Free White Paper! Give Your Story Legs

Cision

Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.

Free White Paper! Understand Your Audience Through Real-Time Monitoring

Cision

Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry.

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Free White Paper! Protect Your Brand With Copyright Laws

Cision

Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run.

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Free White Paper! Build a Brand Journalism Program

Cision

Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising.

Free White Paper! Defend Against Crises With Grassroots Support

Cision

Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today!

White Paper: Want Content Success? Think Outside the Box!

Cision

Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started.

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Free White Paper! Manage Crises With a 3-Part Communication Plan

Cision

Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises.

Free White Paper! How Strong Is Your PR Foundation?

Cision

Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up.

Business Wire Releases New White Paper: Is Your IR Site a Security Liability?

Business Wire

The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.

Free White Paper! Grab Your Audience’s Attention Using Live Video

Cision

Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5

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What is owned media?

Axia PR

It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.).

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7 Reasons Your B2B Content Marketing Program Fails to Deliver that You Probably Haven’t Heard Before

Sword and the Script

This is what I call going from hello-to-marriage-proposal in a white paper download. They wanted the white paper. The surveys have started. There’s are several industry organizations that field annual surveys about content marketing and they are gearing up.

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7 Business Writing Sins PR Pros Commit Regularly

PR News

Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.

Prerequisite to Magic: 6 Ways to Get More from Analyst Relations

Sword and the Script

Your very best white papers. “The Gartner Magic Quadrant is the passionately discussed tool for product selection in the IT industry. It is criticized for its simplicity, subjectivity and blind spots,” says Richard Stiennon.

Infographic: Become Informed on Copyright Compliance

Cision

Brush up on your copyright knowledge with our free white paper! Cision’s latest white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” explains the rules on copyright and fair use and how PR professionals are affected.

How Does EMV Impact Financial Services Brands?

Cision

Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Thieves stole more than 500 million financial records in 2014.

5 Ways PR Beats Paid Advertising

ImPRessions - Crenshaw Communications

Customers who read or hear about an amazing enterprise software company in analyst reports, recommendations from third-party influencers , white papers, executive bylines, and in tech news outlets have gain a degree of trust that an ad campaign can’t provide.

Infographic: What to Do During the First 48 Minutes of a Crisis

Cision

Read Cision’s free white paper! Crises can hit your brand without warning, and if you’re not prepared, you could have a full-blown catastrophe on your hands. So how can your brand be ready for anything? Start by arming yourself with a crisis communication plan.

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5 Must-Have Types of Content Marketing

Cision

White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. When you think of content marketing, you probably think of blog posts.

Make your words your organization’s most valuable asset

PR Daily

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.

Repurpose Does Not Mean Regurgitate in Content Marketing

Sword and the Script

Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been.

How Storytelling Connects Paid, Earned, and Owned Media

AirPR

In 2012, in response to the Altimeter group’s white paper on “converged media” last summer, Jeremiah Owyang took a stab on his blog at defining the new workflow for paid, earned, owned and shared media. Creating content involves everything from traditional marketing content like white papers, collateral and ads, to earned media placements, to owned media content like blog posts, infographics and videos.

Why You Can Run a Campaign Inside Content Marketing, but Not the Other Way Around

Sword and the Script

a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program.

Make your words your organization’s most valuable asset

PR Daily

Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.

10 Types of Content That Drive Demand & Boost Engagement

Cision

Nearly 100 percent of B2B buyers want content with more input from industry thought leaders, and white papers fulfill your target audience’s desire. Though, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads.

Worried about your content game?

Axia PR

Video, blog posts, webinars, e-guides, white papers and other forms of content will take center stage. 5 tips to up the ante in 2018. We anticipate that 2018 will be the year of content.

5 Tips for Generating Fresh Content Ideas

Cision

Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no?

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How to Drive Traffic & Lift Awareness With 8 Types of Content

Cision

These three benchmarks go hand-in-hand; and on paper, it sounds very easy. White Papers. Persuasive and authoritative, white papers remain vital to B2B marketers. Without a distribution method, spending hours writing and researching a high-quality white paper does not automatically translate to inbound leads. Grow your sales funnel by distributing white papers to your target audiences. Content, content and more content.

4 punctuation marks that are tired of being misused

PR Daily

Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks.

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PR Advantages of Pitching Trade Press

ImPRessions - Crenshaw Communications

B2B can leverage trade outlet coverage by repurposing it into owned media, as well as in case studies, white papers, webinars, and pitches to bigger outlets. Every B2B tech PR person dreams of the splashy feature that will help make their company brand instantly recognizable.

3 Awesome B2B PR Methods That Will Attract High Quality Leads

B2B PR Sense

White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. What is the goal of your B2B PR?

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The Rise of Mobile Payment: What Financial Institutions Need to Know

Cision

Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S.

How PR Supports “Thought Leaders”

ImPRessions - Crenshaw Communications

White papers – a great way to demonstrate thought capital in long form to a particular audience. Speeches – at industry conferences, trade shows and other events which can be repurposed as articles, blog posts and white papers.

The Only B2B PR Event You’ll Ever Need

ImPRessions - Crenshaw Communications

The elements of a successful panel include the obvious — a worthy subject, compelling participants, and a plan for capturing the terrific content produced for post-event white papers, bylines, videos, and other communications.

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On Thursday, June 21st, #PRStudChat Discusses “How to Communicate Your Research”

PR Expanded

He’ll review how to distill and disseminate the key points of your research including journal articles, abstracts, case studies, white papers, presentations, reports, or book chapters to external audiences. On Thursday, June 21st at 12:00 p.m.

4 Key Components of a Winning Enterprise Social Strategy

Cision

Cision’s new white paper, “ A Hub, Spokes & Technology: Social Media Strategy for Enterprise Businesses ,” emphasizes the need to involve your entire organization in your enterprise social strategy. Read the free white paper today!

Infographic: How to make money by writing and editing

PR Daily

It suggests: Being an on-call editor or writing white papers earn the highest hourly rates. Writing and editing remain highly marketable skills.

3 Steps to Implement a Hub-and-Spoke Model

Cision

To keep your hub organized, separate your content by type (white papers, blog posts, news releases, etc.), Get our free white paper for a six-step plan! A blog post, for example, might include a call to action for a related white paper.

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Influencer Relations For B2B Brands

ImPRessions - Crenshaw Communications

Media and influencers read analyst reports and white papers, so the reach can become exponential. Look for authors of recently published papers and studies, books, or industry consultants who teach as adjunct professors.

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How to Establish Brand Identity: Top Tips From Jeff Barrett

Cision

Learn about influencer marketing in Cision’s new white paper! See which of your posts get positive results and consider creating a larger piece of content, such as a blog post, video or white paper, based on the topic.

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