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Why Mobile Content Strategy is Important to PR

The Proactive Report

percent download and use apps. Mobile Web. And don’t forget about the content being consumed on the mobile web. Infographic courtesy of Kargo.com. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web' percent access content/information. access the Internet.

Mobile 201
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How to Spy on Your Competition & Steal Their Secrets

Cision

It’s a big web world and growing at an exponential pace. In the past (I am talking pre-web), it was hard to know unless you asked your customers, poached a competitor’s employee or searched through their garbage bins. A laptop, the web, and a search engine and you have the starter tools to begin this spying caper.

How To 198
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What’s in Your Fall 2014 Communications Toolkit?

Deirdre Breakenridge

At the time, I had heard about Tableau but wasn’t able to download the software to my MacBook Air. However, Digital Reach sample data relies on sharing activities across social media communities (Facebook, Twitter, LinkedIn, Google+), which increasingly drives web users to the content they choose to view everyday.

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How to Use Interactive Content to Boost Your Website Engagement and Conversions

PR 20/20

Interactive content is content that encourages a web user's participation along with sharing information, thereby changing the content experience from passive consumption to active engagement. Examples include calculators, assessments, interactive videos, animated infographics, clickable flowcharts, quizzes, and more. But does it work?

How To 71
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2024’s Top 5 PR Trends: What to Watch

Newsfile

Download the report! As digital content consumption rises, diversifying your approach with videos, podcasts, images and infographics is key to capturing audience attention and effectively telling your brand’s story. link] pic.twitter.com/hutp8BCyC4 — Muck Rack (@muckrack) January 18, 2024 What is Up-And-Coming with AI in 2024?

Trends 105
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Google’s Content Rules

The Proactive Report

When Larry Page and Sergey Brin started Google their purpose was to organize the information on the web and make it possible for people using the web to find relevant content. These rules apply to all your content – web pages, newsroom, articles, press releases, and blogs. Google’s Aims. The Google Algorithm. Owned Links.

Google 113
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3 Steps to Equip Your Company Blog for the Road Ahead

Cision

Add eye-catching multimedia that makes your content stand out from the crowd, like an infographic, product picture or action shot. Consider search-friendly keywords when crafting your message, but be sure you’re writing for humans, not web-crawling robots. Avoid jargon : speak directly and authentically. Map Your Destination.

Blogging 215