Cision

NOVEMBER 12, 2015

Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. Adhere to the following three of the many best practices from the free white paper to ensure your brand is safe: Want to discover more copyright compliance best practices?

Brand 256

Brand Branding Software Reputation 256

Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Read “Use Influencers to Expand Reach and Impact” white paper today! Ninety-two percent of consumers listen to recommendations from strangers over brand content.

Brand 235

Brand Branding Software Social Media 235

Cision

MAY 28, 2015

Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Only after you get the basics down can you move onto more complicated models, which we also cover in our white paper. Click here to get your free white paper today! Measurement is crucial to finding success now and in the future.

Measurement 237

Measurement Data Meeting Consumer 237

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it. PR tools are constantly changing, but if you understand the basics you can continue to find success.

Pitching 251

Pitching Study Measurement Journalism 251

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Cision

APRIL 7, 2015

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. We profile 10 options in our white paper. Get our free white paper now! Content marketing is a crucial piece of content strategies.

B2C 240

B2C B2B Mobile Advertising 240

Business Wire

JUNE 22, 2017

A platform offering important financial news, requiring stringent security measures, might seem like cause for stress, but the good news for IR professionals is that Business Wire just released a new white paper outlining the best practices for internal workflow, technical compatibility, and security awareness and diligence. The modern IRO has many areas of responsibilities.

Financial 163

Financial Banking Web System 163

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5 million live streams since their launch in March. Video streaming is growing fast, and all types of brands are using this new medium to engage with their audience. So how can your brand get started?

Video 296

Video Analysis Education Conference 296

Cision

JULY 13, 2016

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. Best Practices Featured content marketing white paper

Infographics 136

Infographics Analysis Employee Data 136

Cision

DECEMBER 3, 2015

Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising. Today, they’re looking for custom content. In fact, custom content is 92 percent more effective than traditional advertising.

Journalism 180

Journalism Brand Branding Fashion 180

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How To

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises. They can happen to anyone, anywhere and anytime, so all organizations must be prepared in the event that a crisis spreads.

Communications 150

Communications Mobile Survey Strategy 150

Cision

MARCH 10, 2016

Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today! Without the right strategy in place, crises can devastate your brand. But when every crisis presents new challenges, how can you be prepared? Your crisis mitigation strategy can only get you so far.

Software 136

Software Brand Branding Strategy 136

Cision

MARCH 29, 2016

Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today! Political crises are inevitable, but most organizations don’t have the proper plan to mitigate damage. So what do you need to do to prepare in advance?

Government 120

Government Education Employee Groups 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. Yes, they’re often lengthy, but white papers can be enlivened with graphics, images and stats to hold the reader’s attention.

Case Study 398

Case Study B2B Study Interviews 398

PR Daily

MAY 31, 2022

A free white paper from Ragan Consulting Group will help your leaders give direction with confidence and clarity. Download this free white paper today and start improving your communications, starting at the top.

Leadership 153

Leadership Communications Training Groups 153

PR Daily

MARCH 21, 2022

Learn from leaders who have risen to those challenges in “Leadership and Communications in 2022: 6 Lessons From Top Leaders,” a new white paper from SnapComms , an Everbridge company. Get the free white paper here.

Leadership 123

Leadership Employee Groups Company 123

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. For anyone new to ad tech PR , it can be overwhelming to learn and understand. The acronyms alone are daunting.

Privacy 330

Privacy Conference Data Tools 330

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. These entities could include clients, direct supervisors, the C-suite, customers, would-be customers, boards of directors, organization members, journalists and influencers. PR pros are never just serving themselves when they’re in the… Continued.

Writing 127

Writing Pitching Content Marketing Blogging 127

PR Daily

MAY 23, 2019

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing Media Relations PR PR Daily Awards Ragan Awards Social Media Writing & Editing content marketing awards marketing awards

Content Marketing 85

Content Marketing Video Marketing Writing 85

PR Daily

MAY 16, 2019

Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. Content Marketing Marketing PR PR Daily Awards Social Media content marketing awards

Content Marketing 85

Content Marketing Video Marketing Social Media 85

ImPRessions - Crenshaw Communications

JULY 10, 2019

The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. White papers are key collateral in the B2B world, as they can enjoy a long life as educational documents designed to move sales prospects toward buying decisions – while remaining overtly non-self-promotional.

Case Study 240

Case Study B2B SEO Pitching 240

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily.

Writing 88

Writing Storytelling Media Analysis 88

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? The white paper from Cision Global Insights analyzed thousands of online conversations to highlight consumers’ specific needs and pain points and show the impact EMV compliance will have on your brand. Click here for our free white paper now!

Financial 177

Financial Brand Branding Consumer 177

PR Daily

JANUARY 17, 2022

Registration includes access to a free white paper, “Unlock the Potential of a Hybrid Work Model,” and a hybrid workplace comms checklist. The free webinar, sponsored by LumApps, offers strategies and examples for building programs that reach both in-office and remote workers.

Case Study 161

Case Study Strategy Study Examples 161

PR Daily

JULY 11, 2022

In this white paper from Ragan Consulting Group , “ How to make ESG part of your communications strategy ,” you’ll learn ways to make your ESG storytelling compelling and effective.

Storytelling 132

Storytelling Government How To Groups 132

PR Daily

JANUARY 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks.

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147

HMA Public Relations

JANUARY 13, 2021

Recommendations include thought-leadership, white papers, speaking engagements, media relations, and of course, an active social media presence. With most of our client engagements, we provide c-suite communications strategies.

Social Media 57

Social Media Leadership Course Strategy 57

PR Daily

DECEMBER 23, 2018

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Give them the justice they deserve with this free download filled with easy-to-remember tips. They do more than loom in the corner of your keyboard.

Writing 121

Writing Media Relations Marketing Media 121

PR Daily

NOVEMBER 2, 2020

A CTA can be as simple as “Contact us”—or can link to an archived webinar, a recent white paper, or a case study in a particular industry. For example, here’s how a white paper might be repurposed: Reframe the white paper per market vertical, for example: Healthcare.

Content Marketing 217

Content Marketing Marketing Agriculture Healthcare 217

Agility PR Solutions

SEPTEMBER 23, 2018

Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch. Give me the sweet relief of an 800-word byline ghostwritten under a soul-crushing deadline. Let me spend eight hours hacking through a labyrinthine […]. The post The anatomy of successful media pitch appeared first on Agility PR Solutions. Analysis Public Relations profession

Pitching 74

Pitching Writing Media Analysis 74

PR Daily

JULY 19, 2021

Get your copy of this white paper and become the agent of change your organization never knew it needed. Communications leaders share their insights and tips on driving diversity, equity and inclusion efforts both within the organization and in the industry at-large.

Airlines 185

Airlines How To Case Study Government 185

PR Daily

FEBRUARY 23, 2017

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Corporate 89

Corporate Writing Reputation Meeting 89

Sword and the Script

DECEMBER 6, 2016

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. They crank out ebooks and white paper and presentations and speeches – and as soon as they are done with one – it’s onto the next thing.

Content Marketing 150

Content Marketing eBook B2B Marketing 150

PR Daily

MARCH 23, 2017

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. Lewis may not have worked in corporate communications, but his words ring true for industry professionals. Your writing can bring about major improvements for your organization—a stronger corporate reputation, a more engaged workforce and a higher bottom line.

Corporate 77

Corporate Writing Reputation Meeting 77

Axia PR

AUGUST 20, 2018

It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). Owned media

Blogging 48

Blogging Media 48

Agility PR Solutions

SEPTEMBER 13, 2018

According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […]. New research from global market research company Euromonitor International identifies the four key global trends impacting market research through 2030.

Trends 60

Trends Big Data Internal International 60

Cision

JULY 24, 2015

To help financial institutions better understand consumers’ input about the EMV technology conversion and how they’re reacting, Cision aggregated thousands of English-language social media posts from key forums, blogs and social networks between November 2014 and May 2015 and put the results and insights into the white paper EMV Implementation: Is It Impacting Your Brand Reputation? Click here for your free white paper! Click here for our free white paper now!

Financial 314

Financial Mobile Technology Consumer 314

Cision

APRIL 11, 2015

Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no? As communication professionals in the business of content creation , we want to make sure we are consistently coming up with thought leadership pieces that will be helpful for our audiences.

Analytics 334

Analytics Trends Facebook Google 334

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” The paper traces the use of pageveiws for measurement to online advertising, where CPM, or cost per thousand pageviews, became standard for advertising fees. by Frank Strong.

Content Marketing 146

Content Marketing Measurement Marketing Analytics 146