ImPRessions - Crenshaw Communications

MAY 18, 2018

Especially in today’s atmosphere of increasing corporate activism , a company that takes a stand on a controversial topic can create lasting bonds with customers – even if it alienates others in the process. PR is a primary tool for corporate speech on social issues. But the storytelling should go beyond the founders and employees.

Brand 149

Brand Branding Storytelling B2B 149

Newsfile

OCTOBER 24, 2023

4 Common PR Communication Mistakes (+ How to Avoid) As a PR pro, avoiding PR communication mistakes can help you build a positive corporate reputation and reap the benefits. PR professionals and investors agree the most significant benefit that accrues to companies with a positive corporate reputation is corporate brand loyalty.

Communications 52

Communications How To Corporate Training 52

Sword and the Script

DECEMBER 15, 2020

Many brands have already embraced the genius of user-generated content (UGC) – videos, memes or other works which seem to come more from a place of genuine excitement rather than schlocky, paid placement – to sell their products or services. Every employee needs media training. Rich Young | Fine Tune.

Marketing 174

Marketing Employee Content Marketing Training 174

PRSay

OCTOBER 27, 2017

The impact of the digital revolution on the traditional communications profession has been well documented. The 24/7 news and information cycle has radically changed with the ability for anyone with a laptop or mobile device to influence with a simple finger stroke on a keyboard, touchpad or a ready-set-go image or video.

Leadership 113

Leadership Communications Hotels Tourism 113

David PR Group

JULY 2, 2020

One thing is undeniable: The social justice wave in America is having a major impact on individuals and corporations. For companies, it has become critical that employees understand that they are representing their employers all the time – not just during work hours. Smart phones, capable of taking photos and video, are ubiquitous.

Policies 70

Policies Training Crisis Social Media 70

Sword and the Script

OCTOBER 1, 2019

Overrides are indexed as different ‘versions’ of the same document in Meltwater’s Elasticsearch cluster, providing customers with a personalized view of their sentiment when building dashboards and reports.”. Here’s the problem: “We traditionally used an algorithm that takes a document and applies sentiment for the entire text.

Pitching 62

Pitching Analysis Report Video 62

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Air New Zealand’s Passenger Safety Video.

Travel 89

Travel Airlines Hotels Marketing 89

PRSay

MARCH 9, 2017

Within minutes he posted a video to the web. Do you really want someone known as @shroomy0021 managing your corporate communications? As employees ran for safety, one stopped to take a photo of the fireball, then sat in his Ford F150 and created a Facebook page. Each is written with multiple choice and fill-in-the-blank options.

Crisis Communications 160

Crisis Communications Social Media Crisis Communications 160

MaccaPR

SEPTEMBER 9, 2019

Popeyes maintained its momentum by owning the social field and posting a lively 50-second video documenting the excitement that engulfed Popeye’s chicken sandwiches. Face it, most social media posts from risk-averse corporations feel as human as an IRS form. 2 – Act at the Speed of Social Media. Example: “Chicken. Pickles.

Twitter 105

Twitter Marketing Social Media Viral 105

Prohibition

DECEMBER 17, 2021

It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. But just as every corporation doesn’t need the same crisis management plan, it is also true that not all corporations need the same messaging approach to their crisis communications.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

DECEMBER 30, 2019

Gender diversity in PR is an issue as old as the industry itself Gender issues in the PR industry are well documented. Each corporate PRCA member will be expected to engage with a local school each year. It is firmly on the agenda of industry bodies and progressive organisations are talking steps to address it for employees.

Government 103

Government Education Print Ethics 103

Sword and the Script

AUGUST 17, 2019

Because PR isn’t a list of names or a document, it’s a process, and skill that requires both art and science. Branded media, defined in this report as blogs, social media and video weren’t far behind with 27%. Blogs, including independent and corporate blogs, can be credible. As a result, I’m very transparent in my work.

Study 61

Study Survey B2B Advertising 61

PR Conversations

APRIL 21, 2016

One would hope that a similar consciousness of respect is at the heart of most corporate communications functions , particularly when companies are large enough to commit resources not just to HR but also staff (or a team) dedicated to internal communications. Consciously think of it as in-sourcing communication and employee engagement.

Employee 40

Employee Internal International Corporate 40

Sword and the Script

FEBRUARY 4, 2020

Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. In other words, if music videos drive conversations about cars, then perhaps placing your vehicle brand in a music video would foster purchase consideration. 5) Muck Rack rolls out “Google Trends” tool for PR.

Software 104

Software Analysis Data Tools 104

MaccaPR

JANUARY 4, 2018

One way was documented by Advertising Age, which cited how Procter & Gamble has asked its agencies to accept 75-day delays in payment for their work. It makes our employees work three times as hard for this client. That was followed by snack giant Mondelez International and candy company Mars demanding up to 120-day terms.

Agency 0

Agency Advertising Advertising Leadership 0

MaccaPR

SEPTEMBER 13, 2016

Originally characterized by Lochte as his being robbed at gunpoint, the claim imploded thanks to security camera video footage and other information that proved the tale was a fabrication. The same goes for any incriminating digital files – e-mails, documents and presentations – that might reveal your company’s most embarrassing actions.

Crisis 48

Crisis Airlines Reputation Corporate 48

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

Konnect Agency

APRIL 6, 2021

Everyone from governments, corporations, and individuals has a heightened focus on hygiene. While the economy was hit hard and companies had to scramble with a plan to keep employees safe, big tech exploded and thrived. In short, sanitation and hygiene are more important than ever. Staying connected.

Travel 52

Travel Film Guidelines Consumer 52

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Document this workflow overview. These are prime areas on which to focus your employee training and development.

How To 60

How To Software System Employee 60

Solo PR Pro

APRIL 18, 2017

sole proprietorship, corporation, etc.)? Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam. How should I pay myself (e.g., LLC, S-Corp, etc.)? (If

Small Business 40

Small Business Banking Software Mobile 40

Flack's Revenge

DECEMBER 11, 2019

Check out the video to see the entire session. Zander Steele – Director of Enterprise Sales at HyperScience , a company that transforms insurance document processing with machine learning. It’s a company that helps employers provide employees with student loan repayment programs. Insurance industry veteran David Bradford.

Insurance 31

Insurance Insurance Financial Measurement 31

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. Agencies can manage the newsrooms for multiple clients with Prezly or corporate communications can opt for their own instance. Grasping this is important to understand the simplicity of Prezly.

Pitching 64

Pitching Analytics Enterprise System 64

Solo PR Pro

APRIL 5, 2016

sole proprietorship, corporation, etc.)? Know the Difference: Employee vs. Independent Contractor – It’s important to ensure that you’re operating your business in compliance with the definition of what constitutes an independent contractor in the eyes of Uncle Sam. How should I pay myself (e.g., LLC, S-Corp, etc.)? (If

How To 40

How To Small Business Banking Resources 40

Maxim Behar

NOVEMBER 15, 2021

But the date January 1, 2007 was expected by all of us, especially by business, but also by those people, retirees who do not work, have no business, employees, with the great hope that the standard of living will rise sharply. Watch the whole video here. Host: It really increased. Host: This is a good place to finish the interview.

How To 52

How To Government Television System 52

ZudePR

MAY 31, 2015

“When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. For me, as a local government employee, there are clear political boundaries. .” #4: Deirdre Breakenridge (New Jersey, US). New Media New Tools New Audiences.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 59

Healthcare Content Marketing Industry Trends 59