Expert insights. Personalized for you.
Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising. MORE
The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline. MORE
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news. MORE
Cision’s new white paper, “ The 3 Audiences Real-Time Monitoring Unlocks For Brands ,” shares tips on how you can monitor your audiences’ conversations to learn valuable information about your target audience’s needs, what your competitors are doing and what is making an impact in your industry. MORE
Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Thieves stole more than 500 million financial records in 2014. MORE
Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily. MORE
Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks. MORE
While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. A startup or early stage company that’s considering a public relations budget may be wondering what PR entails. MORE
Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing. MORE
Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Give them the justice they deserve with this free download filled with easy-to-remember tips. MORE
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities. MORE
She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker. MORE
The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Maybe their internet access froze, or a cybersecurity software program on their computer prevented them from accessing the white paper. MORE
Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today! MORE
Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand. MORE
Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run. MORE
Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch. MORE
Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no? MORE
From writing the CEO’s blog to press releases to white papers to advertising copy, there is no end of engaging challenges. Do you struggle to know where to begin your post? Take your cue from these exciting headlines that grabbed audience attention with flair. MORE
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. MORE
The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. Heartbroken. MORE
It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.). MORE
Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today! MORE
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”. MORE
Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S. MORE
Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today! MORE
Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5 MORE
Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. MORE
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been. MORE
Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises. MORE
The quickest way to do this is to repurpose an existing white paper into a more visual, sharable asset on Slideshare,” says Peter Barros, digital content strategist at IBM. MORE
Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways. MORE
Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started. MORE
a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program. MORE
Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up. MORE
According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […]. MORE
The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. Update those other, older pieces of content with links or calls to action to your new white paper. MORE
Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily. MORE
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” MORE
On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. (Credibility + Impact) versus (Reach + Frequency). MORE
White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. What is the goal of your B2B PR? MORE
White Paper Related Topics Cision
NOVEMBER 12, 2015
Cision’s new white paper, “ The Professional Communicator’s Guide to Copyright Compliance & Fair Use ,” provides an overview of how copyright laws affect PR professionals, what you can do to follow them and how doing so will protect your content and reputation in the long run.
Cision
NOVEMBER 3, 2015
Cision’s new white paper, “ Use Influencers to Expand Reach and Impact ,” explains how aligning your brand with influencers will help you better appeal to your audience. The free white paper will help you use influencer marketing to: Identify the best influencers for your brand.
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Business Wire
JUNE 22, 2017
The modern IRO has many areas of responsibilities. At the top of that list should be the creation and maintenance of an investor relations site, a beneficial communications tool that makes it easy for analysts, shareholders and the media to find essential financial documents and material news.
Cision
MAY 28, 2015
Our latest white paper “How to Measure PR in a Multi-Touch Attribution Model” explores seven types of attribution models and provides readers nine tips for getting started with multi-touch attribution. Click here to get your free white paper today!
Cision
APRIL 7, 2015
Our latest white paper, “ Outside-the-Box Content Marketing for PR ,” explains this new era of content marketing and provides 10 ideas to inspire the content strategy that works for you. Here are some of the highlights from the white paper: How to Get Started.
Cision
SEPTEMBER 17, 2015
Everyone wants the latest tool or technology to help their PR campaign. And while the newest trends can be valuable, your PR efforts will be for naught if you don’t have the foundation to back them up.
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Cision
JULY 13, 2016
Cision’s new white paper, “ The 3 Stages of Expanding Your Content’s Reach: Creation, Distribution and Amplification ,” provides a detailed guide to help you create a truly great piece of content and extend its lifespan by distributing it to the right audiences in the right ways.
Cision
DECEMBER 3, 2015
Cision’s free white paper, “ Brand Journalism: From Awareness to Lead Generation ,” discusses the best strategies for telling impactful stories that resonate with your audience. Read the free white paper today! Your audience no longer responds to traditional advertising.
Cision
AUGUST 11, 2015
Our new “ Video Streaming Best Practices for PR ” white paper offers information on how to use live video, including: Strategies for promoting and preparing your live stream. Check out the free white paper today! Meerkat and Periscope have had over 1.5
Cision
MARCH 10, 2016
Cision’s free white paper, “ Leveraging Crisis Communication’s Real-Time Tactics ,” explains how to implement the two real-time tactics you may be overlooking in your crisis plan: influencers relations and media intelligence. Get the free white paper today!
Cision
JUNE 16, 2015
Our latest white paper, “ How to Plan and Manage Crisis Communication in a Social World ,” describes the best strategies for crisis communication and how to implement them. Click here for our free white paper now! No brand is free from crises.
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Cision
MARCH 29, 2016
Cision’s free white paper, “ The 7 Steps to Building Grassroots Support That Mitigates Crisis ,” outlines how you can rally the right support, inform your audience of important issues and get them involved when a crisis hits. Read the free white paper today!
PR Daily
MAY 23, 2019
Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily.
PR Daily
MAY 16, 2019
Enter your best white papers, videos, social media campaigns and more. Don’t miss the early-bird deadline on June 12. The post Announcing PR Daily’s 2019 Content Marketing Awards appeared first on PR Daily.
ImPRessions - Crenshaw Communications
JULY 10, 2019
The white paper has its own specific audience and purpose that separates it from other PR content. White papers offer insights in a long format and they’re generally written in a more academic style than a press release or byline.
PR News
JUNE 5, 2018
Whether they’re writing media pitches, RFPs, blog posts, white papers, social posts, content marketing pieces or press releases, PR pros are usually serving several entities.
Agility PR Solutions
DECEMBER 17, 2019
Bylines, white papers, media materials—these messages must be crisp, clear, and concise. As PR professionals, we craft copy for clients daily.
B2B PR Sense
MARCH 4, 2017
White Papers. What are white papers? Each industry may have its own definition of white papers. In the end, white papers are meant to educate an audience about issues they face and ways to resolve them. What is the goal of your B2B PR?
Cision
JUNE 25, 2015
Click the image to get your free white paper now! Cision Global Insights’ recent white paper “ EMV Implementation: Is It Impacting Your Brand Reputation? Click here for our free white paper now! Thieves stole more than 500 million financial records in 2014.
PR Daily
DECEMBER 23, 2018
Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. Give them the justice they deserve with this free download filled with easy-to-remember tips.
PR Daily
FEBRUARY 23, 2017
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.
Agility PR Solutions
SEPTEMBER 23, 2018
Bury me under the gigabyte of bone-dry peer-reviewed research I need to complete an immensely complex white paper. Nothing fills me with existential dread like sitting down to write a media pitch.
PR Daily
MARCH 23, 2017
Download our free white paper, 10 ways to improve your writing today , and sharpen your most valuable skill as a communicator. Download the free white paper here. “You can make anything by writing.”.
Axia PR
AUGUST 20, 2018
It’s the content you create for your website and blog as well as e-books, white papers, presentations, etc. Owned media describes channels you control. You fully control the content and its distribution. (If If you can add, edit, or delete the content, you probably own it.).
Agility PR Solutions
SEPTEMBER 13, 2018
According to the firm’s new white paper, Four Global Trends Disrupting Market Research, automation and do-it-yourself (DIY) tools, big data, transparency and trust, and redefining the partnership role are the major trends disrupting market research […].
PR Daily
JANUARY 23, 2018
Get the answers to these and other questions in Ragan’s FREE white paper, 10 Punctuation Essentials. Download the white paper here, and never misuse a comma or hyphen again. They do more than loom in the corner of your keyboard. Punctuation marks bring important meaning and context to your words and sentences—yet novice and experienced writers alike sometimes struggle with them. If the following marks have ever kept you up at night, you’re not alone: 1. Question marks.
Sword and the Script
DECEMBER 6, 2016
Several paragraphs into a white paper, I spotted a sub-headline that stood out from the rest. It wasn’t the title of the white paper – which had long since been prettied up and hung behind a registration page – but it should have been.
PR Daily
NOVEMBER 30, 2018
The work doesn’t stop after you hit “publish”—especially for white papers and other pieces of gated content. Creating white papers is tough. Update those other, older pieces of content with links or calls to action to your new white paper.
Onclusive
AUGUST 22, 2019
On the earned media side, there is so much content to choose from that people are far less likely to download a white paper or read an article through to the end, even if you can get it in front of them in the first place. (Credibility + Impact) versus (Reach + Frequency).
PR Daily
SEPTEMBER 13, 2015
The quickest way to do this is to repurpose an existing white paper into a more visual, sharable asset on Slideshare,” says Peter Barros, digital content strategist at IBM.
Cision
JULY 24, 2015
Click here for your free white paper! Click here for our free white paper now! Recent data breaches as well as increased credit card fraud have shaken consumer confidence in payment security. As U.S.
Cision
APRIL 11, 2015
Use trending topics to get ideas for your blog posts or white papers. Want more content creation tips and ideas, check out our free white paper: “ Outside-the-Box Content Marketing For PR.”. Writer’s block is the worst, no?
Sword and the Script
MARCH 24, 2015
As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.”
PR Expanded
MAY 13, 2019
She lives on Twitter and works with social media experts from all over the world on white papers and webinars about new technologies and digital trends. A Guest Post by Albane Flamant, Marketing Manager – US, Talkwalker.
Shift Communications
MARCH 4, 2015
The adoption of a known anti-establishment author’s brilliant turn of phrase to market a white paper—about as establishment as establishment gets in the writing world—is irksome enough on its own. Heartbroken.
Sword and the Script
JANUARY 16, 2018
a white paper that makes the case for solving a problem in a new way. perhaps there is a PPC campaign supporting the white paper or product demos. You cannot run content marketing like a campaign. You can, however, run campaigns inside a content marketing program.
PR Daily
APRIL 15, 2019
From writing the CEO’s blog to press releases to white papers to advertising copy, there is no end of engaging challenges. Do you struggle to know where to begin your post? Take your cue from these exciting headlines that grabbed audience attention with flair.
Sword and the Script
FEBRUARY 26, 2019
Myth 5: White papers are content marketing. What he meant to say is that he was writing white papers in 1997. That is admirable and white papers still have a role in marketing, but is not content marketing.
The Stalwart Blog
NOVEMBER 16, 2017
The response exceeded expectations with double the amount of potential clients downloading a specific white paper. For every person that filled out the form and downloaded the white paper, another person clicked on the link and visited the landing page. Maybe their internet access froze, or a cybersecurity software program on their computer prevented them from accessing the white paper.
ImPRessions - Crenshaw Communications
JUNE 20, 2019
While such content is meant to earn media coverage, PR pros also routinely create collateral for owned media like blog posts, white papers, social posts, and case studies. A startup or early stage company that’s considering a public relations budget may be wondering what PR entails.
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