Free White Paper! Give Your Story Legs

Cision

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.

Free White Paper! Protect Your Brand With Copyright Laws

Cision

Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run.

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Free White Paper! Measure PR Using Multi-Touch Attribution

Cision

Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today!

Free White Paper! Find the Right Influencer for Your Brand

Cision

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand.

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Free White Paper! How Strong Is Your PR Foundation?

Cision

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up.

White Paper: Want Content Success? Think Outside the Box!

Cision

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started.

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Free White Paper! Build a Brand Journalism Program

Cision

Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising.

Free White Paper! Grab Your Audience’s Attention Using Live Video

Cision

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5

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Free White Paper! Manage Crises With a 3-Part Communication Plan

Cision

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises.

Free White Paper! Defend Against Crises With Grassroots Support

Cision

Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today!

Free White Paper! Combat Crises in Real Time

Cision

Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today!

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

5 Proven Ways PR can Develop Client Media References in B2B Organizations

Sword and the Script

3) Reports, ebooks and white papers. That may not work on a blog but can work for long-form content like a report, ebook or white paper. Media references tend to take a back seat to the mad pace that is often B2B marketing.

Infographic: Become Informed on Copyright Compliance

Cision

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected.

7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

4 punctuation marks that are tired of being misused

PR Daily

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Give them the justice they deserve with this free download filled with easy-to-remember tips.

How Does EMV Impact Financial Services Brands?

Cision

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Thieves stole more than 500 million financial records in 2014.

7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up.

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Popcorn and a Movie: A Creative and Integrated B2B Marketing Campaign that Could Work in Any Vertical

Sword and the Script

From white papers to the trade press, the entire community is fixated on the next exploit, hack or breach. Creativity and risky marketing efforts don’t always find receptive purse strings in B2B, but it could well be the only thing left in “a sea of sameness.”.

The anatomy of successful media pitch

Agility PR Solutions

Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. What is the goal of your B2B PR?

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What is owned media?

Axia PR

It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.).

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Four trends impacting market research by 2030

Agility PR Solutions

According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […].

9 tips for promoting your gated content

PR Daily

The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. Update those other, older pieces of content with links or calls to action to your new white paper.

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Make your words your organization’s most valuable asset

PR Daily

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.

Make your words your organization’s most valuable asset

PR Daily

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

Your very best white papers. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide.

4 punctuation marks that are tired of being misused

PR Daily

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks.

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Infographic: What to Do During the First 48 Minutes of a Crisis

Cision

Read Cision’s free white paper! Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan.

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5 Must-Have Types of Content Marketing

Cision

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. When you think of content marketing, you probably think of blog posts.

5 Tips for Generating Fresh Content Ideas

Cision

Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no?

The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been.

6 Benefits Of Long-Form PR Content

ImPRessions - Crenshaw Communications

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective.

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21 rules for content marketers

PR Daily

FREE White Paper: How to Be a Brand Journalist - Tell compelling stories and take your story directly to your audience. ]. Content marketing has grown up and no longer deserves a seat at the kids’ table.

How Storytelling Connects Paid, Earned, and Owned Media

AirPR

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program.

How to Establish Brand Identity: Top Tips From Jeff Barrett

Cision

Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.

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Everything You Need to Know About Word-of Mouth Marketing

Cision

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper.