INDUSTRY INSIGHTS YOUR PEERS ARE READING
To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications . MORE
Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising. MORE
Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. MORE
Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! MORE
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. MORE
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. MORE
Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry. MORE
Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Thieves stole more than 500 million financial records in 2014. MORE
Read Cision’s free white paper! Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan. MORE
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. MORE
The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Maybe their internet access froze, or a cybersecurity software program on their computer prevented them from accessing the white paper. MORE
Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today! MORE
Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. MORE
Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. MORE
This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up. MORE
Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch. MORE
Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no? MORE
Your very best white papers. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon. MORE
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. MORE
This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Just like a blog post or white paper, the video wasn’t designed to drive sales immediately. MORE
It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). MORE
Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today! MORE
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. MORE
Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S. MORE
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos. MORE
Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today! MORE
Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5 MORE
Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. MORE
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. MORE
Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic. MORE
Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises. MORE
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. MORE
White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. When you think of content marketing, you probably think of blog posts. MORE
Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. MORE
Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. MORE
a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. MORE
Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. MORE
From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”. MORE
According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […]. MORE
These three benchmarks go hand-in-hand; and on paper, it sounds very easy. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Grow your sales funnel by distributing white papers to your target audiences. Content, content and more content. MORE
Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. MORE
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” MORE
Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. 5 tips to up the ante in 2018. We anticipate that 2018 will be the year of content. MORE
White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. What is the goal of your B2B PR? MORE
White Paper Related Topics Cision
JULY 13, 2016
Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.
Cision
NOVEMBER 12, 2015
Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run.
Cision
MAY 28, 2015
Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today!
Cision
NOVEMBER 3, 2015
Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand.
Cision
SEPTEMBER 17, 2015
Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up.
Cision
JUNE 9, 2016
Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry.
Cision
APRIL 7, 2015
Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started.
Cision
AUGUST 11, 2015
Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5
Cision
JUNE 16, 2015
Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises.
Cision
MARCH 29, 2016
Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today!
Cision
MARCH 10, 2016
Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today!
Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.
Sword and the Script
NOVEMBER 6, 2018
From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.
Cision
NOVEMBER 17, 2015
Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected.
PR News
JUNE 5, 2018
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.
Sword and the Script
JULY 24, 2018
This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up.
Agility PR Solutions
SEPTEMBER 23, 2018
Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch.
Cision
JUNE 25, 2015
Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Thieves stole more than 500 million financial records in 2014.
Agility PR Solutions
SEPTEMBER 13, 2018
According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […].
B2B PR Sense
MARCH 4, 2017
White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. What is the goal of your B2B PR?
Axia PR
AUGUST 20, 2018
It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.).
Sword and the Script
JUNE 19, 2018
Your very best white papers. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.
ImPRessions - Crenshaw Communications
NOVEMBER 6, 2018
Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.
ImPRessions - Crenshaw Communications
MAY 3, 2018
Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide.
Cision
MARCH 31, 2016
Read Cision’s free white paper! Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan.
Cision
NOVEMBER 25, 2015
White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. When you think of content marketing, you probably think of blog posts.
Cision
APRIL 11, 2015
Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no?
Cision
JULY 24, 2015
Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S.
Sword and the Script
DECEMBER 6, 2016
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been.
PR Daily
FEBRUARY 23, 2017
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.
AirPR
MARCH 21, 2018
In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.
PR Daily
MARCH 23, 2017
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.
Sword and the Script
JANUARY 16, 2018
a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program.
Cision
NOVEMBER 4, 2015
Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.
Cision
APRIL 3, 2015
Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper.
Cision
DECEMBER 5, 2017
Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.
Cision
NOVEMBER 13, 2015
Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today!
Cision
APRIL 30, 2015
This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. Just like a blog post or white paper, the video wasn’t designed to drive sales immediately.
The Stalwart Blog
NOVEMBER 16, 2017
The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Maybe their internet access froze, or a cybersecurity software program on their computer prevented them from accessing the white paper.
Sword and the Script
MARCH 24, 2015
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.”
Axia PR
FEBRUARY 20, 2018
Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. 5 tips to up the ante in 2018. We anticipate that 2018 will be the year of content.
PR Expanded
SEPTEMBER 21, 2015
To download and/or read a white paper and images for the Umbrella Model of Public Relations, please visit [link]. A Guest Post by Jason Sprenger, President & Founder, Game Changer Communications .
Cision
JANUARY 9, 2018
These three benchmarks go hand-in-hand; and on paper, it sounds very easy. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Grow your sales funnel by distributing white papers to your target audiences. Content, content and more content.
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