The Proactive Report

JUNE 18, 2021

They created a Women’s Guide to Retirement Planning booklet – available for download. This was promoted on the homepage of their website, a landing page for the download was created with a form to capture interested names and emails. Download this PR Measurement Guide. Suggest some different types of campaigns a PR can run.

Small Business 213

Small Business Fashion Groups Local 213

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. In an era where paid advertising access to consumers on television, radio, and print is drying up, influence marketing may become a primary source of consumer connection.

Marketing 239

Marketing Television Handbook Web 239

The Resolution Blog

MAY 24, 2017

Gold for Most Effective B2B PR campaign for Bright HR and Silver for Most Effective Consumer PR campaign for Silentnight Tell us a bit more about one of the campaigns, what was the objective? KPI: 1,000 downloads What was so good about the campaign? Congratulations!

Measurement 136

Measurement B2B Google Financial 136

PR 20/20

JANUARY 19, 2023

So how can you maximize your web content to reap positive business results? According to Marcus Sheridan in his book, They Ask You Answer: A Revolutionary Approach to Inbound Sales, Content Marketing, and Today's Digital Consumer , it’s key to create a content strategy based on what your customers are thinking. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

PRSay

OCTOBER 2, 2017

Most companies would agree that consumer trust is a valuable commodity — one that can’t be bought or sold. According to Nielsen’s Global Trust in Advertising study , consumers trust earned media and recommendations from friends and family more than any other source. 10 at PRSA’s 2017 International Conference in Boston.

Data 145

Data How To Storytelling Analytics 145

PR 20/20

JANUARY 17, 2023

And, thanks to digital, the modern consumer is in complete control of the buyer journey. The traditional funnel needs to account for the digital, tech-savvy consumer; hence, its evolution. Most downloaded content pieces. These touch points (web pages) should provide the most substantial content pieces.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. Provide polls and downloads to drive engagement. ON24 says “70% of all webinars in 2020 offered resources for attendees to download or engage with.”

Survey 93

Survey B2B Report Video 93

Prohibition

FEBRUARY 13, 2020

Only 5% of all branded content online content gets 90% of consumer engagements, so standing out from the crowd and ensuring campaigns and convert has never been more important – or more difficult. With that in mind, here are five of our top tips for making sure your campaigns convert.

Measurement 62

Measurement Marketing SEO B2C 62

ImPRessions - Crenshaw Communications

DECEMBER 6, 2016

Think twice before you download that ad blocker; it doesn’t really stop ads from counting and only erodes content quality. Like many PR professionals, we’ve had experience with web-based rumors that threaten a brand’s reputation. Don’t cut corners. Everything counts. Move swiftly to correct untruths.

Publicity 120

Publicity Storytelling Journalism Viral 120

Stephen Waddington

JUNE 23, 2019

Follow this link if you want to download the complete blockbuster otherwise read on. It’s seen as a highly effective form of media buying that dynamically automates pricing and payment in the time that it takes a web page to load. 6 Tell me a story Images as a medium continue to grow on the social web and internet.

Report 81

Report YouTube Privacy Web 81

Polaris

MARCH 20, 2015

And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. This option was also time consuming and I knew it would take a long time to pay off.

SEO 100

SEO eBook Google Engineering 100

Konnect Agency

FEBRUARY 26, 2021

In fact, all businesses that advertise on mobile apps, as well as those that optimize, target and report on web conversion events from any of Facebook’s business tools will be affected. Create Campaigns Utilizing Your Site: As part of your holistic strategy, run web visit campaigns using your website’s internal tracking.

Advertising 52

Advertising Advertising Web Privacy 52

Buzzstream

MARCH 12, 2020

It could be an influencer talking about an affiliated company or a prompt to download a free ebook in exchange for your email. . In addition, if you’re experiencing lower sign-ups, the barrier to entry may be too high for some consumers. This is probably why 61% of people use an adblocker when browsing the web. .

Advertising 131

Advertising Advertising Marketing Privacy 131

PR 20/20

NOVEMBER 30, 2022

For the full 40+ questions, download our Comprehensive Marketing Audit Template. >> Free download: Build a data-driven content marketing plan with our free content strategy workbook template. Consumers are more willing to trust peer reviews or recommendations than a company. Content downloads. Opportunities.

Marketing 52

Marketing Technology Internal International 52

Communications Conversations

SEPTEMBER 10, 2019

And, those people are still highly connected to MSM outlets like the ones mentioned above (they’re largely the primary consumers!). It draws more than 60,000 visitors to its web site each month, has more than 18,000 email subscribers and averages more than 4,500 downloads per podcast.

How To 79

How To Media YouTube Twitter 79

Communications Conversations

NOVEMBER 10, 2016

10% of employees have downloaded the app and used it in the first four weeks. That is–over-relying on web sites and desktop views to drive employee awareness and understanding of key company priorities and issues. The early results? Not too shabby. And, a third of the audience visits the app over the weekend! Or, take Target.

Mobile 122

Mobile Employee Communications Retail 122

ISEBOX

JANUARY 8, 2016

Well, if you ONLY push it out your press releases to major news wires, how will consumers or journalists find what they need if they are on your website? Brad, do you know how many people downloaded our video in our last campaign?”. If you have a blog, emails and are generating stories, think again. What about social? So frustrating!

Media 79

Media Analytics Technology Corporate 79

Sword and the Script

MAY 27, 2017

Given how intertwined marketing has become on the web, I believe there’s good reason to believe this will fundamentally change the economics of marketing and digital marketing. Essentially, when you get access to the web, you get access to it equally. The post-Neutrality Web will bring this content melting pot to a boil.”.

Marketing 61

Marketing Web Writing Video 61

Communications Conversations

JANUARY 19, 2015

.” Hmmm… Probably a result of apparel, consumer electronics and home goods companies being the most popular industries for CTA buttons. The “Download” button makes sense for tech and online companies encouraging folks to download e-books, white papers and other lead generation-type products.

Facebook 60

Facebook Apparel Brand Branding 60

PR in High Definition

FEBRUARY 22, 2021

Well, I say unknown – to anyone who follows Amazon Web Services (AWS), he is anything but. This green trend will likely continue at Amazon; it doesn’t really have a choice though, considering how consumers are increasingly demanding companies improve their environmental credentials. His replacement? The somewhat unknown Andy Jassy.

Communications 71

Communications Reputation Energy Leadership 71

Beyond PR

JULY 7, 2016

More consumers are mobile, more brands are re-focusing on relationship marketing and more location-based technology is making it easier to connect the two. With 88% of consumers trusting online reviews as much as personal recommendations , monitoring what’s being said about you on review sites and in local media is very important.

Small Business 74

Small Business Local Marketing Guidelines 74

Burrelles Fresh Ideas

MAY 9, 2023

Consumers engage with companies or brands in many different ways—across multiple platforms and channels. When you go to the framework’s web page, you’ll find a tile-based, simple-to-use, clickable worksheet that you can complete right on the site and download the finished product. But don’t stop there!

Measurement 40

Measurement Comparison Advertising Advertising 40

Cision

SEPTEMBER 15, 2016

According to a recent study by Fluent , consumers who are reached through a greater number of channels engage more with, and buy more from, brands. A study by Global Web Index found that 80 percent of Internet users own a smartphone. Encourage people to go online and engage with your brand. their value.

Social Media 120

Social Media Marketing Media Study 120

Waxing UnLyrical

OCTOBER 25, 2011

Most web assets from the likes of Facebook, Twitter, Google, Tumblr, Foursquare and a gazillion others appear to be free, opening floodgates of content, ranging from the genius of Wikipedia/ Ushahidi to the apparently innocuous LOLcats. we imply an Open Source culture, where the ratio of creators to consumers is shooting up faster than ever.

Wikipedia 81

Wikipedia Web Google Engineering 81

Bad Pitch Blog

MARCH 18, 2014

And don''t even get me started on the other reasons, like search engine tactics, direct to consumer content or a blind self-focus incapable of taking third party counsel. Use of mobiles and tablets to look for STUFF THEY SELL has gone up and nearly 35% of visits to OUR WEB SITE now come through handheld devices. “We

Web 67

Web Mobile Pitching Crisis Communications 67

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. Nobody will watch.” ” So tell your story!

Storytelling 40

Storytelling Brand Branding Wireless 40

PR 20/20

JUNE 4, 2020

Today’s consumers are conditioned to expect personalization. consumers find marketing personalization very or somewhat appealing. If that’s not enough, SmarterHQ found that 72% of consumers say they only engage with personalized messaging. Do you have landing pages, downloads, or dynamic content for different stages?

How To 40

How To Marketing Apparel Web 40

Sword and the Script

JANUARY 27, 2015

Most of the ads I see on social are broad brush blitz campaigns by consumer gadget companies — not B2B service firms like Shift. In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download. How the web has changed the dynamics of influence.

Pitching 60

Pitching eBook Advertising Advertising 60

Beyond PR

MAY 13, 2016

In fact, as Leveraging PR to Drive Demand, Revenue & Profit Growth outlines, a few minor adjustments to your public relations strategy can move your results beyond building brand awareness to increasing web traffic, filling sales pipeline, and boosting revenue.

Travel 40

Travel Hotels Survey Consumer 40

Beyond PR

MAY 17, 2016

There may be a great white paper, for example, that has traditionally been offered to audiences early in the funnel, but is being consumed by prospects who are very close to the point of purchase. Were there a few pieces of content that received many landing page views but few downloads? Content optimization.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

Shift Communications

APRIL 9, 2015

Retargeting capabilities have quickly become some of the most effective (and highly utilized) advertising options on the web, especially now that most social networks have implemented retargeting in their basic ad platforms. It will help your campaign receive more engagement from consumers and a higher click-through rate.

Advertising 60

Advertising Advertising Facebook Groups 60

Beyond PR

AUGUST 10, 2016

For example, while press release distribution reporting can give you a baseline of how people are interacting with your content online, leveraging smart links in your call to action (Download a Free Trial! The views and downloads that each asset earned helped the agency determine which resources appealed to Pivotal’s target audience.

Company 40

Company Case Study How To Product Launch 40

Waxing UnLyrical

AUGUST 2, 2018

Here are three examples: Facebook is best for B2C companies that share short, consumable content (see below) and special offers or discounts for first-time buyers. Offer consumable content …. Consumable content means a quick, fun message that is easy to engage with or respond to. What web pages are they visiting?

Content Marketing 49

Content Marketing Marketing Brand Branding 49

PR 20/20

AUGUST 17, 2017

And it’s no wonder, considering the oversaturation of branded content and the ever-increasing battle for consumer attention. For the full list of 28 marketing ideas, you can download the presentation here. Then dive in to promote a market-specific report or piece of downloadable content, promoted to that vertical audience.

Marketing 49

Marketing eBook Case Study Comparison 49

Deirdre Breakenridge

JANUARY 7, 2016

Downloads, registrations, followers, RTs, shares, comments, leads, page visits…there is so much to you can measure, quickly and simply, to show you what’s working, and what’s not. (And And while releases still reach journalists, bloggers, and investors, they have become powerful direct-to-consumer marketing vehicles.

Survey 90

Survey Marketing Content Marketing Measurement 90

MaccaPR

DECEMBER 10, 2014

based Internet marketing agency that caught our eye with its savvy pay-per-click advertising management, Web development and digital design services. In fact, we design multiple offers for Red Wing, such as free downloadable white papers on OSHA standards and receive a free pair of boots in exchange for 15 minutes of their time.

SEO 98

SEO Interviews Blogging Engineering 98

Waxing UnLyrical

NOVEMBER 20, 2018

As communicators, we are presented with a huge challenge: How do we reach a target audience when they are consuming messages in myriad ways and we are competing for attention with more sources than ever? PR professionals need to be thinking about things like web traffic, customer engagement and conversions.

Measurement 56

Measurement Storytelling Data Technology 56