report 144

PR Fuel

MAY 19, 2022

If you want to discover how to end a press release so that you can ensure your big news makes the greatest impact , we are going to tell you how you can achieve that. How to End a Press Release. We can guide you on how to end a press release and more. The post How to End a Press Release appeared first on eReleases.

How To 100

How To Writing Video Fashion 100

Presspage

FEBRUARY 8, 2021

The presentation reviewed a systematic --and hands-on-- approach to a seamless and smarter crisis management, specified per phase: Pre-crisi s: How to prepare your online newsroom for when the unexpected happens. During : How to systematically use your newsroom and leverage social channels to get the message out.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Cision

NOVEMBER 4, 2015

Learn about influencer marketing in Cision’s new white paper! Take a look at the following video to see how you can use social to drive your PR strategy: Social media gives you the freedom to try different things and see what works. Want to better connect with your audience? Building your brand starts on social.

Brand 120

Brand Branding How To Construction 120

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company.

How To 242

How To Survey Resources Social Media 242

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. There’s little focus on how to get more ICP eyeballs to consider the piece or how it might be repurposed. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 92

B2B eBook Engineering Blogging 92

Cision

NOVEMBER 7, 2016

To understand how to create a proper hierarchy, we need to know what type of default HTML heading our posts have. Get more tips for crafting, sharing and repurposing your content with Cision’s white paper The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification.

How To 308

How To Tools SEO System 308

5W PR

SEPTEMBER 13, 2019

How To Find Balance. Ascertaining the answers to the above will arm you with critical information on how to fulfill your major corporate mission which is to protect its reputation while helping it to develop and grow its target audience. It’s also good for lessons learned and a subsequent white paper or case study.

Publicity 68

Publicity How To Case Study Meeting 68

Cision

JULY 31, 2015

View the white paper “How to Plan and Manage Crisis Communications in a Social World.”. Listen to people’s questions and comments—they may just have some insights or ideas that can be co-opted into your plan. Want to learn more about crisis communications? Images: Felix E. Guerrero ( Creative Commons ).

Crisis 120

Crisis Crisis Communications Brand Branding 120

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review. Providing examples of ethical challenges and how to address them.

Ethics 110

Ethics Industry Publicity Analysis 110

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected.

Infographics 120

Infographics Reputation Creativity Strategy 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Presspage

JANUARY 23, 2024

The communication industry is now also facing the challenge of how to maintain the human touch in a climate that is so heavily tech-driven. Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. Our message is clear: Control your narrative.

Software 78

Software Internal International Digital PR 78

Cision

FEBRUARY 19, 2016

Ensure that your pitch is reaching the right person, and this means if you are pitching case studies and white papers, don’t send them to a product reviewer. Familiarize yourself with the specifics of the journalist’s coverage as well as the product or story that you are pitching.

Pitching 120

Pitching How To Trade Shows Case Study 120

Cision

DECEMBER 1, 2015

I ’ m showing my network and potential clients that I know how to create traction and timely content. Learn how to effectively engage with others on the top social media platforms. Get our free white paper today! Ninety percent of the time, I use a Top 20 hashtag in my posts.

How To 120

How To System Writing Twitter 120

Deirdre Breakenridge

FEBRUARY 23, 2015

This is a big reason why, in my opinion, the best content strategies create a wide variety of deliverable assets – videos, white papers, blog posts, social media dialogues, webinars, byline articles in media, testimonials and more. You’re either in the game, and relevant as an option, or you’re not. Set the agenda. Guest Post PR 2.0

Content Marketing 150

Content Marketing Marketing How To Leadership 150

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. It details a multi-country, multi-industry survey examining how successfully businesses communicate across their organizations. ” India was the one exception, graded a “D.”

Internal 218

Internal International Communications Employee 218

Cision

APRIL 21, 2015

Get our free “Build & Evangelize Community With Word-Of-Mouth Marketing” white paper now! Treat them with respect, and they’ll send floods of new business through your doors. Want to make word of mouth work for you? Featured Image: Ricky Thakrar ( Creative Commons ). Featured Trends word of mouth marketing'

Marketing 120

Marketing How To Employee Advertising 120

Cision

NOVEMBER 24, 2015

Get Cision’s free white paper now! Sure, that is always the great debate but in order to create organic content with influencers you need to create a network, leverage relationships and shape the conversation about a brand. That sounds a lot more like PR. Want to engage your audience’s top influencers? Success Stories.

Pitching 120

Pitching How To Instagram YouTube 120

Cision

MARCH 31, 2016

Want more tips on how to combat crises in real time? Read Cision’s free white paper! A new infographic from Fineman PR illustrates what your brand should do during the first 48 minutes of a crisis. The initial minutes of a crisis are crucial, and this infographic will help guide your brand through them.

Infographics 144

Infographics Crisis Crisis Communications Brand 144

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. For info on how to write a winning award submission , see this earlier post.

B2B 295

B2B Industry Company Case Study 295

Cision

JANUARY 28, 2016

But not every brand knows how to create a structured social strategy that will help them meet their goals. In fact, only 15 percent of marketers know how to prove the impact of their social media efforts quantitatively. Read the free white paper today! Every brand knows the importance of social media.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. For more on crafting a winning award submission, see our earlier post on how to execute a top conference and awards program as part of your PR campaign.

B2B 334

B2B Company Case Study Conference 334

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. Here’s a list of all the resources we created with a description of how each can help you. White Paper.

Marketing 120

Marketing Customer Service Employee Mobile 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

DECEMBER 2, 2015

Cision’s white paper, “ How to Use Influencers to Expand Reach and Impact ,” shares tips on how to pitch influencers the right way so you can ensure success. Here are three guidelines for asking influencers to team up with your brand: Want more tips on how to connect with influencers? Be Specific.

Brand 120

Brand Branding Guidelines Pitching 120

wiredPRworks

MAY 23, 2022

In the features area, post a report or a white paper based on your LinkedIn community’s experience. The post How to Quickly Become Recognized as a Thought Leader on LinkedIn in 2022 appeared first on wiredPRworks. Book a 15 Minute Comp Consult www.TuneIntoTomorrow.com. Submit a Speaker / Emcee / Trainer Inquiry [link].

LinkedIn 52

LinkedIn How To B2B Social Media 52

Beyond PR

MAY 17, 2016

As we explore in the white paper Defining the Metrics that Will Demonstrate ROI , new tools have made it easier to measure the precise impact of our efforts and optimize content creation and promotion. Learn more about Plan in How to Map Marketing Content for Multichannel Promotion.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Flack's Revenge

FEBRUARY 3, 2021

If you are with me so far, and want to open up the sauce spigot, the next question is how to do this, especially when the underlying technology may be very hard to explain and understand. PowerPoints, white papers and academic papers should be provided to those who want to dig deeper and really understand.

Technology 177

Technology Comparison Case Study Privacy 177

The Stalwart Blog

NOVEMBER 16, 2017

The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Perhaps a customer or teammate interrupted their session.

Software 74

Software Analytics Meeting Tools 74

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.).

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

JANUARY 5, 2016

Cision’s white paper, “ Brand Journalism: From Awareness to Lead Generation ,” offers insights on building a successful brand journalism program and a look at the brands that are already doing it well. Read the free white paper today! The answer is brand journalism. So what will your brand get out of brand journalism?

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

SEPTEMBER 26, 2016

Alternatives: Search for how to dictate with Cortana for Microsoft products, or dictation with the other AIs. Whether you use these tools or find others that fit more specific needs, hopefully, this gives you an idea of how software can help make you a better content creator.

Tools 120

Tools How To SEO Writing 120

Wadds Inc.

OCTOBER 12, 2023

I have a party trick at conferences and speaking events where I use a white paper as an input for a large language model and ask it to generate a press release, media pitch, blog posts and various social media posts. This application uses AI to produce the first draft of documents and generate multiple content formats.

Publicity 105

Publicity Tools Exercises Ethics 105