Solo PR Pro

OCTOBER 18, 2022

Kelly Kirkendoll (KK): The most effective storytelling requires both words and visuals, and this has become truer as social media has grown and attention spans have shrunk. There’s a lot of misconceptions and education is still truly needed. What are some other services you offer to clients in addition to PR?

Media Relations 97

Media Relations Media Social Media Internal 97

PRSay

OCTOBER 2, 2019

Tell your story visually with images, videos, or infographics that attract and educate. A well-written, hyperlinked release with visual and textual storytelling elements will generate results well past the distribution date. Avoid jargon that is not useful to the reader who lives outside your space.

Local 80

Local Storytelling Infographics Resources 80

5W PR

JANUARY 31, 2024

This could include blog posts, whitepapers, case studies, and infographics. Ensure that your content is shareable and easily digestible, bullets and lists are helpful for your audience to understand the information quickly and imagery, such as infographics, are helpful for explaining your concepts. FAQ What is a Tech PR Agency?

Technology 78

Technology Product Launch Crisis Management Case Study 78

Contently - Strategy

JANUARY 9, 2019

We also went over the top of the marketing funnel, typically reserved for blog posts, infographics, and other types of shorter content meant to educate and entertain. It’s stacked with data and sidebar panels that incorporate reporting and storytelling. Take this paper on replacing electronic health records (EHR).

How To 108

How To Transportation Content Marketing Healthcare 108

Stephen Waddington

JANUARY 9, 2019

Optimizing campaigns requires content that informs, educates, and stimulates action—all of which still require human intelligence and judgement to determine the best approach. That said, machine learning is already improving the efficiency of sales and marketing investments.

B2B 60

B2B Report Case Study Infographics 60

Ishmael's Corner

MAY 10, 2015

Compelling content is king; i.e., content that offers fresh insights or educates or informs in a way for easy consumption. One way or another, all content marketers need to embrace visual storytelling. Contrary to popular belief, content is not king.

Tools 60

Tools B2B Software Storytelling 60

ISEBOX

MARCH 14, 2016

Videos, photos, infographics, charts…they are everywhere. But there are a couple times a day when we stumble upon a must watch video on YouTube like “ Great White Shark Surfing ” or, some awkwardly “wrong” video with Louis CK, or, for those of you more enlightened something more educational. Would you want read it?

Content Marketing 70

Content Marketing Marketing Infographics YouTube 70

Marketwired

FEBRUARY 16, 2016

When you can, offer high resolution photos, videos or infographics. Creative PR is moving your storytelling to new levels by creating and sharing more interactive and visual content. Instructure is a company that builds tools for online educators. Sometimes, an image can even spark an idea for a story. She holds a B.A.

Creativity 100

Creativity Pitching Writing Conference 100

prTini

OCTOBER 31, 2014

Like a good cocktail, this mix of news — hand-crafted by Team Geben — will enlighten, inspire and educate. The Five Parts to Brand Storytelling Nearly Everyone Misses. Infographic: The Ideal Length of Everything Online, From Tweets to YouTube Videos. Cheers and happy reading! . Mashable’s Branded Content Editor Talks Pitching.

Case Study 44

Case Study Infographics YouTube Pitching 44

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers.

Marketing 43

Marketing Mobile Engineering Technology 43

Contently - Strategy

DECEMBER 4, 2018

This space is typically reserved for blog posts, infographics, social posts, and e-books. This space, devoted to educating your audience on problems and challenges they can overcome with your product, is where your competitors begin to fall away. With that in mind, here are the content formats most useful at each stage of the funnel.

Case Study 101

Case Study Marketing Study Content Marketing 101

PR 20/20

AUGUST 11, 2016

The Visual Storyteller. Visual storytelling through video marketing and graphic design is the key to enhancing the value and shareability of content assets such as infographics, photos and comics. Visual content connects with, entertains, and educates consumers.

Marketing 40

Marketing Mobile Engineering Technology 40

Sword and the Script

DECEMBER 10, 2019

The early adopters have been educating the market in the last few years about the successes that can be had with integrating own, earned and paid media. “Content marketing will revolve more around individuals and storytelling components. ” Scott Kaminski | Häfele America Co. 5) Marketers will slow down. The list goes on.

Marketing 100

Marketing Content Marketing Advertising Advertising 100

5W PR

FEBRUARY 22, 2024

Photographs, illustrations, memes, and infographics paint a thousand stories without a single word, engaging people through color, composition, and symbolism. Webinars, educational games, virtual reality, and augmented reality blur the lines between consumption and participation, making people active players in the digital playground.

Media 78

Media YouTube Transportation eBook 78

Contently - Strategy

JUNE 11, 2020

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. Once the coronavirus hit, that all changed.

Healthcare 93

Healthcare Content Marketing Industry Trends 93

NewsWhip

MAY 27, 2021

The future of storytelling in healthcare communications. Real Chemistry’s Practice Leader of Media & Engagement Becky Vonsiatsky joins NewsWhip’s CEO Paul Quigley to discuss how healthcare storytelling will continue to connect authentically with key audiences, wherever they are. May 21, 2021 | 11:30am EST / 4:30pm GMT. Becky: Yeah.

Healthcare 78

Healthcare Storytelling Communications Local 78

Contently - Strategy

SEPTEMBER 15, 2021

Since great storytelling thrives on specifics, other brands had a new opportunity to create timely content. Companies can reroute part of these massive budgets to digital content that helps educate consumers while staying within industry rules and regulations. Once the coronavirus hit, that all changed.

Healthcare 52

Healthcare Content Marketing Industry Trends 52

ReimaginePR

SEPTEMBER 5, 2016

Your audience can be defined by gender, age group, location, education, pain point, behavior and more. This means photos, infographics and other graphic elements that break up large chunks of text. Infographics. It’s a specific person who’s attracted to your brand message and the way that you articulate that message.

Blogging 120

Blogging How To Infographics Writing 120

MaccaPR

JULY 23, 2014

The woman who coined the term "infobesity," social media expert Ekaterina Walter , now speaks frequently on the topic of visual storytelling. These visual storytelling insights that follow were inspired by their recent presentations. Stay "on brand." The brand attitude and graphic feel shine through in these social media photos.

Pinterest 91

Pinterest Storytelling Infographics Social Media 91

ReimaginePR

SEPTEMBER 12, 2016

It’s called visual storytelling, and very few brands know how to effectively use visual content to communicate with their audience. There’s nothing quite as visceral, captivating, immersive or spellbinding as visual storytelling. What Exactly Is Visual Storytelling? It’s a shame, though. Click Here. A story is a change agent.

Storytelling 120

Storytelling Video Infographics YouTube 120

Beyond PR

DECEMBER 5, 2017

Infographics. I love infographics. I’m not alone, over 40 percent of marketers say infographics are their most engaging piece of content. Infographics are easy to read, easier to digest and boost engagement by up to 3x. To promote an infographic, you first have to create an infographic.

Infographics 72

Infographics Case Study Video Survey 72

Journalistics

APRIL 5, 2016

According to the Cision’s report, a multimedia journalist is a skillful storyteller, capable of communicating not only in words, but also in images, video, and emerging multimedia formats (GIFs and 360-degree video come to mind). The top trend in media right now is the evolution of the multimedia journalist.

Media Relations 40

Media Relations Media Mobile Pitching 40

Stephen Waddington

DECEMBER 5, 2018

Much of the modern public relations business grew up out of media relations and publicity, rooted in storytelling and editorial engagement. Goldman plots out the development of the profession from spin in the early-1900s to public education during the war, and latterly two-way engagement.

Media Relations 115

Media Relations Media Print Newspapers 115

Contently - Strategy

JANUARY 23, 2019

Some of Vox’s best straightforward explainers in the last few years include this infographic visualizing data on Earth’s biodiversity, a piece on psychedelics , and this article on impeachment. The educational aspect also helps brands avoid reporting on conflicts of interest or criticizing their own industries.

Media 99

Media Journalism Content Marketing Education 99

Contently - Strategy

JULY 31, 2019

Because of a lack of education on the subject, many writers think of SEO as simply turning their headline into a question that readers might Google. A longform piece of writing is not snackable, but an infographic posted to social media is snackable. You can just call a social graphic or an infographic or a gif whatever it is.

Content Marketing 85

Content Marketing Marketing Media SEO 85