Rock the Status Quo

AUGUST 1, 2014

PITCH submission comes from Lindsay Bell, the fabuloso content director over at Spin Sucks. There is a certain irony that, as PR professionals who earn a living based on our pitching skills, our own industry blogs are smothered with a constant deluge of bad pitches. His pitch worked. Today’s GOOD(!)

Pitching 173

Pitching Guidelines Facebook Advertising 173

Rock the Status Quo

DECEMBER 23, 2014

To celebrate the end of another year for Rock The Status Quo, I’ve put together a quick eBook for you with my top seven most popular blog posts on pitching media. Please email me at morgan (at) rockthestatusquo (dot) com* if you are interested in joining the new secret Facebook group for my upcoming book, Above The Noise.

eBook 172

eBook Pitching How To Media 172

Cision

APRIL 7, 2016

When Facebook first launched, users searched for classmates and dorm room friends. In fact, Facebook users are more likely to post and respond to news content than Twitter users. Facebook has understood its role in the media landscape and has leveraged it by adding tools and features for news outlets. Why the shift?

Facebook 120

Facebook Media Trends Mobile 120

Stephen Waddington

FEBRUARY 19, 2020

Channels and tactics Mainstream media: national, lifestyle and technology Social media: Facebook, Instagram, TikTok YouTube channel: underwear.tv I added this post script for the people on Facebook and Twitter that didn’t. Metrics PR activity will be benchmarked against other activities in the marketing mix.

Pitching 102

Pitching Instagram Agency YouTube 102

Flack's Revenge

MAY 23, 2017

We know what a byline is, and are constantly on the hunt for the people behind them, to pitch stories to. More of us are getting our news from Facebook , other networks and news apps these days. The post Facebook Redefines News. We also know that it is a noisy world, and there’s much competition for the headline.

Facebook 120

Facebook Advertising Advertising Pitching 120

Cision

MARCH 18, 2016

We asked him to share some advice on how to pitch him, and he’s given some great tips below. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? I am open to Twitter or Facebook communication as well.

Pitching 120

Pitching How To Travel Writing 120

Cision

JUNE 28, 2017

Wondering what Login is, what it’s about and how you can get Ina to cover your pitches? Read our Q+A with her pitching tips below! How do you prefer to receive pitches? I read all the e-mail that I get, and it’s by far the best way to send me pitches. It also works great for pitches! and the Bay Area.

Pitching 159

Pitching Report Technology Storytelling 159

Polaris

NOVEMBER 27, 2014

People check Facebook to see pictures of their friends and family, laugh at the latest memes and learn about breaking news. The last thing they want—or expect—to see in their news feed is a blatant sales pitch from your brand. Don’t be the most annoying brand on Facebook. Engagement is key on Facebook.

Facebook 178

Facebook Brand Branding Social Media 178

Cision

SEPTEMBER 29, 2016

The wheels in my head were spinning with how I might pitch the story to my editors. Even my public-facing Facebook page has that info. Here, in no particular order, are four other bits of research that should be considered “homework” before you hit send on that next pitch. The invitation seemed interesting at first.

Pitching 0

Pitching Journalism Writing Print 0

Cision

JULY 13, 2016

Some share their own content on Twitter, Facebook, LinkedIn and the rest. First, Is It The Right Pitching Channel For You? It’s important for you to do your homework to see if the ones you’re trying to reach are there before you wage a full-on social media pitching campaign. Others scour the sites for news to cover.

Pitching 120

Pitching Strategy Social Media Fashion 120

Marketwired

MARCH 1, 2016

When pitching media and other influencers – whether on traditional or social channels – we tend to gravitate to: “How can I make my pitch stand out so it’s compelling to journalists, bloggers and other target audiences?” In other words, you don’t pitch. What could be better PR pitching than that?

Pitching 153

Pitching Media Conference Storytelling 153

Cision

AUGUST 26, 2016

So how do you impress this veteran when you send a pitch to his inbox? I prefer to receive pitches which relate directly to this energy focus. Follow up on your pitches and stories so we can cultivate a working relationship. How do you prefer to receive pitches? Can you be pitched via these channels? Why/ Why not?

Pitching 120

Pitching Agriculture Report Energy 120

Cision

FEBRUARY 12, 2016

She covers topics related to broadcast, cable, SVOD, ad marketplace, content, and TV tech and we chatted with her about her pitching preferences. What advice do you have for PR professionals trying to pitch you? And definitely don’t call my cell phone to pitch. Do you accept pitches via social media? Do not call.

Pitching 120

Pitching Internal International Mobile 120

ImPRessions - Crenshaw Communications

MARCH 8, 2016

Many of the rules for pitching a conventional radio producer also apply to pitching a podcast, but there are some subtle differences. Suggest or use tools to help tell the story on air before the pitch. Can you start a relationship before you pitch? The odds are the pitch will be better written and better received.

Pitching 159

Pitching Radio Training Interviews 159

PRSay

JUNE 15, 2017

The next most valuable social network for journalists is Facebook, with 22 percent saying they use it the most. Here’s a few tips you can take from the results: Pitch in the morning. Muck Rack found that 37 percent of journalists prefer to be pitched between 9 a.m. with 27 percent preferring their pitches to come between 6 a.m.

Pitching 118

Pitching Survey Journalism Conference 118

Cision

OCTOBER 14, 2016

In that time, he’s learned how to spot good pitches from a lightyear away. How do you prefer to receive pitches? Do you use social media like Twitter or Facebook to gather leads and story ideas? Can you be pitched via these channels? I try to be easy to find and contact so if social pitching works for you, have at it.

Pitching 120

Pitching Telecommunications Trends Technology 120

Cision

FEBRUARY 5, 2016

What are some best practices for pitching and working with this community of bloggers? What social media platforms do you find most useful for pitches? I love Instagram and Facebook! Facebook is great for reader engagement and click-through, while Instagram allows me to be my brand and also be myself.

Pitching 120

Pitching Instagram Viral YouTube 120

Cision

DECEMBER 10, 2015

With our latest “ 11 Tips for Pitching Reporters on Social Media ” tip sheet, you’ll also learn how to stand out with personalized pitches, adhere to proper follow-up etiquette and send signs of appreciation once your pitch makes the cut. Here’s a preview of the advice you’ll find in our social media pitching tip sheet: 1.

Pitching 120

Pitching How To Social Media Report 120

Bad Pitch Blog

JANUARY 23, 2013

Harry has started posting bad pitches on his Facebook page. Facebook: Our Inner Dialogue.Online Social media tends to become an inner dialogus of sorts. And we want folks like Harry to vent the pressure of bad pitches. And Facebook''s serving that purpose for Harry. This noise is competing with your pitch.

Facebook 82

Facebook Pitching Google Social Media 82

Cision

SEPTEMBER 23, 2016

How do you prefer to receive pitches? I do actually read each of the pitches, even though I can’t respond to all of them. I especially prefer story pitches where an end user of the technology (i.e. “Thought leadership” pitches on emerging technologies in the financial services sector are also welcome.

Technology 120

Technology Pitching Insurance Insurance 120

Sword and the Script

FEBRUARY 20, 2024

PR pitches earn a 45% open rate and a 3% response rate; the top metrics for marcom and PR by segment; Europe is more satisfied with PR agencies than the U.S. What: PR pitching amidst the continuing media layoffs When: February 22, 2024, at 12:00 p.m. The company’s measures are based on the pitches sent through their systems.

Report 105

Report Publicity Marketing Pitching 105

Critical Mention

JUNE 14, 2018

In business, there’re amazing, good, bad and terrible product and service pitches. We’re here to show you how you can learn from the best pitches so you can seal the deal with an excellent media placement. The best pitches are simple: they tell a unique story or add a new twist to a familiar one. Choose your publications wisely.

Pitching 70

Pitching Media Employee Privacy 70

PRSay

MAY 25, 2018

What audience can you deliver to the influencers you pitch? I suggested that she include the size of her organization’s social media following (they’re fortunate to have 7 million Facebook fans) and hint that she’d use them to drive traffic to resulting stories. Get more media pitching knowledge from Michael Smart here.

Pitching 81

Pitching Nonprofit Media Relations Social Media 81

Waxing UnLyrical

JULY 10, 2013

We love following up with them after pitching an interview/story idea. I said, “Often PR professionals are heard talking about the ‘elevator pitch’ – a short summary of the story we are trying to sell the media that we can describe in a span of a few seconds. No longer a matter of choice.

Pitching 88

Pitching Twitter Social Media Agency 88

Beyond PR

JULY 14, 2017

But, if you want your pitch to be noticed in a flood of product releases, do your homework and know journalists’ and influencers’ inclinations. To help us sort through all that, we talked to Erinn Sluka , the blogger and influencer behind Parenting Healthy , who gave us a few tips on a successful holiday gift guide pitching effort.

Pitching 66

Pitching Real Estate How To Twitter 66

Ishmael's Corner

OCTOBER 6, 2015

Last year I wrote that PR should be treating Facebook like a media property. While you can’t pitch Facebook — the “Dear Zuck, next week company XYZ will announce the world’s first …” isn’t going to work — the fact that Facebook generates up to 20 percent of the traffic to news sites bears attention.more.

Facebook 60

Facebook Twitter Storytelling Media 60

Prohibition

AUGUST 21, 2019

Since its introduction in 2016, Facebook Live has become an important marketing tool for brands globally. In fact, in 2017 one in every five videos uploaded to Facebook was a live broadcast. And the popularity of live video only continues to grow; according to Facebook , two billion people watched a Facebook Live between 2016 and 2018.

Facebook 70

Facebook Film Video Mobile 70

Cision

NOVEMBER 24, 2015

Millennials know when they are being pitched and teens are identifying more with top YouTubers than conventional celebrities ( Variety ). VapeJoose , leveraging large communities on Facebook and Instagram, went from $0 to over $1 million in less than a year. It’s simple. This isn ’ t unproven either.

Pitching 120

Pitching How To Instagram YouTube 120

PR for Anyone

SEPTEMBER 8, 2021

Let them get to “know” you before you pitch and then, when you do pitch, knock it out of the park! Don’t stalk them on Facebook, but Twitter, things like that, LinkedIn. .” Like and share their posts. Comment when relevant. Share contacts or resources you have that could help them on future stories.

Television 221

Television Pitching Interviews Radio 221

Rock the Status Quo

MARCH 30, 2015

View image | gettyimages.com Media coverage abounds related to last week’s 2015 F8 Developer Conference – an event for app developers put on by Facebook. Facebook native video. PLUS Facebook reach (minimal as it might be). PLUS Facebook reach (minimal as it might be). Read on for the dets!

Facebook 100

Facebook Customer Service YouTube Crisis Management 100

Waxing UnLyrical

DECEMBER 5, 2014

That was inspired, if you remember, by the constant (or so it seems to me) sunny and “shiny” updates one sees on Facebook that make one want to barf. Many thanks to all my friends who pitched in and made this post what it is! Which are the Facebook status updates you could do without? ” ~ Rich Reader.

Facebook 111

Facebook Google Twitter LinkedIn 111

Barokas

JANUARY 19, 2018

With over 2 billion users on Facebook and over 800 million users on Instagram, these two social networking sites have far surpassed their original intentions to connect family and friends. Here is what you can expect from Facebook and Instagram’s new algorithms and how you can increase your content’s visibility: Facebook.

Instagram 84

Instagram Facebook How To Travel 84

Cision

JANUARY 8, 2016

But do your pitching tactics reflect this shift? Avoid making the following three social media pitching mistakes…and get advice on what to do instead: 1. Then, craft social pitches as you write email subject lines: by captivating attention in a concise, yet unique way. Generalized, Mass Tweets. Long-Winded Messages.

Pitching 60

Pitching Report Twitter Social Media 60

Remote PR Jobs

SEPTEMBER 25, 2023

Launching ads on Facebook or Twitter can generate predictable results from a revenue perspective, but the unique nature of these platforms means your ads are usually open to feedback from the audience you target. Try launching lookalike campaigns from traffic generated from an article you pitched. Change the tone. Improve your SEO.

Publicity 100

Publicity Marketing Pitching Google 100

MaccaPR

JUNE 8, 2017

In this interview, Roshini dishes on how PR people can pitch their clients to be in front of her microphone, why radio is still vital in the age of Twitter, Snapchat and Pinterest; and how former Secretary of State Madeleine Albright is one of her girl crushes. My biggest tip for PR people is: generic pitches never work for me.

Radio 89

Radio Instagram Pitching Interviews 89

Buzzstream

MARCH 3, 2020

While your first instinct might be to pitch podcasts that can be found on Spotify’s Top Podcasts page, I recommend reaching out to lesser-known podcasts that discuss a niche topic that’s related to a topic you’d like to discuss. This could be a personal website, LinkedIn page or author bio on an outlet or blog.

Content Marketing 86

Content Marketing Pitching How To Marketing 86

Cision

DECEMBER 21, 2015

A recent Cornell study describes how Facebook users are increasingly dependent on its utility. In fact, the study asserts that users don’t leave Facebook for lack of utility : they leave for fear of addiction. While the propensity for Facebook to cause addiction is questionable, its utility most certainly is not.

Facebook 48

Facebook Nonprofit Enterprise Google 48