Communications Conversations

SEPTEMBER 10, 2020

I really appreciated my time in radio and print journalism. It gave me valuable experience with daily posting and scheduling on Twitter, Facebook and LinkedIn. I spend a good chunk of my time on media relations and pitching. I coordinate a lot of TV segments and print/online interviews across the country.

Radio 167

Radio Journalism Interviews Energy 167

Sword and the Script

OCTOBER 5, 2021

It also allows for pitching through the platform, which checks off distribution. As for social listening, the product helps customers monitor Twitter, Facebook, Instagram, YouTube, and TikTok. based PR tech players that offer a contact database, some level of pitching or distribution, and media monitoring include: Cision.

Software 152

Software Tools Print Technology 152

Burrelles Fresh Ideas

AUGUST 2, 2023

The Pew Research Center conducted a survey and found that 44% of adults prefer to get their news from TV, while 34% prefer the web, 14% prefer radio, and 7% favor print. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74

Radio Television Media Local 74

Shift Communications

MARCH 15, 2022

So, publishers are re-imagining their value proposition by broadening their content channel and format strategy in a few main ways, according to the report: They’re not just focusing on print or online articles. They’re looking to invest more in platforms like TikTok and Instagram and divest spend from Facebook and Twitter.

Strategy 103

Strategy Media Journalism Banking 103

Konnect Agency

JULY 6, 2022

Landing top-tier press around the holiday season goes beyond a beautifully written pitch and a client’s innovative product. An excellent PR agency will set the stage in the early Summer to align on long-lead outreach for print inclusions and navigate the busy news cycle in the Fall to break through the noise for short-lead placements.

Agency 52

Agency Print Pitching Product Launch 52

Sword and the Script

APRIL 12, 2022

The company caught my eye when it said it uses artificial intelligence (AI) to analyze a reporter’s pitching preferences. The idea is helping PR understand how reporters prefer to be pitched and improve your chances of coverage. Vetted is like a blend of HARO and ProNet, but it doesn’t allow pitching.

Software 88

Software Pitching Measurement Enterprise 88

Critical Mention

JUNE 10, 2020

For instance, before reaching out with a story idea, PR professionals should understand the preferred platform and target audience of the journalist or influencer they are pitching, to enhance the chances of a placement or mention. Before sending a story pitch, introduce yourself and your organization or client to provide some context.

Media 104

Media Pitching Trends Resources 104

PRSay

AUGUST 8, 2018

When choosing a format for your editorial calendar, ask yourself these seven questions: Will you be using an editorial calendar for both traditional PR activities (press releases, events, TV-news interviews) and for the online content you create (Facebook Live, blog posts, podcasting)? Do you prefer a weekly, monthly or quarterly calendar?

Pitching 134

Pitching Interviews Video Report 134

ImPRessions - Crenshaw Communications

OCTOBER 19, 2017

From there, it’s important to time the dissemination of attendee invitations, press releases, media alerts and post-event pitches with precision. For public events, this usually begins with creating and deploying calendar listings for print, online and broadcast media. Have a structured and detailed run-of-show.

Pitching 185

Pitching Survey Video Examples 185

Sword and the Script

AUGUST 4, 2020

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

Media Relations 147

Media Relations Media Print Software 147

Newsfile

FEBRUARY 28, 2024

Media monitoring tools scan various sources (print, online, social media, TV, radio) for mentions of specific keywords or brands. Social media monitoring involves tracking brand mentions, conversations, and sentiment across social platforms (Twitter, Facebook, LinkedIn etc.). How Do You Pitch the Media ? Effective PR Tools 24.

Viral 52

Viral Crisis Communications SEO Reputation 52

Bad Pitch Blog

FEBRUARY 21, 2013

Since I pitch Ad Age , his email caught my attention when it landed in my LinkedIn inbox. His subject line, " Bacon and Egg Man, My Second Novel, On Sale Now ," made me assume he sent me a bad pitch. Read the site and recent issues before pitching." Link to it on Facebook and tell your friends and family how awesome it is.

Pitching 64

Pitching eBook How To Pinterest 64

Sword and the Script

JULY 7, 2020

New features the company highlighted is personalization – the ability to add the first name of a contact to an email pitch – and more flexibility to update your media list. Prowly adds features to media database Prowly had added several enhancements to its media database.

Technology 122

Technology Publicity Software Print 122

Landis PR

FEBRUARY 21, 2022

Last week it was announced that the print editions of Entertainment Weekly, InStyle, EatingWell, Health, Parents and People en Español would be eliminated in favor of online-only brands. PR has had to adjust to the 24/7 media channels, and you can find most media on Twitter, Facebook, Instagram, LinkedIn, and TikTok.

Media Relations 52

Media Relations Publicity Sports Media 52

Victorious PR

JANUARY 13, 2023

That’s not going to happen with an ad running on Facebook. You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. Also, a press release can be sent to many different outlets.

Real Estate 52

Real Estate Publicity Television Radio 52

PR Insiders

MAY 7, 2021

If your interview with USA Today just appeared in print and online, you shouldn’t expect your phone to ring incessantly the next morning with people wanting to employ your services. PR is about building your brand and your authority over time. Its aim is not to immediately create leads that will help you sell your service or product.

Data 78

Data Newspapers Analytics Measurement 78

Cision

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 120

Communications Pinterest Print YouTube 120

Shift Communications

MAY 6, 2015

A quick nature walk through Facebook and Twitter will more than showcase the amount of video publishers are pushing out. PR teams spend a lot of time and resources assembling and pitching written bylines and contributed pieces. That publishers are generating digital video content apace is kind of a “no-duh” statement.

Video 60

Video Print Pitching Mobile 60

Cision

NOVEMBER 30, 2016

Although editorial rooms were being gutted and print revenue was dropping, it was an opportune time to be young and cheap labor. Because I had editors who believed in me, I covered new players like Google, Facebook and Twitter before they went public. Yet I look back on that time fondly.

Software 0

Software Media Leadership Journalism 0

Bianchi Biz Blog

JULY 25, 2022

As lead editor for Work Truck , I am responsible for content planning for both print and digital, feature writing, news reporting, manage our brand’s social media efforts, eNewsletters, event planning, and am also the content technical lead, helping with editorial technical and SEO efforts. Keep it relevant! Work Truck magazine.

Meeting 93

Meeting Media Journalism Education 93

ImPRessions - Crenshaw Communications

DECEMBER 15, 2017

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 45% of people watch more than an hour of Facebook or YouTube videos a week. 2017 PR Takeaways. YouTube has over a billion users, almost one-third of total internet users.

YouTube 136

YouTube Training Video Survey 136

PRSay

AUGUST 12, 2016

For those who work in sports and entertainment PR, there are many areas of our practices we should be evaluating from how we pitch media in the social media era, to crafting captivating press releases, packaging media stories and effectively communicating our messages to the right audiences in real time.

Storytelling 60

Storytelling Social Media Sports Strategy 60

Konnect Agency

OCTOBER 2, 2019

You or your public relations agency has worked hard to pitch, secure and finalize a story and now it’s live. Take the earned media coverage and share it with your followers across all social media platforms including Facebook, Twitter, Instagram, LinkedIn, and Google+. Here’s how to make this happen: Utilize Social Media.

Instagram 71

Instagram LinkedIn Social Media Agency 71

Burrelles Fresh Ideas

FEBRUARY 13, 2024

Big names like Facebook, Instagram, Pinterest, and TikTok are all in on this. Take Facebook, for instance. Instead of whisking users away to your website, they have a “checkout on Facebook” option. People aren’t interested in constant sales pitches. The convenience? Impeccable. Limit Salesy Approaches.

Social Media 86

Social Media Media Mobile SEO 86

Beyond PR

MARCH 22, 2018

You craft the perfect pitch and reach out to the influencers who have served you well in the past — as well as some new ones who cover your space and seem like a good fit for your audience. Social Media – Twitter, Instagram, Facebook, YouTube, etc. Maybe you got some decent pick up and had your story featured in an article.

Media 75

Media Radio Newspapers Print 75

Critical Mention

FEBRUARY 27, 2020

I also remind clients it isn’t always about the number of viewers or subscribers but being in the correct outlets can that lead to keynote speaking engagements and becoming a regular TV and/or print contributor or having your own TV talk show. Where do you see PR going in the next five years?

Journalism 78

Journalism Social Media Radio Fashion 78

Waxing UnLyrical

MAY 6, 2016

There are a bunch of punch lines, by the way, as I learned from my Facebook friends a few years ago: “That’s a great question. Here’s a pitch I got not that long ago: As you can tell, there were lots of things that rubbed me the wrong way. This is the kind of pitch that gives PR people a bad name.

Pitching 40

Pitching Training Banking Sports 40

ImPRessions - Crenshaw Communications

MARCH 31, 2017

Looks like Facebook may be a winner here, as it recently snatched Snapchat’s most popular features like filters and stories. Launching an attention-getting idea for 3-D printing client, WhiteClouds came to us this way. The social platform for video-sharing was touted as the next big thing, until it wasn’t.

Airlines 120

Airlines Exercises Fashion Print 120

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 54

Media Relations Media Social Media Content Marketing 54

ReimaginePR

MAY 23, 2016

I’m finding it in everything from print advertisements to Facebook ads and almost everything else in between. Have you ever listened to a sales pitch and thought, Geez! Anyone in this position usually changes the channel after a few seconds of curiosity pass; at least I know I do. Click Here. He just won’t stop talking!

Storytelling 159

Storytelling Comparison Case Study Brand 159

Prohibition

NOVEMBER 23, 2018

We’re now looking at online content outweighing print content, not only in volume but in value for media outlets ; think of how social media influencers have taken over, and the fact that video is tipped to make up 80% of the content we view online by 2020, and the power of digital content becomes clear!

Media Relations 48

Media Relations Media Social Media Content Marketing 48

Cision

JULY 14, 2016

We are pitching press to explore American history through the eyes of some its greatest visionaries and inventors; we see the Harley-Davidson Museum as the “Smithsonian of the Midwest.”. My favorite social media platform is…Facebook, so I can keep a pulse on what’s happening with friends and family.

Travel 120

Travel Agriculture Tourism Internal 120

Critical Mention

JULY 22, 2020

Our Media Contact Database will help facilitate the process of finding contacts and preparing pitches. Be at ease with our dependable contact lists that’ll help streamline your media outreach efforts. Critical Mention’s Media Contact Database is an Essential Product in Our All-in-One Media Solution.

Media 111

Media Data Local Tools 111

Waxing UnLyrical

DECEMBER 11, 2013

Now, checking news feeds on smart phones, scrolling through one’s Twitter handle, and checking updates on blogs, Facebook, LinkedIn, Google+ and other online networks have become part of the urban lifestyle. Pitching journalists via phone calls, e-mails, and SMS’ are not the only ways of securing media coverage anymore.

Digital PR 79

Digital PR Newspapers Advertising Advertising 79

Waxing UnLyrical

SEPTEMBER 13, 2012

It’s a far more visual experience to check out a person’s influence print. The #MeasurePR chat discussed how this might impact the way stories are developed by newsrooms, and how it could change how PR pros pitch. If you enjoyed it, be sure to connect with Shonali on Twitter , Facebook , or Google+. You just read #measurePR Aug.

Measurement 73

Measurement Print Analysis Journalism 73

Waxing UnLyrical

JULY 3, 2013

The entrepreneur has to conceive, pitch, and close while keeping the train on track. But when it comes to marketing as individuals—personal branding— I see the root of the problem we see with start-ups: generic pitches. I semi-reconnected with someone I knew a long time ago at a networking event last year.

Marketing 100

Marketing SEO Writing Engineering 100

Beyond PR

APRIL 4, 2017

And journalists’ desire to have communications professionals research their media outlets before pitching ranked at the top of the list for ways to improve your relationship. You can quickly read their Twitter stream, join their Facebook page, check out their content on LinkedIn, YouTube, Google+, Pinterest, SoundCloud and many more.

Communications 57

Communications Pinterest Print YouTube 57