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The Enduring Significance of Broadcast Media: Why TV and Radio Remain Essential for PR Professionals

Burrelles Fresh Ideas

In today’s digital age, where streaming platforms and online media dominate the landscape, it’s essential not to overlook traditional broadcast media’s enduring relevance and significance, such as television and radio. Since 2016, there has been a slight increase in online news consumption and a slight decrease in print news consumption.

Radio 74
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Earned Media vs. Media Relations [PR Tech Sum]

Sword and the Script

Summary of monthly PR tech news: Critical Mention adds a media database; Talkwalker acquires Nielson Social; Watch out for fine print in media monitoring contracts As a term, earned media made a big splash in search trends in late 2004 or early 2005…and then interest waned. c) What makes a great pitch?

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Journalism and News Trends for PR Pros

Cision

As mobile’s importance continues to grow for news delivery, Facebook developed an application, Instant Articles , for select publishers to publish their content on Facebook directly from their own content management systems and get a faster loading time in Facebook users’ news feeds.

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Media relations is thriving

Stephen Waddington

In this article I explore how smart public relations practitioners are putting search at the heart of their campaigns and seeking followed links from the media sites they pitch. Transatlantic television became possible. At the same time, the ability to print fast and cheaply bought about a concurrent revolution.

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3 Reasons to Use Public Relations Instead Of Ads?

Victorious PR

That’s not going to happen with an ad running on Facebook. You have print, television, radio, AND online. For instance, here at Victorious PR, we pitch you to over 100 different publications because of the great relationships that we have formed. Also, a press release can be sent to many different outlets.

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Top PR Takeaways For The Year

ImPRessions - Crenshaw Communications

Each December public relations agencies spend time crafting pitches and byline articles capturing clients’ takeaways for their particular industry. 45% of people watch more than an hour of Facebook or YouTube videos a week. television networks have created in 30 years. 2017 PR Takeaways. Data continues to drive coverage.

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#InnovateNow With RaeAnn Pickett: Dive Into Data

Cision

When I first got into communications, social media was met with “Oh, so you Facebook all day. Not to mention, engaging reporters and thought leaders on Twitter, Instagram and Facebook has made pitching and relationship building more efficient. What’s your real job?”

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