PR 20/20

OCTOBER 9, 2018

In this spotlight, we’ve featured Cathy McPhillips ( @cmcphillips ), Vice President of Marketing at Content Marketing Institute ( @CMIContent ). I oversee this, and also focus on strategy, paid advertising and event marketing. I oversee this, and also focus on strategy, paid advertising and event marketing.

Content Marketing 61

Content Marketing Marketing eBook Nonprofit 61

Sword and the Script

OCTOBER 27, 2015

Content marketing is blending the functions of marketing and sales to the extent, marketing has lost its focus on creating demand. That’s my take after listening to Tom Webster evolve a concept over couple of podcasts on The Marketing Companion and finally rendered in a more polished format on Mark W. I sure have.

Content Marketing 60

Content Marketing Marketing Measurement Writing 60

Beyond PR

AUGUST 9, 2016

As a content marketer, I’m always on the lookout for whatever edge will improve my content’s reach. But with so many other brands also using content marketing, the task can seem Sisyphean at times. And the benefits go beyond building awareness for your content.

Content Marketing 40

Content Marketing Marketing SEO Web 40

Cision

OCTOBER 6, 2016

But here’s the thing: Marketing budgets are increasingly shifting to focus on content marketing and other efforts that can show a concrete return-on-investment. Download Cision’s white paper The Earned Media Domino Effect and learn how to coordinate content that drives conversations across channels.

Media Relations 331

Media Relations Newspapers Measurement Social Media 331

Contently - Strategy

FEBRUARY 9, 2021

Nearly five years ago, I wrote about why the email newsletter is the most important part of content marketing. Damn near every marketer uses email as a marketing channel. For us at The Content Strategist , that’s content marketing and content strategy best practices. That’s okay.

How To 142

How To Content Marketing Banking Advertising 142

Beyond PR

MAY 17, 2016

While an increase can reap benefits, continuously test the waters and keep on eye on whether or not you’re over-saturating the market. Content optimization. Were there a few pieces of content that received many landing page views but few downloads? Step back and take a look at the web of content you’ve created.

Content Marketing 74

Content Marketing How To Marketing Analytics 74

PR 20/20

JANUARY 19, 2023

And as a manufacturer , it can be even more challenging to convert technical, doldrum information into content that resounds with your audience—and ultimately results in valuable leads. So how can you maximize your web content to reap positive business results? We dive into several helpful tips below. So why not help them?

Analytics 81

Analytics Comparison Google Interviews 81

Sword and the Script

JUNE 9, 2020

That’s better than estimating the publication’s web traffic or impressions. That’s what content marketing is all about. Too many confuse content marketing with marketing content. Content marketing means, running your blog, or whatever you choose as your platform like a publication.

Media Relations 111

Media Relations Media Survey Pitching 111

The Proactive Report

OCTOBER 27, 2017

There are thousands of web design companies out there offering to make or update your site. It’s so easy to say “over to the web design firm.” That way you can work with your web designer and create an effective tool that will get real business results. There are 28.8 of US businesses. And finally, Conversion.

Tools 113

Tools Analytics Google Web 113

PR 20/20

JANUARY 6, 2023

You can also add these keywords to your existing website content to help boost its search engine ranking. We recommend incorporating keyword research into your content marketing plan to ensure everything on your website resonates with your audiences. While you’re on the page, download it for free! Source: Ready North.

Engineering 86

Engineering SEO How To Resources 86

Critical Mention

DECEMBER 10, 2021

Critical Mention’s Google Analytics integration allows users to: View and customize Google Analytics website metrics alongside mentions in reports to understand the impact of earned media on web traffic and conversions. Navigate search display by Users, Sessions, Pageviews, Goal Completions and much more.

Radio 116

Radio Instagram Analytics Mobile 116

Sword and the Script

JUNE 8, 2021

Overall, its customers conducted more than 250,000 web-based events. The hours of webinar content consumed grew by 290%, with 61 million hours of content being binged in 2020.”. The key, just like content marketing , is to approach webinars as a marketing program and produce them on a regular cadence.

Survey 93

Survey B2B Report Video 93

Deirdre Breakenridge

JANUARY 7, 2016

Content marketing will be more than just a trend to watch in 2016. Creating and distributing consistent and relevant content is considered a proven strategic marketing approach that attracts and retains an audience and drives customers to action. Here is my Q&A with Lisa Davis, Director, Marketing, at Marketwired.

Survey 90

Survey Marketing Content Marketing Measurement 90

Cision

JUNE 6, 2017

Similarly, the same study showed that 70 percent of adults say their purchasing decision is affected by content they see shared on the web. According to research by Boston Consulting Group, one ultraloyal customer who shares content can generate eight times his or her own consumption through their advocacy.

Marketing 239

Marketing Television Handbook Web 239

Cision

JULY 6, 2017

But, you don’t want to put all of your coveted information and expertise on the web for just anyone to find. For those unfamiliar with marketing speak, this process is known as collecting leads. Many good content marketing strategies — whether for a blog or company brand — include a lead generation form.

Blogging 168

Blogging How To Privacy Mobile 168

Cision

AUGUST 31, 2015

Consider this quote from the Daily Dot’s AJ Dellinger in a piece that he wrote about the relative popularity of these apps : “There are games you’ve never heard of, services you’ve never used, and apps dedicated to nothing but producing fart noises that have more downloads and users than Meerkat and Periscope do.” Do they disappear?

Video 120

Video Mobile YouTube Enterprise 120

Polaris

MARCH 20, 2015

And it would have been an even bigger mistake if my business relied on web traffic to pay the bills. In April 2012, Google introduced its Penguin algorithm update as part of its on-going effort to combat web spam and improve search results for users. Content Marketing' That ignorance was a mistake.

SEO 100

SEO eBook Google Engineering 100

Contently - Strategy

OCTOBER 5, 2020

Sure enough, e-book downloads increased and webinar registrations gradually started to jump to 700-800 on average. Aren’t people supposed to be blind to the spots designated for banner ads around the web? The answer really depends on the content. Our aim was to fit the design in with the rest of the site.

Advertising 110

Advertising Advertising Real Estate Travel 110

Sword and the Script

JANUARY 20, 2018

The first example comes from a white paper by the website B2B Marketing called 6 great examples of VR and AR in B2B marketing. The asset is gated, but I download it and found it to be an interesting read with a solid B2B example from Cisco, which is better known for its routers and networking gear. Further, Ms.

Case Study 98

Case Study B2B Study Marketing 98

Prohibition

FEBRUARY 13, 2020

Without a clear definition of the ultimate aim of your marketing campaign, it’s impossible to be able to measure the results. Your first step should be to decide your objective; are you looking to drive website traffic, convert sales, increase downloads, or maximise video views?

Measurement 62

Measurement Marketing SEO B2C 62

PR 20/20

JANUARY 17, 2023

Find out what they do and don't like on your site and how they interact with current content offerings. Most downloaded content pieces. Most shared posts / content pieces. These touch points (web pages) should provide the most substantial content pieces. Popular keywords driving organic traffic.

Strategy 52

Strategy How To Technology B2B 52

Sword and the Script

MAY 11, 2019

As it is on the occasional Saturday, I ferret out three important links from the web, wrap them in insight, and present them here for your perusal. A tech PR firm recently published a study that showed promising effects media relations can have on the sales cycle for B2B marketing organizations. 1) Earned media is sales enablement.

Study 139

Study Media Relations Media Measurement 139

Polaris

MAY 19, 2015

A landing page is a webpage that encourages visitors to your site to download a digital offer (an eBook, tip sheet or white paper) or sign up for a free trial, a webinar or an e-newsletter—all in exchange for leaving their contact information. Explain how to download (or register) for the offer. Why does your audience need it?

eBook 100

eBook Newspapers Writing Print 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. com/responsive-web-design-best-practices/. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

Mobile 100

Mobile Google SEO Web 100

The Proactive Report

APRIL 11, 2016

They spend more time on your site and take the actions you want them to take – download content, watch a video, fill in a form or purchase your product. com/responsive-web-design-best-practices/. To get on the racetrack you need inbound marketing and all that entails: SEO, PPC, content marketing, PR, social media.

Mobile 100

Mobile Google SEO Web 100

PR 20/20

NOVEMBER 30, 2022

This audit is a key piece of the puzzle when we start working with new partners to build long-term, custom marketing plans that win executive buy-in and align with stakeholder goals. For the full 40+ questions, download our Comprehensive Marketing Audit Template. Define goals for blogging and overall content production.

Marketing 52

Marketing Technology Internal International 52

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. But unlike content marketing, which promises the allure of MQLs (Marketing Qualified Leads) to sales teams, it’s not as tangible.

SEO 76

SEO Engineering Google Content Marketing 76

Sword and the Script

JANUARY 27, 2015

In clicking-through the ad to the landing page, the eBook was a topic that interests me, so I began the process of registering for the download. Shift gave visitors the option to download the content for free with registration – or the option to buy the eBook for $10.00. Content Marketing *is* PR.

Pitching 60

Pitching eBook Advertising Advertising 60

PR in High Definition

FEBRUARY 22, 2017

However, apart from producing the occasional web page or downloadable content, the majority of our clients and prospects have their websites sorted, so the real opportunity for PRs is offsite SEO. But unlike content marketing, which promises the allure of MQLs (Marketing Qualified Leads) to sales teams, it’s not as tangible.

SEO 66

SEO Engineering Google Content Marketing 66

PR 20/20

MAY 22, 2018

That world may be fictional, but doublethink is real—and it’s destroying your content creation efforts. Content marketers (like any content creators) are in danger of doublethinking their way to a practice more insidious than plagiarism: patchwriting. And it demands a relentless commitment to producing incredible content.

Content Marketing 79

Content Marketing Writing Tools eBook 79

The Resolution Blog

JANUARY 8, 2018

If you’re creating content in PR take note of hacks one and two especially. Google Analytics gets responsive Google analytics users will now be able to obtain information about web traffic more easily and quickly with natural language. Don’t miss out download now. This update is ideal for people like us (busy people in PR!).

Tools 136

Tools Publicity SEO Measurement 136

Beyond PR

AUGUST 25, 2016

Finally, earlier this year Amazon announced that its cloud-based hosting service, Amazon Web Services (AWS) earned $10 billion in revenue. Amazon.com serves consumers and AWS serves enterprises that need web based services. His premise is that the core values of both AWS and Amazon.com are the same, to save customers time and money.

Storytelling 40

Storytelling Brand Branding Wireless 40

ZudePR

JUNE 10, 2015

It first appeared two weeks ago in the ground-breaking crowd-sourced My #PRstack ebook which you can download for free here. When producing content for clients I always have a keyword phrase in mind. I benchmark and check the effect of my content marketing and SEO on clients’ Search rankings. If not, try this.

eBook 68

eBook Engineering Tools Case Study 68

Beyond PR

JULY 27, 2016

Communications is one of those disciplines that touches pretty much all aspects of a business: thought-leadership, branding, media relations, reputation management, earned media, social media, content marketing, lead generation and so much more. Pay attention to these 12 things when writing a press release for your demand gen content.

Writing 40

Writing SEO Web Content Marketing 40

PR 20/20

JUNE 9, 2016

2) Align content marketing with the buying cycle. Based on industry research and discussions with your sales team, marketing can create content for common stages that answers frequent questions along the buying cycle. Insight can be captured and tracked using marketing software and/or CRM systems.

Marketing 40

Marketing System Software Case Study 40

ImPRessions - Crenshaw Communications

MAY 20, 2020

For content marketers, Hubspot or a competitor is a must-have. It’s an effective content marketing platform for any industry but especially for PR people. From email marketing, blog optimization, to social media marketing, Hubspot offers a wide range of features to help content marketers. .

Mobile 306

Mobile Content Marketing Pitching Social Media 306

MaccaPR

DECEMBER 10, 2014

If the world of SEO, inbound marketing, optimized content and landing pages thrills you as a marketer, then the following interview with Clint Danks is going to be your cup of Lipton. The moral of the story for marketers: SEO, PPC, social media – it’s all tied together. Clint is co-founder of ThinkSEM , a Roseville, Minn.-based

SEO 98

SEO Interviews Blogging Engineering 98