Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

ImPRessions - Crenshaw Communications

OCTOBER 8, 2018

By extension, business customers can also help one another. That’s where tech services that cater to small businesses, like Hubspot and Zendesk, have done a great job. Companies can livestream product how-to demos, webinars, events, company tours, or crowdsourcing of tips and ideas.

B2B 170

B2B Social Media Media Education 170

Polaris

MAY 5, 2015

What we found with those 19% who did indicate they’d had a positive interaction, it was a customer service interaction,” Ehm said. The upside is brands are managing relationships with current customers. But marketing isn’t just about keeping customers happy. It’s about getting new customers.”. 3: Parenting Tips.

Brand 100

Brand Branding Pinterest YouTube 100

Cision

NOVEMBER 30, 2015

Social care (customer service) continues to be one of the top reasons that people initiate social media interactions with brands. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper! Organic social media is an insufficient content delivery mechanism.

Social Media 120

Social Media Facebook Print Advertising 120

Cision

NOVEMBER 20, 2015

Covey , author of “The 7 Habits of Highly Effective People” This panel included three speakers who brought unique perspectives on how brands could use social intelligence. Learn how with Cision’s free white paper! Measurement. Pauline Chow , a data scientist at Clique Inc., Track competitors.

Media 120

Media Social Media Community Measurement 120

Waxing UnLyrical

MARCH 11, 2015

Even well-established agencies publish jargon-y white papers about metrics that qualify the quality and reach of a media placement rather than the impact to support the corporate goals. Partnering with customer service, they introduce “where did you hear about us?” Image: Pixabay , CC0 1.0

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

FEBRUARY 2, 2016

Here are three reasons why your brand may be missing the mark and how to revamp your social strategy to ensure success on a larger scale. With the right social listening software , you can ramp up your customer service reputation by tracking customer complaints, or flag social conversations as potential sales leads.

Strategy 120

Strategy Social Media Customer Service Software 120

ImPRessions - Crenshaw Communications

JUNE 28, 2018

Social monitoring and listening not only give us a heads up on customer service issues or negative PR, but they can illuminate industry trends and customer behavior. See our earlier post for more on how to make surveys work for PR. Data to power PR storytelling. Social listening sets the stage.

Storytelling 149

Storytelling Data Survey Financial 149

Cision

MARCH 21, 2016

Revamp your social strategy with our free white paper! Here are the instructions on how to opt-out of the Twitter algorithm. Customer service may be the only thing you don’t pay (Twitter) for. Are you using Twitter to its full potential? Few people are ging to opt-out.

Facebook 120

Facebook Twitter Customer Service Advertising 120

Cision

DECEMBER 14, 2015

Want more tips on how to deal with a crisis online? Read our free white paper today! In non-crisis times, this is simply social care (customer service). Amazon does this quite effectively, by referring Twitter inquiries to their customer service numbers in order to conserve resources.

Crisis Communications 120

Crisis Communications Crisis Communications Facebook 120

Cision

APRIL 5, 2016

In this interview, Sara shares her thoughts on the evolution of the communication industry, her experiences working in public relations and her advice on how to become a better communication professional. How did you get your start in PR? Do you know how to handle crises in real time?

Sports 120

Sports Industry Customer Service Travel 120

Beyond PR

JULY 21, 2016

Marketing can’t function without IT, customer service issues are broadcast in social media and internal memos about product launches or recalls are shared within nanoseconds to media outlets,” reads our latest white paper How Buyer 2.0 Affects Communication & Demand Generation Strategies.

Brand 40

Brand Branding How To Employee 40

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 2, 2015

Get the “How to Measure PR in a Multi-Touch Attribution Model” white paper! My Heat Map allows you to create a heat map visualization , offers a really great step-by-step guide and customer service and it’s the best looking of any of the heat map tools I looked at. Want to be even more data-savvy?

Data 120

Data Tools Google Examples 120

Cision

NOVEMBER 16, 2015

This exercise allows you to vet who is responsible for what, where there is opportunity to measure (an example that she gives is that a customer service representative may be able to help measure the effectiveness of the PR department with a call question) and helps you to align your localized activity to the larger goals of the organization.

Measurement 120

Measurement Resources Technology Examples 120

Stuart Bruce

SEPTEMBER 14, 2015

However, you can also learn a lot about how to be a star striker, tennis ace or racing driving from reading about it. There’s no doubt you can learn a lot from the multitude of free sources on the internet, as well as the wealth of PR social media books you can buy. These people didn’t learn it from a blog.

Digital PR 60

Digital PR Training Report Social Media 60

Beyond PR

OCTOBER 25, 2017

Check out how other companies are already doing this in our latest white paper How to Drive Revenue Growth with Earned Media Measurement and gauge your own level of earned media maturity with our interactive assessment, How Mature Is Your Earned Media Strategy? About Jason Edelboim.

Communications 73

Communications Analytics Analysis Data 73

Cision

MAY 21, 2015

If you want to learn how to integrate social media, content marketing, the latest technology and more, you won’t be disappointed in Pam’s podcasts, which she delivers each weekday. Reaching over 200,000 social media followers, this weekly show features how to succeed in the new world of business marketing. 5) Pam Moore.

Social Media 120

Social Media Marketing Pinterest Media 120