PR Fuel

SEPTEMBER 16, 2020

This is a one-or-two page document that highlights something new or different your company is doing. You can share relevant company information with them like product launches, events in their communities, and important updates. Your employees should also have a clear understanding of your mission and vision statements.

Crisis Communications 105

Crisis Communications Product Launch Crisis Reputation 105

Communications Conversations

DECEMBER 11, 2020

If you interviewed with multiple people via video, did you feel that was easier or tougher than doing it in person? All of my interviews with DKY were conducted via video. Coming into the process, I was comfortable with video meetings from my previous employer, so the format wasn’t an issue for me.

Interviews 185

Interviews Meeting Video Energy 185

MaccaPR

JULY 10, 2014

The travel industry – seldom known for its goofy hilarity – has been embracing public relations, advertising and video marketing campaigns that feature comedic (as well as not-quite-as-funny-as-they-hoped-to-be) TV spots and in-flight videos. Air New Zealand’s Passenger Safety Video.

Travel 89

Travel Airlines Hotels Marketing 89

Stephen Waddington

DECEMBER 30, 2019

Public service media is failing the public Thank you My thanks to the following communities and individuals. The project has brought me into contact with a new community of more than 50 thinkers and doers. The #FuturePRoof community goes from strength-to-strength. It’s pushed me to read more widely and think more critically.

Government 103

Government Education Print Ethics 103

Prohibition

DECEMBER 17, 2021

Crisis communication is an important part of any business. It is the art of managing crises and communicating with relevant parties in a company such as customers, employees, the public, investors or the press. So where do you need crisis communication? Crisis communication plan. Managers and supervisors.

Crisis Communications 62

Crisis Communications Crisis Communications Crisis Management 62

Stephen Waddington

NOVEMBER 19, 2017

I shared a first draft of this article as a Google Document via Twitter; with MA PR students at Newcastle University; and with colleagues at Ketchum on an international webinar. It’s an issue that she’s sought to promote over the past two years through the #FuturePRoof community. Short video messaging is the current vogue.

Publicity 164

Publicity Ethics Data Community 164

MaccaPR

AUGUST 26, 2015

Corporate histories are important to customers, employees, business partners, and community members. Your corporate story can prove that sound business decisions have been made along the way, pay respect to your employees, build goodwill, and demonstrate long-lasting corporate strength. Legos' Corporate History Video.

Corporate 48

Corporate Examples Storytelling Brand 48

Karen Freberg

FEBRUARY 4, 2018

What are your goals and what do you want to contribute to the larger community? Document, Don’t create. As Gary says, documenting will keep you honest on where you are, and where you have been, but also show the journey you have been on. Intent is one of them – what is your overall purpose and why?

Social Media 45

Social Media Media Education Industry 45

MaccaPR

DECEMBER 19, 2016

In that rush of adrenaline to immediately promote your new e-book or video ASAP, content marketers risk the opportunity to be creative with promotion. Show them a photo of your content offer—and bonus points if you explain it in a video with the author. You're done! It's ready for primetime! 3) Is there persuasive text?

Marketing 48

Marketing Content Marketing Pinterest LinkedIn 48

PR 20/20

MAY 26, 2016

If you do that, you’ll likely continue to see an increase in your readership, and eventually, a community of loyal readers. Implemented the right way, a blog can boost website traffic, fuel community engagement, and drive lead generation. and encourages them to send videos, photos and personal stories. Analyze design.

Blogging 51

Blogging Brand Branding How To 51

Sword and the Script

FEBRUARY 4, 2020

For those new to it, the PR tech sum, it’s a monthly roundup of all the news coming from the vendor community that develops and sells PR technology. Drilling down into the data reveals there’s a lot of discussion about cars that appear in music videos. Welcome to the first PR technology summary ( PR tech sum ) of 2020.

Software 104

Software Analysis Data Tools 104

PR Conversations

APRIL 21, 2016

To wit, including ethnic diversity and values, physical and mental health challenges and sensitivities, generational accommodation, and so on—embracing and respecting the human spectrum in its entirety within workplaces and communities at large, rather than marginalizing or patronizing with messaging and tokenism.

Employee 40

Employee Internal International Corporate 40

Waxing UnLyrical

FEBRUARY 24, 2016

In fact, I used Snapchat for the first time this semester to not only showcase what I am doing in my classes, but also to document, share, and collaborate with my students and fellow PR professors on projects and assignments. They showcase each employee, what they are working on for the day, and their own point of view of the day.

Customer Service 40

Customer Service Employee Internal International 40

Buzzstream

FEBRUARY 9, 2024

Jodie Booras from Kaiona Communications recommends asking: “Does this news impact those outside the organization? For example, if the company is restructuring its internal management structure in a way that only affects employees, it’s likely not newsworthy. Examples of assets include data, infographics, and videos, among others.

Examples 62

Examples Product Launch Data Report 62

PR 20/20

JULY 6, 2020

From certifications, to professional association memberships, to events, and to using our strengths to give back to the community — pouring time and resources into our team comes back to the agency tenfold. Five new certifications per employee (plus updates on the basics we require, like inbound marketing and HubSpot product certs).

Training 72

Training How To Course Software 72

Frederik Vincx

DECEMBER 11, 2015

The issues we face in practice are well documented: measurement, media, paid, planning, and workflow. Add to that the high turnover in communication teams. Each time an employee gets replaced, knowledge is lost. Employees are frustrated with aspects of their work. Document this workflow overview.

How To 60

How To Software System Employee 60

Sword and the Script

OCTOBER 29, 2019

Many PR pros will cut and paste a document into a CMS to publish a release – and then cut and paste it again (and again) as they pitch it. As it is with the newsroom, it’s easy to add rich media – embedded social posts, images, or video – to a pitch. 8) User reviews and community comments. 4) Prezly email integration.

Pitching 64

Pitching Analytics Enterprise System 64

ZudePR

MAY 31, 2015

Deirdre is CEO at Pure Performance Communications and the author of five Financial Times books. . “When I first started blogging in 2008, it was to document my own journey through a changing media landscape, knowing PR needed a new approach. For me, as a local government employee, there are clear political boundaries.

Communications 81

Communications How To Blogging Content Marketing 81

Contently - Strategy

JUNE 11, 2020

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 136

Healthcare Content Marketing Industry Trends 136

Contently - Strategy

SEPTEMBER 15, 2021

In addition to treating patients and making discoveries, Hippocrates also spent part of his career working on some of the most important medical documents ever published. As cases started to spike, it wasn’t long before it seemed like every article, video, and social post tied back to the coronavirus.

Healthcare 59

Healthcare Content Marketing Industry Trends 59