Cision

NOVEMBER 12, 2015

Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices?

Brand 210

Brand Branding Software Reputation 210

Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Read “Use Influencers to Expand Reach and Impact” white paper today! Ninety-two percent of consumers listen to recommendations from strangers over brand content.

Brand 196

Brand Branding Software Social Media 196

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. The modern IRO has many areas of responsibilities.

Financial 157

Financial Banking Web System 157

Cision

MAY 28, 2015

Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper. Click here to get your free white paper today! Measurement is crucial to finding success now and in the future.

Measurement 198

Measurement Data Meeting Consumer 198

Cision

APRIL 7, 2015

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper. Get our free white paper now! Content marketing is a crucial piece of content strategies.

B2C 200

B2C B2B Mobile Advertising 200

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it. PR tools are constantly changing, but if you understand the basics you can continue to find success.

Pitching 207

Pitching Study Measurement Journalism 207

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Best Practices Featured content marketing white paper

Infographics 131

Infographics Analysis Employee Data 131

Cision

DECEMBER 3, 2015

Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising.

Journalism 160

Journalism Brand Branding Fashion 160

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. So how can your brand get started?

Video 237

Video Analysis Conference Study 237

Cision

MARCH 10, 2016

Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today! Without the right strategy in place, crises can devastate your brand. But when every crisis presents new challenges, how can you be prepared? Your crisis mitigation strategy can only get you so far.

Software 131

Software Brand Branding Strategy 131

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises. They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads.

Communications 139

Communications Mobile Survey Strategy 139

Cision

MARCH 29, 2016

Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today! Political crises are inevitable, but most organizations don’t have the proper plan to mitigate damage. So what do you need to do to prepare in advance?

Government 120

Government Education Employee Groups 120

PR Daily

MAY 23, 2019

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awards

Content Marketing 93

Content Marketing Video Marketing Writing 93

PR Daily

MAY 16, 2019

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awards

Content Marketing 93

Content Marketing Video Marketing Social Media 93

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 196

Case Study B2B Pitching SEO 196

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued.

Writing 101

Writing Pitching Content Marketing Blogging 101

PR Daily

NOVEMBER 2, 2020

A CTA can be as simple as “Contact us”—or can link to an archived webinar, a recent white paper, or a case study in a particular industry. For example, here’s how a white paper might be repurposed: Reframe the white paper per market vertical, for example: Healthcare.

Content Marketing 164

Content Marketing Agriculture Marketing Healthcare 164

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight. Here are ways to break the writing process […]. The post 3 steps to simplifying your PR writing appeared first on Agility PR Solutions.

Writing 65

Writing Storytelling Media Analysis 65

B2B PR Sense

MARCH 4, 2017

White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. White papers typically are at least six pages in length, with a title page, table of contents, and introduction. How do white papers increase quality leads? What is the goal of your B2B PR?

B2B 152

B2B eBook Trade Shows Television 152

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? The white paper from Cision Global Insights analyzed thousands of online conversations to highlight consumers’ specific needs and pain points and show the impact EMV compliance will have on your brand. Click here for our free white paper now!

Financial 157

Financial Brand Branding Consumer 157

PR Daily

DECEMBER 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Give them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard.

Writing 118

Writing Media Relations Marketing Media 118

PR Daily

FEBRUARY 23, 2017

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Corporate 96

Corporate Writing Reputation Meeting 96

PR Daily

JANUARY 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks.

127

127

Agility PR Solutions

SEPTEMBER 23, 2018

Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline. Let me spend eight hours hacking through a labyrinthine […]. The post The anatomy of successful media pitch appeared first on Agility PR Solutions. Analysis Public Relations profession

Pitching 69

Pitching Writing Media Analysis 69

PR Daily

MARCH 23, 2017

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Corporate 89

Corporate Writing Reputation Meeting 89

Axia PR

AUGUST 20, 2018

It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). Owned media

Blogging 48

Blogging Media 48

Agility PR Solutions

SEPTEMBER 13, 2018

According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […]. New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030.

Trends 60

Trends Big Data Internal International 60

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing.

Content Marketing 119

Content Marketing B2B eBook Marketing 119

PR Daily

NOVEMBER 30, 2018

The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. That said, your prospects will never even see your gated content if they can’t find it, effectively turning your white paper—the piece that you worked long and hard to create—into a waste of server space. Update those other, older pieces of content with links or calls to action to your new white paper.

B2B 99

B2B Google Blogging LinkedIn 99

ImPRessions - Crenshaw Communications

OCTOBER 23, 2020

A solid B2B PR program offers ample tactics for a brand to educate its customers and convey its expertise through business conferences, content like bylined articles and white papers, customer seminars, and the like. I’m a late convert to B2B public relations.

B2B 210

B2B B2C Software Consumer 210

The Stalwart Blog

NOVEMBER 16, 2017

The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Maybe their internet access froze, or a cybersecurity software program on their computer prevented them from accessing the white paper.

Software 69

Software Analytics Meeting Marketing 69

PR Daily

SEPTEMBER 13, 2015

The quickest way to do this is to repurpose an existing white paper into a more visual, sharable asset on Slideshare,” says Peter Barros, digital content strategist at IBM. He recommends repurposing white paper content in a magazine-spread format with ample room for data visualization to provide greater readability and comprehension.

Social Media 131

Social Media Guidelines Instagram Content Marketing 131

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. (Credibility + Impact) versus (Reach + Frequency).

Communications 162

Communications Marketing B2C Advertising 162

Cision

JULY 24, 2015

To help financial institutions better understand consumers’ input about the EMV technology conversion and how they’re reacting, Cision aggregated thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015 and put the results and insights into the white paper EMV Implementation: Is It Impacting Your Brand Reputation? Click here for your free white paper! Click here for our free white paper now!

Financial 249

Financial Mobile Technology Consumer 249

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. by Frank Strong.

Content Marketing 117

Content Marketing Measurement Marketing Analytics 117

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

B2B 215

B2B Advertising Advertising Construction 215

Cision

APRIL 11, 2015

Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no? As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences.

Trends 263

Trends Analytics Facebook Leadership 263

Shift Communications

MARCH 4, 2015

The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. The bot was just doing what it was programmed to do: find correlations to trending topics of the day to actual content in the inventory of white papers needing attention, and promote the latter thusly. Heartbroken.

Insurance 104

Insurance Insurance Trends Data 104

Sword and the Script

JANUARY 16, 2018

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. There are usually two or three very easy articles or blogs that can be carved out of the white paper alone – and point back to the registration page for those interested in the complete idea. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program.

Content Marketing 106

Content Marketing Engineering Marketing Product Launch 106

PR Expanded

MAY 13, 2019

She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. Once upon a time, brands and agencies relied on human analysts to identify brand mentions and extract insights on their campaigns.

Training 312

Training Data Analysis Analytics 312