Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising. MORE
Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today! MORE
But what about thought leadership content like blog posts and white papers? Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch. MORE
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. MORE
According to UK-based content marketing agency JBH , it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism. MORE
Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry. MORE
Get our free white paper now! Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism. MORE
Read Cision’s free white paper! Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan. MORE
RELATED: Download this free white paper to discover smart ways to measure your internal communications and link your efforts to business goals. ]. Sixty percent of social media marketers say measuring social media's ROI is their biggest challenge. MORE
Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising. MORE
FREE White Paper: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Content marketing has grown up and no longer deserves a seat at the kids’ table. MORE
Learn how with our free white paper! For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services. MORE
FREE WHITE PAPER: Ninety-three percent of communicators think it is important to measure the impact of internal communications. ]. MORE
Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today! MORE
[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too. MORE
Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. MORE
According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. For example, webinars might be the good basis for a white paper, which later broken out into blogs. MORE
Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. MORE
FREE White Paper: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet. MORE
A while back, a PR flack from Manhattan Beach, California penned a white paper promoting Ad Value Equivalency (AVE) and declared his own “Manhattan Beach Principles” should replace the Barcelona Principles. Yup…one guy on a beach challenged a set of mandates for measurement of PR agreed to by every major industry association, Fortune 500 companies, […]. MORE
Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no? MORE
Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Influencer outreach must start long before you send a pitch. MORE
Our latest white paper, “Integrating Travel Technology Into the Customer Experience” details how consumers are responding to the latest in travel technology by focusing on three phases of travel: planning and booking, getting there and the destination experience. MORE
Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today! MORE
The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. MORE
Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S. MORE
Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper! MORE
Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today! MORE
In Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” Stacey Miller, director of communications at Cision, explains how brands can earn back the trust of their audience through targeted influencer marketing. MORE
Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5 MORE
Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. MORE
Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Get our free “Outside-The-Box Content Marketing for PR” white paper now! MORE
Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic. MORE
Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises. MORE
Click here for our free outside-the-box content marketing white paper! Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together. MORE
White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. When you think of content marketing, you probably think of blog posts. MORE
Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. MORE
That means including all types of content such as news releases, blogs, white papers and more. You want media coverage, but do you make it easy for reporters and influencers to do their jobs? MORE
Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. MORE
Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. MORE
Here are some highlights from the white paper and how to use various metrics to your organization’s advantage: Use data to expand. According to the white paper, however, big data doesn’t do much of anything — unless you know how to use it. MORE
Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . MORE
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” MORE
White Paper Related Topics Cision
NOVEMBER 12, 2015
Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run.
Cision
JUNE 9, 2016
Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry.
Cision
NOVEMBER 3, 2015
Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand.
Cision
DECEMBER 3, 2015
Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising.
Cision
MAY 28, 2015
Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today!
Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.
Cision
MARCH 10, 2016
Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today!
Cision
APRIL 7, 2015
Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started.
Cision
JUNE 16, 2015
Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises.
Cision
MARCH 29, 2016
Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today!
Cision
NOVEMBER 17, 2015
Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected.
Cision
NOVEMBER 25, 2015
White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. When you think of content marketing, you probably think of blog posts.
Cision
MARCH 31, 2016
Read Cision’s free white paper! Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan.
Cision
JULY 24, 2015
Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S.
Cision
APRIL 11, 2015
Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no?
Cision
NOVEMBER 13, 2015
Cision’s new “ How to Use Influencers to Expand Reach & Impact ” white paper examines the impact influencers can have on your brand and how you can harness their power. Read the free influencer marketing white paper today!
Cision
FEBRUARY 2, 2017
In Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” Stacey Miller, director of communications at Cision, explains how brands can earn back the trust of their audience through targeted influencer marketing.
PR Daily
JANUARY 23, 2015
FREE White Paper: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Content marketing has grown up and no longer deserves a seat at the kids’ table.
Cision
SEPTEMBER 12, 2015
That means including all types of content such as news releases, blogs, white papers and more. You want media coverage, but do you make it easy for reporters and influencers to do their jobs?
Cision
JANUARY 4, 2016
Cision’s white paper, “ The Professional’s Guide to Copyright Compliance & Fair Use,” provides tips on understanding the rules of copyright, avoiding violations and protecting your brand’s own content. Read our free white paper!
Cision
MAY 16, 2016
The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1.
Marketwired
DECEMBER 10, 2015
[By Lisa Davis]. If you’re curious about content marketing, a quick Google search will serve up no shortage of information on trends, best practices, benefits for B2B and B2C companies and what it all means as 2016 approaches. We’re curious, too.
Katie Paine's Measurement Blog
MARCH 24, 2016
A while back, a PR flack from Manhattan Beach, California penned a white paper promoting Ad Value Equivalency (AVE) and declared his own “Manhattan Beach Principles” should replace the Barcelona Principles. Yup…one guy on a beach challenged a set of mandates for measurement of PR agreed to by every major industry association, Fortune 500 companies, […].
PR Daily
AUGUST 2, 2016
FREE WHITE PAPER: Ninety-three percent of communicators think it is important to measure the impact of internal communications. ].
PR Daily
NOVEMBER 17, 2015
RELATED: Download this free white paper to discover smart ways to measure your internal communications and link your efforts to business goals. ]. Sixty percent of social media marketers say measuring social media's ROI is their biggest challenge.
PR Daily
DECEMBER 28, 2014
FREE White Paper: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. For all of our technological advances, the good, old-fashioned press release is still a staple in the PR pro’s diet.
Cision
FEBRUARY 7, 2017
Cision’s new white paper, “ Targeted Outreach: Turn Influencers Into Brand Advocates ,” outlines the process you need to take to establish a strong relationship with your targeted influencers. Influencer outreach must start long before you send a pitch.
Cision
AUGUST 14, 2015
Our latest white paper, “Integrating Travel Technology Into the Customer Experience” details how consumers are responding to the latest in travel technology by focusing on three phases of travel: planning and booking, getting there and the destination experience.
Cision
NOVEMBER 4, 2015
Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.
Cision
OCTOBER 26, 2015
Learn how with our free white paper! For B2B marketers, the struggle is real. Presenting our products in a fun and sexy way sometimes doesn’t come as easily as it does to B2C products and services.
Cision
MAY 7, 2015
Both ebooks and white papers are fantastic for providing additional information on a topic, and boosting your email subscription list. Get our free “Outside-The-Box Content Marketing for PR” white paper now!
Cision
DECEMBER 29, 2015
Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. .
Cision
DECEMBER 5, 2015
Get our free white paper now! Consumers have started to tune out brand messages. But don’t fret, there’s a way to break through, gain back their attention and make your brand be heard: brand journalism.
Beyond PR
NOVEMBER 9, 2016
But what about thought leadership content like blog posts and white papers? Of course, this doesn’t mean blog posts, white papers and other content marketing pieces can’t support your product launch.
Sword and the Script
MARCH 24, 2015
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.”
Sword and the Script
APRIL 4, 2017
According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. For example, webinars might be the good basis for a white paper, which later broken out into blogs.
Cision
OCTOBER 29, 2015
Content marketing (when the context makes it relevant and unobtrusive), native advertising, social media, sponsorships, white papers, product placement, email lists and, of course, earned media are all alternatives to advertising.
Cision
JULY 21, 2015
Click here for our free outside-the-box content marketing white paper! Marketing is more than the sum of its parts. While each component of your marketing strategy (email, PR, social media, blogs) should bring you results, it’s often better when two or more components work together.
PR Daily
JUNE 29, 2016
Here are some highlights from the white paper and how to use various metrics to your organization’s advantage: Use data to expand. According to the white paper, however, big data doesn’t do much of anything — unless you know how to use it.
PR Daily
JULY 6, 2016
According to UK-based content marketing agency JBH , it’s through a mix of industry news, user-generated content, social video, blogs, viral content, infographics, white papers and long-form journalism.
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