Agility PR Solutions

AUGUST 15, 2021

Recently, the employees at the video game studio Activision Blizzard ended up walking off their jobs after news of ? Before the scheduled walkout, the employees shared a statement of intent, which announced the walkout and criticized the company itself for the response to the […].

Case Study 157

Case Study Employee Study Crisis 157

Burrelles Fresh Ideas

FEBRUARY 20, 2024

Often, short and snappy, engaging explainer videos have all the core attributes you need in a piece of content to help make your brand more memorable — but for that to be the case, these videos need to be more than just ‘explanatory.’ In general, explainer videos often need to convey a lot of information in a short amount of time.

Video 85

Video Brand Branding Energy 85

Mindful Marketing

NOVEMBER 21, 2021

Most organizations are grateful they’ve weathered the economic turmoil; at the same time, they also should be showing gratitude to the stakeholder group that has become increasingly important to them: their employees. From a personnel perspective: It’s better to keep existing employees than it is to hire new ones.

Employee 90

Employee Training Leadership Video 90

PRSay

MARCH 14, 2022

Often, the things we call creative have never been done before: a new way to advertise something, a unique approach to a PR campaign, a new kind of video effect. Invite your new employees and interns into the board room. As the great French artist Henri Matisse once said, “Creativity takes courage.” Bring in young voices.

Creativity 113

Creativity Employee Survey Internal 113

Communications Conversations

DECEMBER 20, 2022

LinkedIn says a whopping 30% of a brand page’s engagement comes from employees. That same LinkedIn survey also says employees are 14 times more likely to share content from their employers than other types of content on LinkedIn. but if I had to guess it would easily be north of 50% employee comments.

LinkedIn 74

LinkedIn Employee Survey Internal 74

PRSay

MARCH 28, 2019

While video games are commonly considered a tool to help people unwind after work, a recent study by Brigham Young University suggests they may have a function at work, too. Unifying remote employees. In addition to improving collaboration among office mates, video games can also boost morale and camaraderie for remote workers.

Video 156

Video Employee Training Study 156

Communications Conversations

OCTOBER 1, 2020

So, video, it and of itself, is hardly a trend in 2020. Video has seen a big uptick in use. Not just on the personal side (I’ve noticed more people using LinkedIn Live video, in particular, during the pandemic), but also on the brand side. So, brands are turning to video. But, LinkedIn?

LinkedIn 128

LinkedIn Video Trends Company 128

PRSay

APRIL 22, 2020

The COVID-19 pandemic has had positive outcomes on employee engagement and collaboration, but mixed results on productivity, according to a new study focused on internal communication by the Institute for Public Relations and Peppercomm. The importance of engaging employees.

Employee 138

Employee Crisis Survey Study 138

Prohibition

MARCH 15, 2023

When considering a social media strategy, video is likely to be front of mind. However, using video for your PR campaign may not be the first thing that comes to mind – but that shouldn’t always be the case. It only makes sense then, to use this ‘video technology’ to creatively highlight the issue of homophobia.

Video 62

Video Case Study Sports Creativity 62

Contently - Strategy

AUGUST 17, 2020

Like many businesses in the tourism and hospitality industry, Walks is turning to live video to remain open, stay connected with customers, and keep as many employees and contractors paid as possible. People have more live video options than ever as they quarantine at home. Travel is about being there, after all.

Travel 144

Travel Video Industry Tourism 144

PRSay

MARCH 7, 2019

An app will absolutely help you drive employee engagement, yet only if you put in the time and effort to set this communications channel up for success. Here are five tips to help you successfully launch an employee communications app. Make sure you build your app around access to the portals that are most important to your employees.

Employee 122

Employee Communications Mobile Internal 122

Prohibition

NOVEMBER 10, 2021

Video content is a great way to engage your audience and convey promotional messages in an interesting and eye-catching way across both B2C and B2B sectors. For a promotional video to be successful, it often needs to be inspirational in order to engage your target audience. Sainsbury’s Christmas Ad – 1914.

Video 62

Video Sports Film Employee 62

Cision

NOVEMBER 13, 2017

In this video, Baer tackles the issue of what’s required to accurately measure earned media. Click the image to view the video or read the transcript below. The post Jay Baer Asks [VIDEO]: What Tools Do Communications Pros Need to Measure Their Efforts? Its must demonstrate a link between coverage and revenue.

Measurement 0

Measurement Video Tools Communications 0

Prohibition

AUGUST 16, 2021

Video content has become a central component across all social media platforms. Brands have taken this on board and are using video across their channels more than ever before to convey messages, showcase new products or share thought leadership. Video content on LinkedIn is becoming more utilised by brands.

LinkedIn 62

LinkedIn Video How To Marketing 62

Deirdre Breakenridge

MARCH 13, 2020

Your customers, employees, partners, the media and other important constituents are looking to you for helpful information. As we witness the stock market lows, travel bans, event cancellations and more businesses asking employees to work from home, here are three tips to help guide your communication.

Communications 297

Communications Ethics Travel Employee 297

ImPRessions - Crenshaw Communications

DECEMBER 23, 2021

Employees are in charge. But in 2022, employee engagement will be the new recruitment. This bodes well for PR professionals who focus in employee and community relations. Video content isn’t optional anymore, and it seems that every major company is considering its own podcast if it doesn’t have one already.

Trends 385

Trends Employee Viral Advertising 385

Prohibition

FEBRUARY 10, 2020

It’s no secret that video is champion content when it comes to social media. With social video generating 1200% more shares than text and image combined, this social media trend continues to dominate platforms and is helping companies improve brand awareness, conversion rates and sales figures.

Video 62

Video YouTube Social Media Storytelling 62

Cision

MAY 1, 2015

Writing a press release and pitching your message to journalists remain key elements of a PR strategy, but creating video content dramatically changes the way your target audience talks about your brand. With video content, an organization initiates brand recall more quickly and efficiently. Want to learn how to use video for PR?

Video 120

Video Film Content Marketing Strategy 120

ImPRessions - Crenshaw Communications

MARCH 8, 2023

The goal is to refocus employees and stabilize morale. Affected employees will immediately spread the news, of course. When Thorleifsson ultimately described his active projects, Musk responded with two laugh emojis and a link to a video from Office Space. ” These kinds of descriptors devalue the employees who are leaving.

Employee 182

Employee Viral Twitter Corporate 182

Deirdre Breakenridge

DECEMBER 13, 2021

Each employee of the company should uphold the values and good judgment that guide the company and which lead to ethical interactions and communications. In this video, I share my three tips on how to focus on ethics across the company, so good judgment in decision-making reaches every level, and is embraced by every employee at your company.

Ethics 195

Ethics Policies Leadership Employee 195

PRSay

AUGUST 30, 2022

And when told they’ll lose their jobs, employees are just as shocked today. Still, when layoffs become necessary, there’s a lot that employers can do to mitigate the pain and difficulty that employees experience. Garg came to represent accusations that corporations treat employees as expendable units. People were shocked then.

Employee 86

Employee Real Estate Video Internal 86

Communications Conversations

DECEMBER 4, 2017

Two months ago, LinkedIn rolled out yet another new feature for its members: The ability to record and upload video right from your mobile device. Video, of course, isn’t necessarily new to LinkedIn. You could upload video to a post whenever you’d like. Native video will come on the brand side.

LinkedIn 83

LinkedIn Video Company Brand 83

Waxing UnLyrical

MARCH 15, 2018

Social media has redefined crisis response in three important ways: outlet options, messaging speed and employee engagement. But the most important change to crisis response has been under-reported and underutilized—the power of employee evangelists. Employee evangelists are made, not born. Guest Post by Laurel Kennedy.

Employee 70

Employee Crisis Corporate Social Media 70

ImPRessions - Crenshaw Communications

APRIL 7, 2021

Traditionally, onboarding for new employees would entail face-to-face meetings, all-company lunches and even an after-hours happy hour. Let’s face it, Zoom calls can be fairly mundane after a full year of video meetings. — What are some ways you have onboarded new employees virtually? Send a welcome gift or lunch.

How To 218

How To Employee Meeting Training 218

NewsWhip

JANUARY 19, 2024

Nike’s Powerpuff Girls collab excites on TikTok Nike SB (skateboarding) announced it was releasing a trio of Powerpuff Girls inspired Dunk Lows on TikTok, and the promotional video earned a massive 8.24 million engagements on the platform. nike Sugar, spice, and everything nice.

Advertising 78

Advertising Advertising Brand Branding 78

Ronn Torossian

JUNE 1, 2020

One of their employees was caught on camera in the now infamous “dog owner versus bird watcher” video. Recently, the communications team at Franklin Templeton in NYC woke up in the middle of a PR Crisis. They had no warning this might happen, and they only had a short time to decide how to respond. […].

Crisis 195

Crisis Employee Video Communications 195

Polaris

MARCH 16, 2016

Last month, Facebook announced a new feature—automated video captions. The company’s employees have been hard at work transcribing 50,000 video ads to train the new captioning tool to be as accurate as possible. Audio off is the default for auto play for video ads. Video Transcription. Wasn’t that great?

Video 100

Video Facebook Advertising Advertising 100

The Stalwart Blog

MARCH 5, 2020

Joanie Connell: Well, Flexible Work Solutions focuses on attracting, retaining, and developing employees, leaders mostly. The post Video interview – Turning technicians into leaders who communicate well. And my particular expertise is working with high-level people. Interviewer: Joanie, this has been fascinating.

Interviews 107

Interviews Video Communications Leadership 107

Reputation Us

OCTOBER 12, 2015

My best public affairs advice: Employees should be addressed first and foremost, not last. Without clear communication misinformation can spread like wildfire if employees are left to their own conclusions. In the UK, research from the PR Academy shows that good communication contributes to higher levels of employee engagement.

Employee 60

Employee Communications Public Affairs Internal 60

Communications Conversations

JULY 12, 2018

Last week, Jeremy Wheaton wrote an interesting piece on just how far we’ve fallen when it comes to companies and training employees to fill the increasingly large skills gap. However, today, I’d like to talk about a topic specific to our industry: Why don’t more companies invest in training their PR and social employees?

Training 60

Training Employee Company Analytics 60

Polaris

APRIL 7, 2015

Almost anyone can shoot a video with a smart phone. Marketers trying to get budgets approved to produce professional video sometimes face objections from CFOs (or even CEOs) who argue: “We all have iPhones. In an email exchange, here’s what he told me to help your management team decide between DIY or pro video.

Video 100

Video Brand Branding Content Marketing 100

Communications Conversations

SEPTEMBER 14, 2022

Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? Behind-the-scenes photography and video has become a cliche. Behind-the-scenes photography and video has become a cliche. 3 – Experimenting with more live and unscripted video.

Brand 215

Brand Branding Instagram Video 215

PRSay

JULY 6, 2021

What are the common behaviors, habits and attitudes among employees? Next, you’ll need to know what makes your best employees tick. Confidence that the company is stable, financially healthy and unlikely to lay off employees. Which companies do you compete with for employees? What’s the overall mood or climate?

Brand 176

Brand Branding Employee How To 176

PR Conversations

NOVEMBER 5, 2014

I’ve sat through convention and forum talks where various oracles pronounced that: employees just want to be loved. Just look at the many different ways Elisabeth Kubler-Ross’s work on death and dying , and her change curve turns up in jolly presentations about employee motivation. Will it help us to listen better to employees?

Employee 103

Employee Communications Internal International 103

Flack's Revenge

NOVEMBER 22, 2022

Dude, get a haircut, put on some pants and ditch the video game. Elon Musk has come on like a bull in a China shop, causing a mass exodus of employees and a #leavingTwitter movement. I think he is managing it into the ground and seems to not care much about employees, advertisers and users jumping ship. SBF: yeah just PR.

Banking 177

Banking Employee Financial System 177

Remote PR Jobs

JUNE 16, 2022

This can serve as a space for employees to share personal, family, or work wins, where others can congratulate or send in their own! The goal is to have your work team cultivate an environment that employees are excited to log into in the morning. This can be done in a few different ways.

Employee 130

Employee Sports Meeting Groups 130

NewsWhip

OCTOBER 24, 2023

One that immediately caught our eye when we expanded our scope for September was Apple, for a number of reasons, but primarily through its campaign with Olivia Rodrigo, with whom they partnered for the filming of the music video for her ‘get him back!’ and 950k engagements respectively.

Reddit 78

Reddit Brand Branding Film 78