Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Media Training 397

Media Training Crisis Communications Conference Training 397

Communications Conversations

MARCH 28, 2018

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. After all, Facebook has been telling us for the last few months that it’s live broadcasts get much more engagement garden-variety videos on the platform.

Social Media 95

Social Media Marketing Media Web 95

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning? We need a methodology that is based in logic.

Content Marketing 191

Content Marketing Marketing Exercises Employee 191

ImPRessions - Crenshaw Communications

MARCH 6, 2017

First, a video of founder Travis Kalanick arguing with a driver made the rounds on social media, prompting Kalanick to issue a rare and soul-searching admission that he needs to “grow up.” And Uber’s not alone in grappling with the impact of information supplied by its own employees. Use feedback tools.

Reputation 159

Reputation How To Employee Financial 159

Barokas

MAY 28, 2020

If so you might be suffering from Zoom fatigue—a new phenomenon sweeping the tens of millions of people who have traded their bustling offices and team building lunches for video meetings and virtual happy hours. It didn’t take long for neuroscientists and cyberpsychologists to figure out the cause : too much time on video meetings and chat.

Video 97

Video Interviews Meeting Energy 97

Cision

MAY 5, 2015

Visit with the CEO and long-time employees. Once you have that story arc, document it. Creating video is not the herculean effort it once was. Most networks now feature video in some form or another. Facebook already gives preferential treatment to its native video platform. Doing video just to do video won’t work.

Content Marketing 120

Content Marketing B2B Marketing Instagram 120

Business Wire

MAY 18, 2017

The struggles faced by Canadian news media professionals are well-documented. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

Newspapers 177

Newspapers Industry Print Journalism 177

Communications Conversations

DECEMBER 11, 2020

If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? All of my interviews with DKY were conducted via video. Coming into the process, I was comfortable with video meetings from my previous employer, so the format wasn’t an issue for me.

Interviews 185

Interviews Meeting Video Energy 185

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Once authorities determined the victims had died after taking poisoned Tylenol, the company immediately recalled its products and even invited TV news crews to shoot video of store employees taking products off the shelves.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. But the storytelling should go beyond the founders and employees. Its website has a success stories page , with well-produced articles and videos featuring “trailblazers” – Salesforce users.

Brand 149

Brand Branding Storytelling B2B 149

David PR Group

JULY 2, 2020

For companies, it has become critical that employees understand that they are representing their employers all the time – not just during work hours. Smart phones, capable of taking photos and video, are ubiquitous. Every company should have policies that explain an employee’s responsibility regarding social media.

Policies 70

Policies Training Crisis Social Media 70

Melissa Agnes

MAY 7, 2014

In other words the “let them eat cake” attitude by Google and some of its employees (you know – the Marie Antoinette attitude towards the French masses that eventually got her beheaded) have in truth displaced and disrupted lives. For many of its followers this position becomes the truth whether it is or not.

Google 214

Google Privacy Data Video 214

Konnect Agency

APRIL 29, 2020

The three little words that most workers value most and is always at the top of the list of perks employees want. Now that most of the world is working remotely, with the exception of the incredibly brave first responders and frontline workers, the occasional video conference call or chat has given way to a whole new way of working.

Strategy 53

Strategy Real Estate Video Agency 53

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

Presspage

AUGUST 24, 2018

Consider slimming this down into a one-page document that can be easily referenced by members of the press who are looking to either gain a better understanding of the company or to share background of the company in their own words. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Best of all, the leadership and legal team can read the language on a sunny day, long before the documents will ever get used.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. The past few weeks must have been pretty stormy in the KPMG comms team. Remember, it’s not just the media we have to be prepared for.

Crisis 71

Crisis Communications Reputation Training 71

PR Fuel

NOVEMBER 16, 2020

If you fail to write a strong document, however, you could also fail to generate leads. Without a singular focus, you could struggle to create a clear, concise document. For example, businesses might want to announce: An event A merger or acquisition New products/services Employee announcements. Better yet, who are your readers?

Writing 60

Writing How To Examples Consumer 60

The Stalwart Blog

NOVEMBER 18, 2019

Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. An interview with Lily Li, Principal of Metaverse Law. . I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

Solo PR Pro

APRIL 16, 2019

O-transcribe is another online transcription tool that allows you to upload audio and video files as well as YouTube links. Sweet Process allows you to document repetitive tasks so that you can see what work you can free up, eventually sharing with contractors or employees. O-transcribe. Sweet Process. Free trial).

Tools 49

Tools Newspapers YouTube Small Business 49

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees. Purpose unifies management, employees, and communities. What we do 5.

Government 103

Government Education Print Ethics 103

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

FEBRUARY 4, 2018

Document, Don’t create. I actually share this video and concept w/ my classes to illustrate the point where you have to have a balance between sharing content (and creating it) to demonstrate your expertise and interests, but you also have to let people know the journey you have been a part of. Supplemental pieces of work.

Social Media 45

Social Media Media Education Industry 45

Doctor Spin

DECEMBER 15, 2023

It includes calendar management, video conferencing tools, and resources for virtual collaboration. Filing refers to storing, organising, and retrieving documents and other digital assets on the intranet. This is the upward flow of information from lower-level employees to the management and leadership teams. Horizontal.

System 52

System Employee Meeting Internal 52

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. As a result, I’m very transparent in my work. The answer is no. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

PR Fuel

JULY 14, 2021

You can also write a press release about rebranding, new products/services, or onboarding a new employee. Before sending press releases to your media list, consider adding visuals to the document. Maybe you want to add a product demo video or trailer for an upcoming event. An eye-catching visual can keep readers engaged.

Writing 78

Writing How To Media Guidelines 78

PR 20/20

JULY 6, 2020

Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs). Employee Certifications. As an agency, we require all employees to be HubSpot certified before they’re able to have certain portal permissions. But guess what?

Training 72

Training How To Course Software 72

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. At work, I used WeChat to hold conference calls with clients, followed up with reporters and passed a few documents back and forth. Basically, Hoffman pays you to work abroad.

Pitching 36

Pitching Transportation Conference Report 36

Konnect Agency

APRIL 6, 2021

While the economy was hit hard and companies had to scramble with a plan to keep employees safe, big tech exploded and thrived. The pandemic has driven high demand for distributed, face-to-face interaction and collaboration using video communications and data sharing software. Staying connected. Moving forward in a post-pandemic world.

Travel 52

Travel Film Guidelines Consumer 52

Sword and the Script

NOVEMBER 5, 2019

This PR tech sum loses the jargon and boils these announcements down to the basics – with links to the source documents for those interested in learning more. The video nearby demonstrates the new UX and the Projects feature in under a minute. And now, here’s this month’s PR technology summary….

Internal 64

Internal International Data Media 64

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions.

Crisis 48

Crisis Airlines Reputation Corporate 48

Flack's Revenge

DECEMBER 11, 2019

Check out the video to see the entire session. Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. It’s a company that helps employers provide employees with student loan repayment programs.

Insurance 31

Insurance Insurance Financial Measurement 31

Solo PR Pro

APRIL 18, 2017

Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam. For example in Canada, you need to retain your income tax records for at least six years.).

Small Business 40

Small Business Banking Software Mobile 40

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. Grasping this is important to understand the simplicity of Prezly.

Pitching 63

Pitching Analytics Enterprise System 63

Solo PR Pro

APRIL 5, 2016

Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam. For example in Canada, you need to retain your income tax records for at least six years.).

How To 40

How To Small Business Banking Resources 40

ImPRessions - Crenshaw Communications

FEBRUARY 7, 2018

Then it made the mistake of taking on a single, enormous client and apparently never pushed back as the work slid from relatively traditional reputation laundering to a racially-charged campaign that embarrassed other clients, employees, and even the embattled South Africa president. Do right by your employees.

Reputation 157

Reputation Crisis Management Ethics Agency 157