Onclusive

DECEMBER 6, 2019

Or attend classes on both topics for an education that is “twice as nice.” This awards event celebrates the best of the best corporate, agency, nonprofit, and education teams, and the work they produced during the entry period. This gathering invites you to dive deep into the industry’s most progressive curriculum on Crisis Management.

Conference 329

Conference Marketing Case Study Measurement 329

Solo PR Pro

NOVEMBER 23, 2021

Crawley (SVC) Strategic Communications for nearly five years and helps clients with everything from storytelling training and message development to speechwriting. From there, she transitioned from high school to higher education, doing communications for a Robert Wood Johnson Foundation funded grant project at Georgia Tech.

Meeting 86

Meeting Education Journalism Resources 86

ImPRessions - Crenshaw Communications

SEPTEMBER 18, 2018

Meanwhile, an executive byline for a thought leader must not only be a solid piece of journalism, but it should reflect the voice of the executive. It’s more useful to think about persuading and educating rather than selling. Storytelling is the engine of PR.

Writing 147

Writing Storytelling Pitching Creativity 147

Deirdre Breakenridge

NOVEMBER 5, 2018

A recent Yale study published in the journal Neuron suggested that being in unstable and unknown situations, regardless of how uncomfortable they may feel, is a critical condition for our brains to grow and learn. Ai has also been featured in Forbes and Inside Higher Education , and is a contributor to HubSpot Academy.

Community 150

Community Social Media Media Education 150

The Hoffman Agency

MARCH 23, 2021

From giving up on a nursing degree to stepping away from journalism, I have taken a lot of detours in my life. Before my career pivot, I covered protests, social welfare matters and education policies in Hong Kong. Now that I am on the other side of the communications equation, my journey as a storyteller continues.

Storytelling 69

Storytelling Crisis Management Internal International 69

ImPRessions - Crenshaw Communications

JANUARY 3, 2019

If leadership insists that only splashy features in Fast Company or The Wall Street Journal will do, it will miss many opportunities. Public relations is about making great content that engages, educates, and entertains. But it doesn’t pay to narrow your targets to an unrealistic handful of marquee outlets. It’s underfunded .

SEO 178

SEO Storytelling Product Launch Measurement 178

Onclusive

JANUARY 25, 2019

The conference features over 120 sessions and workshops presented by the leading brand marketers and experts from around the world covering strategy, storytelling, ROI, demand generation, AI, and more. These events cover a wide array of specializations, from how to measure internal communications to effective brand journalism strategies.

Conference 256

Conference Content Marketing Marketing Internal 256

PRSay

OCTOBER 8, 2017

The professional storyteller, best known for his critically acclaimed documentary “Super Size Me,” shared how to “create world-changing content, one story at a time,” peppering the session with video clips from his various films. Storytelling, Branding and Influencing. Now is the best time in history to be a storyteller.

Conference 128

Conference Film Storytelling System 128

The Hoffman Agency

AUGUST 26, 2021

When I first began college at the University of Oregon (UO), I thought I was going to graduate with a degree in education. Both my mom and grandma are amazing elementary school teachers, so I have been around educators my whole life. This is where my passion for public relations (PR) was born.

Agency 36

Agency Education Storytelling Internal 36

Cision

JULY 7, 2016

I did a few internships in Boston – both in journalism and in PR – and was much more strongly drawn to the business-focused side of public relations, especially the different styles of writing and working with journalists on behalf of clients. It’s really all about storytelling, which we communication professionals do every day.

Education 227

Education Writing Pitching Groups 227

Deirdre Breakenridge

NOVEMBER 23, 2016

I’ll sit in on keynotes and sessions to get the updates on pressing topics including measurement, diversity in communications, data and creative storytelling, etc. Book Reviews / Journal Research. Reading about their findings in peer-reviewed journals and offering your thoughts helps to continue the conversation.

Skype 150

Skype Industry Storytelling Interviews 150

ImPRessions - Crenshaw Communications

DECEMBER 30, 2015

Few of us may be able to get that kind of star power, but creative analogies are a strong storytelling technique. Educate yourself, and educate yourself some more. We also see Ryan Gosling’s character make creative use of the building game Jenga.

Film 149

Film Real Estate Banking Financial 149

Solo PR Pro

DECEMBER 27, 2022

She also broke through the education desk at the Houston Chronicle and landed a story in the front section story for Teach For America Houston. Gayle also won three first place, four second place, and two third place awards for journalism and public relations entries at the San Diego Press Club Journalism Awards.

Print 58

Print Financial Journalism Healthcare 58

PRSay

NOVEMBER 7, 2019

Get a good education. Journalism is supposed to tell both sides of the story well, to give you the information and let you decide how you feel about it. Perdue, through speaking engagements, media stories and storytelling on his website, www.b17chief.com. Do your best and don’t be afraid to ask questions.

Public Affairs 149

Public Affairs Publicity Newspapers Storytelling 149

Cision

AUGUST 11, 2016

Search Engine Journal. Storytelling is bigger than ever—and it’s a skill that marketers will continually need to hone to stay ahead of the competition. To stay effective, marketers need to focus on continued education and reinvestment in their skill sets. Advertising Age Online. Search Engine Land. Social Media Examiner.

Marketing 0

Marketing Mobile Nonprofit Engineering 0

David PR Group

OCTOBER 9, 2014

One of the first things I learned in journalism school, and later honed in my PR career, was the concept of knowing one’s audience. And while writing an article in a journalism class, if you throw-in a bunch of heavy-duty words, you’ll get crucified by the professor. Yet as communicators, in recent years, we have drifted.

SEO 94

SEO Google Storytelling Writing 94

The Hoffman Agency

AUGUST 5, 2022

Journalism to PR — not so obvious! I realized, however, that before promoting PANKH, we must educate consumers about the beautiful, traditional handcrafted items. I was particularly fascinated to learn more about the Periodic Table of Storytelling. Precisely, it was a happy ending. The power to change brand perception.

Internal 36

Internal International SEO Storytelling 36

Cision

FEBRUARY 3, 2017

No marketing and public relations executive is immune from the educational curve of bringing their client up to speed on the latest in search, bridging the digital and SEO divide on an hourly basis. In this polemicized media environment, journalism becomes reliant on reach to new audiences in a unique new way.

SEO 120

SEO Creativity Mobile Journalism 120

Ishmael's Corner

MAY 5, 2015

Every PR company with a pulse touts storytelling expertise, but it tends to be a squishy concept. We’ve been able to walk the talk, building out a storytelling methodology that serves as the foundation for how we develop content in client campaigns, our storytelling workshops and internal training.

Storytelling 60

Storytelling SEO Agency Leadership 60

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. When Jim and Jane told me about the #50Shows initiative, as an educator and mentor, I immediately wanted to get involved.

Radio 238

Radio Interviews Community Storytelling 238

Communications Conversations

JUNE 28, 2018

I knew I still wanted to be in the business of storytelling, which led me to pursue a career in PR. You got your degree in journalism, like many in our field. If you had to do it all over again, would you major in journalism? Why or why not? And if not, what other field would you choose?

Sports 113

Sports Travel Television Agency 113

The Hoffman Agency

NOVEMBER 14, 2019

All of the books included are page-turners in their own right, due in no small part to each author’s ability to incorporate and rely upon the universal storytelling elements. An inside look at what happens when politics, journalism, education and religion become subject to the demands of entertainment.

Storytelling 28

Storytelling Education Television Government 28

PR 20/20

SEPTEMBER 17, 2019

Experiential storytelling. Media and journalism. It has been reborn for 2020 with some “major enhancements to provide you with deeper, highly-specialized, and more advanced education that's role and industry-specific, and tailored just for you.”. Topically, this event covers a lot of ground. Professional development. Dreamforce.

Conference 97

Conference Marketing Case Study Content Marketing 97

OnePitch

APRIL 14, 2022

The pitch was no doubt timely, since it was during the height of the pandemic, but it was also educational and inspirational. We read that you are a strong B2B health writer and storyteller. How has your strength in writing helped propel your career? What tips do you have for those trying to enhance their writing ability?

Healthcare 52

Healthcare How To Pitching Product Launch 52

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains. And by research I mean quantitative and qualitative research.

Publicity 46

Publicity Storytelling Study Journalism 46

Solo PR Pro

AUGUST 18, 2015

Fun in the sun, brain expanding educational sessions and the camaraderie of your fellow Solo PR members—all in the luxurious setting of a plush resort. The Content, Process and Delivery of Successful Social Storytelling – Dan Farkas, Instructor of Strategic Communications, E.W. Scipps School of Journalism at Ohio University.

Conference 40

Conference Community Small Business Storytelling 40

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains. And by research I mean quantitative and qualitative research.

Publicity 41

Publicity Storytelling Study Journalism 41

Melissa Agnes

DECEMBER 9, 2014

The #50Shows movement created the unique opportunity for 50 women to host 50 podcast programs produced via the professional studios at the Hank Greenspun School of Journalism and Media Studies at UNLV. When Jim and Jane told me about the #50Shows initiative, as an educator and mentor, I immediately wanted to get involved.

Radio 100

Radio Interviews Crisis Management Community 100

PR Conversations

AUGUST 17, 2016

Perhaps public relations closer association at that time with journalism/mass communication schools in the US was a reason why there isn’t such strong academic connection with the social sciences. One article is all about storytelling and the use of heroes and villains. And by research I mean quantitative and qualitative research.

Publicity 40

Publicity Storytelling Study Journalism 40

Beyond PR

JUNE 8, 2016

Although the trio’s conversation focused on the state of journalism in the District, the obstacles and opportunities they discussed not only apply to most news markets, they also impact their PR counterparts. Remember, though, that the multimedia and content you provide are there to aid the journalist’s storytelling, not be the story itself.

Media Relations 40

Media Relations Media Journalism Print 40

Waxing UnLyrical

NOVEMBER 9, 2016

Currently, PR professionals are still in love with the concept of “storytelling.” The problem with storytelling as a vehicle for engagement, and more importantly message placement, is that if everyone is following the same model, it all becomes noise again. ” Reports of the death of storytelling are not new.

Storytelling 87

Storytelling Measurement Ethics Web 87

Sword and the Script

DECEMBER 26, 2023

Tactically, we feel data storytelling is going to be a key pillar in 2024 – so now is a good time to build the infrastructure to be able to pull that data, analyze and present it on a regular and timely basis.” The consumer is going to be more educated when it comes to editorial media, including bias and the use of AI.

Writing 190

Writing Communications Marketing B2B 190

Presspage

JUNE 4, 2019

Enter brand journalism , the darling of content creators and savvy PR specialists. Brand journalism is a strategy to generate content that is relevant and meaningful to an audience and provide them with information on an industry or related topics without selling them anything. ” Now, think about the “why.”

Journalism 68

Journalism Strategy Brand Branding 68

Contently - Strategy

OCTOBER 24, 2019

Many forms of content marketing from banks take on an advisory role , educating readers on touchy topics like debt and investments. When reporter Elena Botella wrote this fascinating story about manipulative messaging and hypocrisy at Capital One , she shifted her professional focus from branded content to investigative journalism.

Financial 46

Financial Banking Content Marketing Writing 46

Communications Conversations

MAY 3, 2016

Melissa Thibodo is the whole package – she is incredibly bright with PR strategy, she is among our top student writers and editors in the journalism school, she has unparalleled relationship building skills, and she has a strong foundation of real-world experience. and is a member of the Kappa Tau Alpha Journalism Honor Society.

Sports 0

Sports Leadership Internal International 0

NewsWhip

OCTOBER 18, 2019

James told reporters, “but I believe he wasn’t educated on the situation at hand and he spoke,” and stories covering his comments have racked up more engagement than the original incident. Katherine is a Content Strategist working at the confluence of journalism + marketing. Katherine Ellis.

Crisis 12

Crisis Crisis Management Facebook Social Media 12

Sword and the Script

DECEMBER 20, 2022

The organizations who take their ESG, DEI, and social impact strategies seriously will be the ones who are unafraid to show their progress, no matter how big or small it may be, with a combination of visual and written storytelling. Brad Marley , Yelram Media Chief Storyteller, Yelram Media. Cori Webb , Marketing Director, ChurnZero.

Marketing 187

Marketing Content Marketing Data Social Media 187