Sword and the Script

JUNE 14, 2022

Assuming you publish consistently if one blog post flops, the impact is negligible, and you learn quickly how to adapt or modify the message before you spend any more. If you want to experiment with content, copy or messages, it’s easy to do that with a blog post. By contrast, video is harder to experiment with in that way.

B2B 137

B2B Video Marketing Survey 137

Sword and the Script

APRIL 26, 2022

The survey listed 16 possible formats and here’s how the most valuable format stacked up: 43% said research or survey reports; 40% said case studies; 40% said webinars; 37% said B2B media and news; 34% said white papers; and. Instead, start with their problem and show them how to solve it. 34% said ebooks. Mid funnel.

B2B 96

B2B Case Study Survey eBook 96

Cision

APRIL 6, 2016

In fact, as all savvy marketers know, more than “what” you sell, “how” you sell creates a bigger emotional, and thus bankable, impact. How to Fix Your Buyer Personas. Learn how to build a brand journalism program with Cision’s free white paper! What Are Personas (Empathy Maps) & Why They Are Effective.

How To 120

How To Tools Exercises Viral 120

Cision

NOVEMBER 25, 2015

Here are some ideas for post styles: How-to. White papers & E-books. When you’ve got more than enough content for a blog post, you can turn it into a white paper or e-book. Learn how to create content marketing that drives results! Infographics. Also diversify the types of posts you write.

Content Marketing 120

Content Marketing Marketing Infographics Software 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Media love poll-results story pitches, especially when accompanied by visuals like infographics. See our earlier post for more on how to make surveys work for PR. We helped a credit-union client with a financial literacy platform team with a trade group to develop a national financial literacy study, white paper, and speaking tour.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

APRIL 23, 2015

This post is based on our white paper “ Outside-The-Box Content Marketing for PR.” How to Kickoff Your Content Marketing. Others may want visual content, such as video and infographics. Get our free “Outside-The-Box Content Marketing for PR” white paper now!

Content Marketing 120

Content Marketing Strategy B2C Marketing 120

5W PR

NOVEMBER 19, 2021

PR personnel often struggle with just how to determine what content will increase traffic, enhance brand recognition, create an exclusive brand characteristic, and edge up conversion numbers. White papers, webinars, infographics, and case studies are also widely used. More Content is not Always Better.

Content Marketing 148

Content Marketing Marketing Measurement Data 148

Sword and the Script

APRIL 4, 2017

How to Generate Media Referenceable B2B Customers with a Blog. According to the survey, the top five content types are as follows: White papers: 52%. Just producing more white papers or blog posts may not be the right answer. In part, this is why content marketing has become so important. Blog post: 44%.

B2B 63

B2B Study Marketing Survey 63

Cision

AUGUST 26, 2015

How to Balance Ethics and Reality in #Influencer #Marketing [link] pic.twitter.com/BWn4QG8m0s. — 68% Of Marketers Want To Know How To Create Better Visual Content [link]. I am LOVING #Periscope and have put together a FREE jumpstart guide on how to get started: [link]. — Learn how to regain your balance in your life.

Social Media 120

Social Media Twitter Media Nonprofit 120

PRSay

OCTOBER 2, 2019

Their dilemma, how to break down a complicated story, requires balancing the fine line between hope and hype. Tell your story visually with images, videos, or infographics that attract and educate. Business Wire understands how to reach and activate markets across the globe. Download our complete webinar white paper today.

Local 82

Local Storytelling Infographics Resources 82

Cision

APRIL 16, 2015

Attend Matthew Schwartz’s free “Film School: How to Use Video for PR” webinar. Don’t neglect the basic plot; exposition, rising action, climax, falling action and resolution can play a role in designing a visual story or an asset like an infographic. Get the tips and tactics you need in our free white paper!

Storytelling 120

Storytelling Infographics Content Marketing Film 120

Sword and the Script

JUNE 11, 2019

I like to see things like case studies and infographics freely accessible. In my experience, well written white papers and reports with genuine insights that are created in collaboration with SMEs are often good candidates for registration pages. I’ve found that to be about right with registration pages too.

B2B 120

B2B Mobile Content Marketing SEO 120

MaccaPR

OCTOBER 5, 2015

Here's just a sampling of popular content types: blogs, case studies, e-books, e-newsletters, events, infographics, microsites, presentations, research reports, videos, webinars and white papers. market its recent content offer of a customer journey infographic. Step 3: Get Started. Start Small. Prioritize. Be Inclusive.

Content Marketing 48

Content Marketing How To Marketing Infographics 48

Sword and the Script

FEBRUARY 29, 2020

Headlines about “guides” and “how-to” rank in second and thirds spots. Backlinko found that “ list posts get an average of 218% more shares than how to’ posts and 203% more shares than infographics.” If you enjoyed this post, you might also like: Here’s How to Fix a Big Mistake in Content Marketing. Try our services.

Content Marketing 78

Content Marketing Study Analysis Marketing 78

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The reason that I didn’t originally include this tool in the post was that I couldn’t see how to embed a map into my site. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! The reason that I didn’t originally include this tool in the post was that I couldn’t see how to embed a map into my site. Infogram – An intuitive infographic creation tool. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

OCTOBER 19, 2015

You might consider talking to one of the wealthiest people in the world and asking them how to create wealth. You don’t need to look further than most infographics to find statistics whose datapoints contradict each other. Learn how with our recent white paper! Imagine that you want to get really rich.

Social Media 120

Social Media Strategy Media Facebook 120

Waxing UnLyrical

OCTOBER 7, 2019

Besides the fact that people still demand high-quality information for free, how they want to access it and the formats that they prefer varies from niche to niche. White papers. Infographics. Now it’s time to learn what matters and how to apply them to your overall content marketing plan. Case studies.

Content Marketing 93

Content Marketing Marketing Infographics Consumer 93

MaccaPR

AUGUST 20, 2014

Encourage more prospects to download content such as a white paper, e-book or infographic. Mastering how to optimize online content for sharing, click-thrus and SEO findability is only half a marketer’s battle – what about the quality of your content? Generate the most possible page views and readership.

Social Media 97

Social Media Media YouTube Facebook 97

Solo PR Pro

FEBRUARY 26, 2019

Do thoughts of how to use search engine optimization (SEO) make your head spin? You are probably in better shape than you realize because SEO has come a long way from its white vs. black hat, keyword-gaming origins. White papers, How-To’s, FAQs – create content that presents the most relevant information.

Engineering 45

Engineering SEO Google Web 45

MaccaPR

DECEMBER 19, 2016

For content marketers seeking to generate leads from that new blog post, white paper, case study, event, infographic, research report, or webinar, here are 33 ways to ensure that your content is found, downloaded, clicked-on and consumed. If you're new to content marketing, read " How To Get Started with Content Marketing " now.

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Sword and the Script

DECEMBER 13, 2016

Below are 12 ideas on precisely how to drive better results from your B2B marketing webinars. The key is in how you gate: Wisita says 20 seconds into a video is most effective and you can’t go wrong asking for an email at the end of a video. 10) Create an infographic based on key points. Insight from @On24 #On24roadshow.

B2B 60

B2B Infographics Interviews eBook 60

Beyond PR

JUNE 2, 2016

An embedded video or infographic may require more effort, but showing your story with multimedia can be much more straight-forward and effective than text-only content. Download our white paper Driving Credibility & Success for Your Brand: How to Earn More Media for more press release writing and distribution tips.

Writing 40

Writing Strategy Travel Infographics 40

Beyond PR

JUNE 10, 2016

To amplify the message beyond their own network, WebMD compiled the videos, along with infographics featuring survey findings, press release text, social links and more information into one, centralized hub that was then distributed online and to media. On their own, each video has a unique effect.

Video 40

Video Survey Infographics Data 40

Stuart Bruce

SEPTEMBER 14, 2015

However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it. There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. These people didn’t learn it from a blog.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

MAY 12, 2016

Read How to Harness the Power of Quotes in Your Press Release for more ways you can feature quotes. Photos, short infographics, videos and other visuals create a stronger emotional connection than words alone. Keep showing your client their ROI and how different approaches get different results.

Agency 40

Agency Real Estate Film Video 40

Cision

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 235

Infographics Case Study Content Marketing Video 235

Cision

NOVEMBER 27, 2015

White papers or blog posts that answer questions professionals you are targeting may be too embarrassed to ask. Turn a tip sheet into an infographic by visualizing data found within it. Connect that content to the solution your product or service offers. Here are three types of content prospects find valuable: 1.

Strategy 120

Strategy How To Data Infographics 120

PR Fuel

SEPTEMBER 18, 2018

Instead of sending a regular press release, use an infographic to tell your story. It might work for a white paper, but press releases need to be direct and up front with their intentions. I’m not going to tell you how to become the richest person on earth. You have to start thinking outside of the box.

Writing 118

Writing Newspapers Report Data 118

Cision

JANUARY 6, 2016

Move on from the staid old blog posts and white papers to more interactive content. How-to videos, video testimonials from existing customers, infographics about industry trends, and even inspirational quotes set against picturesque background images are fair game for a more exciting social media presence.

Social Media 120

Social Media Media Airlines Video 120

Beyond PR

DECEMBER 5, 2017

Learn more about how PhRMA solved a challenge you face: how to drive continuous engagement between blog posts. Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics absolutely do the trick.

Infographics 72

Infographics Case Study Video Survey 72

MaccaPR

MARCH 7, 2016

If you’re already creating content for the masses — whether an infographic, video, case study, blog post, white paper or e-book — view the newsroom as an aggregator. That doesn’t mean all the content has to “live” in your newsroom; a link to its location is all that’s necessary.

How To 48

How To Media Print Real Estate 48

Waxing UnLyrical

NOVEMBER 8, 2019

White papers. How-To Guides. Infographics. Not just your business blog is enough to fulfill the content needs of the modern web. Some of the most commonly published types of content include the following. Blogs and articles. Short-form videos. Longer form videos. Case Studies. Checklists. Social media posts. Animations.

Content Marketing 74

Content Marketing Marketing Web SEO 74

Stuart Bruce

MARCH 16, 2017

Like this example here of me, which took me just a couple of minutes to create: Summaries – create a short looping gif to summarise a news release, a white paper, by-lined article or speech. Like this example I’ve created summarising this blog post: Maps – Gifs can be amazing way to show how things have changed or are going to change.

Corporate 96

Corporate Communications Public Affairs Newspapers 96

Beyond PR

JUNE 7, 2016

Include video footage, infographics, personnel headshots, product images, downloadable PDFs and other visual elements to diversify plain text and add appeal. Now that your online newsroom’s multimedia is pristine, download our white paper All Press Is Good Press: Best Practices for Creating Media-Friendly Content.

Video 40

Video Guidelines Infographics Financial 40

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. They key is knowing how to elicit an emotional response from your audience. They come in the form of written testimonials, case studies and white papers. It’s a shame, though. Click To Tweet.

Storytelling 120

Storytelling Video Infographics YouTube 120

Beyond PR

MAY 3, 2016

As our new white paper Relationships & Discoverability explains, doing so will amplify the online reach of your content and even lead to media pickup — both of which are paramount to content marketing success. How to Find and Create Promotional Visuals.

How To 40

How To Infographics Video Instagram 40