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Marketing automation: Balancing benefits of technology with respect for privacy

Agility PR Solutions

They can perform better marketing automation by designing customized campaigns and targeting focused groups. The post Marketing automation: Balancing benefits of technology with respect for privacy appeared first on Agility PR Solutions. The implications for marketers The debate over […].

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Privacy Protections Spur Companies to Collect Personal Info on Consumers, Build Profiles

PRSay

New privacy protections from tech giants and governments threaten to staunch the flow of user data that companies have long relied on to target consumers with online ads, The Wall Street Journal reports. The group plans to use this information to target ads to customers.

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Privacy isn’t necessarily a good thing

Stephen Waddington

While that may be good for personal privacy, it’s a threat to public conversation. Facebook’s big play at its F8 developer conference this year was privacy. Personal privacy and security strikes at the core of Facebook’s proposition. Whatever your view of personal privacy it’s hard to argue that this is a good thing.

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When A Privacy Breach Is A PR Crisis: How To Avoid It

ImPRessions - Crenshaw Communications

Experts tend to divide negative events into two groups. In the first group are bad things inflicted on an organization by external forces or criminal actors, like a weather disaster or a product tampering. The best privacy crisis is the one that doesn’t happen, of course. Have a digital media policy.

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Cutting The Jargon In Ad Tech PR

ImPRessions - Crenshaw Communications

To safeguard consumer privacy, Google Chrome proposed the use of algorithms to create “cohorts” – groups of consumers with similar interests. However, due to privacy regulations, PII has become increasingly hard to obtain unless a consumer gives permission. It’s valuable currency for advertisers when it comes to targeting.

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Goodbye Third-Party Cookies, Hello Content Marketing

Contently - Strategy

In reality, third-party cookies and resulting targeted ads can feel like an invasion of privacy—or even be perceived as downright creepy. Pressure from consumer privacy advocacy groups and regulatory entities is part of the reason why Google is now changing its M.O.

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In AI We Trust? Unlock Innovation Without Compromising Ethics

Stern + Associates

Blackman also offers advice for blockchain developers and users interested in avoiding threats like bad governance or privacy violations. Unlock Innovation Without Compromising Ethics appeared first on Stern Strategy Group. The post In AI We Trust?

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