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Increasing Your Media Coverage Through Storytelling

PRSay

We all love a good story, and research shows that conducting media relations through the lens of storytelling provides optimal results. To make your storytelling effective, approach it as you would a strategic communications plan. Storytelling can come to life in written, audio or video forms, or in a blend of all three.

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Recap Part I: #PRStudChat Discusses PR Education & Learning

Deirdre Breakenridge

After all, I am an educator, right? Compared to many other seasoned educators, I still have a lot to learn and reflect upon. Since graduate school, a question that has been in my mind is whether or not undergraduate PR education is teaching students the necessary skill- and knowledge-set to succeed in today’s job market.

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State of The PR Industry: A Look Back at 2021

Onclusive

How do you use data and measurement to inform and shape your earned media strategy? Using data and measurement for earned media strategy is a topic we’re always interested in exploring. Which PR agency services are most relevant to your business’ primary needs?

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How to Make your Messaging Stick

Onclusive

With NEO, you can measure your message pull-through from an article all the way through to conversions on your website and get automatic insights for optimizing your messaging strategy and controlling your narrative. Read the full case study.

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A Guide To Successful Healthcare Public Relations Strategies

The Hoyt Organization

All your goals should be SMART – Specific, Measurable, Achievable, Relevant, and Time-bound. By adhering to these principles, healthcare organizations can create focused, effective PR strategies that have a measurable impact on their brand and audience engagement levels. Remember, there is no magic formula for success in healthcare PR.

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How to talk to the C-Suite about Public Relations

Remote PR Jobs

It’s often nuanced, layered with soft skills, and doesn’t always have the most linear measurement to track progress. Start by educating your c-suite on the specifics of PR and your approach. Here are a few helpful starting points: Storytelling is Important. Brand storytelling is crucial to every business.

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The 15 Best PR and Marketing Conferences to Attend in 2020

Onclusive

PRNEWS Crisis and Measurement Summit. Spend two days mastering the latest and greatest in Communications Measurement. Or attend classes on both topics for an education that is “twice as nice.” PR Week Measurement Conference – UK. Dates: Feb 25 – 26, 2020. Location: Miami, FL. PRWeek Awards. AMEC Global Summit.