Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution? .

Data-Driven PR 259

Data-Driven PR Measurement Data Travel 259

Onclusive

APRIL 15, 2020

For communicators, attribution can be defined as “the measurement of actions, such as visiting a web site, downloading content, signing up for a demo, and purchasing a product or service, taken by people after reading a piece of earned, owned, or newswire content.” First things first: how do you define attribution?

Data-Driven PR 195

Data-Driven PR Measurement Data Travel 195

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8 of US businesses. And finally, Conversion.

Tools 113

Tools Analytics Google Web 113

The Resolution Blog

NOVEMBER 16, 2015

Here's the new plug-in in action: Download the 'Coverage Book Clipper' chrome extension here. Download the Pinterest extension here. This extension helps you make sure you spot any typos when writing on the web. Download the Grammarly extension here. Download the Sidekick extension here.

Pinterest 120

Pinterest Creativity Web Tools 120

Shift Communications

NOVEMBER 10, 2016

Did that hit in your dream publication actually result in more conversions or downloads, or was it the Tier II trade hit that really did it? What is the correlation between media hits, web traffic and app downloads? Do some outlets have a larger impact on downloads vs. web traffic?

Healthcare 144

Healthcare How To Analytics Mobile 144

Sword and the Script

MARCH 26, 2019

Modern digital media brought web analytics which have made gathering metrics easier. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%. 9) Conversions / registrations / downloads: 33%. Here are the top ten metrics respondents say they track: 1) Web traffic / web analytics: 73%.

Measurement 116

Measurement Communications Survey Web 116

The Resolution Blog

JANUARY 26, 2016

As Google has the biggest crawl budget of anything on the web so it has the potential to be the best media monitoring tool. Google News Downloader. Can download to CSV. Moz Fresh Web Explorer. You can download you mentions to a CSV file. Pretty quick to set up. It’s free. Trial/cost: N/A. Very very quick.

Tools 120

Tools Google SEO Analysis 120

Cision

JUNE 1, 2017

How much Web traffic comes from a story about your organization? When you integrate your content with this paid media tactic, you can track things such as downloads and shares. Do people download the content? Do they read or watch or listen to it once it’s been downloaded? An increase in new audiences.

Measurement 200

Measurement Analytics Google Data 200

Sword and the Script

JUNE 23, 2020

Here are the top 10 metrics communicator say they are currently using: web traffic / web analytics 71% impressions 63% email open rates 51% number of 3rd party mentions or placements 50% estimated site traffic (i.e. The full survey results are embedded below and can be freely downloaded from SlideShare.

Measurement 92

Measurement Communications Survey B2B 92

Business Wire

JUNE 28, 2017

They are available for journalists and other news consumers to download in a hi-res format. 2/ Forget the text only release – A NYT report says that 800 words articles don’t do great on the web. If you look at a news feed (AFP, AP…) on a mobile app, news with multimedia is news that gets the most attention.

Mobile 152

Mobile SEO Web Training 152

The Proactive Report

JUNE 18, 2021

They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails. Download this PR Measurement Guide. Suggest some different types of campaigns a PR can run.

Small Business 213

Small Business Fashion Groups Local 213

Cision

OCTOBER 6, 2016

By implementing the PESO model, and expanding your focus to include creating content on web properties you control, you are able to build in measurement (and thus, tracking your results) into everything you do—including media relations. Gini Dietrich is the founder and CEO of Arment Dietrich , an integrated marketing communications firm.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

MARCH 24, 2020

Land on most tech blogs, and you’re immediately hit with a passive-aggressive prompt to download a Guide to Marketing Automation. ” As more downloadable e-books, guides, webinars, and reports flood the web, it’s harder and harder to get people to convert.

How To 90

How To Exercises Course Web 90

Presspage

MARCH 6, 2018

Johnsonville Sausage The Sheboygan Falls sausage maker uses their newsroom for web posts and social media sharing, boosting the reach of a cooking stunt and broadening the search for a multi-skilled spokesperson. The metrics demonstrate what works online and what doesn't.

Airlines 87

Airlines Web SEO Internal 87

Communications Conversations

FEBRUARY 1, 2022

For years, we’ve been debating the merits of “gated” content on the web. But, as content marketing (and the social web) evolved, so did customers’ expectations. On one side, we have marketers who believe gated content is one of the best paths to driving more leads. Starting with global PR firm, Edelman.

Privacy 88

Privacy Content Marketing Google Web 88

Melissa Agnes

SEPTEMBER 4, 2020

Reviewing and enhancing your web presence. Reviewing and enhancing your web presence. ReputationDefender takes the time to review your current web presence and then helps you build professional business profiles on the sites and channels that matter to you and your professional brand. Monitoring your personal brand.

Brand 234

Brand Branding Reputation Crisis 234

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

OCTOBER 1, 2020

The technical emphasis also extends to the creatives who work with (or in) marketers: “Creative professionals with expertise in user experience (UX) and user interface (UI) design and front-end web development will also be sought as companies further invest in these areas.” The survey also covers retention. it recommends adding 6%.

Survey 99

Survey Trends Marketing Creativity 99

Presspage

AUGUST 8, 2017

Uploading your press releases in pdf does not support your SEO and it may drive visitors away that don’t feel comfortable downloading a file from your website, or those that simply can’t be bothered (check out this report: Which World Bank Reports are widely read? ). Social sharing will improve your ranking.

SEO 141

SEO Engineering Google Web 141

Cision

AUGUST 31, 2015

Consider this quote from the Daily Dot’s AJ Dellinger in a piece that he wrote about the relative popularity of these apps : “There are games you’ve never heard of, services you’ve never used, and apps dedicated to nothing but producing fart noises that have more downloads and users than Meerkat and Periscope do.” Do they disappear?

Video 120

Video Mobile YouTube Enterprise 120

PRSay

JULY 6, 2020

With so many PR practitioners working from home, employees might have downloaded software or games, or let other personal information leak onto their office laptops. PR practitioners can meet potential new contacts and clients via web–based video-conference platforms such as Skype and Zoom. Scrub digital files, too.

Employee 187

Employee Skype Meeting Nonprofit 187

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? Download our new guide for 15 key ways to attract, nurture, and win new customers with your marketing strategy. We dive into several helpful tips below.

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. Provide polls and downloads to drive engagement. ON24 says “70% of all webinars in 2020 offered resources for attendees to download or engage with.” It can be freely downloaded with registration here: ON24 Webinar Benchmarks 2021.

Survey 92

Survey B2B Report Video 92

Sword and the Script

AUGUST 4, 2020

The phrase is intended to account for the additional ways a person or company could earn visibility on the web, including traditional news – but more importantly beyond it. Many PR tech vendors do no t offer web-based demos in preference to a sales demo. Think: bloggers, influencers, podcasters and so on.

Media Relations 147

Media Relations Media Print Software 147

Stephen Waddington

JUNE 13, 2019

You can download a copy of the report by following this link. The BBC faces pressure from politicians and commercial rivals for pedalling soft news on its BBC News web site however the BBC local democracy reporting scheme has supported the creation of more than 130 new jobs in news rooms, delivering 50,000 stories in its first year.

Print 115

Print Media Newspapers Local 115

The Resolution Blog

MAY 24, 2017

KPI: 1,000 downloads What was so good about the campaign? We were also constantly checking for impact on social sharing, web traffic (and user journey to product trial & sales), downloads of reports, links secured back to content and then the subsequent impact we were having in improving our client’s visibility in Google search results.

Measurement 136

Measurement B2B Google Financial 136

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. This is a marvelous, inspiring period of history when anyone can shed the traditional burdens of authority and build true influence on the web through their own merits. It’s in a cafe in Berlin.

Marketing 239

Marketing Television Handbook Web 239

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. Why does your audience need it?

eBook 100

eBook Newspapers Writing Print 100

Prohibition

FEBRUARY 13, 2020

Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views? Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results.

Measurement 62

Measurement Marketing SEO B2C 62

Contently - Strategy

FEBRUARY 9, 2021

Invite customers and prospects to subscribe to your newsletter as part of the thank you email whenever they download a piece of gated content, sign up for an event, or request a demo. Every email service provider—from Pardot to Mailchimp to Substack—allows you to share your newsletter as a web URL.). Share your newsletter on social.

How To 142

How To Content Marketing Banking Advertising 142

Prohibition

OCTOBER 7, 2022

Meta have started testing an update on their accounts centre worldwide on both Android, iOS and the web, making it easier to switch between Facebook and Instagram accounts, or create new profiles. Video is king when it comes to content… Meta merges platforms. LinkedIn expand their advertising tools.

Instagram 62

Instagram Social Media Video Twitter 62

Deirdre Breakenridge

DECEMBER 18, 2017

Create a Facebook ad and see how it performs, download TBH and see why teens like it, develop an Instagram story with a poll and see how your followers engage. Sedale McCall is a digital communications professional with experience in social media strategy, SEO, social advertising/paid media, digital analytics and web development.

Case Study 224

Case Study Trends Instagram Social Media 224

PR 20/20

NOVEMBER 18, 2022

The call to action you include in your web copy depends on the action you want your readers to take. Lead generation campaigns with downloadable content. What is a CTA? A call to action summons the reader to click a button, which sometimes leads to a new window, ultimately completing a task. See what I did there? Email marketing.

Marketing 80

Marketing eBook Creativity Social Media 80

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

The Resolution Blog

JULY 20, 2017

Like download something, give us their email or earn us some money? And he trains PR people on this stuff —  [link] “ Answer The Client is an ingenious little tool that makes the process of gaining insight into the value of press coverage related web traffic as easy as possible.” Did anybody that visited…actually do anything.

Analytics 136

Analytics Google SEO Data 136

The Resolution Blog

JUNE 17, 2015

Read on, then go and download the complete free e-book. Moz have developed a useful toolbar to highlight links on a page and indicate whether they pass on SEO value or not and it’s free to download to Chrome and Firefox. This is article 9 by Stella Bayles from the brilliant free e-book, from PR Stack.

Google 120

Google Guidelines SEO System 120