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Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

They can perform better marketing automation by designing customized campaigns and targeting focused groups. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

Privacy 78
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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers. Illustration credit: golden sikorka ].

Privacy 78
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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

There’s no doubt that advancements in artificial intelligence have pushed our society to the next level of technological breakthroughs. An entrepreneur and former philosophy professor, Blackman is captivated by the ethics of emerging technologies. Operationalizing data and AI ethics is not an easy task,” Blackman admits.

Ethics 115
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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. It’s valuable currency for advertisers when it comes to targeting.

Privacy 182
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Talk to me

Stephen Waddington

Devices and usage Alexa is the most widely recognised and used voice-activated tech in the UK with 30% of people using Amazon’s technology. Barriers to adoption Privacy of data and accuracy are two key reasons given for people not using voice. Around 25% of people are using Google Assistant via a smart speaker.

Privacy 199
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5 PR Tips To Promote Expertise On LinkedIn

ImPRessions - Crenshaw Communications

For example, “Built and led comms team at high-growth technology startup in advance of IPO” is more specific and a bit stronger than “Headed comms at successful startup.” . LinkedIn also lets you publish your own articles within the platform as updates in your feed and LinkedIn groups. Current events and timely coverage.

LinkedIn 421
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Tech Companies and Regulators Can Play Nice Together

Stern + Associates

“I n this area, as in so many that concern generative technologies and dynamic markets, the line between ‘too early to tell’ and ‘too late to do anything about it’ is vanishingly thin. ”. Zittrain’s work spans privacy, competition, governance, and security – and goes beyond the written word. In a June 15, 2021 testimony to the U.S.

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