Cision

NOVEMBER 3, 2015

Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. Investigate your audience.

Brand 120

Brand Branding Software Social Media 120

Cision

AUGUST 11, 2015

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Once you understand the tools, you can decide which app is right for your brand’s needs.

Video 120

Video Analysis Conference Education 120

Cision

JUNE 16, 2015

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! 58 percent say mobile technologies are absolutely vital to carry out crisis communication plans.

Crisis Communications 120

Crisis Communications Communications Crisis Mobile 120

ImPRessions - Crenshaw Communications

AUGUST 18, 2021

A white paper is a workhorse. One form of content that works particularly well for B2B brands is the white paper. A high-quality white paper does double or triple duty: it showcases a company’s expertise in its given area; offers solutions to customer problems or needs; and it often works as a lead-generator as well.

Case Study 390

Case Study B2B Study Interviews 390

Cision

SEPTEMBER 17, 2015

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. Having a strong foundation gives your PR campaign a leg to stand on, so that no matter what gets thrown your way you can handle it.

Pitching 120

Pitching Study Measurement Journalism 120

Sword and the Script

FEBRUARY 27, 2024

It’s conditioned us, collectively, to log the placement and immediately move on to work on the next one ( marketing is guilty of this too with white papers). That’s the way it’s always been. That leaves a lot of value unused on the table. If you get a placement, you need to share it.

Media 157

Media YouTube Pitching Survey 157

ImPRessions - Crenshaw Communications

AUGUST 17, 2022

Bylined content, white papers, awards and conferences are essential tools and platforms for positioning executives as leaders. Often they will tweet looking for sources for a story and social media is the best way to track any changes in publication or beat. . Top Ad Tech Conferences For PR Exposure.

Conference 319

Conference Privacy Leadership Data 319

Sword and the Script

APRIL 18, 2023

product led growth/PLG); survey reports; best practices; special reports; how-to-guides; white papers; and Webinars (both live and on-demand). Finally, “White paper registrations remain a tremendous indication that a user is in a late stage of a purchasing decision.”

B2B 142

B2B Study Consumer Report 142

Stern + Associates

JANUARY 3, 2024

But over time, as more consulting firms have realized the value of thought leadership and began publishing their own reports, white papers, etc., Every new research report, white paper or point-of-view must come with a messaging plan that cuts against the grain and grabs attention.

Leadership 62

Leadership Conference Data Report 62

Presspage

FEBRUARY 8, 2021

A white paper on The Crisis Newsroom is also available upon request. The white paper offers key insights such as: Key checklists per phase, and Great case studies with very hands-on examples Receive your own copy via e-mail after filling out the form below.

Crisis 127

Crisis Crisis Management Case Study Reputation 127

Mark My Words

FEBRUARY 16, 2024

And as Borkowski’s recent white paper set out, the generational divide is only set to widen. In June 2023, TikTok was banned from all government phones, hence why the Home Office is getting influencers to post instead, in some bizarre workaround.

Government 60

Government Social Media Viral Video 60

Mark My Words

MARCH 7, 2024

Rather than a sales pitch we use our channels – here, in the media, on our Media Trends newsletter, through our White Papers and at our events at the Ivy Club- to analyse, in a distinctive and accessible voice, the intersection of our industry and practices with top news stories, memes, cultural trends and debate.

System 60

System Trends Pitching Industry 60

Sword and the Script

FEBRUARY 6, 2024

Whenever the “thing” is done – white paper, ebook, video – marketing is onto the next thing. Those little quips get lots of attention and everyone nods their head up and down in affirmation. There’s some truth to it because this is a classic problem in B2B. No conversation with sales. No feedback loop.

B2B 92

B2B eBook Engineering Blogging 92

Cision

JUNE 25, 2015

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Americans in particular are demanding greater security through EMV chip card technology.

Financial 120

Financial Brand Branding Mobile 120

ImPRessions - Crenshaw Communications

MAY 3, 2021

Beyond just the immediate media benefits, data insights can be parlayed into white papers, supporting points for awards submissions, and bylines articles that work to raise executive and brand visibility as well. And if there’s not enough current data, it’s easy to create fresh assets by investing in a proprietary survey.

Retail 368

Retail Media B2B Pitching 368

ImPRessions - Crenshaw Communications

NOVEMBER 6, 2018

Although longer content like books, white papers, podcasts, eBooks, and video can take more time and effort than shorter bites, and it demands greater depth and creativity, it can prove very effective. In this age of short attention spans, it may seem counter-intuitive to champion long-form content for PR and marketing.

Case Study 178

Case Study SEO Film Video 178

5W PR

MARCH 26, 2024

Craft informative blog posts, white papers, and even video content that delve into the technical aspects of the solutions while keeping things engaging and informative. They can use these spaces to spread the latest industry news, partake in relevant conversations, and directly engage with prospective clients and partners.

B2B 78

B2B Strategy Communications Case Study 78

5W PR

MARCH 26, 2024

Thought leadership content Delve into the pulse of the industry by penning articles, blog posts, and insightful white papers. Make use of relevant hashtags to take part in industry discussions and extend the company’s reach.

Strategy 78

Strategy Privacy Financial Guidelines 78

ImPRessions - Crenshaw Communications

JUNE 20, 2019

While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. For more on writing stellar bylines , see our earlier post. Leadership events. For a deeper dive on putting on stellar panels , see this earlier post.

Agency 188

Agency Publicity Media Training Training 188

Cision

NOVEMBER 17, 2015

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected. Avoid unnecessary litigation and fines!

Infographics 120

Infographics Reputation Creativity Strategy 120

Cision

MAY 16, 2016

The Institute for Public Relations recently released a white paper entitled Organizational Clarity: The Case for Workforce Alignment & Belief. Here are five key takeaways from IPR’s white paper about how to improve internal communications: 1. ” – IPR’s Organizational Clarity paper.

Internal 218

Internal International Communications Employee 218

Burrelles Fresh Ideas

SEPTEMBER 12, 2023

You can download the subsequent white paper and see the complete list of evaluation criteria here. The full report white paper is 40 pages long and laden with findings, charts, graphs, and recommendations you can review.

Ethics 111

Ethics Industry Publicity Analysis 111

ImPRessions - Crenshaw Communications

APRIL 27, 2021

Threatpost covers Internet and computer security news on virus alerts, new hacker threats and attacks, and advances in security research, webcasts and white papers. It focuses on personal computing in enterprise and offers reliable product information to corporate volume buyers who are purchasing for client-server environments. .

Enterprise 296

Enterprise Trends Journalism Resources 296

Presspage

JANUARY 23, 2024

Our new campaign is based on a white paper that gives PR and communications professionals a guide to building a digital PR ecosystem. That’s why we firmly believe in leveraging technology to save time that you can then devote to building personal relationships and working more proactively without wasting time on piecemeal solutions.

Software 78

Software Internal International Digital PR 78

Agility PR Solutions

DECEMBER 17, 2019

Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. While everyone approaches writing with individualized flair, we all have the same goal: ensure your clients’ varied personalities shine through your storytelling while keeping copy tight.

Writing 88

Writing Storytelling Media Analysis 88

ImPRessions - Crenshaw Communications

MARCH 23, 2017

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications. Read on for the key ways to customize a discussion event for your B2B brand.

B2B 136

B2B Leadership Trade Shows Insurance 136

PR News

JUNE 5, 2018

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Writing 127

Writing Content Marketing Pitching Blogging 127

Cision

FEBRUARY 4, 2016

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! A blog post, for example, might include a call to action for a related white paper. add tags to group similar content together (ex. Your Spokes.

B2C 120

B2C Crisis Communications Content Marketing Engineering 120

ImPRessions - Crenshaw Communications

OCTOBER 6, 2017

White papers – a great way to demonstrate thought capital in long form to a particular audience. Bylined articles – which can derive from white papers and other sources, for placement in key verticals, on a number of topics, calendarized to keep a steady flow of solid content.

Leadership 149

Leadership Trade Shows Healthcare Education 149

Cision

JANUARY 28, 2016

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today! So what’s the secret to building a successful social strategy? The Right Team.

Enterprise 120

Enterprise Strategy Pinterest Social Media 120

Cision

MARCH 31, 2016

Read Cision’s free white paper! The initial minutes of a crisis are crucial, and this infographic will help guide your brand through them. Want more tips on how to combat crises in real time? Image via Pixabay: 1.

Infographics 144

Infographics Crisis Crisis Communications Brand 144

ImPRessions - Crenshaw Communications

OCTOBER 20, 2021

B2B buyers looking for the best SaaS solution, for example, will review all collateral and communications, including analyst reviews, online explainer videos, customer reviews, case studies, white papers, etc. Awards wins can be another credible weapon to keep a company’s product or solution in the highest consideration set.

B2B 295

B2B Industry Company Case Study 295

ImPRessions - Crenshaw Communications

JULY 14, 2021

The content can nearly always be purposed for multiple PR tactics, from media pitching to white paper and blog content. Award entries, handled by a PR team or internally, are a great way to begin the process of crafting the narrative and doing the actual writing of valuable case study content.

B2B 334

B2B Company Case Study Conference 334

Cision

JULY 24, 2015

Click here for your free white paper! Click here for our free white paper now! As we combed through the data, several key categories emerged: Roll-out and use of EMV/chip card technology. Continued fraud concerns. This insight is important for card issuers rolling out chip cards to note.

Mobile 120

Mobile Financial Retail Technology 120

ImPRessions - Crenshaw Communications

MAY 22, 2018

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. They dig online for data sheets, case studies, reviews, analyst reports, and white papers – much of which can be found in trade journals.

Pitching 168

Pitching Real Estate B2B Journalism 168

Cision

APRIL 3, 2015

Throughout March, we provided tons of content centered around using word-of-mouth to raise brand awareness, earn trust and, ultimately, make sales, including a webinar, white paper, tip sheet and numerous blog posts. White Paper. Our free white paper provides answers to all of those questions and more.

Marketing 120

Marketing Customer Service Employee Mobile 120

Deirdre Breakenridge

MAY 13, 2019

She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. Albane is a marketing manager at Talkwalker, where she coordinates the brand presence’s in the United States, from influencer relationships to content marketing.

Training 399

Training Video Analysis Data 399