Cision

NOVEMBER 12, 2015

Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices?

Brand 210

Brand Branding Software Reputation 210

Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Read “Use Influencers to Expand Reach and Impact” white paper today! Ninety-two percent of consumers listen to recommendations from strangers over brand content.

Brand 197

Brand Branding Software Social Media 197

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. The modern IRO has many areas of responsibilities.

Financial 161

Financial Banking Web System 161

Cision

MAY 28, 2015

Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper. Click here to get your free white paper today! Measurement is crucial to finding success now and in the future.

Measurement 198

Measurement Data Meeting Consumer 198

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Cision

APRIL 7, 2015

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper. Get our free white paper now! Content marketing is a crucial piece of content strategies.

B2C 200

B2C B2B Mobile Advertising 200

Cision

JUNE 9, 2016

Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry. People are talking about your brand right now on social, in the media and in real life.

Retail 175

Retail Brand Branding Data 175

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Best Practices Featured content marketing white paper

Infographics 131

Infographics Analysis Employee Data 131

Cision

DECEMBER 3, 2015

Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising.

Journalism 160

Journalism Brand Branding Fashion 160

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. So how can your brand get started?

Video 237

Video Analysis Education Conference 237

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Cision

MARCH 10, 2016

Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today! Without the right strategy in place, crises can devastate your brand. But when every crisis presents new challenges, how can you be prepared? Your crisis mitigation strategy can only get you so far.

Software 131

Software Brand Branding Strategy 131

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises. They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads.

Communications 140

Communications Mobile Survey Strategy 140

Cision

MARCH 29, 2016

Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today! Political crises are inevitable, but most organizations don’t have the proper plan to mitigate damage. So what do you need to do to prepare in advance?

Government 120

Government Education Employee Groups 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. Yes, they’re often lengthy, but white papers can be enlivened with graphics, images and stats to hold the reader’s attention.

Case Study 315

Case Study B2B Study Interviews 315

PR Daily

MARCH 21, 2022

Learn from leaders who have risen to those challenges in “Leadership and Communications in 2022: 6 Lessons From Top Leaders,” a new white paper from SnapComms , an Everbridge company. Get the free white paper here.

Leadership 113

Leadership Employee Groups Company 113

PR Daily

MAY 23, 2019

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awards

Content Marketing 80

Content Marketing Video Marketing Writing 80

PR Daily

MAY 16, 2019

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awards

Content Marketing 80

Content Marketing Video Marketing Social Media 80

PR Daily

JANUARY 17, 2022

Registration includes access to a free white paper, “Unlock the Potential of a Hybrid Work Model,” and a hybrid workplace comms checklist. The free webinar, sponsored by LumApps, offers strategies and examples for building programs that reach both in-office and remote workers.

Case Study 148

Case Study Strategy Study Examples 148

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued.

Writing 101

Writing Pitching Content Marketing Blogging 101

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily.

Writing 85

Writing Storytelling Media Analysis 85

B2B PR Sense

MARCH 4, 2017

White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. White papers typically are at least six pages in length, with a title page, table of contents, and introduction. How do white papers increase quality leads? What is the goal of your B2B PR?

B2B 156

B2B eBook Education Trade Shows 156

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? The white paper from Cision Global Insights analyzed thousands of online conversations to highlight consumers’ specific needs and pain points and show the impact EMV compliance will have on your brand. Click here for our free white paper now!

Financial 158

Financial Brand Branding Consumer 158

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. With most of our client engagements, we provide c-suite communications strategies.

Social Media 55

Social Media Leadership Course Strategy 55

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 152

Case Study B2B SEO Pitching 152

PR Daily

JANUARY 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks.

123

123

PR Daily

JULY 19, 2021

Get your copy of this white paper and become the agent of change your organization never knew it needed. Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large.

Airlines 160

Airlines How To Case Study Government 160

PR Daily

FEBRUARY 23, 2017

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Corporate 89

Corporate Writing Reputation Meeting 89

PR Daily

DECEMBER 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Give them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard.

Writing 105

Writing Media Relations Marketing Media 105

Agility PR Solutions

SEPTEMBER 23, 2018

Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline. Let me spend eight hours hacking through a labyrinthine […]. The post The anatomy of successful media pitch appeared first on Agility PR Solutions. Analysis Public Relations profession

Pitching 69

Pitching Writing Media Analysis 69

Axia PR

AUGUST 20, 2018

It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). Owned media

Blogging 48

Blogging Media 48

PR Daily

NOVEMBER 2, 2020

A CTA can be as simple as “Contact us”—or can link to an archived webinar, a recent white paper, or a case study in a particular industry. For example, here’s how a white paper might be repurposed: Reframe the white paper per market vertical, for example: Healthcare.

Content Marketing 171

Content Marketing Marketing Agriculture Healthcare 171

Sword and the Script

JANUARY 4, 2022

The viewing time demonstrates that repurposing white papers and webinars into blog posts is an important and valuable aspect of content marketing.

Analysis 144

Analysis B2B Data Comparison 144

PR Daily

MARCH 23, 2017

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Corporate 74

Corporate Writing Reputation Meeting 74

Agility PR Solutions

SEPTEMBER 13, 2018

According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […]. New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030.

Trends 60

Trends Big Data Internal International 60

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing.

Content Marketing 119

Content Marketing B2B eBook Marketing 119

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 110

Crisis Crisis Management Case Study SEO 110

The Stalwart Blog

NOVEMBER 16, 2017

The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Maybe their internet access froze, or a cybersecurity software program on their computer prevented them from accessing the white paper.

Blogging 69

Blogging Software Analytics Meeting 69

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well.

Company 279

Company Media Retail B2B 279

PR Daily

NOVEMBER 30, 2018

The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. That said, your prospects will never even see your gated content if they can’t find it, effectively turning your white paper—the piece that you worked long and hard to create—into a waste of server space. Update those other, older pieces of content with links or calls to action to your new white paper.

B2B 94

B2B Google Blogging LinkedIn 94