Bridging PR and Sales Through Storytelling

Onclusive

When it comes to influential forces, there are few as powerful as storytelling. While many equate storytelling with entertainment (e.g. the concept of compelling storytelling is now front and center in nearly every business conversation. The business of storytelling […]. PR Education GrowthBeat PR PR education PR tips public relations sales sales tips stories storytelling

Recap Part I: #PRStudChat Discusses PR Education & Learning

PR Expanded

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. On October 13, 2015, I joined an invigorating #PRStudChat with my fellow educators, students, and professionals about Teaching and Learning in Public Relations.

5 sites that will sharpen your storytelling skills

Onclusive

One of the many hats a PR Engineer wears is that of storytelling. PR Education Brain Pickings content marketing Copyblogger Gaping Void Influence & Co. Percolate PR public relations storytelling

Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. PR Training best practices Media Relations storytellin

Harness the Power of Visual Storytelling

ReimaginePR

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling?

Storytelling, PR, and Measurement

Waxing UnLyrical

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again.

How to Be a PR Hero According to a Journalist

Onclusive

Interviews PR Education AirPR PR advice PR education public relations storytellingLast week was an interesting PR convergence of sorts for me.

PART 1: Big Data 101 for PR

Onclusive

All About Tech big data big data 101 PR PR education public relations storytellingI’m not sure when it began, but it seems that “Big Data” is becoming THE catch phrase in every business meeting.

4 storytelling lessons from Pixar

PR Daily

Whether you’re shooting a company video or writing up a press release, one word sums up today’s communications: storytelling. This year Pixar, partnering with the online education provider Khan Academy, began offering a free video series on the art of storytelling.

Creative Storytelling: Picture This: It’s Not Just the Words – It’s What You Do with Them

Waxing UnLyrical

The great Brian Solis, who I had the pleasure of seeing live in 2013 as keynote speaker at the PRSA’s International Conference, recently published this article on LinkedIn about creative storytelling. Solis says that 550,000 LinkedIn members describe themselves as storytellers.

5 tips for video storytelling after natural disasters

PR Daily

Know the elements of storytelling. Edit to entertain, educate or provoke thought. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily. These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video.

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5 tips for video storytelling after natural disasters

PR Daily

Know the elements of storytelling. Edit to entertain, educate or provoke thought. The post 5 tips for video storytelling after natural disasters appeared first on PR Daily. These days, if a hurricane sweeps through or tornado descends, you might be called on to post a video.

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Digital Marketing and Storytelling Speaker Transforms Fables into Fortunes for Small Business and Nonprofits

wiredPRworks

Digital Marketing Storytelling Speaker. Are you looking for a digital marketing and storytelling speaker? Get to know digital marketing and storytelling. You’re in the right place!

3 approaches to effective brand storytelling

PR Daily

Pareidolia is the perception of meaning or significance in an object (normally an image or sound) where none exists, and it''s crucial to effective brand storytelling. Pareidolia is all about storytelling. This tendency is what fuels effective brand storytelling and content marketing.

9 great books about storytelling and presentations

PR Daily

Infographics: The Power of Visual Storytelling ". With DIY functionality, "Infographics: The Power of Visual Storytelling" will teach you how to find stories in your data and how to visually communicate and share them with your audience for maximum impact.

Stepping up PR’s PR

Onclusive

Day in and day out, PR pros focus on storytelling, relationship building, and painting their client or company in the best light possible. PR Education PESO model PR PR education PR pointers PRTech public relationsSince we are so laser focused on executing all the time, I’d like to ask something that might throw you for a loop: When is the last time you thought about PR’s PR? […].

5 websites that will sharpen your storytelling

PR Daily

One of the many hats PR engineers wear is storyteller. How do we stay up to date with the latest industry ideas on persuasive storytelling. Here are five sites that'll sharpen your storytelling: 1. CONFERENCE: Join us McDonald's headquarters to learn how to use storytelling to drive employee and customer engagement. ]. shows how entertaining, engaging and educating are the keys to content success.

PART 2: Big Data 101 for PR

Onclusive

All About Tech big data big data 101 big data for PR Frank Jing PR PR education PR tips public relations Ryan Rapp storytelling technologyWe know, we know…sequels so rarely live up to the hype of originals, but I can assure you this part duex is guaranteed to deliver as much punch and pizzazz as what came before. A few weeks ago my colleague and engineering partner-in-crime, Frank Jing, knocked it out of the park with his succinct and […].

Content We Love: KAYAK’s Data Storytelling Hacks Summer

Beyond PR

For those looking for a quick read, the release stands on its own as a piece of educational and entertaining content. Where to go, how to get there and what to do are just a few things that travelers think about when planning an escape.

The Truth About Earned and Owned Media Attribution

Onclusive

PR is responsible for digital storytelling, Earned Media and, increasingly, Owned Media. Blog Industry Insights & Trends PR Education earned media measure PR media attribution media measurement owned media PR PR 101 PR attribution PR KPI PR measurement

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6 Awesome Examples of How To Leverage Corporate History in Brand Storytelling

MaccaPR

Your brand can share storytelling moments from its company history with your key stakeholders, too. From legacy videos and anniversary books to corporate birthday events and digital archives, what follows are five ways smart brands have leveraged their company histories in brand storytelling.

Seven Issues That Can Crush Today’s Business Writing

Ishmael's Corner

The Art Of Storytelling In Business Communications And Public Relations. Education of stakeholders: This has nothing to.more. The post Seven Issues That Can Crush Today’s Business Writing appeared first on Ishmael's Corner ~ Storytelling Techniques For Business Communications. Techniques For Effective Business Communications. Thanks to the wonders of the Internet, writing is back in vogue.

Demystifying PR ROI

Onclusive

Will every member of the PR and social media teams be educated on the new model so they can utilize insights to drive content strategy? Blog Industry Insights & Trends PR Education analytics measure PR PR analytics PR attribution PR data PR ROI

Future Proof Your Content Marketing Strategy with These 6 Tips

ReimaginePR

His needs can and should evolve, often in response to the education provided by your content marketing. Content Marketing Advertising Brand Story brand storytelling Content Marketing Strategy PR Advice Reimagine PR Storytelling Techniques

How to Use eBooks to Grow Your Authority

ReimaginePR

Educate your audience and help them solve a problem. Blog Content Marketing Advertising award winning PR Brand Stories brand storytelling Content Marketing Strategy content strategy marketing PR Advice Reimagine PR Storytelling Techniques

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6 Quick Tips For PR Writers

ImPRessions - Crenshaw Communications

It’s more useful to think about persuading and educating rather than selling. Storytelling is the engine of PR. A grasp of universal storytelling principles is at the core of most successful PR writing. If you’re in PR , chances are, you’re a writer.

Six Tips for the World’s Most Underrated Social Media Platform

Ishmael's Corner

We are fans of SlideShare as a platform for business storytelling. I say this because many of the characteristics associated with great video — visual storytelling, surprise and levity, among others — can be generated in a SlideShare at a fraction of the cost of a video.

9 Need-to-Know Rebranding Tips

ReimaginePR

Create and distribute educational materials just for your loyal customers so that you don’t lose them in the process of the rebrand. Signage (marketing and educational). Rebranding isn’t for the faint at heart.

The Essential Components of Your Video Marketing Strategy

ReimaginePR

That’s a heck of a lot of people using YouTube to find content that’s educational or entertaining. Storytelling Techniques: Formatting Your Brand Video. Are you using video as a part of your marketing strategy? Please say yes. But if the answer is no, I’ll still be your friend.

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A Surprising Lesson from GE on B2B Branding

Ishmael's Corner

In preparation for our storytelling workshops , we request that participants complete some light homework. Use storytelling techniques to educate, inform and even amuse in contrast to the conventional B2B playbook that shouts “Me, Me … and here’s a little bit more about Me.”.

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Good Jobs are Good for Canada

ReimaginePR

CCPA is a think tank that educates Canadians on the possibilities of alternative policies that would make for a more vibrant, healthier and sustainable Canada. Blog Storytelling Techniques

MillerCoors sues Anheuser-Busch over Super Bowl ‘corn syrup’ ads

PR Daily

MillerCoors also believes it is helping to educate consumers and contends that the Bud Light campaign constitutes intentional misdirection. Marketing PR Storytelling Bud Light MillerCoors Super Bowl ads

How the Explainer Changed Digital Media Forever

Contently - Strategy

The educational aspect also helps brands avoid reporting on conflicts of interest or criticizing their own industries. Just like Vox, a B2B brand that’s committed to content marketing wants to educate and entertain a captive audience by writing about the industry they occupy.

What Content Works Best for Each Level of the Marketing Sales Funnel?

Contently - Strategy

This space, devoted to educating your audience on problems and challenges they can overcome with your product, is where your competitors begin to fall away. Strategy case studies Eni marketing funnel Storytelling videoThe marketing sales funnel is both simple and confusing.

10 Free (or Cheap) Tools that Deliver Extraordinary Results for Content Development

Ishmael's Corner

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. One way or another, all content marketers need to embrace visual storytelling. Contrary to popular belief, content is not king.

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Creative Headlines Will Drive PR SEO & Success in 2017

Cision

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. Best Practices Featured Influencers content marketing data-based storytelling Headlines multimedia public relations SEO writingThis news article was written by Courtney Lukitsch, Founder and Principal at Gotham PR in New York and London.

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How to Use Your Blog to Connect with Your Audience

ReimaginePR

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. While the cornerstone of your blog post will be written content, you can also sprinkle in different types of content to educate and entertain your audience.

Make the Uninteresting Interesting to Find Great Corporate Stories [UML]

Sword and the Script

If B2B marketers want to cut through the clutter and stand out, you’ve got to understand the basics of storytelling. He provides this education on Slide 34 which I’ve embedded it nearby (see his earlier rendition here ). PR storytelling unscripted marketing

9 Media Relations Tips for 2016

Journalistics

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind).

The Gift of Desperation

Ishmael's Corner

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. It turns out that high-quality content — that informs, educates and even amuses, ideally with a unique bent — is synergistic with SEO.

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