ISEBOX

SEPTEMBER 8, 2016

Either a) by being a thought leader in the space you’re in (typically manifested via blog) or b) by creating content for which your audience is willing to exchange contact information (think video, infographic, document, etc.). A new CEO – if I’m not an employee or stockholder, don’t care. And for you.

Infographics 105

Infographics Software Video Employee 105

ImPRessions - Crenshaw Communications

MAY 18, 2018

It is well documented that today’s rising generations value a company’s ethical stance and an authentic commitment to social responsibility. In 2016, Apple’s CEO Tim Cook took a controversial stand (on its news site and in TV interviews ) against the U.S. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. Once authorities determined the victims had died after taking poisoned Tylenol, the company immediately recalled its products and even invited TV news crews to shoot video of store employees taking products off the shelves.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

PR in High Definition

FEBRUARY 23, 2021

KPMG’s ex-chairman, Bill Michael, recently came under fire for making controversial remarks about his employees “playing the victim card” and “moaning” about their circumstances during the lockdown. Or even just focusing on one interview to clear the person’s name? The past few weeks must have been pretty stormy in the KPMG comms team.

Crisis 71

Crisis Communications Reputation Training 71

Presspage

AUGUST 24, 2018

Consider slimming this down into a one-page document that can be easily referenced by members of the press who are looking to either gain a better understanding of the company or to share background of the company in their own words. Ensure videos are labeled accurately and are compressed to minimize download time and file space.

Media 68

Media Leadership Product Launch Television 68

Newsfile

OCTOBER 24, 2023

How to Avoid Non-Transparent or Misleading Communication Mistakes Create clear, accurate and forthright messaging Respond to a crisis in a timely and transparent manner, admit wrongdoings, communicate steps taken to correct problems and take further preventative measures Consistently communicate to all stakeholders Train company spokespeople and leaders (..)

Communications 52

Communications How To Corporate Training 52

The Stalwart Blog

NOVEMBER 18, 2019

An interview with Lily Li, Principal of Metaverse Law. . Dave Oates: Hey, thanks for joining us for another edition of the Public Relations Security video cast where we talk to experts in all facets of crisis events and crisis management. I’m really privileged to have Lily Li of Metaverse Law with us today from Orange County.

Data 60

Data Privacy System Crisis Communications 60

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. Crisis communication is intended to bring together a wide range of audiences, including but not limited to: Employees. Keep your employees and other stakeholders safe during a crisis.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Stephen Waddington

DECEMBER 30, 2019

The PR 2020 project was based on interviews with PR practitioners throughout the UK and the outlook for the forthcoming decade. Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Dr Jon White is a reflective PR practitioner and scholarly provocateur. What we do 5.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. As a result, I’m very transparent in my work. The answer is no. How often should you publish on your company blog?

Study 61

Study Survey B2B Advertising 61

Sword and the Script

FEBRUARY 4, 2020

Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. 5) Muck Rack rolls out “Google Trends” tool for PR.

Software 104

Software Analysis Data Tools 104

PR Fuel

JULY 14, 2021

You can also write a press release about rebranding, new products/services, or onboarding a new employee. For example, you might want to interview a CEO, stakeholder, or project leader. Before sending press releases to your media list, consider adding visuals to the document. Instead, make sure the quote adds something.

Writing 72

Writing How To Media Guidelines 72

Buzzstream

FEBRUARY 9, 2024

For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. In an ideal world, these announcements will lead to interviews or, at the minimum, coverage from various target publications. We recommend including them if you can.

Examples 62

Examples Product Launch Data Report 62

PR Conversations

APRIL 21, 2016

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. Who talks to (and about) colleagues like that?

Employee 40

Employee Internal International Corporate 40

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

The Hoffman Agency

MARCH 11, 2020

It all started with “Building Bridges,” Hoffman’s career development program that immerses its employees in one or multiple foreign offices for several months. Chinese media are also more accustomed to group interviews. I was fortunate enough to have embarked on a journey that aligned personal goals with the company roadmap.

Pitching 36

Pitching Transportation Conference Report 36

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Document this workflow overview. Raf recently also got interviewed about this in the Wag The Dog Podcast.

How To 60

How To Software System Employee 60

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions.

Crisis 48

Crisis Airlines Reputation Corporate 48

Maxim Behar

NOVEMBER 15, 2021

But the date January 1, 2007 was expected by all of us, especially by business, but also by those people, retirees who do not work, have no business, employees, with the great hope that the standard of living will rise sharply. Host: This is a good place to finish the interview. Watch the whole video here.

How To 52

How To Government Television System 52

ZudePR

MAY 31, 2015

Another example is the benefit of ‘free learning’ I receive while doing the thought leader interviews for my weekly PR podcast. “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. I don’t think I draw a line.”

Communications 81

Communications How To Blogging Content Marketing 81