ImPRessions - Crenshaw Communications

FEBRUARY 21, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal slack messages that unpacked a punitive workplace culture. ” In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees.

Reputation 286

Reputation Corporate Crisis Crisis Management 286

Cision

JANUARY 5, 2017

Sometimes, despite our very best efforts to write down our goals, we tend to skip over creating a documented PR content strategy. Without a documented content strategy in hand, you’re left creating random pieces of one-off content that may or may not support your business objectives and the goals you’ve set for your PR efforts.

Strategy 298

Strategy Content Marketing Brand Branding 298

Communications Conversations

NOVEMBER 9, 2015

Today, there’s more talk about employee advocacy on social networks than there is around companies shutting down social networks at work. For example, on a personal level, people are using tools like: Google Drive and Google Docs to collaborate on documents between people and companies. There was plundering.

Tools 60

Tools Employee Corporate Google 60

Communications Conversations

JUNE 11, 2021

You know, that document you post to your social pages (or link to on your web site) that outlines what your fans, customers, partners, vendors and employees can and cannot do on your social media pages. Marriott – Good section addressing employees-something you don’t see in every policy: [link].

Social Media 190

Social Media Guidelines Community Media 190

Practical Law Construction

JANUARY 12, 2023

The Building Contract included a project agreements clause pursuant to which Lendlease agreed to assume the obligations, risks, and liabilities of Project Co under the Project Agreement and other “Project Documents” identified in the Building Contract.

Construction 90

Construction Strategy Exercises Engineering 90

PRSay

MARCH 25, 2019

Today, the danger is not just that employees can forward materials to external audiences with a simple keystroke. Hackers can also find and release damaging internal correspondence and documents. There is an understandable temptation to tell employees more than you would want the public to know about a situation.

Internal 156

Internal International Communications Crisis Communications 156

Communications Conversations

SEPTEMBER 14, 2022

Your employees! Couldn’t you work with a small group of employees and ask them to document their days or experiences with your brand? If you’re struggling to find UGC on the social web, why not work directly with an engaged audience right under your nose? 2 – More *true* behind-the-scenes footage.

Brand 215

Brand Branding Instagram Consumer 215

Stephen Waddington

SEPTEMBER 16, 2021

Two documents published by the Chartered Institute of Personnel and Development (CIPD) provide best practice guidelines for using individual and group communication channels. Internal communication is an important management function that contributes to leadership, productivity, and employee engagement within organisations.

Communications 78

Communications Internal International Survey 78

PRSay

JULY 10, 2020

Documenting our crisis-response actions and communications will help us evaluate what worked well and what did not. Retailers continue to modify their physical stores and delivery services to protect employees and consumers, while also significantly changing the customer experience.

Crisis 179

Crisis Crisis Management Communications Employee 179

ImPRessions - Crenshaw Communications

JULY 18, 2018

Since the interviewee may be reviewing the document on the fly while in transit or during the interview(s), it should be well structured and easy to read. The when, where, who, and the featured topic should be scannable at the top of the document. PR guide to stellar briefing books. Make it easy on the eyes. Not recommended.).

Interviews 136

Interviews Media Relations Media Publicity 136

Onclusive

OCTOBER 12, 2021

A business case is a document that outlines the value or benefits your company will gain if you pursue a significant business investment or initiative. What is a business case? A business case is one of the most powerful decision-making tools available to the C-suite.

Media Relations 195

Media Relations Agency Communications Crisis Communications 195

PR 20/20

JANUARY 19, 2023

Pro tip : Create a living document (we recommend a Google doc) to record customer questions in real-time. Give your entire team access to the document so they can add to it as they receive inquiries. Use that list to create content tied to answering those specific questions. ? Don’t silo these content opportunities, either.

Analytics 81

Analytics Content Marketing Google Interviews 81

ImPRessions - Crenshaw Communications

MAY 15, 2020

Consider a weekly or monthly spotlight on key employees on your page. If your company has a graphic design team, collaborate with them to pull key header sections from the work documents and post them. Compared to LinkedIn, which has a professional feel to it, Instagram has a more relaxed and fun vibe. Tell customer stories.

Instagram 347

Instagram B2B Social Media B2C 347

Waxing UnLyrical

DECEMBER 14, 2016

Employee advocacy can help you make that possible. All that’s necessary to run an effective PR campaign via employee advocacy is strategic PR content, a comprehensive employee advocacy guide , and a reliable employee advocacy platform. What does “employee advocacy” mean anyway?

Employee 40

Employee Social Media Measurement Reputation 40

ImPRessions - Crenshaw Communications

FEBRUARY 18, 2020

Just two months ago, luggage company Away grappled with reputation stumbles after employees shared internal messages that unpacked a punitive workplace culture. In many companies, especially high-growth technology businesses, there have been different standards of behavior for certain employees. Where does accountability begin and end?

Reputation 156

Reputation Corporate Crisis Crisis Management 156

ImPRessions - Crenshaw Communications

MARCH 14, 2019

A press release is a formal document from an organization or brand that communicates “newsworthy” information. With that in mind, feel free to download our own press release background document here. Current clients, prospects, media, analysts, influencers, and employees. But do you need a press release for your announcement?

SEO 216

SEO Writing Media Brand 216

Ethical Voices

MAY 8, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission. It has a couple of component pieces.

Ethics 73

Ethics Survey Training Financial 73

Contently - Strategy

DECEMBER 1, 2022

At this stage, you’re looking to create a document with data-driven personas , or detailed descriptions of your target audience, in three steps: Survey your current customer base , or get on Zoom and talk to as many of them as you can. How do you develop employees? You should spend as much time on this step as possible.

Brand 103

Brand Branding Strategy How To 103

ImPRessions - Crenshaw Communications

DECEMBER 11, 2018

It’s also a good idea to consider data visualizations as a supporting document for some awards to substantiate the numbers. Instead, they evaluate companies based on their own metrics or on employee reviews, as is the case with Glassdoor’s Best Places to Work. Choose awards wisely. Award entries need not be dull.

B2B 136

B2B Case Study Reputation Storytelling 136

PRSay

OCTOBER 15, 2020

Our stakeholders — employees, customers, students, partners and vendors — are all part of our audience. Think like an employee, customer or parent, and give them the information they need to know. You can then offer more detailed documents to support those points. And business owners and leaders are the primary communicators.

Communications 167

Communications Radio Consumer Product Launch 167

PRSay

MAY 25, 2021

That can include advocating for leaders to mandate DE&I training for all employees and incorporating people of diverse backgrounds into all projects and practices. We can also offer diversity-related resources for staff members, such as documents, books and websites.

Communications 192

Communications Publicity Study Community 192

Reputation Specialist Michael Toebe

JULY 8, 2021

Two employees of the Scottsdale Center for the Performing Arts were fired for, get ready for it: reporting the CEO for not wearing a mask during the COVID pandemic, a charge, as you will see later, he rejects as having taken place. So what has happened since the two employees experienced punitive reactions for stepping forward?

Reputation 52

Reputation Employee Report Communications 52

Solo PR Pro

JANUARY 26, 2021

There are a variety of sources for finding employees and subcontractors, many of which are completely free to use, such as Indeed , LinkedIn and even your own Facebook Business page. If you are looking for someone with a higher level of skill, one of the most effective ways to find an employee is by turning to your network.

How To 59

How To Handbook Training Employee 59

PRSay

FEBRUARY 16, 2021

Write every document, email, text and Teams message as if it could eventually show up on the front page of The New York Times. As I met with their general counsel and their other senior leaders, it quickly became clear to me that the company wanted to punish their employees — unlawfully.

Communications 158

Communications Reputation Ethics Leadership 158

Stern + Associates

AUGUST 3, 2022

My dream was to create an agency grounded in ethical, outstanding, responsive service and respectful treatment of all stakeholders alike: whether clients, employees or the media covering our clients’ stories. A client should never need to ask, “What happened to the document you said you’d get back to me last week?”

Strategy 107

Strategy Agency Ethics Groups 107

PRSay

OCTOBER 30, 2020

About half of the company’s employees live with vision loss. Anything you would see on your computer monitor, like scrolling through your e-mail or the web or formatting a Word document, JAWS can read aloud to you from the screen. So instead of me seeing, I’m listening to everything that’s on my computer.

Publicity 183

Publicity Nonprofit Crisis Technology 183

PRSay

FEBRUARY 12, 2021

According to the report, “The claim of anti-conservative animus on the part of social media companies is itself a form of disinformation,” and “Republicans have promoted the idea that because most social media employees and executives are politically liberal, the platforms themselves must be hostile to conservatives.”.

Ethics 174

Ethics Communications Social Media Journalism 174

ImPRessions - Crenshaw Communications

MARCH 6, 2017

” Today a far bigger and more damaging Uber story broke; according to documents provided to The New York Times , Uber has been using a secret app to deny rides to regulators in areas where its service is banned. And Uber’s not alone in grappling with the impact of information supplied by its own employees.

Reputation 159

Reputation How To Ethics Communications 159

Ethical Voices

MAY 6, 2023

We look at their culture of ethics – how are they supporting a strong culture where employees are comfortable using their voices? You fill out the questionnaire and you submit documentation to validate your answers. The second way is with the documentation submission. It has a couple of component pieces.

Ethics 52

Ethics Survey Training Financial 52

Communications Conversations

MARCH 28, 2018

Invite two world-class shredders (Michael Angelo Batio and Bibi McGill) to play guitar via Facebook Live while shredding tax documents and learning more about what to shred and why. The livestream featured the two guitarists, but it also included two other folks who may or may not have been HRB employees. The premise?

Social Media 95

Social Media Media Marketing Facebook 95

Onclusive

JANUARY 31, 2018

The branding agency goes off and comes back with something really creative, but it is disconnected from your customers, your board and your employees. Document what you want to achieve from your positioning and how you can be relevant to your community. So how do you do positioning? We need a methodology that is based in logic.

Content Marketing 191

Content Marketing Marketing Brand Branding 191

PRSay

JUNE 24, 2020

Supreme Court’s June 15 ruling that the 1964 Civil Rights Act also protects gay, lesbian and transgender employees from job discrimination. She suggested the term “African American” be used in any company documents that are publicly disseminated. ., and vice chair of PRSA’s Diversity & Inclusion Committee. Ask them.”.

Communications 158

Communications Publicity Brand Branding 158

Onclusive

AUGUST 9, 2021

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work includes developing, documenting, and disseminating overarching corporate messaging. How do you know what’s working?

Social Media 370

Social Media Crisis Communications Reputation Media 370

Cision

AUGUST 30, 2016

Open that document up and marvel at your smarts! Watch for issues around the globe and the impact they may have on your business, clients, customers and employees. As a team-centric PR and social crew, we are always updating our roles and responsibilities documents to ensure we have our aces in their places.

Crisis 220

Crisis Crisis Communications Communications Crisis Management 220

Sword and the Script

AUGUST 25, 2020

Employees just went through the motions and punched out at 5 p.m. Document content types. Document all the content your organization develops regularly: blog posts, press release, case studies, sales sheets, and so on. I once worked with an in-house lawyer that gave marketing a 10-page document with guidelines.

Marketing 102

Marketing Social Media Guidelines Media 102

ImPRessions - Crenshaw Communications

JULY 24, 2018

Two weeks ago office coworking company WeWork announced that, for environmental reasons, it will not serve meat inside its facilities, nor will employees be allowed to expense client dinners that include meat. But some media have responded with charges of “tribalism,” “virtue signaling,” and “imposing a worldview” on employees.

Corporate 120

Corporate Publicity Real Estate Reputation 120

Onclusive

AUGUST 22, 2017

Corporate communicators regularly work with stakeholders across the organization to develop and distribute pertinent info to employees and key affiliates. A subset of corporate communications work, developing, documenting, and disseminating overarching corporate messaging is key to building a strong brand with a consistent message.

Crisis Communications 397

Crisis Communications Media Training Agency Social Media 397