Cision

APRIL 7, 2015

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper.

Content Marketing 120

Content Marketing B2C B2B Advertising 120

Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Investigate your audience.

Brand 120

Brand Branding Social Media Pitching 120

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Once you understand the tools, you can decide which app is right for your brand’s needs.

Video 120

Video Crisis Brand Branding 120

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans.

Crisis Communications 120

Crisis Communications Communications Crisis Social Media 120

Cision

JUNE 9, 2016

Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry. The answer is monitoring.

Brand 120

Brand Branding Communications Media 120

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Journalism Measurement Media 120

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Top Ad Tech Conferences For PR Exposure.

Social Media 330

Social Media Conference Twitter Privacy 330

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. See this earlier post for more on uses for the modern press release. The long game.

Pitching 240

Pitching Writing Case Study SEO 240

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 168

B2B Study Consumer Content Marketing 168

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 131

Ethics Publicity Industry Analysis 131

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Social Media Reputation 127

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Americans in particular are demanding greater security through EMV chip card technology.

Financial 120

Financial Brand Branding Social Media 120

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 197

Agency Publicity Pitching Media Training 197

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

SEO 184

SEO Case Study Video Film 184

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Brand Branding 120

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Media 380

Media Pitching B2B Retail 380

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight.

Writing 88

Writing Storytelling Media Analysis 88

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Measurement 218

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Trends 296

Trends Journalism Media Enterprise 296

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Pitching Content Marketing Blogging 127

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Pitching Leadership Video 136

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place.

Communications 199

Communications Marketing Advertising Advertising 199

Stern + Associates

MARCH 10, 2023

If you land a speaking gig, your speech and the resulting video (if provided) can be repurposed for a blog post or white paper. Put it on social, creatively, email it directly to that prospect you’ve been working, consider how the topic could translate to a speech topic. If your talk is in-person, make sure to maximize your time there.

Publicity 118

Publicity Conference Measurement Strategy 118

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! A blog post, for example, might include a call to action for a related white paper. add tags to group similar content together (ex. Your Spokes.

Crisis Communications 120

Crisis Communications Social Media B2C Content Marketing 120

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! So what’s the secret to building a successful social strategy? The Right Team.

Enterprise 120

Enterprise Strategy Social Media Media 120

Cision

MARCH 31, 2016

Read Cision’s free white paper! The initial minutes of a crisis are crucial, and this infographic will help guide your brand through them. Want more tips on how to combat crises in real time? Image via Pixabay: 1.

Crisis 144

Crisis Infographics Crisis Communications Brand 144

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Social Media 149

Social Media Leadership Media Trade Shows 149

PRSay

APRIL 14, 2023

Have ChatGPT read and write Cliffs Notes on those 36 academic studies that will give your white paper weight and substance. But it’s up to you to know how to write well enough to give ChatGPT good direction, to review its work for accuracy, and to edit what may or may not be a good first draft.

How To 113

How To Writing Study Tools 113

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. With most of our client engagements, we provide c-suite communications strategies.

Social Media 56

Social Media Media Media Relations Leadership 56

Sword and the Script

FEBRUARY 26, 2019

Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing. >>>Also see: How Long Should a Blog Post be in 2019?

Content Marketing 101

Content Marketing Marketing Pitching Media Relations 101

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295

B2B Industry Company Case Study 295

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. This insight is important for card issuers rolling out chip cards to note.

Mobile 120

Mobile Financial Social Media Consumer 120

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 348

B2B Company Case Study Conference 348

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Social Media Brand Branding 120

The Stalwart Blog

NOVEMBER 16, 2017

The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Perhaps a customer or teammate interrupted their session.

Analytics 74

Analytics Marketing Software Meeting 74

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

Sword and the Script

NOVEMBER 15, 2022

If you’ve been in marketing for any length of time, you know this drill: Someone has an idea for an ebook, guide or white paper. The writer turns the paper around quickly, but then it spends weeks in the review and approval process. It’s assigned to a writer with strict orders that you need it yesterday.

B2B 78

B2B eBook Survey Marketing 78