Improved Social PR via the Employee Advocacy Route

Waxing UnLyrical

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. Document your plan.

10 communication essentials for employee engagement

PR Daily

Those of us who communicate with employees might wonder whether the effort is worthwhile. After all, employees are quick to delete an email, daydream through a town hall meeting and ignore even the most important intranet content. Do employees report that they seldom see top executives?

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Is technology killing employee communications?

Communications Conversations

Consider the following: Three out of four (75 percent) employees report wasting time to keep up with the constant dings, pings, chats and more. I believe a big reason employees are using words like this to describe corporate communications is simple: There’s simply much technology.

Former employee: Twitter needs more diversity

PR Daily

A former Twitter employee has put a face to an ugly truth: The tech industry has a diversity problem. In it, he details his experience at the company trying to champion its well-documented efforts to create “ a more diverse Twitter.”. For example, when Twitter sponsored events that brought in leaders from the black community, Miley said the resource group that represents Twitter’s black employees, @ blackbirds , was left out.

Walmart advises laid-off employees to avoid chocolate, alcohol

PR Daily

Layoffs are never easy, but the average axed employee can likely do without condescending advice from faceless corporations. When the company let go of the 2,200 employees associated with those stores, it provided some tips to help cope with being let go.

Starbucks lets employees get colorful under new dress code

PR Daily

On Monday, the coffee chain announced its new dress code, which lets employees—dubbed “partners”—show off their style with brightly colored hair, ties, scarves and even fedoras. RELATED: Join us at The Employee Communications, PR and Social Media Summit at Microsoft HQ.

The employee tech experience: The chasm between personal and professional tools grows

Communications Conversations

Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. For example, on a personal level, people are using tools like: Google Drive and Google Docs to collaborate on documents between people and companies.

Offer a clear vision to help staffers become brand advocates

PR Daily

Authenticity is crucial these days, and employee endorsements—of your workplace culture, as well as your products or services—are essential to your success. To be effective brand ambassadors, your employees must understand your organization’s social media objectives.

Brand 89

What to Do When Your Internal Communications Goes External


Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. Your employees need to hear your news — especially bad news — before the public does.

Will your culture scale as you grow? Ask these 9 key questions

PR Daily

Are you a talent magnet for candidates and employees, with persuasive answers to the big questions: “Why do we exist? Clarity about your employee value proposition, employee experience and employer brand is essential when you’re scaling your workforce.

Retail 120

Engineering the Enterprise for Content Marketing

Sword and the Script

Thinking Differently about Employees and Content. While I am increasingly convinced employees are the key to scale – and have asserted as much in industry content marketing predictions – the invitation caused me to think through and write down , what’s driving my viewpoint.

4 unwritten commandments of the corporate communicator

Communications Conversations

Everything from executive communications to media relations to employee communications falls under its umbrella. We know about all of this because it is well documented. That Twix will inevitably turn into a short 5-minute conversation about what’s going on with that employee.

IHG’s Michael Torres on Communications and Leadership


The impact of the digital revolution on the traditional communications profession has been well documented. IHG’s legacy employee communication platform had extremely low engagement. Thought Leadership digital age employee communications leadership

Is it Time for Your Solo PR Pro Business to Hire Help?

Solo PR Pro

If you are going to hire an employee, you want to delegate repeatable tasks that contribute to your business. But if you have tasks that repeat and/or ongoing, an employee may be the answer. Document your processes and procedures.

eBook 56

Corporate Reputation And The Whistleblower Culture

ImPRessions - Crenshaw Communications

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. Exposure of unethical activities can have bad repercussions for lots of employees, not just those directly involved.

Free Issues Management Response Flow Chart (For Your Use)

Melissa Agnes

Here’s a preview (you can click the below image to download the.pdf version of this document): Remember! Crisis and Issues Management Dealing with Negative Criticism Employees and Crisis Management Infographics

Who talks to (and about) colleagues like that?

PR Conversations

Even in smaller organizations, many recognize that “employee engagement” (related to where staff feel their individual contributions are valued) results in healthier work environments and trust in leadership, higher job satisfaction, increased productivity and staff retention. The employees.

PR Guide to Stellar Briefing Books

ImPRessions - Crenshaw Communications

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document.

8 tips to craft a sensible corporate social media policy

PR Daily

Of course, you can’t control everything employees say or do on social media. However, by creating official guidelines, you can set clear expectations for employee conduct. Your code of conduct for employee-owned accounts versus branded company accounts will likely vary.

5 essential tools and trends for communications pros

PR Daily

Robust editorial calendar: Gone are the days of simple Word documents or Excel spreadsheets for mapping out the week’s, month’s or year’s content. Your employees just can’t remain engaged unless they are involved in the meeting.

Tools 134

Why culture matters—and how to help yours thrive

PR Daily

Employee retention is rising as employers grow increasingly reluctant to lay off workers in a strong labor market. It's the main reason that the tenor of the employee engagement conversation has evolved from emphasizing retention to emphasizing company culture.

Press Releases Aren’t Dead — But Do You Need One?

ImPRessions - Crenshaw Communications

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. Current clients, prospects, media, analysts, influencers, and employees.

SEO 239

Blue Bell CEO calls post-recall layoffs ‘agonizing’

PR Daily

and three documented deaths has now claimed hundreds of jobs. According to a press release from the company late last week, 750 full-time employees and another 700 part-time employees will be laid off. About 1,400 additional employees will be furloughed.

4 LinkedIn changes that affect your social media strategy

PR Daily

PowerPoint presentations, Word documents and PDFs). Tools for engaging with (and monitoring) employee content. You’ll be able to more easily discover and share content that your employees are sharing from their personal LinkedIn pages—if they are public.

How To Protect Reputation In The Age Of Leaks

ImPRessions - Crenshaw Communications

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. Most companies hire PR agencies to help them get out positive news.

How the Canadian Newspaper Industry Can Adapt to Changes

Business Wire

The struggles faced by Canadian news media professionals are well-documented. Across Canada, newspapers ranging from local dailies to national media are dealing with organizational restructuring, as they layoff long-tenured journalists and make changes to employee contracts and benefits.

Why and how to craft an internal comms crisis plan

PR Daily

They send out strategic emails, work closely with PR and legal teams, and do all they can to mitigate the crisis—but are company leaders doing enough to communicate with employees? In a crisis, you need your employees lending support. Death or injury of employees.

5 keys to cultivating a productive remote staff

PR Daily

Forty-three percent of employees have worked remotely at some point in the last year , though some companies are still resisting this trend. Research suggests that remote employees produce better work and stay more loyal to their employer. Document everything.

PR Tips For Winning Business Awards

ImPRessions - Crenshaw Communications

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work.

The New PR: The Intersection of Positioning and Content Marketing


The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Document what you want to achieve from your positioning and how you can be relevant to your community.

Using the PESO Model to Drive an Effective PR Content Strategy


Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. This is where your customer and employee stories come into play: What do your existing customers say about you?

The 20 Responsibilities of PR and What They Entail


Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. Internal communicators must be savvy enough to turn dry content like company policies into info employees actually want to read.

Boeing’s Dreamliner attracts scrutiny after damaging workplace report

PR Daily

The New York Times reported : A New York Times review of hundreds of pages of internal emails, corporate documents and federal records, as well as interviews with more than a dozen current and former employees, reveals a culture that often valued production speed over quality.

Report 144

5 ways in-house video can boost your PR efforts

PR Daily

Studies show that when companies use video to communicate internally, employee engagement rises. According to reports, 75 percent of employees would rather watch a video than read a document or email. This might manifest in the form of employee spotlight videos.

Video 161

Google distances itself from email decrying diversity efforts

PR Daily

When a solitary employee pounds out an internal memo at most organizations, it seldom elicits Twitter hashtags and category-five news coverage. Alphabet’s new vice president for diversity, Danielle Brown, released a statement saying the employee “advanced incorrect assumptions about gender.”

American Apparel seeks to rebrand (and rebuild) in new location

PR Daily

In a statement to the site, a spokesperson was quite vague: As we have regularly communicated to employees, vendors and customers, we continuously evaluate strategic alternatives. It’s transition time for American Apparel.

Is kind leadership an oxymoron?

PR in High Definition

It’s clear to see why the default path for leadership is often being as cut-throat with your employees as you are with your competitors, but it’s not the only way to be. Being kind is often having difficult conversations sooner, but in a fashion that treats your employees like human beings.

The Boldest PR Moves of 2018

ImPRessions - Crenshaw Communications

Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. The first half of 2018 has seen some remarkable corporate PR maneuvers.

Why authenticity is crucial for diversity and inclusion initiatives

PR Daily

Embracing employees and other constituencies of all colors, creeds and gender orientations affects internal culture and the bottom line—and it requires full commitment at all levels. RELATED: Share your award-worthy employee comms work. ].

DIY or Pro Video: Which One is Best for Your Brand?


We hosted them on YouTube and included them in our monthly internal e-newsletter to update employees on progress. A video project usually starts with the client completing a concept development document. Almost anyone can shoot a video with a smart phone.

Video 229