Sword and the Script

OCTOBER 29, 2024

For example, program long-form content – ebook, report, white paper – every month, every other month, or every quarter. You develop a defined process for promoting it – from publication to measurement – and let the program run. Maybe your team can only handle one ebook a quarter.

Marketing 216

Marketing eBook Guidelines B2B 216

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Study Measurement Journalism 120

Onclusive

MARCH 21, 2018

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. In the meantime, the rise of shared or social media complicated things further. Was it a function of PR? Its own function?

Storytelling 281

Storytelling Media Infographics Advertising 281

5W PR

MARCH 2, 2025

Creating High-Impact Defense Tech Content White papers remain a cornerstone format for establishing deep expertise in defense technology. Successful white papers combine rigorous research with clear writing that resonates with both technical and non-technical audiences.

Leadership 78

Leadership Technology Policies Case Study 78

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Twitter Leadership 319

5W PR

JANUARY 13, 2025

This shift saw the emergence of blog posts, white papers, ebooks, and webinars designed to educate, inform, and inspire. Driving Organic Reach High-quality thought leadership content, such as insightful blog posts or informative white papers, attracts organic traffic from search engines and social media platforms.

Leadership 78

Leadership B2B Tools Engineering 78

Cision

JANUARY 9, 2018

White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. How to do it? How-To-Guides.

Case Study 210

Case Study How To Infographics SEO 210

5W PR

JANUARY 20, 2025

This can include articles, blog posts, white papers, webinars, presentations, and even podcasts. When a law firm consistently publishes insightful articles, white papers or presents at industry conferences, it demonstrates a deep understanding of complex legal issues.

Leadership 78

Leadership SEO Engineering Resources 78

Cision

DECEMBER 5, 2017

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. It’s no surprise that t hree out of four buyers are most willing to share their contact information in exchange for your white paper. How-To-Guides.

Infographics 235

Infographics Case Study Content Marketing Video 235

Deirdre Breakenridge

MAY 13, 2019

She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

ImPRessions - Crenshaw Communications

MAY 3, 2018

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide. For smaller firms, PR can reduce marketing spend.

Advertising 178

Advertising Advertising B2B Trade Shows 178

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Retail 368

Retail Media B2B Pitching 368

Cision

OCTOBER 6, 2016

Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. In today’s multiplatform media landscape, optimizing your earned media outreach can lead to a domino effect with one media mention triggering more media coverage down the line.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Melissa Agnes

OCTOBER 13, 2014

White paper: Dark Websites as a Crisis Communications Strategy. This white paper details everything you need to know when it comes to dark websites and their alternatives. eBook: Guide to Leveraging and Managing Twitter in a Crisis. Click here to take a peak inside this ebook. Dark websites.

Crisis Management 228

Crisis Management Crisis Exercises Crisis Communications 228

ImPRessions - Crenshaw Communications

SEPTEMBER 13, 2018

Plus, a solid company sponsored panel event will yield PR/marketing content such as video, media coverage, blog posts, social posts; and its discussion can be repurposed as bylines or white papers. Public speaking can generate leads. A company’s best thought leaders should be writing as much as possible for use on owned media.

SEO 125

SEO Case Study Conference Retail 125

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Enterprise 296

Enterprise Journalism Trends Resources 296

Rock the Status Quo

AUGUST 11, 2014

More preferable items included events, subject matter experts, white papers, product specs, locations or a facilities list, FAQs and a timeline or history of the company.

How To 242

How To Survey Resources Social Media 242

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

5W PR

JANUARY 14, 2025

Publish thought leadership pieces, case studies, white papers, and blog posts that address key industry challenges and offer valuable insights. Build a Strong Online Presence In today’s digital age, a robust online presence is essential for establishing credibility and attracting media attention.

How To 78

How To Media Case Study Technology 78

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 179

B2B Study Consumer Report 179

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). That’s the way it’s always been. That leaves a lot of value unused on the table. If you get a placement, you need to share it.

Media 192

Media YouTube Pitching Survey 192

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295

B2B Industry Company Case Study 295

Onclusive

AUGUST 22, 2019

On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place.

Communications 199

Communications Marketing B2C Advertising 199

PRSay

MARCH 25, 2025

I think if you write outside of that, youll lose people, whether youre writing a childrens book or a white paper. Part of the benefit of my previous career as a news writer for TV is that when doing that job I had to make whatever I wrote accessible to a wide audience, at a fifth grade level.

Pharmaceuticals 88

Pharmaceuticals Writing Storytelling Exercises 88

ImPRessions - Crenshaw Communications

NOVEMBER 4, 2020

Different types of content in the form of press releases , bylined articles , white papers, and social media , among others, can help deliver key messages, amplify thought leadership and boost SEO for a particular brand. .

Advertising 334

Advertising Advertising B2B SEO 334

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Brand 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. This insight is important for card issuers rolling out chip cards to note.

Mobile 120

Mobile Financial Retail Technology 120

Contently - Strategy

SEPTEMBER 10, 2024

You’ll want to start by outlining the cornerstone events or seasonal themes that you can anticipate ahead of time, which you can plan bigger-lift content around (things like white papers with industry research or larger newsletter campaigns).

Content Marketing 95

Content Marketing Trends How To Travel 95

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study SEO 127

ImPRessions - Crenshaw Communications

JUNE 11, 2020

It opens doors for new forms of content to cover the same subject — like blog posts, white papers, webinars, and social media posts. Distributing a press release is another way to begin a conversation. not only with the media, but with the general public, depending on context.

SEO 221

SEO Data B2B Writing 221

ImPRessions - Crenshaw Communications

DECEMBER 11, 2020

For B2B clients like those we represent, it can include the topics and suggested resources for bylined articles, blog posts, social media posts, digital video, and longer-form content like white papers, among other elements. A good content calendar is like a roadmap that helps a brand tell its story.

How To 259

How To Social Media Product Launch Construction 259

Cision

OCTOBER 31, 2017

Download our white paper. This isn’t just a problem for the PR industry, all business activities face the same struggle. It isn’t what you know to be true it is what you can prove. Want to know how to drive revenue growth with earned media measurement? Effective PR Tracking Requires The Following. Integration with the business.

Measurement 222

Measurement System Data Analysis 222

Cision

APRIL 11, 2015

Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Is there a new app everyone is talking about? Think about how it might fit in with your organization’s message. Create list posts.

Content Marketing 120

Content Marketing Trends Facebook Analytics 120