Cision

JANUARY 5, 2016

Gone are the days of pushing your brand’s message to your audience through traditional advertising. But how can you tell stories that will still generate leads and drive results? Here are three ways your brand will benefit from implementing your program: Want to find out how to start your brand journalism program?

Journalism 120

Journalism Brand Branding Storytelling 120

Cision

MAY 5, 2015

Advertising value equivalency once was the gold standard in showing the impact of media impressions, but it has since been surpassed by more concrete and accurate metrics. Get our free white paper now! Three in five executives don’t fully understand PR’s role and capabilities. Why then would they invest more in it? Don’t delay!

Measurement 120

Measurement Advertising Advertising Data 120

Communications Conversations

OCTOBER 13, 2014

Specifically, I talked about how today’s branded content is broken. And, of course, I offered up ideas on how to best fix it. Figure out what content you have within your organization that you’re NOT using (white papers, employee profiles on the intranet, etc.).

Strategy 120

Strategy How To Guidelines Advertising 120

Cision

MAY 19, 2015

This post was inspired by our free “ Outside-The-Box Content Marketing for PR ” white paper. How to Succeed With Mobile Apps: Serve your audience. How to Succeed With Events: These days in-person events start generating buzz days or even weeks before the event and for a while after. Native Advertising.

Content Marketing 120

Content Marketing Marketing Apparel Mobile 120

Cision

OCTOBER 6, 2016

In PR, paid media is social media advertising, sponsored content, and email marketing. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels. What is an Integrated PESO Model? Paid Media. Earned Media.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Cision

JUNE 5, 2015

“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” How to Measure PR in a Multi-Touch Attribution Model. Advertising value equivalencies (AVEs) and hits aren’t the metrics you want to rely on when measuring PR. How to Replace AVE for Modern PR Measurement.

Resources 120

Resources Measurement Advertising Advertising 120

ImPRessions - Crenshaw Communications

APRIL 26, 2016

The seasoned PR team knows how to reach media with a pitch that lets them know this subject matter will interest their audience, without reading like an ad. It is PR’s job to fill the space with “constant content” such as byline articles, lifestyle surveys, white papers and blog posts.

Print 120

Print Advertising Advertising Survey 120

Business Wire

FEBRUARY 2, 2018

For PR pros, Facebook Live is a terrific way to supplement a product launch , to bring viewers to a hosted event , provide tips on how to maximize the use of your product , interview industry experts , provide market updates and more. Not sure how to start this? Implementation Tip! Implementation Tip!

Facebook 177

Facebook Community Advertising Advertising 177

Beyond PR

MARCH 6, 2018

Considering the culmination of traditional advertisements (newspaper, TV, radio and billboards) and digital advertisements (banner ads, pop-ups and sponsored posts), how many advertisements a day do you think you’re exposed to? Annoyed and overwhelmed, consumers are fed up with intrusive advertising and sales tactics.

Strategy 67

Strategy How To B2C Content Marketing 67

Cision

FEBRUARY 25, 2016

These fall into two categories – paid, which includes promoted social posts and native advertising, and organic, which includes social and email. Create consistent messaging.

Pinterest 120

Pinterest Enterprise Strategy Advertising 120

Sword and the Script

MARCH 24, 2015

As a metric for content marketing, pageviews are flawed according to a white paper – Why Content Marketers Are Using All the Wrong Metrics – published by Contently. The white paper calls the pageview a “superficial impression of how people behave on the web.” Why Pageviews are a Weak Metric? Average finish.

Content Marketing 60

Content Marketing Measurement Marketing Analytics 60

Cision

DECEMBER 12, 2015

It may be time to say out with the old (traditional TV advertising) and in with the new (brand journalism). If you’re able to pinpoint your target audience’s main pain points, you’ll have a better grasp on how to grab their attention and gradually point them to the solution: your brand. Want proof?

Journalism 120

Journalism Brand Branding Writing 120

Cision

OCTOBER 27, 2016

You need to know how to tap into this community’s influence and build relationships that deliver a continual cycle of growth for your company. And you can’t just invest in paid advertising. Download it now and learn how to execute a better balance across earned, paid and owned media channels.

Marketing 120

Marketing Financial Strategy Analytics 120

Cision

APRIL 2, 2015

Read our free “How to Beat Content Marketing Overload” white paper now! (No It does not matter how many followers it may have or the amount of native advertising a company purchases. Want to create standout content? No sign up!). Social Still Revolves Around People.

Content Marketing 120

Content Marketing Corporate Social Media Internal 120

Sword and the Script

FEBRUARY 16, 2021

Employers are more believable than government, media reporters with named sources, major corporations, media reports with anonymous sources, advertising and “my social media.”. Don’t mash case studies, white papers, webinars, press releases and blog posts together. click image for higher resolution). Media distrust grows.

Government 138

Government Survey Ethics Media 138

Cision

DECEMBER 29, 2015

Learn how to build a brand journalism program with Cision’s free white paper! And if you’re really looking forward to standing out in the ever-so-competitive market, do yourself a favor and get Cision’s free white paper – A Roadmap to Multimedia Storytelling. . Want to deliver valuable content in 2016?

Content Marketing 120

Content Marketing Trends Marketing Storytelling 120

ImPRessions - Crenshaw Communications

MAY 1, 2018

How to prep and pitch a byline. In general, a thought leadership piece is not an advertisement. Your expert shouldn’t be pushing a product or waxing on about how great his business is; rather he should offer advice, insight, or ideas based on specific expertise. Don’t be commercial.

B2B 147

B2B Leadership Customer Service eBook 147

Sword and the Script

FEBRUARY 18, 2017

There’s an old saying in marketing that half of the advertising budget is wasted, we just don’t know which half. Advertising spots for the big football game this year grew to $5,000,000 for a mere 30 seconds of airtime. How to Get the B2B Marketing Persona Right [UML]. And that’s the theme for this week.

B2B 66

B2B Marketing Advertising Advertising 66

Cision

NOVEMBER 11, 2016

Funess sat down with us to discuss how the PR industry is changing, how to stand out in the marketplace, and how to uniquely position campaigns to gain traction. How did you get your start in PR? How have you gotten where you are today with Crenshaw Communications? I started out in book PR in Los Angeles.

Communications 253

Communications Data Local Survey 253

Cision

APRIL 6, 2016

They’re bombarded every day with content, advertisements and information. So how can you set your brand apart? How can they overcome it? Do you know how to mitigate a crisis in real time? Learn top tactics with Cision’s free white paper! You aren’t the only one competing for your audience’s attention.

Employee 120

Employee Storytelling Content Marketing Leadership 120

Cision

NOVEMBER 30, 2015

In their book, “Think Like a Freak,” Stephen Dubner and Steven Levitt describe an group of marketers who assert that video advertising is four times as effective as their print advertising. Want to learn how to include word-of-mouth marketing in your PR strategy? Get our free white paper!

Social Media 120

Social Media Facebook Print Advertising 120

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. How did the ThinkSEM agency come to focus on search engine marketing and landing pages? Any advice for brands wrestling with how to optimize their content for search via Google?

SEO 98

SEO Interviews Blogging Engineering 98

Beyond PR

APRIL 3, 2018

How are you engaging audiences outside of your owned spaces and driving visibility back to your company’s website and blog? It’s filled with rich content such as product marketing, multimedia, blog posts, white papers, upcoming events, etc. Including multimedia is more than simply advertising. 3) Thought Leadership.

Strategy 72

Strategy Education Resources Examples 72

Shift Communications

OCTOBER 15, 2015

Figure out where your audience is and don’t be afraid to remind them with targeted advertising. Have a great but technical white paper? This helps you measure how a campaign or individual piece of content performs. Think about the content/funnel relationship. Get granular with tracking.

Measurement 60

Measurement Data-Driven PR Analytics Data 60

Waxing UnLyrical

MARCH 11, 2015

Odds are that you’ve heard someone say that PR can’t be quantified, or social media ROI can’t be measured, or that a media impression or social post generated an advertising value equivalent (AVE) of hundreds of thousands (or millions) of dollars. Do media impressions have a loftier purpose than advertising or marketing?

Measurement 40

Measurement How To Analytics Customer Service 40

Cision

SEPTEMBER 23, 2015

We attend webinars, dabble with Google Analytics and follow the latest blogs to learn how to move from traditional to relevant measurement. If you still secretly dread questions about how to measure PR or if you feel in over your head at times, don’t lose hope. Learn how with Cision’s free white paper!

Measurement 120

Measurement Comparison Analytics Nonprofit 120

Beyond PR

NOVEMBER 10, 2016

writes the author of our white paper How to Make Sure the Media Gets Your Story Straight. You’re not paying for coverage—that’s what advertising is for. Get more tips with our guide How to Make Sure the Media Gets Your Story Straight. You will never dictate what gets covered and what gets tossed.

Media 77

Media Pitching Resources Media Relations 77

Doctor Spin

APRIL 17, 2023

Going the extra mile can be a long-term PR strategy if you can figure out how to do things that don’t scale. Write a white paper or research report on a topic related to your industry. Hug Your Haters: How to Embrace Complaints and Keep Your Customers. PR Resource: How To Write a 1-Page Strategy Keep it clean.

Strategy 52

Strategy Customer Service Airlines Hotels 52

Contently - Strategy

SEPTEMBER 10, 2020

” It was like, “Let’s figure out how to have quality people on the podcast to tell great stories. When we look at what’s important to us from a solutions perspective—monetization, advertising, identity—all of our content is based off of those three pillars. It’s a lot of what we do on the marketing side.

Brand 71

Brand Branding Marketing Facebook 71

Sword and the Script

FEBRUARY 14, 2017

A business that spends any amount of advertising money should be able to see the value. Advertising is in effect paying to reach someone else’s community, so why not invest and build your own in the long run? Here’s how to make the case, while demonstrating the contribution in the process: Conversions. 2) Community Strength.

B2B 67

B2B Measurement Blogging Community 67

Beyond PR

MAY 4, 2016

As children, we learn how to ask questions, share our opinions politely and work well with others. The sales pitch and advertisements ruled the day. Our white paper Understanding How Buyer 2.0 Of course, mastering the art of conversation is a process that never ends. Don’t look at this as a problem, though.

Content Marketing 40

Content Marketing Marketing Strategy Resources 40

Sword and the Script

JANUARY 3, 2017

Like the famous Rolls Royce advertisement: ‘At 60 miles per hour the loudest sound was the ticking of the electric clock.’ Such concepts as newsletters, white papers, informative seminars, and other material intended to be useful are very old. In reality, it’s far more expensive because companies are throwing money away. .

Journalism 61

Journalism Content Marketing Creativity Leadership 61

Beyond PR

OCTOBER 11, 2016

Fix: Set goals for different marketing channels such as paid-per-click advertising, press release distribution and mobile marketing. Learn how to make more profitable marketing decisions by identifying meaningful performance metrics and connecting your marketing and communications efforts.

Small Business 40

Small Business Marketing Fashion Nonprofit 40

Beyond PR

AUGUST 3, 2016

And, as our white paper Expanding Engagement & Inspiring Action with Your Next Product Launch explores, an opportunity to establish your company as a credible industry influencer. We have to figure out how to communicate a product’s worth in a meaningful way. An opportunity to bring in more business.

Content Marketing 40

Content Marketing Marketing Product Launch Analytics 40

Cision

JULY 20, 2015

Click here to learn how to mobilize your audience with our free white paper now! These businesses create extraordinary buzz not just because they’re great, but because they get people talking. Want to build word-of-mouth? Social Currency: The new classic.

Energy 120

Energy Viral Storytelling Community 120

Beyond PR

NOVEMBER 9, 2016

Product collateral, email, social media, demo videos, advertising, press releases and events are all common product marketing tactics. But what about thought leadership content like blog posts and white papers? The call to action in the other two posts focused on a white paper published around the product launch.

Product Launch 85

Product Launch How To Leadership Analytics 85

Stephen Waddington

JANUARY 23, 2019

Here I look at how to roll out ads and promoted content from £1 per day on some of the popular platforms. How to run a paid Google campaign Google Ads enable you to appear in search results for search terms or keywords. Advertisers only pay when Google delivers a consumer to a campaign website.

LinkedIn 91

LinkedIn Google Facebook Twitter 91